What is Motive fleet?

Motive is an app that empowers fleet managers, safety personnel, drivers, and business owners to improve the efficiency and safety of their shipping business. It provides users with logging devices that track vehicles' travel. Motive also has tools for observing driver behavior, such as dash cams, and analytical tools run by cloud-backed processes.

Does Motive track your location?

Yes, managers and business owners can use Motive to track their drivers' locations. It uses GPS to provide location data in real time. Using this information, dispatchers and fleet managers can see where each vehicle is at any given time, the routes they take, and when they arrive and depart.

What is the Motive app used for?

Motive is used to keep track of drivers and vehicles and improve safety. For instance, shipping business owners can use Motive to locate drivers, check if they’re sleeping, and see when they reach and leave delivery locations. Motive is also used to optimize delivery times by strategically deciding which vehicles to send and when.

How long has Motive been around?

Motive has been around since 2013, when it began as KeepTruckin. The company announced a name change in April 2022. The change stemmed from the company’s desire to expand its offering beyond the trucking sector and into other areas, such as construction, field service, and the food and beverage industries.

Updated May 7, 2025 at 4:11 PM

Motive 2026: Benefits, Features & Pricing

Written by Laura Burgess

Content Analyst

Edited by Caroline Rousseau

Senior Editor

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On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Motive

4.5

(1685)

Pros:

Logbook management
Compliance with regulations

Cons:

User interface
Software glitches

Pricing

Pricing available upon request

What is Motive:

Motive is a fleet management solution for trucking, delivery, and other fleet-based companies that deliver goods via ground transportation. It has tools for vehicle location, driver behavior analysis, and safety and compliance, among other functions, that enable managers and business owners to reduce costs and improve customer satisfaction and safety.

Why we like Motive:

With 4.5 out of 5 stars from verified user reviews, Motive ranks as “Best for Trucking” in our 2025 best fleet management software guide. It’s especially useful when it comes to its mileage tracking, trip logging, and dispatch management features.

Who should use Motive:

Motive is built for trucking companies, businesses with fleets of vehicles, and fleet managers. It’s good for dispatchers who need to know where each vehicle is and in-house mechanics who need maintenance guidance. Nearly 85% of reviewers come from businesses with 1-50 employees.

Motive Screenshots

Motive Overview

Motive builds technology to improve the safety, productivity and profitability of businesses that power the physical economy. It caters to industries, such as trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit and delivery. Key features include vehicle and equipment tracking, driver safety, compliance, maintenance, spend management and more.

The platform helps prevent accidents, reduce risk and provide detailed insights into vehicles, equipment and spending. It assists with vehicle health and utilization, dr...

Motive Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Compare Pricing

Compare pricing across our most frequently recommended Trucking products.

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User rating

TMS.AI

$2,080.00 per month

4.43(35 reviews)

recommendations

GPS Insight

$14.95 per month

4.46(239 reviews)

recommendations

eTrucks

$20.00 per month

4.67(3 reviews)

recommendations

TracxTMS

$39.00 per month

4.82(11 reviews)

recommendations

Alvys TMS

$292.00

4.37(51 reviews)

recommendations

*Defined as the price above any available free plan

Motive Features

Drawn from insights across 1685 verified reviews, we've outlined Motive's best and worst rated features and how they stack up against the average rating.

