RollWorks 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

RollWorks

4.5

(28)

Pricing

Pricing available upon request

About RollWorks

At RollWorks, we get buyers. We've spent 15 years collecting and refining 4.2 billion digital profiles, representing the most comprehensive and trustworthy buyer dataset on the market. We use AI and machine learning to turn buyer data into actionable insights and help customers activate those insights to drive full-funnel outcomes using our exceptional native B2B advertising product and integrations into 24 additional marketing and sales tools. By marrying cutting-edge buyer data, insights, and activation capabilities with our industry-leading ease of use, we enable growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

Account-Based Advertising
The RollWorks Account-Based Advertising solution leverages our best-in-class native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage your target audience through account-based display advertising. Our solution, built on over a decade of expertise in AI and ML, specializes in delivering targeted advertising that connects directly with Ideal Customer Profile (ICP) accounts and their buying committees based on personas,...

RollWorks Screenshots

RollWorks Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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RollWorks Features

Popular features found in Account Based Marketing
Campaign Personalization
Lead Nurturing
Lead Qualification
Reporting/Analytics
More features of RollWorks
API
Campaign Management
Collaboration Tools
Contact Database
Contact Management
Customer Segmentation
Dashboard
Data Extraction
Data Import/Export
Data Synchronization
Engagement Tracking
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Notifications
Lead Segmentation
Lead Verification/Validation
Monitoring
Performance Management
Pipeline Management
Reporting & Statistics
Target Account Identification
Task Management
Visitor Tracking
Workflow Management

RollWorks Integrations

Marketo Engage

HubSpot Marketing Hub

Salesforce Sales Cloud

RollWorks User Reviews

Overall Rating

4.5

Ratings Breakdown

75%

18%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

4.6

Functionality

4.5

Jordan B.

Verified reviewer

51-200 employees

Used daily for less than 6 months

Review source

Reviewed November 2017

VERY Cool lead service. Within 20 minutes of setting it up, we had a leads engaged.

We do more with less. No person or team can accomplish what this does for any size organization.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

In the 2-3 weeks I have been exposed to and using Growlabs have been great. It is such a cool platform and we are excited to be using it at Rebox. Within minutes of being on the phone with them I was hooked. The searches are easy to set up. Using their in house copywriter helped us get the whole process set up in less than a week. We had played around with a bunch of different search combinations. When we decided to pull the trigger we had instant success. In the first 20 minutes of using it, we had leads engaged reaching out to us. As someone who helps develop territories with Salespeople, this tool saves so much time in the lead prospecting phase. You reach a large audience with a fraction of the effort. This tool is a great cost effective solution to add to any sales organization. There is no reason not to try this out. Give your salespeople even more tools to succeed.

Cons:

The reporting is very simple but all of this is meant to work in the background. I also needed some changes on how we target our clients. They have taken the feedback and there is already a roadmap for those changes.

John O.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2024

RollWorks: Great ABM Platform!

Overall, great experience. Our CSM, [sensitive content hidden], was fantastic and the platform itself is extremely helpful from both a marketing and sales perspective.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like how RollWorks can provide us with a list of companies that have been visiting our website and tells us specifically which of our website pages these companies/people have been visiting.

Cons:

Sometimes the workflows were a little bit glitchy but their customer success team is awesome and really helps with working out kinks.

Verified

Reviewer

E-Learning

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed January 2020

Missold

Disorganized. Receiving lots of emails disconnected from the customer success team. Slow to set up. Product wasn't what was sold to us. Had to cancel.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We were sold a very impressive demo by a competent sales person who answered all our questions very professionally. After that it all went downhill as the quality of what we could buy vs what we were sold was a hugely out of whack. The company could not deliver what they said they could

Cons:

The quality of the contacts was not what we were sold. Often bounced. Also filtering did not let us target as needed.

Reasons for choosing RollWorks

potential scale and time saving. Didn't turn out that way.

Haruki T.

Verified reviewer

Computer Software

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed December 2024

Great intent data

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use is the most important factor for any tool to be successful and RollWorks embodies that. Navigating the tool within the CRM is very intuitive and easy to find the information that I'm looking for.

Cons:

Some data can be misleading but like any data, it should be taken with a grain of salt and leveraged as a guiding hand to help identify which companies may have an interest in your product.

Louis G.

Verified reviewer

Real Estate

51-200 employees

Used daily for less than 12 months

Review source

Reviewed July 2017

Best leads in the industry

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I've tried dozens of lead generation companies in the past... Growlabs is by far the highest quality i've seen. You can use tons of different filters to find new leads. As a business development executive, it helped me find contact information for thousands of new prospects every week. 100% recommended.

Cons:

I wish i could filter companies by Alexa Rank... but I was told it's on the roadmap. Looking forward to it.

Ethan B.

Verified reviewer

Used daily for less than 2 years

Review source

Reviewed October 2017

Best in class lead generation software

Lead generation Filtering Email automation Inbox filtering

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I use Growlabs everyday. I start my morning searching the database using filters and then putting leads into an email cadence. Then, I just wait for positive responses to show up in my Outlook. It's brilliant.

Keith M.

Verified reviewer

Used daily for less than 6 months

Review source

Reviewed November 2017

Great experience. Great results

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We've been very surprised by the early results we generated from using Growlabs. Within our first month, we generated over 35 new leads. The second month, we generate over 70.

Cons:

It takes time to ramp things up... but the customer success team is always here to help. They've been super responsive. The software is intuitive and nicely laid out.

Andy S.

Used daily for less than 12 months

Review source

Reviewed September 2017

Great leads for IT professionals

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Growlabs helped us find the right profiles to target in our industry... and it worked really well. The quality of the data is there! and that's the only thing that matters... Their interface is really nice and easy to use... but the most important aspect is their database. It's large and accurate and it converts!

Cons:

It's not the cheapest option... We've tried several other cheaper competitors before, but the data wasn't there. Leads were inaccurate or would bounce. With Growlabs, our conversions have increased significantly and we're getting positive ROI.

Chris C.

Verified reviewer

Mining & Metals

11-50 employees

Used daily for less than 12 months

Review source

Reviewed June 2019

Grow Labs - Rip off!

Very poor - My sales team could't wait to get rid of the product and DO NOT GIVE THEM A CREDIT CARD!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Hard to find many things positive about the software.

Cons:

The software offers limited value, approx 60% of the email leads bounced. The company also has taken money with out authorization in a very unscrupulous approach.

Dan M.

Verified reviewer

Used daily for less than 6 months

Review source

Reviewed November 2017

Best money I've spent in years

We've been very pleased with the customer success team and the platform. Would recommend to anyone

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Within a couple of weeks of using Growlabs, we saw a huge uptake in the number of qualified leads coming our ways. Really love the interface and how fast it is to get things started

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