Is Klaviyo considered a CRM?

Yes, Klaviyo is considered a customer relationship management (CRM) system that houses detailed customer data. It unifies marketing, customer support, and data analytics to consolidate and centralize customer information.

How much is Klaviyo a month?

Klaviyo offers a limited free plan for businesses with fewer than 250 active profiles (subscribers). Paid pricing begins at $20 per month but scales with the number of active profiles and SMS credits. Users can purchase monthly add-ons for reviews starting at $25, marketing analytics starting at $100, and advanced data starting at $500.

Can I use Klaviyo for free?

Yes, Klaviyo offers a free plan for businesses with fewer than 250 subscribers on their email list. It includes 500 monthly sends, 150 SMS credits, built-in reporting, and email support. The reviews add-on is also free for businesses with 50 or fewer monthly orders.

Does Klaviyo charge per email sent?

Klaviyo does not charge for every email sent; instead, it bills based on usage. Each plan has a maximum number of monthly email sends, and a business is charged based on the plan pricing, even if it sends no emails.

Updated June 2, 2025 at 11:19 PM

Klaviyo 2026: Benefits, Features & Pricing

Written by David Jani

Content Analyst

Edited by Caroline Rousseau

Senior Editor

Wondering if Klaviyo is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Klaviyo

4.6

(521)

FrontRunner 2026

Pros:

Integration with Shopify
Email templates

Cons:

High pricing
Slow customer support

Pricing

Starting at $20.00 per month

What is Klaviyo:

Klaviyo is a customer relationship management (CRM) platform combining marketing, customer service, and analytics. It offers email and SMS marketing, review requests, a customer hub, a unified inbox, and AI-powered answers to product questions. Klaviyo also stores detailed data, including purchase history, browsing data, and demographics.

Why we like Klaviyo:

With a strong 4.6 out of 5 stars from verified user reviews, Klaviyo earned a spot in our best email marketing software guide. It stands out because of its functionality. Reviewers highlight customer segmentation, marketing automation, and email campaign management as Klaviyo’s top features.

Who should use Klaviyo:

Klaviyo touts its use by business-to-consumer (B2C) brands across industries, but highlights retail and eCommerce, restaurants, and health/wellness on its site. It is popular among smaller firms, with nearly 80% of reviewers coming from businesses with 1-50 employees.

Klaviyo Screenshots

Klaviyo Overview

Klaviyo is the all-in-one platform built to help B2C brands drive revenue and relationships by integrating SMS and email marketing, full-funnel analytics, and customer service in one solution.

By capturing every event — like clicks, purchases, and chats — in a unified customer profile, Klaviyo powers marketing automation that drives personalized customer experiences at scale across every channel. Klaviyo AI uses real-time signals and past behavior to ensure the right message is sent at the right time automatically. It not only predicts spend, churn, and the next-best actio...

Klaviyo Pricing and Plans

Starting price: $20.00 per month

Free Trial

Free Version

Free

$0.00

flat rate, per month

Plan includes:

Under 250 active profiles
Integrate data
Academy courses
Mobile push

$20.00

usage based, per month

Plan includes:

251 - 500 active profiles
Email support
Chat support
5,000 Emails per month

Email + SMS

$35.00

usage based, per month

Plan includes:

Starting at 5,000 monthly email sends
Email and Chat Support
1,250 SMS credits per month
Multi-channel A/B testing
Multi-channel attribution
Multi-channel segmentation

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of Klaviyo's Pricing Plans

We've thoroughly examined the key advantages and limitations of Klaviyo's pricing plans to help you determine which option best aligns with your marketing needs and budget. The provider offers several pricing tiers — Free, Email, and Email + SMS — plus reviews, analytics, and data add-ons. Each plan is designed to accommodate different business sizes and marketing requirements, making it essential to understand the nuances of each option bef...

