HubSpot CRM 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

HubSpot CRM

4.5

(4432)

FrontRunner 2026

Pricing

Starting at $20.00 per month

About HubSpot CRM

HubSpot is an AI-enabled, cloud-based CRM solution designed to support businesses of all sizes in the growth journey. It caters to a broad range of clients, both in the B2B and B2C sectors, and is versatile enough to suit various industries. The platform provides a wide array of functionalities, including marketing, sales automation, management of the sales pipeline, managing customer relationships, tracking emails, and organizing contacts and leads among others.

HubSpot CRM includes a dynamic dashboard that offers a live overview of the sales process. This system streamlines the tracking of all customer interactions across emails, social media, live chats or phone calls, with each action automatically documented in a neatly arranged timeline for each lead. It incorporates marketing strategies to attract leads and features for automating email marketing, as well as sales tools for tracking deals and managing the sales workflow. Additionally, it connects all the business data and integrates with external applications, ensuring that marketing, sales and customer service teams have timely insights.

HubSpot CRM offers a contact and lead management system. Users can manage contacts a...

HubSpot CRM Screenshots

HubSpot CRM Pricing and Plans

Starting price: $20.00 per month

Free Trial

Free Version

Free

$0.00

Plan includes:

Free Meeting Scheduler App
HubSpot AI Tools
Email Tracking Software
AI Content Writer
AI Website Generator
Email Marketing Software
Free Online Form Builder
Free Chatbot Builder
Free Live Chat Software
Marketing Analytics

Starter Customer Platform

$20.00

per user, per month

Plan includes:

Combination of Marketing Hub Starter, Sales Hub Starter, Service Hub Starter and Content Hub Starter
Includes 1,000 marketing contacts

Confused about pricing? We've got you covered.

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HubSpot CRM Features

Popular features found in CRM
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management
More features of HubSpot CRM
Access Controls/Permissions
Accounting Integration
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Appointment Management
Appointment Scheduling
Calendar/Reminder System
Calendar Sync
Campaign Management
Client Management
Client Tracking
Collaboration Tools
Communication Management
Contact Database
Contact Management
Contract/License Management
CRM
Customer Database
Customer Segmentation
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Deal Management
Document Management
Document Storage
Drag & Drop
Email Marketing
Email Sequences
Email Templates
Email Tracking
Forecasting
For Financial Institutions
For Healthcare
For iPad Devices
For Mac Devices
For Small Businesses
For Startups
Interaction Tracking
Internal Chat Integration
Kanban Board
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Live Chat
Marketing Automation
Mobile Access
Mobile App
Monitoring
Opportunity Management
Performance Metrics
Pipeline Management
Pipeline Reports
Predictive Analytics
Project Management
Prospecting Tools
Real-time Consumer-facing Chat
Real-Time Data
Real-Time Notifications
Referral Tracking
Relationship Tracking
Reminders
Reporting & Statistics
Sales Forecasting
Sales Reports
Scheduling
Search/Filter
Self Service Portal
Social Media Integration
Source Tracking
Tagging
Task Progress Tracking
Task Scheduling
Team Assignments
Template Management
Third-Party Integration
Third-Party Integrations
Web Forms

HubSpot CRM Integrations

Gmail

Integration rated 4.7 from 126 reviews

Zapier

Integration rated 4.7 from 62 reviews

Microsoft Outlook

Integration rated 4.5 from 61 reviews

Slack

Integration rated 4.7 from 61 reviews

WordPress

Integration rated 4.6 from 42 reviews

Zoom Workplace

Integration rated 4.6 from 33 reviews

See all 187 integrations

HubSpot CRM User Reviews

Overall Rating

4.5

Ratings Breakdown

61%

31%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.4

Functionality

4.4

Eric T.

Verified reviewer

Information Technology and Services

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed January 2026

Easy to Stand Up and Get to Work

I've used HubSpot CRM in a couple of different organizations, from large-scale enterprise wide deployments, to small-scale small businesses. In both cases, working with the HubSpot team is a great experience

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

HubSpot CRM is incredibly easy to spin up and begin using. It is one of the fastest CRM tools to stand up and use from the get go. Its especially nice that there is a free tier to get you started.

Cons:

Everything costs money, which you should expect. However, with HubSpot CRM, there are tiers that unfold functionality. Rather than getting exactly what you need, you will find that you are likely to pay extra for the things you don't need as well.

Reasons for choosing HubSpot CRM

Based on the features and functionality, along with the ability to self-configure, the cost of HubSpot was significantly lower than other options.

Dennis d.

