Driftrock 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Driftrock

4.5

(13)

Pricing

Starting at $49.00 per month

About Driftrock

Driftrock is an Automotive Marketing platform that helps you capture, track, and convert leads from a plethora of sources ranging from Facebook to Tik Tok.

Lead Validation and Online and offline tracking optimize campaigns, while custom audience automation nurtures leads. This automation provides the ability sync customer segments every three hours with companies such as LinkedIn and Google.

Data driven automotive marketing teams use Driftrock to increase and track their ROI by up to 5x.

Driftrock Screenshots

Driftrock Pricing and Plans

Starting price: $49.00 per month

Free Trial

Free Version

Basic

$49.00

flat rate, per month

No plan information available

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Driftrock Features

Popular features found in Social Media Marketing
Activity Dashboard
Automated Publishing
Campaign Management
Customer Segmentation
Customizable Templates
Engagement Tracking
Keyword Filtering
Multi-Account Management
Social Media Integration
Social Media Monitoring
Social Promotion
More features of Driftrock
Activity Tracking
Alerts/Notifications
API
Campaign Analytics
Campaign Planning
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Database
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customization
Dashboard
Data Extraction
Data Import/Export
Data Visualization
Drag & Drop
Event Triggered Actions
Forms Management
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Segmentation
Lead Verification/Validation
Monitoring
Multi-Campaign
Multi-Channel Marketing
Online Forms
Performance Metrics
Personalization
Pipeline Reports
Real-Time Data
Real-Time Notifications
Reporting/Analytics
Reporting & Statistics
Sales Reports
Sales Trend Analysis
Search/Filter
Source Tracking
Template Management
Third-Party Integrations
Visitor Tracking
Web Forms

Driftrock Integrations

LinkedIn for Business

HubSpot CMS Hub

Campaign Monitor by Marigold

Dotdigital

Google Analytics 360

Google Ads

See all 14 integrations

Driftrock User Reviews

Overall Rating

4.5

Ratings Breakdown

77%

15%

Secondary Ratings

Ease of Use

4.5

Value for money

4.1

Customer support

4.3

Functionality

4.4

Marina C.

Verified reviewer

Internet

2-10 employees

Used weekly for free trial

Review source

Reviewed July 2023

The essential tool to increase your sales with quality leads

The ability to target specific audiences has been critical to achieving such strong results.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The platform uses accurate data and advanced segmentation to target the right audiences, which has allowed me to significantly increase my lead volume and improve my conversion rate.

Cons:

I would like to see a greater variety of integrations with other marketing tools.

sanu k.

Verified reviewer

Education Management

501-1000 employees

Used weekly for less than 2 years

Review source

Reviewed February 2023

it is a marketing automation and customer engagement platform.

Driftrock is a powerful platform that can help businesses streamline their marketing and customer engagement efforts and drive growth.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The platform provides a visual map of the customer journey, which allows businesses to understand the touchpoints and interactions that customers have with their brand.With this information, businesses can then design and optimize their marketing campaigns to deliver a more relevant and effective customer experience.

Cons:

Driftrock is a paid platform and its pricing can be higher than other marketing automation solutions, which may not be affordable for all businesses, especially small and medium-sized businesses.users have reported that the platform can be complex and difficult to use, particularly for those who are new to marketing automation.

Jeff C.

Verified reviewer

Media Production

51-200 employees

Used daily for less than 2 years

Review source

Reviewed July 2019

Absolute mess of a product with horrible support

I inherited them when my predecessor left, and I've been in the process of decoupling them from our programs so I can remove them entirely. The constant failures aren't worth the headaches even if the service was free!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It does what we need it to do... when it doesn't fail (which is at least once a month)

Cons:

Constant failures of syncing (which is what the entire purpose is). Support that's based in the UK, so there's at least a day lag from when I discover an issue and until someone actually responds (typically 2-3 days). And techs that then blame the issue on user-error when I haven't even logged into the platform for weeks.

Daniel D.

