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Influ2

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Overview
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Influ2

Influ2 2026: Benefits, Features & Pricing

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  • Overview
  • User Interface
  • Popular Alternatives
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Influ2
Influ2
4.9
(7)

Pricing

Pricing available upon request

About Influ2

Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts.

Legacy ABM software stops at the account level and nameless personas, leaving go-to-market teams guessing who’s actually interested. Influ2 removes that blind spot by letting you target, engage, and measure impact at the contact level across the entire buying journey.

Influ2’s contact-level advertising lets teams define who to target using sales activity, pipeline stages, and any other CRM data your team tracks to align with sales priorities. Deliver ads to just those people across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and know exactly who saw or engaged with each message. Every impression and click is tied to a named person, without relying on cookies, IP targeting, or form fills (CCPA- and GDPR-compliant).

Influ2 also brings contact-level intent into the mix. Marketing and Sales can see which buyers are researching relevant topics through search behavior, third-party content consumption, social activity, and ad engagement. These signals are shown with context (e.g., which topics each person is interested...

 in) and can be pushed directly into sales workflows, so reps know who to prioritize and what to say. In addition to targeting and intent, Influ2 lets teams create contact-level buyer journeys. Marketing can control which ads are shown based on each person’s engagement and sales stage, so every buying group member sees content that reflects where they actually are in the decision process—not where an account score says they should be. Measuring ABM performance is also easier in Influ2. Instead of vague attribution models, Influ2’s reporting makes revenue impact clear by showing how specific contact-level engagements influence pipeline, sales conversion rates, and closed revenue. Influ2 is commonly used by ABM leaders, demand generation teams, growth marketers, and revenue marketers who share ownership of pipeline and revenue. By giving every team access to the same contact-level insights, Influ2 helps Marketing and Sales stay aligned throughout the buying journey. 180+ enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware have used Influ2 to bring ABM to the contact level. From pipeline generation and acceleration to customer retention and expansion, Influ2 is the only contact-level ABM platform built for how B2B buying actually happens.

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Influ2 User Interface

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Influ2 Pricing and Plans

Free Trial
Free Version

Influ2

Pricing available upon request

No plan information available

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    Influ2 Features

    • Popular features found in Marketing Analytics
      Ad hoc Reporting
      Conversion Tracking
      Dashboard
      Data Import/Export
      Data Source Connectors
      Data Visualization
      Keyword Tracking
      KPI Monitoring
      Reporting & Statistics
      ROI Tracking
      Search/Filter
      Website Analytics
    • More features of Influ2
      Activity Dashboard
      Alerts/Notifications
      Behavior Tracking
      Campaign Management
      Campaign Personalization
      CRM
      Data Synchronization
      Engagement Tracking
      For Sales Teams/Organizations
      Lead Nurturing
      Lead Qualification
      Multi-Channel Data Collection
      Personalization
      Prospecting Tools
      Reporting/Analytics
      Target Account Identification

    Influ2 Integrations

    HubSpot CRM
    HubSpot CRM
    Marketo Engage
    Marketo Engage
    Salesforce Platform
    Salesforce Platform
    Dynamics 365
    Dynamics 365
    SalesLoft
    SalesLoft

    Influ2 User Reviews

    Overall Rating

    4.9

    Ratings Breakdown

    5

    86%

    4

    14%

    3

    0%

    2

    0%

    1

    0%

    Secondary Ratings

    Ease of Use

    4.9

    Value for money

    4.8

    Customer support

    5.0

    Functionality

    4.7

    Elena's profile
    Elena D.

    Verified reviewer

    Marketing and Advertising

    11-50 employees

    Used daily for less than 12 months

    Review source

    Reviewed April 2019

    Best sales boost!

    5

    It was a pleasant surprise for our sales team!

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Easy to identify hot deals and whom our sales team should contact first.
    Cons:
    More options for pre-set target audiences, we are using our own right now, but might be helpful to have some lists to choose from.

    Read More

    MF
    Martha F.

    Verified reviewer

    Marketing and Advertising

    11-50 employees

    Used weekly for less than 12 months

    Review source

    Reviewed January 2022

    Excellent B2B Target Marketing Tool

    5

    With Influ2 I no longer waste ad spend on non-targets. I can show my ads to specific individuals across platforms and see results even if the target does not complete a form.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Functionality: I love that Influ2 enables me to show ads to exactly the individuals I am targeting. It then provides information back regarding who clicked which ads enabling me to act on clear intent signals. Service: The account team is so helpful and wonderful to work with.
    Cons:
    The solution would be even better if we were able to see activity real time.

    Read More

    VR
    Verified
    Reviewer

    Information Technology and Services

    51-200 employees

    Used daily for less than 6 months

    Review source

    Reviewed January 2021

    New ABM Tactic, People based Ads

    4

    Great on boarding experience and on going support.

    Ratings Breakdown

    4
    Ease of use
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    The campaign dashboard is simple to understand and navigate around. Campaign set up is easy and it's great to see the specific people based interactions with our ads/content. Currently using it to target MQLs and engagement has been good but took awhile to get there.
    Cons:
    There's not a lot of reporting functionality that I can take to leadership to demonstrate ROI. We have seen the engagements of specific people within out target accounts and are alerting reps, however not sure where else to take the tool/program/strategy

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    Valeria's profile
    Valeria T.

    Verified reviewer

    Computer Software

    11-50 employees

    Used daily for less than 6 months

    Review source

    Reviewed April 2019

    Amazing person-based ads tool!

    5

    Amazing tool, looking forward to using it more!

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Ability to see report for every person! We saw impression and clicks for every person we've targeted and which content interested them the most. It helped with follow ups a lot!
    Cons:
    It would help to have templates for banners.

    Read More

    VR
    Verified
    Reviewer

    Internet

    51-200 employees

    Used weekly for less than 6 months

    Review source

    Reviewed November 2020

    ABM on steroids

    5

    Ratings Breakdown

    5
    Ease of use
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Our use case is generating awareness among prospects before outreach to bigger clients. Influ2 is special compared to other ABM solutions as we can actually target specific prospects. The software also is quite intuitive to use (persona targets, ad formats, ...) and easy to implement.
    Cons:
    We are still about to see if the personalized approach is actually generating a positive ROI. In that context, what would and influ2 does not offer currently is to get benchmarks on how well our ABM is performing.

    Read More

    Stanislav's profile
    Stanislav S.

    Verified reviewer

    Internet

    11-50 employees

    Used weekly for less than 6 months

    Review source

    Reviewed April 2019

    A way in to larger accounts

    5

    I really enjoy working with Influ2, it is easy to set up and to understand.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    It was easy to set up a person-based ads campaign. Also the dashboard made it pretty clear which accounts we should approach first and which content they liked the most.
    Cons:
    Would be great to see averages across the industry to better analyze our campaigns performance.

    Read More

    VR
    Verified
    Reviewer

    Information Technology and Services

    51-200 employees

    Used weekly for less than 12 months

    Review source

    Reviewed April 2019

    Person-level reporting in ABM!

    5

    Very pleasant experience with Influ2 team and the their person-based ads!

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Super helpful tool, it enabled us to catch attention of key decision makers in the accounts we target rather than all company employees.
    Cons:
    Personally I don't like the design, but it doesn't intervene with the functionality

    Read More

    Showing 1 - 7 of 7 Reviews
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