ore making your selection. **Free plan** Klaviyo's Free plan serves as an entry point for small businesses or those just starting with email marketing. This plan allows up to 500 monthly email sends and 150 monthly SMS/MMS credits, with access to standard reporting and limited support. **Pros:** - **No financial commitment:** The Free plan enables businesses to explore Klaviyo's core functionalities at no cost. - **Built-in dashboards:** Get a quick view of your performance with access to prebuilt reporting dashboards. - **Unlimited push notifications:** All plans include mobile app marketing in the form of in-app messages and push notifications. **Cons:** - **Severely limited sends:** The 500 email limit is quickly exhausted for growing businesses. - **Profile cap:** Not available for businesses with over 250 active profiles, making scalability challenging. - **Time-limited support:** Email support is only available for the first 60 days, leaving users without assistance after this period. **Email plan** The Email plan, starting at $20 per month for up to 500 active profiles, is designed for businesses focused primarily on email marketing. This plan includes 5,000 emails per month, customer profiles with all-time data, 350 built-in integrations, built-in reporting dashboards, ongoing email support, and generative AI for content creation. Pricing scales with the number of active profiles. **Pros:** - **Substantial email volume:** The 5,000 monthly emails provide sufficient capacity for moderately sized email campaigns. - **Comprehensive customer data:** All-time customer profile data enables deeper personalization and targeting. - **Extensive integration ecosystem:** With 350 built-in integrations, the platform connects seamlessly with other business tools. **Cons:** - **No SMS capabilities:** Businesses requiring text messaging must upgrade to a higher tier. - **Limited scalability:** Growing businesses may quickly outgrow the allocated email volume at $20 and need to increase the number of active profiles. - **No multichannel features:** As it only offers email functionality, this plan doesn’t offer multichannel segmentation or other multichannel features. **Email + SMS plan** The Email + SMS plan, starting at $20 per month for up to 500 active profiles, is Klaviyo's recommended option for businesses seeking a comprehensive multichannel approach. This plan includes the same features as the Email plan, including 5,000 emails per month, as well as 150 SMS/MMS credits per month and multichannel tools. **Pros:** - **Multichannel marketing:** The combination of email and SMS enables coordinated messaging across both channels. - **Includes carrier fees:** SMS pricing includes carrier fees, providing cost predictability. - **Unified customer view:** Managing both channels from one platform creates a cohesive customer experience. **Cons:** - **Pricing jumps:** If 150 SMS/MMS credits isn’t enough, the next step up is 1,250, which raises the monthly plan price to $35. - **Higher costs for texting outside US:** International texting significantly reduces the number of available credits at each plan level. - **Message character limits:** Messages that exceed the standard SMS/MMS character limits may incur additional charges. **Add-ons** Klaviyo offers three add-ons that can expand your marketing functionality: Reviews, Marketing Analytics, and Advanced Klaviyo Data Platform. **Reviews** The Reviews add-on allows users to automate review requests and display reviews within Klaviyo and use reviews data for targeted campaigns. The add-on is free for up to 50 monthly orders; paid pricing starts at $25 per month for up to 250 monthly orders and scales with order volume. **Marketing Analytics** The Marketing Analytics add-on costs $100 per month and provides enhanced analytical capabilities for businesses seeking deeper insights into customer behavior and marketing performance. It allows users to spot trends, set targets based on customer behaviors, and personalize cross-selling. **Advanced Klaviyo Data Platform** The Advanced Klaviyo Data Platform add-on starts at $500 per month for up to 100,000 total profiles, which includes active and nonactive (or suppressed) profiles. Pricing scales with the number of total profiles. This add-on is designed for enterprise-level businesses requiring sophisticated datathat requirent capabilities. **Conclusion** Our analysis of Klaviyo's pricing structure shows that the company offers a range of options designed to accommodate businesses at various stages of growth and with different marketing priorities. **For startups and microbusinesses:** The Free plan offers a no-cost entry point to explore Klaviyo's capabilities, but its severe limitations (500 emails, 250 active profiles) make it suitable only for the smallest operations or as a temporary testing ground. Once you exceed these limits, upgrading becomes necessary. **For small to midsize businesses focused on email:** The Email plan at $20+ per month offers a substantial increase in capacity, starting with 5,000 monthly emails. This plan provides a solid foundation for email marketing, featuring comprehensive customer profiles and numerous integrations, making it ideal for businesses that prioritize email as their primary communication channel. **For businesses requiring multichannel marketing:** The Email + SMS plan, also at $20+ per month, represents the best value for most growing companies. The addition of at least 150 SMS/MMS credits enables a coordinated approach across both channels, creating more touchpoints with customers and potentially increasing engagement and conversion rates. **For established eCommerce businesses:** Combining the Email + SMS plan with the Reviews add-on creates a robust marketing ecosystem that not only facilitates communication but also leverages social proof to drive conversions. This combination provides a comprehensive solution for businesses with established customer bases. - **For data-driven enterprises:** The Marketing Analytics and Advanced Klaviyo Data Platform add-ons are strong options for businesses making significant investments in marketing and requiring detailed insights to optimize their strategies. These higher-tier offerings, although pricey, provide the sophisticated tools necessary for data-driven decision-making at scale. When selecting a Klaviyo plan, businesses should carefully consider their current needs, growth trajectory, and marketing priorities. The platform's modular approach enables customization based on specific requirements; however, costs can accumulate quickly as additional features are added. By aligning your selection with your business objectives and customer communication strategy, you can maximize the value derived from Klaviyo's robust marketing automation capabilities.

