Conversion Tracking 2026: Benefits, Features & Pricing

Designed for eCommerce businesses, Conversion Tracking is a lead management software that helps sales and marketing professionals track and optimize their sales funnel. It includes features like conversion tracking, phone call tracking, sentiment analysis, lead capture forms, web chats and online scheduling.

With Conversion Tracking's sentiment analysis tool, marketers can easily see how the language used on their website impacts customer behavior. If a customer finds something confusing about the website, for instance, they can adjust the content or layout to improve the customer experience.

The lead capture forms feature lets sales professionals create customized forms for capturing new leads from different sources across the web. They can use these forms on any page of their website or in emails to build up a database of potential customers who may need the product or service in the future. Pricing is based on monthly subscriptions and support is extended via email and phone.