Is Klaviyo considered a CRM?

Yes, Klaviyo is considered a customer relationship management (CRM) system that houses detailed customer data. It unifies marketing, customer support, and data analytics to consolidate and centralize customer information.

How much is Klaviyo a month?

Klaviyo offers a limited free plan for businesses with fewer than 250 active profiles (subscribers). Paid pricing begins at $20 per month but scales with the number of active profiles and SMS credits. Users can purchase monthly add-ons for reviews starting at $25, marketing analytics starting at $100, and advanced data starting at $500.

Can I use Klaviyo for free?

Yes, Klaviyo offers a free plan for businesses with fewer than 250 subscribers on their email list. It includes 500 monthly sends, 150 SMS credits, built-in reporting, and email support. The reviews add-on is also free for businesses with 50 or fewer monthly orders.

Does Klaviyo charge per email sent?

Klaviyo does not charge for every email sent; instead, it bills based on usage. Each plan has a maximum number of monthly email sends, and a business is charged based on the plan pricing, even if it sends no emails.

Updated June 2, 2025 at 11:19 PM

Klaviyo 2026: Benefits, Features & Pricing

Written by David Jani

Content Analyst

Edited by Caroline Rousseau

Senior Editor

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On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Klaviyo

4.6

(517)

FrontRunner 2026

Pros:

Integration with Shopify
Email templates

Cons:

High pricing
Slow customer support

Pricing

Starting at $20.00 per month

What is Klaviyo:

Klaviyo is a customer relationship management (CRM) platform combining marketing, customer service, and analytics. It offers email and SMS marketing, review requests, a customer hub, a unified inbox, and AI-powered answers to product questions. Klaviyo also stores detailed data, including purchase history, browsing data, and demographics.

Why we like Klaviyo:

With a strong 4.6 out of 5 stars from verified user reviews, Klaviyo earned a spot in our best email marketing software guide. It stands out because of its functionality. Reviewers highlight customer segmentation, marketing automation, and email campaign management as Klaviyo’s top features.

Who should use Klaviyo:

Klaviyo touts its use by business-to-consumer (B2C) brands across industries, but highlights retail and eCommerce, restaurants, and health/wellness on its site. It is popular among smaller firms, with nearly 80% of reviewers coming from businesses with 1-50 employees.

Klaviyo Screenshots

Klaviyo Overview

"Klaviyo is the all-in-one platform built to help B2C brands drive revenue and relationships by integrating SMS and email marketing, full-funnel analytics, and customer service in one solution.

By capturing every event — like clicks, purchases, and chats — in a unified customer profile, Klaviyo powers marketing automation that drives personalized customer experiences at scale across every channel. Klaviyo AI uses real-time signals and past behavior to ensure the right message is sent at the right time automatically. It not only predicts spend, churn, and the next-best acti...

Klaviyo Pricing and Plans

Starting price: $20.00 per month

Free Trial

Free Version

Free

$0.00

flat rate, per month

Plan includes:

Under 250 active profiles
Integrate data
Academy courses
Mobile push

$20.00

usage based, per month

Plan includes:

251 - 500 active profiles
Email support
Chat support
5,000 Emails per month

Email + SMS

$35.00

usage based, per month

Plan includes:

Starting at 5,000 monthly email sends
Email and Chat Support
1,250 SMS credits per month
Multi-channel A/B testing
Multi-channel attribution
Multi-channel segmentation

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of Klaviyo's Pricing Plans

We've thoroughly examined the key advantages and limitations of Klaviyo's pricing plans to help you determine which option best aligns with your marketing needs and budget. The provider offers several pricing tiers — Free, Email, and Email + SMS — plus reviews, analytics, and data add-ons. Each plan is designed to accommodate different business sizes and marketing requirements, making it essential to understand the nuances of each option bef...