Compare Pricing

Compare pricing across our most frequently recommended Email Marketing products.

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User rating

Paminga

$800.00

4.64(33 reviews)

recommendations

SalesAndMarketing.ai

$0.01 per month

No reviews yet

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HubSpot Marketing Hub

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4.51(6208 reviews)

recommendations

emfluence Marketing Platform

$1,000.00 per month

4.69(51 reviews)

recommendations

Salesforce Marketing Cloud

$25.00 per month

4.21(526 reviews)

recommendations

*Defined as the price above any available free plan

Klaviyo Features

Drawn from insights across 521 verified reviews, we've outlined Klaviyo's best and worst rated features and how they stack up against the average rating.

Klaviyo's score

Category average

Klaviyo's Best Rated Features

A/B Testing

4.93

3.95 category average

WYSIWYG Editor

4.89

4.02 category average

Multi-Campaign

4.88

3.75 category average

Klaviyo's Worst Rated Features

CRM

3.71

4.04 category average

Landing Pages/Web Forms

3.79

4.01 category average

ROI Tracking

4.11

3.86 category average

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Klaviyo
2-Way Messaging
Activity Dashboard
Alerts/Notifications
API
Audience Targeting
Automated Responses
Behavioral Analytics
Behavior Tracking
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Conversion Tracking
CRM
Customer Database
Customer Profiles
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Import/Export
Data Integration
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
GDPR Compliance
Generative AI
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
List Management
Live Chat
Marketing Automation
Marketing Calendar
Mass Texting
Message Personalization
Mobile Coupons
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multiple Data Sources
Multivariate Testing
Personalization
Predictive Analytics
Predictive Modeling
Preview Functionality
Product Recommendations
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Recommendations
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Sales Analytics
Scheduled Messaging
Segmentation
Shortcodes
SMS Marketing
SMS Messaging
Social Marketing
Social Media Integration
Spam Blocker
Template Management
Third-Party Integrations
Web Forms
Website Visitor Tracking

Klaviyo Integrations

Based on 521 verified reviews, we've identified products most frequently integrated with Klaviyo.

Shopify

Integration rated 4.9 from 113 reviews

Twana Moore

Owner

Used for more than 2 years

Reviewed February 2022

"“Email marketing is ESSENTIAL. The Klaviyo/Shopify integration helps me to segment my emails based on customer purchasing data.”"

Shopify Plus

Integration rated 4.9 from 12 reviews

Smile.io

Integration rated 4.8 from 10 reviews

Typeform

Integration rated 4.8 from 9 reviews

Yotpo

Integration rated 4.3 from 8 reviews

Gorgias

Integration rated 4.6 from 7 reviews

Facebook Business Suite

Integration rated 4.8 from 7 reviews

See all 86 integrations

Klaviyo Key Sentiments

We analyzed 521 verified reviews for Klaviyo to find out what actual users really think.

Most Positive Sentiments

Email marketing

81% Positive

15% Neutral

4% Negative

Users praise Klaviyo for its robust email marketing features, which drive significant revenue for their businesses. They find the platform easy to use, with an intuitive user interface that simplifies email campaign management. The integration with e-commerce platforms and the support team’s assistance further enhance email marketing efforts.

Customer engagement

65% Positive

24% Neutral

11% Negative

Klaviyo is beneficial for enhancing customer engagement and support, according to users. Reviewers appreciate its seamless integration with Shopify, which simplifies the marketing process and boosts sales. Additionally, users commend the knowledgeable customer support, which helps them navigate and utilize the platform effectively.