Motive's score

Category average

Motive's Best Rated Features

Vehicle Information

4.86

4.45 category average

Historical Reporting

4.68

3.95 category average

Activity Dashboard

4.66

4.11 category average

Motive's Worst Rated Features

Reporting/Analytics

3.62

3.94 category average

Real-Time Notifications

3.80

3.98 category average

Billing & Invoicing

4.03

4.13 category average

Popular features found in Trucking
Billing & Invoicing
Driver Management
Fuel Management
GPS
Load Optimization
Maintenance Management
Mileage Tracking
Real-Time Monitoring
Real-Time Reporting
Routing
Scheduling
Trip Logs
More features of Motive
Access Controls/Permissions
Accounting Integration
Activity Dashboard
Activity Tracking
Ad hoc Reporting
AI/Machine Learning
Alerts/Escalation
Alerts/Notifications
API
Asset Tracking
Audit Management
Audit Trail
Automated Scheduling
Budget Tracking
Carrier Management
Compliance Management
Cost Tracking
Customer Portal
Customizable Fields
Customizable Forms
Customizable Reports
Data Import/Export
Data Visualization
Delivery Tracking
Dispatch Management
Document Management
Driver ETA
Driver Logs
Electronic Signature
Email Alerts
Employee Management
Equipment Maintenance
Equipment Management
Equipment Tracking
Expense Tracking
File Storage
Fleet Management
For AEC Industry
For Drivers
For Freight Operations
Forms Management
For Oil & Gas
Fuel Cost Management
Fuel Tracking
Geofencing
Geographic Maps
Geolocation
Heatmaps
Historical Reporting
IFTA Reporting
Incident Reporting
Inspection Management
Inventory Management
Invoice Management
Job Costing
Live Driver Tracking
Location Tracking
Logistics Management
Maintenance Scheduling
Mobile Access
Mobile Alerts
Mobile App
Mobile Signature Capture
Mobile Time Tracking
Monitoring
Multi-Location
Performance Metrics
Predictive Analytics
Preventive Maintenance
Progress Tracking
Purchase Order Management
QuickBooks Integration
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Updates
Records Management
Reminders
Repair Tracking
Reporting/Analytics
Reporting & Statistics
Resource Management
Risk Assessment
Role-Based Permissions
Route History
Route Management
Route Optimization
Safety Management
Search/Filter
Service History
Shipment Tracking
SMS Messaging
Spend Analysis
Status Tracking
Technician Management
Territory Management
Third-Party Integrations
Time Tracking
Transportation Management
Vehicle Information
Vehicle Management
Vehicle Tracking
Violation Tracking
Warehouse Management
Workflow Management
Work Order Management

Motive Integrations

Based on 1685 verified reviews, we've identified products most frequently integrated with Motive.

Fleetio

Integration rated 5.0 from 5 reviews

Whip Around

Integration rated 5.0 from 1 review

AscendTMS

Integration rated 5.0 from 1 review

Trucker Tools

Integration rated 5.0 from 1 review

LoadOps

Integration rated 5.0 from 1 review

Zapier

Integration rated 5.0 from 1 review

See all 68 integrations

Motive Key Sentiments

We analyzed 1685 verified reviews for Motive to find out what actual users really think.

Most Positive Sentiments

Navigation

72% Positive

14% Neutral

14% Negative

Motive's software is user-friendly and easy to navigate for reviewers. Users find the dashboard layout intuitive and helpful for managing various tasks. They also highlight the simplicity of navigating through the app and website, which enhances their overall experience.

Customer service

66% Positive

14% Neutral

20% Negative

Users appreciate Motive's customer service, noting its efficiency and helpfulness in resolving issues promptly. They find the customer support team knowledgeable and responsive, providing quick solutions even during emergencies. Additionally, users value the availability of 24/7 support, which ensures their concerns are addressed at any time.

Driver management

44% Positive

41% Neutral

15% Negative

Reviewers find Motive beneficial for monitoring driver safety, performance, and compliance. They appreciate the ease of adding drivers and the effectiveness of the driver management features. Nonetheless, some users face challenges with tracking accuracy, driver compliance, and the initial learning curve for new drivers.

Least Positive Sentiments

Truck tracking

43% Positive

40% Neutral

17% Negative

Motive's truck tracking features are helpful to users for fleet management, location tracking, and fault code monitoring. Reviewers appreciate the real-time updates and ability to see truck locations and statuses. However, users report issues with tracking accuracy, device installation, and driver status, which can cause delays and compliance problems.

Logging

43% Positive

43% Neutral

14% Negative

Reviewers value Motive's logging features, including log editing, logbook management, and ease of use. They find the software helpful for maintaining accurate records and staying compliant with regulations. However, users encounter difficulties with log management, editing, and accessibility, which can be cumbersome and time-consuming.

