Callback Tracker 2026: Benefits, Features & Pricing

Callback Tracker is a cloud-based lead generation software that helps marketing agencies, franchises, and small businesses across industries set up call tracking numbers, create call flows, and analyze call data to optimize marketing campaigns. The application is a suite of products including call tracking, live chat, callback, mass email, and messaging features that enable organizations to streamline customer interactions.

Administrators can utilize the platform to customize widget colors and style, create departments, route sales leads, forward calls from websites, use a call-to-action button to drive conversions, and let customers schedule calls. It helps users track incoming calls' source, record calls for compliance and training purposes, and route calls to the appropriate department or location. Additionally, it allows users to flip between call logs, texts, and chats and gain a comprehensive view of all communications in chronological order.

Callback Tracker facilitates integration with third party applications such as WordPress, Google Analytics, Twilio and Joomla. Pricing is based on monthly subscriptions and support is extended via email, FAQs, chat, phone and an onlin...