Pulse 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Pulse

4.4

(10)

Pricing

Starting at $19.00 per month

About Pulse

Pulse is a cloud-based marketing solution designed to help businesses gain competitive insights and analyze industry benchmarks. It helps professionals collect data from multiple sources across different industries and sub-industries, enhancing it with valuable search marketing KPIs such as domain rating, traffic value, ad spend, paid clicks and more.

Pulse lets marketers utilize custom research functionality to add competitors and combine SEO and PPC metrics to analyze overall industry performance along with the company's position in it. The solution is available on monthly subscriptions and support is provided via phone and email.

Pulse Screenshots

Pulse Pricing and Plans

Starting price: $19.00 per month

Free Trial

Free Version

Basic

$19.00

per feature, per month

No plan information available

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Pulse Features

Popular features found in Marketing Planning
Budgeting/Forecasting
Goal Setting/Tracking
Marketing Calendar
Media Planning
Project Management
Roadmapping
More features of Pulse
Benchmarking
Budget Management
Campaign Analytics
Campaign Management
Competitive Analysis
Customizable Reports
Data Import/Export
Data Visualization
Geotargeting
Keyword Tracking
Reporting/Analytics
Spend Management
Trend Analysis
Visual Analytics
Web Traffic Reporting

Pulse User Reviews

Overall Rating

4.4

Ratings Breakdown

60%

20%

Secondary Ratings

Ease of Use

4.8

Value for money

4.7

Customer support

4.5

Functionality

4.3

Younes B.

Verified reviewer

Publishing

11-50 employees

Used weekly for free trial

Review source

Reviewed December 2019

A useful tool for the market research in the digital sphere

I am very interested in the market research tools, so I give Pulse a try and I didn't regret, except its not-so-complete dataset of companies, the platform give me a lot of useful insights and makes me throw the guess-work for ever!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The product tour that is face you when you are using the tool in the first time, I found it very useful and informative. the other thing is the minimalism in UX that is let you navigate the platform (that contains a more than one tool for market research purposes) very easily.

Cons:

Pulse is a new product so its database doesn't contain a lot of companies I were looking for especially those companies in EU zone and MENA.

Reasons for switching to Pulse

Discovering new solutions

Vendor Response

Thank you for your interest in Pulse! We are glad you are already getting some useful insights from the platform. To add more companies not currently in our database, a paid membership is required. This will alow you to create your own custom data sets to continually be up to date on those companies you are specifically interested in. Thanks for your feedback!

Replied January 2020

Kiran G.

Verified reviewer

Executive Office

10000+ employees

Used daily for more than 2 years

Review source

Reviewed April 2021

10/10 Would Reccomend

The best software you can get for the price.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is quick to learn to use, extremely, helpful, and easy to work with.

Cons:

Almost none, actually. Other than the slight inconvenience of having to restart the software every now and then, its perfectly fine.

Verified

Reviewer

Broadcast Media

10000+ employees

Used other for free trial

Review source

Reviewed December 2019

Lots of other options out there-- my advice would be to steer away

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I was on the free trial and did not enjoy anything.

Cons:

I don't believe this Directive Consulting is on track to innovate. Something like SpyFu has been around for much longer and is constantly improving.

Vendor Response

Your feedback is deeply appreciated! With Pulse, you can save hours of research that would previously require several platforms, as well as save money with the reduction in software fees. Additionally, the organization of data into different industries and sub-industries helps users understand the big players, and up-and-comers they may not yet know about, but need to be aware of. With other tools on the market, you are limited to 3 comparison companies at a time, where with Pulse, you can create a custom dataset with up to 10 companies, giving you quick and hyper-relevant insights. We hope this information helps clarify any misunderstandings you may have had with Pulse.

Replied January 2020

Verified

Reviewer

Telecommunications

11-50 employees

Used daily for less than 6 months

Review source

Reviewed December 2019

It makes my work simple

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of use. Almost everyone can get familiar with Pulse within minutes and start using it. For me Pulse is cheap, and a better way to organize my work.

Cons:

For now, I am satisfied, so none! But it needs to add a few functionalities in order to improve the overall flow.

Brendan H.

Verified reviewer

Design

11-50 employees

Used daily for less than 6 months

Review source

Reviewed December 2019

Love their scoring model

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I appreciate the sheer amount of data they have available (over 25,000 companies)

Cons:

Right now, it's updated monthly, versus daily or weekly. It's still great data, and I assume this frequency will increase in the future.

Christopher P.

Verified reviewer

Marketing and Advertising

2-10 employees

Used other for free trial

Review source

Reviewed December 2019

Directive Pulse - Good First Start

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pulse has a straightforward interface for identifying influencers. Easy to use, easy to understand.

Cons:

Inaccurate for larger companies and domains within a vertical. For example, in assessing Amazon's AI capabilities, it pulls in statistics for the entirety of Amazon.com, which is wildly inaccurate.

Vendor Response

Thanks Christopher for taking the time to review. Pulse is not meant to identify influencers, but rather understand your company's search marketing standing in your respective industry. This can help identify opportunities, as well as areas for improvement. To your comment about Amazon- a subdomain of Amazon isn't being indexed as you described on the market just yet. Hope this clarification is useful, thanks again for your feedback!

Replied January 2020

Lahcen O.

Verified reviewer

Leisure, Travel & Tourism

2-10 employees

Used daily for less than 12 months

Review source

Reviewed January 2020

The best software

My experience was very great and smooth

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The flexibility and smoothness Light and quick

Cons:

Nothing specially I liked the whole software

Verified

Reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed October 2019

Benchmarking for my Industry

I like the platform. It is easy to use, I find it handy in my reporting, and customer support has been good.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Showing what competitors are doing is always the best way to get buy in from my clients. With this tool I can show my clients what the benchmarks are for SEO and PPC spend in order to get them to buy in more to my strategy.

Cons:

Desktop experience is good, but they still need to work on their mobile experience.

Jerry Z.

Verified reviewer

Marketing and Advertising

51-200 employees

Used other for free trial

Review source

Reviewed December 2019

Not a bad product, but needs elaboration

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Hard to find use cases that can help explain why you had to buy this product from superiors to bring value that exceeds the cost.

Cons:

Not much. Needs some use cases that can explain why it was worth the purchase

Vendor Response

Thanks for the great feedback Jerry! Pulse organizes data from 25,000+ companies across 50+ industries and 800+ sub-industries. The platform enriches this data with valuable search marketing KPIs such as domain rating, keywords, traffic value, estimated ad spend, and more. Marketers are now empowered with competitive insights in seconds, which would have previously required several platforms, hours of research, and a number of software fees. All the data is compiled into one, neat, database at one low cost. This makes tracking competitors and industry KPIs quick and easy.

Replied January 2020

Aditya D.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for free trial

Review source

Reviewed December 2019

Good app for competition analysis

Trying to understand industry benchmarks and competitor performance.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

level of details made available and the insights presented is fantastic

Cons:

WIsh there was more data available about the companies. The ability to add custom company would be a nice add-on.

Vendor Response

Thank you! We are glad you are finding the platform useful thus far! Good news; with a paid membership, you are able to add in custom companies not yet in our data set to take a look at key company KPIs!

Replied January 2020

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