Mileage tracking

42% Positive

49% Neutral

9% Negative

Users praise Motive's mileage tracking capabilities, particularly for IFTA reporting and driver compensation management. They find the software accurate and efficient in recording mileage across different states, simplifying tax reporting. Additionally, users appreciate the transparency and ease of generating mileage reports.

Motive User Reviews

Overall Rating

4.5

Ratings Breakdown

67%

21%

Secondary Ratings

Ease of Use

4.4

Value for money

4.2

Customer support

4.4

Functionality

4.4

Don N.

Verified reviewer

Transportation/ Trucking/ Railroad

201-500 employees

Used daily for more than 2 years

Reviewed March 2025

Motive is an essential tool for fostering a culture of safety on the road.

Motive has made us champions of road safety by giving the most impeccable experience in monitoring our vehicles health. It allows our drivers to be super alert and vigilant on the road by giving them clear visibility all around them. Motive also allows to constantly monitor our vehicles for maintenances helping us avoid inconvenience of vehicle breakdowns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Motive has very advanced AI powered monitoring features that help us to gain clear view of our vehicles, their equipments and their health status. It has efficient vehicle tracking features that allows us to keep tabs with the location of our vehicles at all times. Motive provide our drivers with deep view of the road conditions helping them to stay alert and avoid accidents. It also provides real time view of all activities in the vehicle allowing us to protect the carried goods from theft.

Cons:

All aspects about Motive have met our expectations. It has not shown us any weaknesses or given us any reasons to hate anything about it.

Vendor Response

Thank you for the wonderful review! It's great to hear that you appreciate our service. Please help spread the word and for any further queries please feel free to reach us out at support@gomotive.com or call our 24/7 Support Line at (855) 434-3564, we will be more than happy to assist you.

Replied March 2025

Verified

Reviewer

Utilities

201-500 employees

Used daily for less than 2 years

Review source

Reviewed July 2025

fleet dispatcher

My overall experience with the Motive GPS system has been excellent. It offers reliable real-time tracking, intuitive dashboards, and powerful safety features like AI-powered dashcams and driver behavior scoring. These tools have helped us improve accountability and reduce risky driving incidents. The system is easy to use, integrates well with our operations, and provides clear insights that support better decision-making. Overall, Motive has made our fleet safer, more efficient, and easier to manage.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about the Motive GPS system is its real-time tracking and safety-focused features. The AI-powered dashcams and driver scoring tools help improve accountability and reduce risky driving behaviors. Its intuitive dashboard makes it easy to monitor vehicle health, fuel usage, and compliance, all in one place. Plus, the mobile app keeps everything accessible on the go, which is a big win for field operations.

Cons:

one limitation we've encountered is the lack of flexibility in custom reporting. While the standard reports cover basic needs, they don’t allow for deeper customization based on specific metrics or operational goals. Expanding this feature would make the platform even more powerful.

Reasons for switching to Motive

The cost was higher than expected, and the provider did not honor the previously agreed-upon pricing structure.

Vendor Response

Thank you so much for your kind words! We're thrilled to hear about your great experience with Motive. Your satisfaction is our top priority, and it's incredibly rewarding to know that our efforts are making a positive impact. Your feedback is extremely important to us as it helps us improve the customer experience. If you have further feedback or need assistance in the future, please don't hesitate to contact us at support@gomotive.com or call our Support Hotline at (855) 434-3564. We look forward to serving you again soon!

Replied January 2026

Lester B.

Verified reviewer

Transportation/ Trucking/ Railroad

Self-Employed

Used daily for less than 12 months

Review source

Reviewed March 2022

owner/operater

Previously 5

it is keeping tract of daily logs

Ratings Breakdown

Ease of use

Previously 3

Value for money

Customer support

Previously 4

Functionality

Previously 4

Pros:

logs why would you tell me how many letters i would have to put i thought i was doing this as a favor to the person with the suPPORT TEAM THAT HELPED ME BUT VNOW YOU WANT TO CONTROL HOW MANY LETTERS I WRITE THIS WILL BE THE LAST REVIEW I DO FOR KEEP TRUCKING IS THIS ENOUGH LETTERS TO SUBMIT THIS

Cons:

pulling it from inside my dash to see if a light was on

Bekah F.

