InnerTrends 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if InnerTrends is right for your organization?

Our Reporting Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

InnerTrends

4.9

(12)

Pricing

Pricing available upon request

About InnerTrends

What if your product analytics tool actually knew your business, not just your data?

Track the right data and actually get valuable insights!

InnerTrends provides product analytics software for product-led growth companies. We're the only product analytics + data science tool that maps your unique software business to your data to provide built-in reporting.

No need to be a data scientist! All the reports are in plain English, offering you actionable insights so that you can optimize your entire SaaS customer journey!

InnerTrends customers make more actionable growth decisions with their user data than any other analytics tool on the market.

Some of our best features include:

?Mock UI Access For Real-Time Demo of Product,
?Consumer Engagement Scoring,
?Full Lifetime Cycle Tracking With Multi-Channel Attribution and Consumer Journey Sequencing (First Touch to Signup to Onboarded, To Customer Platform Use),
?Complete SaaS Customer Journey Tracking,
?Growth Opportunity Finder,
?Personalized Growth Dashboard,
?Account-Based Analytics,
?100% Data Validation,
?Built-in Reports,
?Data Tracking Setup and Blueprint Guidance Document,
?Widespread Tool and API Integrations

Track...

InnerTrends Screenshots

InnerTrends Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Product plans

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

InnerTrends Features

Popular features found in Reporting
Ad hoc Query
Customizable Dashboard
Dashboard Creation
Data Import/Export
Drag & Drop
Forecasting
Multiple Data Sources
OLAP
Performance Metrics
Scheduled/Automated Reports
Search/Filter
More features of InnerTrends
Activity Dashboard
Activity Tracking
Ad hoc Reporting
API
Campaign Analytics
Cohort Analysis
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Dashboard
Data Connectors
Data Visualization
Engagement Tracking
Funnel Analysis
Goal Setting/Tracking
Interactive Reports
Knowledge Management
Marketing Reports
Multi-Channel Data Collection
Predictive Analytics
Product Data Management
Referral Tracking
Reporting/Analytics
Third-Party Integrations
Time on Site Tracking
Trend Analysis
Usage Tracking/Analytics
User Interaction Tracking
Visual Analytics
Visualization

InnerTrends User Reviews

Overall Rating

4.9

Ratings Breakdown

92%

Secondary Ratings

Ease of Use

4.7

Value for money

5.0

Customer support

4.9

Functionality

4.8

Trevor H.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Review source

Reviewed December 2019

The best analytics tool for finding growth opportunities

We have implemented InnerTrends on 5 SaaS products so far and we are finally able to pinpoint and prioritize the biggest growth opportunity for each product without having to be a data scientist. This has helped to align our teams around growing the most important areas of each product and has led to much better bottom-line results.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The InnerTrends team helps to identify the most important data to track and validates it so we know everything that is being tracked is 100% accurate. It's the only tool we found that this is true and has shown to be extremely important. It is also the best tool we have found at helping us truly pinpoint the biggest growth opportunity within a product's user analytics without us having to be a data scientist. This has proven invaluable for determining product-led growth opportunities and helping with healthy SaaS growth.

Cons:

It takes a couple of weeks to get set up since the data needs to be validated. However, this is still worth it as nothing is worse than making decisions based on bad data.

Reasons for choosing InnerTrends

It is the only tool we found that manages the setup, validates the data for you and gives actionable insights to solve your biggest growth problems. The rest of the analytics tools are good for tracking high-level data but not drilling in and finding true growth opportunities.

Reasons for switching to InnerTrends

We were basically tracking everything (too much) and did not have the ability to validate the data or understand how to best use all the data we were tracking. I think it's a good tool for finding high-level issues but didn't give us the ability to drill into the data deeper and really find a viable solution to the problems.

Radu S.

Verified reviewer

Internet

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed August 2020

A platform that every Marketing Ops team should have

From the beginning, [SENSITIVE CONTENT HIDDEN] was working with us to make sure all our data insights' needs are met, which made a huge difference. He is a data genius :) I have to say that I gathered more knowledge than expected as he made the onboarding process almost like a data workshop. Thanks for that

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As Marketing Operations Manager, I spend a lot of time trying to get actionable insights from multiple platforms, which makes my job really challenging. Innertrends allows me to get to these insights almost instantly. From customer journeys, to funnel optimisation this is the best platform to help you with your data insights needs.

Cons:

Nothing to add here, we are very happy with the product

Reasons for choosing InnerTrends

The reson we went for it was the price mark, also the ability to create the custom dashboard and reports that our company needed.

Vendor Response

So glad we are helping optimize your customer journey and you are seeing the big picture on how to best grow by leveraging your data! Thanks for leaving your feedback!

Replied October 2020

Michiel V.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2020

Data is key but actually doing something with it is essential

The team of Innertrends feel like partners, sitting next to you and going the extra mile. Always.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

At the bottom line the numbers don't lie. Adding this with lots of knowledge and experience this is must-have for companies that need to activate their new prospects.