Verified reviewer

Entertainment

5001-10000 employees

Used daily for less than 12 months

Review source

Reviewed July 2019

An advertising dream come true

I ran the team at Driftrock through the wringer to get all of my questions answered and our integrations set up properly. I know we are not their highest dollar client but I felt like it because they stuck with me through a process that took quite a long time to complete.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I always wanted to be able to run more custom audiences but for a business of our scale, it was not feasible to download and upload massive lists to several accounts, everyday. Driftrock solved all of that and made it possible to run any ad to any audience I can think of.

Cons:

Synchs do fail somewhat regularly so if you're doing a synch every 3 hours, it can sometimes mess up your delivery. It is something to watch if you're running a time-sensitive campaign.

Ed W.

Verified reviewer

E-Learning

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed July 2019

Easy software with great support

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We used DriftRock's platform to synch contacts between Infusionsoft (CRM) and our ad audiences. It helped us to show the right message to the right person at the right time dynamically. This allowed us to avoid manual uploads that are a static point in time.

Cons:

Sometimes the authentication with our CRM would disconnect, but the support team proactively let me know and helped work with the CRM's API team to resolve the issue.

Verified

Reviewer

Information Technology and Services

201-500 employees

Used weekly for less than 6 months

Review source

Reviewed April 2023

Driftrock for lead generation

Ratings Breakdown

Ease of use

Functionality

Pros:

What I like about Driftrock is their automation with our CRM and it has a flexible user interface that you can easily use. It really helps us to acquire and convert leads.

Cons:

Sometimes the product fails in syncing with our CRM and you need to do it all over again to successfully sync it with the CRM.

Simon B.

Verified reviewer

Online Media

Used unspecified for unspecified

Review source

Reviewed May 2015

Tech that makes working in Facebook a BREEZE

Matt and team helped Savoo navigate Facebook in an easy, transparent and hugely value adding way. I recommend DriftRock for any business that knows there are big opportunities with Facebook, but don't have the right people/ resources internally - but even if you do the tech makes is so much easier to launch and iterate on campaigns. We're looking forward to seeing and experiencing how DriftRock develops.

Ratings Breakdown

Pros:

Technology Similicity Control Service

Cons:

No cons - honest....

Richard B.

Verified reviewer

Internet

Used unspecified for unspecified

Review source

Reviewed March 2015

Great time saver

I manage Facebook ad spend for several clients as Rekrmend.com and I've used most of the Driftrock products for one or more of them. Custom audiences are a big part of that and at first I was constantly reminding people on the client side to upload the latest email list to use for targeting or excluding. The Custom Audience Sync app does that automatically.

Ratings Breakdown

Pros:

It was easy to integrate, works fine and saves time, particularly if you would otherwise need to ask someone else to refresh the data for you. I've rarely needed support but when I did it was very swift.

Cons:

None to speak of - I did have one client with a really old CRM system that made it hard to integrate but I think that would be the same with all 3rd party tools. More like I would advise the client to update the CRM...

Ed W.

Verified reviewer

E-Learning

2-10 employees

Used unspecified for unspecified

Review source

Reviewed May 2015

Great way to show the right message at the right time to your CRM contacts

I use DriftRock Flow to create audiences based on tags in Infusionsoft. It allows me to show the right message to the right audience at the right time (and create exclusion audiences). It works very well and the team at DR is extremely responsive and helpful. I would highly recommend DR.

Ratings Breakdown

Pros:

Fast, easy to use, helpful/responsive customer support.

Cons:

None. I don't have any complaints.

Mark D.

Verified reviewer

Real Estate

11-50 employees

Used other for free trial

Review source

Reviewed July 2019

Great tool for creating audiences for Google Ads

Very good. The sales team wasn't too pushy. The free trial was exactly what I expected. Incredibly easy to set up.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's super simple to set up. Within minutes I was able to start creating audiences in my Google ads account direct from my CRM. We have a tag based CRM, so we are able create a Google audience from anyone that completes a desired task on our site.

Cons:

It got a little more expensive than we thought. We have a large database of contacts so as we started creating the audiences we saw the costs rise.

Reasons for choosing Driftrock

Their integration with Google Ads

Showing 1 - 10 of 13 Reviews

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