Verified reviewer

Construction

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed July 2025

NOTHING BUT CHASING PROBLEMS

NOTHING BUT CHASING PROBLEMS. We have implemented motive products on all 265 of our fleet vehicles. They have been giving us nothing but problems, weather that's flagging our drivers for "speeding (incorrect speed data on their software), or missing dash cam footage of multiple accidents. Its really unacceptable. I am so annoyed i went with this company and implemented them for our whole fleet. They are a true start up and all their "customer support" seems like AI responses. They dont fix anything we ask them to fix. We are considering breaking our contract and changing vendors because it is so bad. Creates EXTREME administrative burden on me/my team to even be able to use this product that we pay over $100k/year for.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The dashboard visual is decent. the physical equipment looks decent and the install is fairly easy but thats about it.

Cons:

Their software is very glitchy, customer support is generic/AI. This company truly operates like a startup like they dont know how to operate at scale.

Reasons for switching to Motive

Switched due to pricing, but in heindsight i wish we had paid more for a product that actually works and doesnt drive us insane.

Vendor Response

Hey Bekah ! We're sorry to hear that you didn't have a great experience using Motive! Please provide us with your contact details so we can reach out to you to address your concerns and improve your experience. Moreover, for further queries please feel free to email us at support@gomotive.com or call us directly at our 24/7 Support Line (855) 434-3564. Thank you!

Replied January 2026

ROBERT M.

Verified reviewer

Logistics and Supply Chain

201-500 employees

Used daily for less than 12 months

Review source

Reviewed December 2025

Motive review

I was in the Safety and DOT Compliance role with Motive. I watched our events that came in from our drivers and kept up with some DOT inspections that were due.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

One good thing about Motive was the accuracy of the location of our assets and the event detection that would come from one of our drivers.

Cons:

The only Con from me for Motive was it is very hard to get ahold of a live customer service agent. They always wanted you to use AI chats.

Vendor Response

Thank you for the wonderful review! It's great to hear that you appreciate our service. Please help spread the word, and for any further queries, please feel free to reach out at support@gomotive.com or call our 24/7 Support Line at (855) 434-3564. We will be more than happy to assist you.

Replied December 2025

Jason W.

Verified reviewer

Construction

201-500 employees

Used daily for less than 2 years

Reviewed July 2025

All in one fleet solution

Phenomenal experience. Sales and the support team are second to none. I highly recommend motive if your are a budiness looking to increase your safety program

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's an all in one solution for our fleet. Eld, timecards and cameras have help our fleet. Our safety program has had decrease in incidents.

Cons:

Searching video and only can view up to certain amount. Would like to be able to view whole drive.

Reasons for choosing Motive

Ease of the product from installing to how easy we can see the data for the dashboard and mobile app

Reasons for switching to Motive

Product failed to deliver video for collision that we had.

Vendor Response

Thank you for the wonderful review, Jason! It's great to hear that you appreciate our service. Please help spread the word and for any further queries please feel free to reach us out at support@gomotive.com or call our 24/7 Support Line at (855) 434-3564, we will be more than happy to assist you.

Replied July 2025

Ed K.

Verified reviewer

Transportation/ Trucking/ Railroad

51-200 employees

Used daily for more than 2 years

Review source

Reviewed April 2025

Director of Safety and Compliance

Easy to use and very user friendly. No issues dealing with the support time. Everyone is on point.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

User friendliness. Simplicity. It's easy to navigate around the dashboard and easy to access and obtain the necessary data. Another great thing is that Motive published updated every quarter so there is always something new to learn and use.

Cons:

I've used Motive for 11 years now. Not that many things that I do not like about Motive.

Reasons for choosing Motive

Ease of use and very streamlined. Driver friendly and easy to understand for all involved.

Vendor Response

Replied April 2025

Stephanie J.