Verified reviewer

Information Technology and Services

Self-Employed

Used daily for less than 12 months

Review source

Reviewed January 2026

Very good for helping your small business get off the ground.

Overall I have no huge complaints and I find it's right for me. Once I grow a bit more I am going to definitely upgrade to a paid tier so I can use some of the additional features like Help Desk and Social Media Marketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was really easy to sign up and get started. The price (free tier) is perfect for small business like mine. Tracking sales and customer interactions is a breeze.

Cons:

The AI Integration is kind of annoying and I don[t find it works very well. Honestly it seems like something they threw in there just to keep up with other tech companies.

Reasons for choosing HubSpot CRM

HubSpot seemed to have the best free tier without the least amount of resistance to get set up.

Julie D.

Verified reviewer

Transportation/ Trucking/ Railroad

201-500 employees

Used daily for more than 2 years

Review source

Reviewed June 2025

Still a good product

Previously 5

Hubspot has been a good CRM solution for us. I do feel like the support has gone downhill. It seems like there is a new consultant on our account every time I turn around, and they don't really provide much value.

Ratings Breakdown

Ease of use

Value for money

Customer support

Previously 5

Functionality

Pros:

I find it fairly user friendly and there are lots of integrations available. It is easy to segment lists for nurturing.

Cons:

For us, it has been difficult to measure the ROI. Additionally, they have had a couple of price increases.

Verified

Reviewer

Financial Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

One of the better platforms focused on the growth of my business.

Overall, this has been a really great experience! They do listen to the feedback from their customers and incorporate their suggestions. I appreciate being seen and supported by them. All the grievances that I have, which are few, I have been informed are being addressed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that it was very easy to get started, and I was able to add my contract information really easily. I chose this platform because it is industry-agnostic and pretty customizable for my needs. I love the integrations with other platforms, and it makes connecting outside accounts very easy.

Cons:

The customer segments could be better, it goes from Free, to $50 something each month to, $850 each month. It takes time to understand what features you can get the best use of, and before you realize it, you may be paying a high price point for something you may not use.

Reasons for choosing HubSpot CRM

Because those two are industry-specific, and I wanted something that I felt as thought I could have versatility and ease of scaling.

Reasons for switching to HubSpot CRM

Insightly was too wonky, and the consumer interface was not the best for me at the time.

Verified

Reviewer

Management Consulting

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2026

Hubspot for SMBs

Overall, Hubspot is a great tool for a $1m+ business that is looking to increase functionality in their business as it relates to customer service, lead acquisition and management, product delivery, taking payments, and more.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love Hubspot's full functionality and integrations. It really is a "do it all" platform. If it's set up correctly, it's super easy to use and can do so much to help you manage your list, segment lists, collaborate with your team, set up automations, and more. The user experience is intuitive, especially if it's set up with proper UX design principles.

Cons:

The least favorable aspect of Husbpot is the price. It's costly, but it's a premium product, with the option to purchase Hubs a-la-carte.

Reasons for switching to HubSpot CRM

We needed WAY more than what we could do with Airtable and Kit. Ontraport was outdated and we needed something more fresh and capable.

Angie P.

Verified reviewer

Computer Software

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

A solid CRM that has most of the fundamentals

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is flexible and configurable and serves most of our sales and marketing team needs fairly well for our day to day usage.

Cons:

I wish there were better analytics and chart building capabilities as well as more native integrations with contracting tools.

Reasons for switching to HubSpot CRM

I was not the decision maker, but I believe it was due to lack of functionality.

Nicholas T.

Verified reviewer

Staffing and Recruiting

201-500 employees

Used daily for less than 6 months

Review source

Reviewed December 2025

Hubspot: The Best CRM

There are a few reasons why I liked HubSpot — it’s really about how it combines usability, functionality, and flexibility.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

HubSpot combines CRM, marketing, sales, and service tools in one place. I didn't need separate tools for email campaigns, lead tracking, and customer support.

Cons:

HubSpot Academy offers tons of free courses and certifications. Helps you learn and implement best practices for inbound marketing and sales. There was a cost to all this

Reasons for switching to HubSpot CRM

Company Merger occurred and we switched to Hib Spot

Verified

Reviewer

Consumer Goods

51-200 employees

Used daily for less than 12 months

Review source

Reviewed January 2026

easy navigation and consolidation of companies and users

I have enjoyed my experience with hubspot overall. Having a positive time with the ease of use and managing companies and deals under one spot.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the ease of use of consolidating the Deals, companies, tickets and also managing hubspot with our design department to communicate designs all in one spot.

Cons:

I have issues with connecting hubspot to my gmail sometimes, which can be an issue for logging customer emails to create deals