Email templates

62% Positive

21% Neutral

17% Negative

Reviewers appreciate Klaviyo's versatile email templates, which save time and allow for easy customization. They find the template library to be extensive and valuable for quickly creating professional-looking emails. Users also value the ability to design and save personalized templates for consistent branding across campaigns.

Least Positive Sentiments

Email management

46% Positive

30% Neutral

24% Negative

Some users encounter limitations with Klaviyo’s email customization, as well as delays in email delivery. However, reviewers generally value Klaviyo's comprehensive email marketing features, including segmentation and targeted campaigns, and enjoy the customization options and the ability to send timely emails to specific customer groups.

Support team

55% Positive

24% Neutral

21% Negative

Some users experience inconsistent support quality and long response times, which can be frustrating. Nonetheless,reviewers appreciate the helpfulness and knowledge of Klaviyo's support team, particularly during the onboarding process. They find the team responsive and valuable for resolving issues and learning the platform.

SMS marketing

56% Positive

24% Neutral

20% Negative

Reviews highlight issues with users feeling that the SMS capabilities are limited, with high costs and restricted availability in certain regions. Yet, overall, users like Klaviyo's SMS marketing features for their convenience and integration with the platform. They find the functionality useful for sending quick messages to customers, enhancing their marketing strategy.

Klaviyo User Reviews

Overall Rating

4.6

Ratings Breakdown

71%

24%

Secondary Ratings

Ease of Use

4.5

Value for money

4.3

Customer support

4.3

Functionality

4.6

Jade M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed September 2025

Klayvio is the new guy on campus

Overall Klaviyo is built for businesses who want to scale and utilize data to make better decisions. There are a lot of analytics at your finger tips.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Best for segmentation. Targeting customers becomes really easy with the options available. Powerful atuomations for abandoned carts and etc. SMS and Email together is magical.

Cons:

Not as beginner friendly as mailchimp and other competitors. Template customization is good but needs some work here.

Reasons for choosing Klaviyo

Klayvio is better for businesses wanting to scale.

Suzanne L.

Verified reviewer

Retail

201-500 employees

Used daily for more than 2 years

Review source

Reviewed June 2025

Great well-rounded CRM tool

Probably my favourite ESP, which offers a well-rounded set of CRM functionality. Often a platform like this excels in one area with others feeling like afterthoughts, but Klaviyo is well-balanced and suitable for a wide range of businesses. It plays particularly well for e-commerce with an easy integration into Shopify, and the whole platform is intuitive and user-friendly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great functionality for building automations Great drag and drop email builder Good segmentation capabilities Good reporting functionality Frequent platform updates bringing new and improved capabilities Good customer service Integrates with a huge array of other platforms

Cons:

More frequent price increases than other platforms Sometimes the updates are just reskins of existing functionality pretending to be new functionality Tries to be a CDP but isn't quite there yet

Reasons for choosing Klaviyo

Competitive on price, more user-friendly, better all-round functionality

Rob G.

Verified reviewer

Wholesale

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed September 2025

Good Software - Pricey

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well.

Cons:

The price. It's over priced for comparable software. other automations exist that may not be as flashy but are fraction of the cost.

Sam Z.

Verified reviewer

Printing

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

The Industry Standard Marketing Automation Tool For Everyone

Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations. It is an industry standard that plays nicely with other marketing software, and is an essential to any Shopify user. Integrations outside of the Shopify world can however be much more implementation intensive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Klaviyo continues to be the industry leader in helping e-commerce store operators, easily segment, personalize, and set up automations that drive revenue, and build owned audiences.

Cons:

I don't like how you have to pay more for the advanced analytics module. These are features that should be baked into the core product.

April P.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for more than 2 years

Review source

Reviewed April 2025

Really great platform

Overall we've had great success. They provide great analytics and is user friendly when building a campaign

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We love using Klayvio. It's one of the best in the business for email marketing. Great analytics. A little clunky when you're first learning how to use it but easy once you are trained.

Cons:

It's quite an expensive platform. We wanted to expand to sms marketing and find it quite pricey.

Reasons for switching to Klaviyo

We wanted more functionality and customization options in our emails

Hannah M.

