Influ2 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Influ2

4.9

(7)

Pricing

Pricing available upon request

About Influ2

Influ2 is the first person-based marketing solution, using innovative technology to realize account-based marketing strategies. Within the platform, B2B marketers are now able to reach decision-makers from target accounts and see all their engagements on an individual level.

The Influ2 platform is vital for account-based marketing initiatives. It enables B2B marketers to engage with the buying committees from enterprise and medium-sized businesses, reaching exact decision-makers instead of a broad, generic audience.

Influ2’s software is powered by machine learning, enabling its users to:

target the client’s audience or build a new client list with Influ2’s audience builder
upload personalized marketing content for each buying persona
capture all the interactions from a target account and the people inside it

The Influ2 platform stands out from other account-based marketing software providers not only through its high-resolution targeting but also with its person-tracker. It shows the names, accounts, and behavioral scoring of all the people who interacted with the marketing campaign. This data identifies the interested leads even if they don’t submit a lead form.

The per...

Influ2 Screenshots

Influ2 Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Influ2

Pricing available upon request

No plan information available

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Influ2 Features

Popular features found in Content Marketing
Audience Targeting
Campaign Management
Content Library
Customizable Branding
Customizable Templates
Editorial Calendar
Publish Scheduling
Reporting & Statistics
SEO Management
Social Media Integration
Workflow Management
More features of Influ2
Activity Dashboard
Alerts/Notifications
Behavior Tracking
Campaign Personalization
Data Synchronization
Engagement Tracking
Lead Nurturing
Lead Qualification
Personalization
Reporting/Analytics
Target Account Identification

Influ2 Integrations

ActiveCampaign

Creatio CRM

HubSpot CRM

Marketo Engage

Salesforce Platform

Influ2 User Reviews

Overall Rating

4.9

Ratings Breakdown

86%

14%

Secondary Ratings

Ease of Use

4.9

Value for money

4.8

Customer support

5.0

Functionality

4.7

Elena D.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed April 2019

Best sales boost!

It was a pleasant surprise for our sales team!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to identify hot deals and whom our sales team should contact first.

Cons:

More options for pre-set target audiences, we are using our own right now, but might be helpful to have some lists to choose from.

Martha F.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed January 2022

Excellent B2B Target Marketing Tool

With Influ2 I no longer waste ad spend on non-targets. I can show my ads to specific individuals across platforms and see results even if the target does not complete a form.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Functionality: I love that Influ2 enables me to show ads to exactly the individuals I am targeting. It then provides information back regarding who clicked which ads enabling me to act on clear intent signals. Service: The account team is so helpful and wonderful to work with.

Cons:

The solution would be even better if we were able to see activity real time.

Verified

Reviewer

Information Technology and Services

51-200 employees

Used daily for less than 6 months

Review source

Reviewed January 2021

New ABM Tactic, People based Ads

Great on boarding experience and on going support.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The campaign dashboard is simple to understand and navigate around. Campaign set up is easy and it's great to see the specific people based interactions with our ads/content. Currently using it to target MQLs and engagement has been good but took awhile to get there.

Cons:

There's not a lot of reporting functionality that I can take to leadership to demonstrate ROI. We have seen the engagements of specific people within out target accounts and are alerting reps, however not sure where else to take the tool/program/strategy

Valeria T.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 6 months

Review source

Reviewed April 2019

Amazing person-based ads tool!

Amazing tool, looking forward to using it more!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ability to see report for every person! We saw impression and clicks for every person we've targeted and which content interested them the most. It helped with follow ups a lot!

Cons:

It would help to have templates for banners.

Verified

Reviewer

Internet

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed November 2020

ABM on steroids

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Our use case is generating awareness among prospects before outreach to bigger clients. Influ2 is special compared to other ABM solutions as we can actually target specific prospects. The software also is quite intuitive to use (persona targets, ad formats, ...) and easy to implement.

Cons:

We are still about to see if the personalized approach is actually generating a positive ROI. In that context, what would and influ2 does not offer currently is to get benchmarks on how well our ABM is performing.

Stanislav S.

Verified reviewer

Internet

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed April 2019

A way in to larger accounts

I really enjoy working with Influ2, it is easy to set up and to understand.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was easy to set up a person-based ads campaign. Also the dashboard made it pretty clear which accounts we should approach first and which content they liked the most.

Cons:

Would be great to see averages across the industry to better analyze our campaigns performance.

Verified

Reviewer

Information Technology and Services

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed April 2019

Person-level reporting in ABM!