LeadMaster 2026: Benefits, Features & Pricing

Great softeware

Having struggled through two inadequate database and communications systems for my college, I was looking for a low-cost product that would give me a high degree of autonomy within the system and infuse our office with efficiency in managing our sales process. Running a college admissions office is similar to selling a widget, but there are enough differences that I needed to be able to customize this system in order for it to function in an educational environment. We hit a home run with Leadmaster. Having worked with more than five different databases in my career, I have found that Leadmaster matches or exceeds the efficiency of my previous experiences, while meeting all the needs and demands of communicating with my prospective students in this day and age. From texting to email to phone calls, I have been able to create a comprehensive communication system using Leadmaster. It goes one step beyond just being able to manage my data and communicate with my potential students. Leadmaster also has allowed me to better manage the work flow in our office. My staff know who they are responsible for recruiting, and what the exact procedure should be with each and every student. The system also allows us to essentially go paperless in our process, cutting back on all kinds of office missteps. Leadmaster is an intuitive system, which means that I have been able to design and use their tools with great ease. Better than any of that is that my staff, including those with little to no database background, have been able to contribute to its functionality for the office. Training was a snap, and each and every time I found myself in a pickle, the folks at Leadmaster have been fantastic in setting me straight. I anticipate that, a year from now, Leadmaster will have played a significant role in increasing our new student enrollment. I know this because we are going to, for the first time in years, be able to track all levels of marketing effectiveness and make those critical marketing decisions in a timely manner. I will be able, through the tools of Leadmaster, to project revenue for the first time in our college's history, and be able to share with our leadership exactly why and how a student enrolls at our institution. Leadmaster has its limitations in the sense that it is not a records management system, and any educational institution must understand this is a product designed for enrolling students, not tracking students through graduation. Leadmaster has allowed us to easily integrate the data from admissions to our institutional management system with great ease.

Once we diligently utilized the software, we were able to create reports that showed the effectiveness of our salespeople in each step of the sales process. Subsequently, we were able to get a clearer picture on where they needed coaching.

Average is good.

During my career as a sales manager and business owner, I've worked with about a half dozen different CRM systems, including Salesforce. I've encountered resistance from sales reps that wanted to remain steadfast in their old habits, I've encountered CRM providers that aren't as responsive "after" the sale, and I've had CRM systems that stalled progress and potential. Just over one year ago I contacted a former colleague and asked if there was anything "fresh" in the CRM world. He pointed me to Leadmaster, claiming that his clients loved it and found it to be the most functional CRM they had ever used. After taking a tour of the website and experiencing a demo with Tony, I was fascinated and eager to put the application into use for one of my clients. Well, I've now installed Leadmaster into three clients' platforms - a medical device company, a dental manufacturer and a biometric company. The nurturing/drip marketing, the emal tools and the reports features are outstanding. More important, the sales reps that are introduced to Leadmaster immediately witness the benefits of the "marketing tools on steroids" and embrace the entire process. Eventually, the rep recognizes that having Leadmaster at their side is the equivalent of hiring the best personal assistant one could find. Lastly, any CRM installation and build-out is going to require service. At Leadmaster I speak with the "exact" same customer service contact each and every time! They already understand my objectives, so I don't have to start each service issue by offering an entire history. I tend to judge things by measuring their ability to meet expectations. Leadmaster has exceeded every expectation I had, and erased some of the distaste I had from bad experiences with CRM providers in the past. Leadmaster - you restored my faith that YES, a business can truly deliver on its promises and make me a stronger company!

Channel Tools provides sales and marketing services to companies mainly in the technology sector. The reason for going to the market place for new software was we were looking for a solution that could manage a number of pain points. These included 1. Managing marketing spend 2. ROI management 3. Measuring effectiveness of multiagency and multitouch campaigns 4. True close loop reporting 5. The ability to manage a channel by using functionality for updating leads and pipelines. 6. Making sure no lead was missed and was always allocated to someone for follow up, whether from e-marketing, filling in a form on a website or even a lead from a trade show. 7. Data management and data analysis 8. Linking emarketing easily to lead generation What we were finding was that because we worked with a number of agencies there were no standard ways of seeing trends or overall ROI. Measurement was purely at an individual activity level resulting in masses of spreadsheets or a huge professional services bill for updating a large system to have the functionality to meet our requirements. We have been using LeadMaster for approximately a year. The system is very intuitive from an end user perspective and very flexible and adaptable. There is plenty of training material available and the support is great. Having used the system for a year we have found that things that used to take 3 days now take three minutes. I could go on. Definitely worth taking on this program.

Our company works with marketing communication firms throughout North America and for years have been using lead nurturing as a daily part of our new business development process. We depend on our own ability to generate viable and qualified leads for our services. For several years we used one of the more recognizable Marketing Automation/CRM solutions which worked ok. The problem was it was not a lead generation, lead distribution solution. This meant we were looking out the rear view mirror instead of the front windshield. A few months ago we were introduced to LeadMaster and immediately recognized the huge upside this cloud solution offered. We now have a lead management solution doing what was most important. Generating leads! The extensive capabilities of LeadMaster make this a truly unique and comprehensive platform. The ability to develop workflows, launch marketing campaigns, do lead scoring, use dashboard reporting are just a few of the highlights of the solution. The implementation was very straight forward and with the help of the LeadMaster experts, we were up and running very quickly. All of our users were able to quickly adapt to the new platform and are using it extensively. I would definitely say this is a very easy to use solution. If someone has problems using LeadMaster, it is not the software but, the user. Customer support has been absolutely amazing and the ongoing training materials and webinars are of tremendous value. We have seen immediate benefits in time utilization, lead quality and overall campaign success. We are very excited and pleased with our decision to move to LeadMaster and look forward to a long term successful relationship.

As is the case with most CRMs, the more organized your company's data and processes are, the faster you can get your system up and running and focus on user adoption and training. Likewise, if these things are not addressed prior to setup, you can end up with a mess of useless data and reports.