Cons:

It absorbs time and gives new insights always.

Reasons for choosing InnerTrends

The idea of using actual data from the product, the usage and the users made me enthousiastic. The conversations with Innertrends about the approach, opportunities and improvements made me do it.

Jo B.

Verified reviewer

Computer Software

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed January 2023

Exceeds all expectations

Overall, InnerTrends has been an invaluable asset to our business and I highly recommend it to others.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The user interface is intuitive and easy to navigate, making it simple to access the comprehensive user behavior data we need. The reports and visualization options are extensive and extremely helpful for identifying key trends and insights in my data. The user behavior data available in InnerTrends has been a guiding factor for our development roadmap and allowed us to fast-track our ability to achieve product market fit.

Cons:

Nothing. It's amazing and continues to improve.

Andrei B.

Verified reviewer

Internet

51-200 employees

Used daily for more than 2 years

Review source

Reviewed April 2020

The cherry on the cake in our marketing technology stack

We're very happy as we were able to detect multiple issues in our product: - the drop-off point in the onboarding process - the difference in product usage based on the source of the traffic/acquisition channel which led to specific fixes in the product for specific users It also helped us in identifying the north star metric and making sure it is a determining factor in user's success.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Probably the most important aspect of the platform is the fact that it comes with real feedback/conclusions which is an extremely important thing in the day to day business. You don't have to take the numbers to someone else and wait for them for weeks to give you actionable insights, this is included in the platform. Saves time, saves energy, saves money while helping you optimise and improve multiple aspects of your platform. We even use the platform to see other insights that our A/B testing tool does not cover and neither does our internal tracking. It is definitely the most important platform in our marketing technology stack.

Cons:

It is time consuming to implement and then you need to make sure that any changes you make in your platform does not affect the tracking. On the other hand, improving your tracking will be reflected in Innertrends so they will be able to give you better insights.

Vendor Response

Great to hear that you are seeing improvements while leveraging InnerTrends and that it's become the most important tool in your stack!

Replied October 2020

Geoff R.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed October 2020

A truly actionable product analytics tool

Overall this is the best product analytics tool on the market and there is really nothing else out there quite like it that I know of.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

After installing InnerTrends we have been able to get a much better understanding of our customers. We have leveraged the reports for growth experiments and have integrated with many tools to trigger timely marketing actions. We use InnerTrends as the central analytics tool to find new opportunities and base our growth decisions.

Cons:

The tool is extremely in depth. The reports are generated for you and all data is validated so you can be confident they are accurate. However, you still need a bit of understanding of data and how to interpret it within the reports to get the most out of the tool.

Reasons for choosing InnerTrends

InnerTrends was the only tool that setup up my data to match my business as well as validated it for accuracy. The other tools would require me to be a data expert or data scientist in order to get the reports we have out of the box in InnerTrends.

Vendor Response

Thanks Geoff! We have had a great time helping you get the most out of your StealthSeminar data for smarter growth! We look forward to continuing the journey together.

Replied October 2020

Alon R.

Verified reviewer

Internet

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2021

A product thats the cornerstone to our business growth and success - Excellent product and team.

InnerTrends have been amazing to work with. Handheld us through onboarding, and always keen to get involved in the data to define our biggest growth opportunities and measure optimisation efforts. Additionally, a huge bonus is InnerTrends connects to our multiple 3rd party applications, which free's up our development resources and allows us to focus on our product roadmap. As a business, implementing the tool forced us to be crystal clear about the main reasons customers use our product and the actions that help our customers achieve those reasons. This narrowed our focus tremendously and aligned our entire team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The product is the heartbeat of our business. It enables us to truly understand how our customers are engaging with our product and through every part of our funnel. This means we can define how quickly customers reach specific goals, how effective we are at delivering on our promise and our ability to retain our customers. Through this we can understand where our biggest growth opportunities are, allow us to prioritise accordingly and measure our efforts to optimise effortlessly. Our sales efforts have benefited tremendously as we're able to use product engagement to define how qualified a potential customer is and when the most appropriate time is to upgrade. Without it we are honestly flying an aeroplane in the dark, blind and without any instruments.

Cons:

The product requires a technical person to implement but the highly experienced InnerTrends team work closely with you throughout the process.

Verified

Reviewer

Information Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed February 2022

Very helpful

My overall experience with InnerTrends is great! This software is telling us what we need to do in our relation with the customers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is a very helpful tool that allows you to predict your customers behavior and trends.

Cons:

Everything is ok with this software. I don`t have unlikes :)

Silviu T.

Verified reviewer

Internet

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed March 2021

Innertrends

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

it helps to extract information from data without using a data scientist - the platform enabled us to organize an optimization flow with clients. - it's an excellent tool for adding clarity in metrics (what I measure, why, and how). - great support - a new way in data analytics, in a world where we are familiar with fast food data platforms like Google Analytics.

Cons:

- It would help if you were very careful to check what you are tracking and data quality - otherwise, the processed data will not help you. - It takes a little bit to learn the interface - but once it happens is ok.