Amazon Pay 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Amazon Pay

4.6

(151)

FrontRunner 2026

Pricing

Pricing available upon request

About Amazon Pay

Amazon Pay is a payment method that optimizes your checkout experience by letting customers use the information stored in their Amazon accounts. No matter the size, type, or audience of your business, you can benefit from using the payment solution hundreds of millions of Amazon customers know and trust to simplify your checkout process.

Amazon Pay is a frictionless checkout experience that lets Amazon customers make a purchase with fewer clicks. Access the wide Amazon customer base by letting potential customers check out with the information already stored in their Amazon accounts. Anyone who has ever made a purchase on Amazon has an Amazon Pay account. Implementing Pay lets you harness the power of the Amazon brand and access its global audience of potential customers.

The fast, secure payment method transforms your user journey for a more satisfying experience for you and your customer. By addressing common pain points for customers — like tedious forms, too much information requested, and security concerns — Amazon Pay helps your customers purchase in fewer clicks to decrease cart abandonment.

To give your customers an even more personalized experience, Amazon Pay’s benefi...

Amazon Pay Screenshots

Amazon Pay Pricing and Plans

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Amazon Pay Features

Popular features found in Payment Processing
ACH Payment Processing
Billing & Invoicing
Debit/Credit Card Processing
In-Person Payments
Mobile Payments
Multi-Currency
Multiple Payment Options
Payment Fraud Prevention
Payment Gateway Integration
PCI Compliance
Recurring/Subscription Billing
Reporting/Analytics
More features of Amazon Pay
Alerts/Notifications
Customer Accounts
Data Security
eCommerce Management
Fraud Detection
Mobile Access
Online Payments
Order Management
Payment Options
Payment Processing
Recurring Invoicing
Reporting & Statistics
Third-Party Integrations

Amazon Pay Integrations

BigCommerce

Zuora

Amazon Pay User Reviews

Overall Rating

4.6

Ratings Breakdown

70%

25%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

4.4

Functionality

4.5

Ambrecia M.

Verified reviewer

Retail

201-500 employees

Used monthly for more than 2 years

Review source

Reviewed December 2025

Amazon pay is better for me

Overall, you can choose to from any option and they save your information so next time you purchase off of Amazon you don't have to manually input your info from the card you using.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how they have many options to choose from, like klarna or you can use your EBT option so you have many to choose to pay for the product.

Cons:

I don't have anything bad to say about it, everything is good to me and so far haven't gave me any trouble.

P S A.

Verified reviewer

Automotive

11-50 employees

Used daily for more than 2 years

Review source

Reviewed February 2025

Underrated UPI App to ever Exist

absolutely one of the most underrated upis out there but the kyc process is a pain

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the integration of Upi, amazon marketplace and mostly the wallet to upi

Cons:

I did not like the KYC mandatory for using pay balance to do upi transactions

Reasons for switching to Amazon Pay

I like the amazon shopping integration with this

Nanita Rica Winniewski W.

Verified reviewer

Market Research

11-50 employees

Used daily for less than 2 years

Review source

Reviewed March 2025

Experience

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

buying product on Amazon.com is often easy when using Amazon pay because cash back is offered.

Cons:

Besides Amazon pay your can't use Amazon gift cards to buy gifts on Amazon.com store.

Yashasvi S.

Verified reviewer

Information Technology and Services

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed January 2025

Amazon pay is the best for daily transactions.

My experience started with amazon pay back in 2022. Since then I am using the amazon pay. I have really got a lot of cashbacks, which was unexpected for me as the % of cashback is higher as compared to others.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's easy to use and also the cashback points are better than any other pay app.

Cons:

Nothing, I love it. I absolutely hate nothing about amazon pay

Reasons for switching to Amazon Pay

It is easier to use than any other product or platform.

Verified

Reviewer

Pharmaceuticals

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed April 2025

Very easy and reliable platform for payment service.

Amazon pay is reliable and easy to use payment option and perfect for consumers who are already a part of amazon ecosystem.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is easy to use for consumers who already have an amazon account along with providing a secure option for online payments.

Cons:

Amazon pay is not as extensively used as other payment methods which make it unsuitable for business seekers to expand customers base. Also it require amazon account to avail amazon pay service.

Reasons for switching to Amazon Pay

It doesn't have a reliable platform and not giving a significant gift cards and cashback on payments.

Narender P.

Verified reviewer

Financial Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2024

Amazon pay review

Excellent interface easy navigation on each portals

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

To make instant payment and get most useful rewards like discount offers on each deals and rewards on each transactions, easy interface also amazon pay helps us to book movie tickets, events, and amazon pay travel very easy interface to book trains, bus, flights ticket with approx 10% to 20% discounts on each booking with credit cards, UPI Offers, very easy interface of for new customers

Cons:

Unable to use gift cards balance on UPI payments

Reasons for choosing Amazon Pay

Sometimes unable to use amazon pay due to glitches but overall amazon pay is excellent

Brittany G.

Verified reviewer

Design

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed February 2025

I love Amazon pay

I love Amazon pay! Its my favorite app and Amazon pay is easy to use and self exploratory

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

My favorite thing about Amazon pay is that you can add different payment methods and pay anywhere on Amazon

Cons:

You can only use it on amazon. Therefore you can't use it anywhere but Amazon.

Reasons for switching to Amazon Pay

Amazon is better and easier to use and I really like Amazon pay

Harshit G.

Verified reviewer

Financial Services

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed March 2025

Pay on any app with cashbacks

Ratings Breakdown

Ease of use

Functionality

Pros:

It’s integration in every shopping and e-commerce apps. I can pay from amazon pay balance on every app and also provides additional cash backs as well.

Cons:

It’s inability to scan and pay from Amazon Pay Balance. That’s one limitation which i face.

Reasons for switching to Amazon Pay

It gives the maximum cashbacks on every payment.

Vittal B.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2025

Convenient way to pay but needs better reporting.

Reduced cart abandonment for us on our B2B tools website and helped with our repeat customers. It’s a quick, no-fuss way for them to check out without entering payment info every time.

Ratings Breakdown

Ease of use

Functionality

Pros:

I appreciate how simple it is to add into our checkout process and that customers recognize it. Conversion rates jumped immediately.

Cons:

The reporting dashboard is fairly basic. It’s difficult to dig into detailed transaction data, or extract custom exports, without jumping through some hoops.

Subhobrata S.

Verified reviewer

Management Consulting

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed June 2025

Great payment option - best digital wallet

Overall, pretty satisfied with Amazon Pay. It's been my most used wallet for over 4 years now, and I love the convenience, speed and security that it offers

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Amazon Pay is quick, nearly fail-proof and very easy to use. Plus it offers tons of cashback, especially if you own a Amazon Pay co-branded card or are a Prime member.

Cons:

It does not allow you to use Amazon Pay balance to make partial payments. Having to recharge the wallet inline during a transaction is an additional step and if I don't have sufficient balance in my Amazon Pay wallet then I would rather pay the balance with my saved card.

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