Verified reviewer

Transportation/ Trucking/ Railroad

51-200 employees

Used daily for less than 6 months

Review source

Reviewed June 2025

Safety Coordinator

Overall the service is great. The drivers loved the app. WIFI and Data were not a problem for the drivers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy for drivers to manual log. Driver app layout very simple for drivers. Log editing for drivers is esy to learn

Cons:

Monthly price for service is higher than some. Paying for the equipment is a very high cost to setup account

Reasons for choosing Motive

At the time the setup fee was at a good price. The portal and driver app are easy to use.

Reasons for switching to Motive

Customer service problems. Device had to be install by a tech and sheduling for more than one location very hard.

Vendor Response

Hey Stephanie! We're sorry to hear that you didn't have a great experience using Motive! Please provide us with your contact details so we can reach out to you to address your concerns and improve your experience. Moreover, for further queries please feel free to email us at support@gomotive.com or call us directly at our 24/7 Support Line (855) 434-3564. Thank you!

Replied June 2025

Jesse S.

Verified reviewer

Transportation/ Trucking/ Railroad

10000+ employees

Used daily for less than 2 years

Review source

Reviewed August 2024

Territory Manager

good way to get accurate locations on where my team is at, at all times and gives me location history to better serve our customers

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

gives the codes and reasons why truck is acting up

Cons:

N/A - at the moment there's nothing i can say i dislike or like lease about it.

Reasons for switching to Motive

did not have alot of the functions the Motive has and is more UpToDate.

Vendor Response

Hey Jesse! Thank you for the wonderful review! We're thrilled to hear that you appreciate our service. Please help spread the word and for any further queries please feel free to reach us out at support@gomotive.com or call our 24/7 Support Line at (855) 434-3564. We will be more than happy to assist you!

Replied September 2024

Bawnie W.

Verified reviewer

Transportation/ Trucking/ Railroad

2-10 employees

Used daily for less than 2 years

Review source

Reviewed August 2025

Horrid Experiences for last 2 years

horrible experiences. 2 accidents (motive said didnt happen) one head on and one rollover pricing is 500 more to use your old equipment that didnt show the accidents

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

used to be good customer service in tech support Now 24 hrs to get any solutions if that happens at all... Only good if in cell service email ranges

Cons:

now all the departments dont talk to each other. Price gouging Managers dont do anything to help the problem they only do NEW pricing

Vendor Response

Hey Bawnie! We're sorry to hear that you didn't have a great experience using Motive! Please provide us with your contact details so we can reach out to you to address your concerns and improve your experience. Moreover, for further queries please feel free to email us at support@gomotive.com or call us directly at our 24/7 Support Line (855) 434-3564. Thank you!

Replied August 2025

Showing 1 - 10 of 1685 Reviews

See All Reviews

Motive FAQs

What is Motive fleet?
Motive is an app that empowers fleet managers, safety personnel, drivers, and business owners to improve the efficiency and safety of their shipping business. It provides users with logging devices that track vehicles' travel. Motive also has tools for observing driver behavior, such as dash cams, and analytical tools run by cloud-backed processes.
Does Motive track your location?
Yes, managers and business owners can use Motive to track their drivers' locations. It uses GPS to provide location data in real time. Using this information, dispatchers and fleet managers can see where each vehicle is at any given time, the routes they take, and when they arrive and depart.
What is the Motive app used for?
Motive is used to keep track of drivers and vehicles and improve safety. For instance, shipping business owners can use Motive to locate drivers, check if they’re sleeping, and see when they reach and leave delivery locations. Motive is also used to optimize delivery times by strategically deciding which vehicles to send and when.
How long has Motive been around?
Motive has been around since 2013, when it began as KeepTruckin. The company announced a name change in April 2022. The change stemmed from the company’s desire to expand its offering beyond the trucking sector and into other areas, such as construction, field service, and the food and beverage industries.

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Motive 2026: Benefits, Features & Pricing

Our Summary

What is Motive:

Why we like Motive:

Who should use Motive:

Motive Screenshots

Motive Overview

Motive Pricing and Plans

Compare Pricing

Motive Features

Motive Integrations

Motive Key Sentiments

Motive User Reviews

Motive FAQs

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