Verified reviewer

Publishing

11-50 employees

Used daily for less than 2 years

Review source

Reviewed September 2025

Great email platform

Overall, I’ve found Klaviyo really powerful for creating personalised, data-driven campaigns and our automations have increased yoy. It can feel a bit complex at times and the cost does go up as you grow.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I think Klaviyo is great because it makes it really easy to create personalised campaigns. The automation has helped our numbers grow by double and detailed insights has been great for analytics.

Cons:

Klaviyo has become quite expensive as our list has grown, it was quite tricky to learn it straight away, compared to simpler email tools.

Reasons for switching to Klaviyo

For better automation and more in depth analytics

Verified

Reviewer

Information Technology and Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed July 2025

A user friendly tool for email marketing

They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We switched to Klaviyo from a different product (Hubspot) because the increase in prices and features we didn't need to use. Klaviyo's email building function is perfect for what we need. It's easy to use, and the ability to build lists and segments is useful and also user friendly.

Cons:

The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract. The support can be quite slow to reply.

Reasons for switching to Klaviyo

Hubspot pricing became too expensive for what we required.

Verified

Reviewer

Retail

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed May 2025

Powerful Email Tool with Smart Automations That Actually Deliver

It’s handled everything I’ve needed on the email and SMS side, from launches to evergreen flows. I’ve used it to drive campaigns, recover lost sales, and keep segments warm—and I trust the data coming out of it. Once it’s set up right, it saves time and pays off.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The automations are where it really shines. I’ve set up flows based on user behavior, abandoned carts, post-purchase sequences—all without needing to jump through hoops. The segmentation tools are sharp, and I like being able to test variations without second-guessing the data. It’s built for people who actually want to understand what’s working.

Cons:

The interface can feel dense at first. It takes a little time to figure out where everything lives, especially if you’re juggling multiple lists or trying to integrate with a third-party platform. Once you’re past the learning curve it’s fine, but it’s not something I’d hand to a first-timer without a walkthrough.

Reasons for switching to Klaviyo

Klaviyo had more options for our ecommerce to schedule/send/segment to the specific A/B testing we wanted at the times we wanted.

Carissa L.

Verified reviewer

Retail

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed June 2025

The best tool for email marketing

I think Klaviyo has been great for our eCommerce business, they stay ahead of the game with trends and features. The flows and email campaigns are an essential part of our business now

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components

Cons:

I really enjoy Klaviyo and don’t have any dislikes, they’ve made improvements in the couple years I’ve been using it

Reasons for switching to Klaviyo

Felt like Klaviyo had more to offer and was better suited for our growing company as far as flows, segmenting etc

Feraud O.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed July 2025

A must have for any business that has a growing customer base

We use them for our clients that have e-commerce business and want to utilize their customer contact info by doing email and sms blast / campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The amount of email and sms marketing features. Also the easy to use flow build to make sure you make making the most of your customer base and contacts.

Cons:

The email and sms builder could be a bit more intuitive. But it's till better than most of it's competitor such as mailchimp.

Reasons for switching to Klaviyo

The mailchimp email builder was not the best and we wanted sometime a bit more intuitive.

Showing 1 - 10 of 521 Reviews

See All Reviews

Klaviyo FAQs

Is Klaviyo considered a CRM?
Yes, Klaviyo is considered a customer relationship management (CRM) system that houses detailed customer data. It unifies marketing, customer support, and data analytics to consolidate and centralize customer information.
How much is Klaviyo a month?
Klaviyo offers a limited free plan for businesses with fewer than 250 active profiles (subscribers). Paid pricing begins at $20 per month but scales with the number of active profiles and SMS credits. Users can purchase monthly add-ons for reviews starting at $25, marketing analytics starting at $100, and advanced data starting at $500.
Can I use Klaviyo for free?
Yes, Klaviyo offers a free plan for businesses with fewer than 250 subscribers on their email list. It includes 500 monthly sends, 150 SMS credits, built-in reporting, and email support. The reviews add-on is also free for businesses with 50 or fewer monthly orders.
Does Klaviyo charge per email sent?
Klaviyo does not charge for every email sent; instead, it bills based on usage. Each plan has a maximum number of monthly email sends, and a business is charged based on the plan pricing, even if it sends no emails.