ore making your selection. **Free plan** Klaviyo's Free plan serves as an entry point for small businesses or those just starting with email marketing. This plan allows up to 500 monthly email sends and 150 monthly SMS/MMS credits, with access to standard reporting and limited support. **Pros:** - **No financial commitment:** The Free plan enables businesses to explore Klaviyo's core functionalities at no cost. - **Built-in dashboards:** Get a quick view of your performance with access to prebuilt reporting dashboards. - **Unlimited push notifications:** All plans include mobile app marketing in the form of in-app messages and push notifications. **Cons:** - **Severely limited sends:** The 500 email limit is quickly exhausted for growing businesses. - **Profile cap:** Not available for businesses with over 250 active profiles, making scalability challenging. - **Time-limited support:** Email support is only available for the first 60 days, leaving users without assistance after this period. **Email plan** The Email plan, starting at $20 per month for up to 500 active profiles, is designed for businesses focused primarily on email marketing. This plan includes 5,000 emails per month, customer profiles with all-time data, 350 built-in integrations, built-in reporting dashboards, ongoing email support, and generative AI for content creation. Pricing scales with the number of active profiles. **Pros:** - **Substantial email volume:** The 5,000 monthly emails provide sufficient capacity for moderately sized email campaigns. - **Comprehensive customer data:** All-time customer profile data enables deeper personalization and targeting. - **Extensive integration ecosystem:** With 350 built-in integrations, the platform connects seamlessly with other business tools. **Cons:** - **No SMS capabilities:** Businesses requiring text messaging must upgrade to a higher tier. - **Limited scalability:** Growing businesses may quickly outgrow the allocated email volume at $20 and need to increase the number of active profiles. - **No multichannel features:** As it only offers email functionality, this plan doesn’t offer multichannel segmentation or other multichannel features. **Email + SMS plan** The Email + SMS plan, starting at $20 per month for up to 500 active profiles, is Klaviyo's recommended option for businesses seeking a comprehensive multichannel approach. This plan includes the same features as the Email plan, including 5,000 emails per month, as well as 150 SMS/MMS credits per month and multichannel tools. **Pros:** - **Multichannel marketing:** The combination of email and SMS enables coordinated messaging across both channels. - **Includes carrier fees:** SMS pricing includes carrier fees, providing cost predictability. - **Unified customer view:** Managing both channels from one platform creates a cohesive customer experience. **Cons:** - **Pricing jumps:** If 150 SMS/MMS credits isn’t enough, the next step up is 1,250, which raises the monthly plan price to $35. - **Higher costs for texting outside US:** International texting significantly reduces the number of available credits at each plan level. - **Message character limits:** Messages that exceed the standard SMS/MMS character limits may incur additional charges. **Add-ons** Klaviyo offers three add-ons that can expand your marketing functionality: Reviews, Marketing Analytics, and Advanced Klaviyo Data Platform. **Reviews** The Reviews add-on allows users to automate review requests and display reviews within Klaviyo and use reviews data for targeted campaigns. The add-on is free for up to 50 monthly orders; paid pricing starts at $25 per month for up to 250 monthly orders and scales with order volume. **Marketing Analytics** The Marketing Analytics add-on costs $100 per month and provides enhanced analytical capabilities for businesses seeking deeper insights into customer behavior and marketing performance. It allows users to spot trends, set targets based on customer behaviors, and personalize cross-selling. **Advanced Klaviyo Data Platform** The Advanced Klaviyo Data Platform add-on starts at $500 per month for up to 100,000 total profiles, which includes active and nonactive (or suppressed) profiles. Pricing scales with the number of total profiles. This add-on is designed for enterprise-level businesses requiring sophisticated datathat requirent capabilities. **Conclusion** Our analysis of Klaviyo's pricing structure shows that the company offers a range of options designed to accommodate businesses at various stages of growth and with different marketing priorities. **For startups and microbusinesses:** The Free plan offers a no-cost entry point to explore Klaviyo's capabilities, but its severe limitations (500 emails, 250 active profiles) make it suitable only for the smallest operations or as a temporary testing ground. Once you exceed these limits, upgrading becomes necessary. **For small to midsize businesses focused on email:** The Email plan at $20+ per month offers a substantial increase in capacity, starting with 5,000 monthly emails. This plan provides a solid foundation for email marketing, featuring comprehensive customer profiles and numerous integrations, making it ideal for businesses that prioritize email as their primary communication channel. **For businesses requiring multichannel marketing:** The Email + SMS plan, also at $20+ per month, represents the best value for most growing companies. The addition of at least 150 SMS/MMS credits enables a coordinated approach across both channels, creating more touchpoints with customers and potentially increasing engagement and conversion rates. **For established eCommerce businesses:** Combining the Email + SMS plan with the Reviews add-on creates a robust marketing ecosystem that not only facilitates communication but also leverages social proof to drive conversions. This combination provides a comprehensive solution for businesses with established customer bases. - **For data-driven enterprises:** The Marketing Analytics and Advanced Klaviyo Data Platform add-ons are strong options for businesses making significant investments in marketing and requiring detailed insights to optimize their strategies. These higher-tier offerings, although pricey, provide the sophisticated tools necessary for data-driven decision-making at scale. When selecting a Klaviyo plan, businesses should carefully consider their current needs, growth trajectory, and marketing priorities. The platform's modular approach enables customization based on specific requirements; however, costs can accumulate quickly as additional features are added. By aligning your selection with your business objectives and customer communication strategy, you can maximize the value derived from Klaviyo's robust marketing automation capabilities.

Compare Pricing

Compare pricing across our most frequently recommended Email Marketing products.

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$25.00 per month

4.20(524 reviews)

recommendations

Paminga

$800.00

4.64(33 reviews)

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SalesAndMarketing.ai

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No reviews yet

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HubSpot Marketing Hub

$20.00 per month

4.51(6205 reviews)

recommendations

emfluence Marketing Platform

$1,000.00 per month

4.69(51 reviews)

recommendations

*Defined as the price above any available free plan

Klaviyo Features

Drawn from insights across 517 verified reviews, we've outlined Klaviyo's best and worst rated features and how they stack up against the average rating.

Klaviyo's score

Category average

Klaviyo's Best Rated Features

A/B Testing

4.93

3.94 category average

WYSIWYG Editor

4.89

4.02 category average

Multi-Campaign

4.88

3.75 category average

Klaviyo's Worst Rated Features

CRM

3.71

4.03 category average

Landing Pages/Web Forms

3.79

4.01 category average

ROI Tracking

4.11

3.85 category average

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Klaviyo
2-Way Messaging
Activity Dashboard
Alerts/Notifications
API
Audience Targeting
Automated Responses
Behavioral Analytics
Behavior Tracking
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Conversion Tracking
CRM
Customer Database
Customer Profiles
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Data Integration
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
GDPR Compliance
Generative AI
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
List Management
Marketing Automation
Marketing Calendar
Mass Texting
Message Personalization
Mobile Coupons
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multiple Data Sources
Multivariate Testing
Personalization
Predictive Modeling
Preview Functionality
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Sales Analytics
Scheduled Messaging
Segmentation
Shortcodes
SMS Marketing
SMS Messaging
Social Marketing
Social Media Integration
Spam Blocker
Template Management
Third-Party Integrations
Web Forms
Website Visitor Tracking

Klaviyo Integrations

Based on 517 verified reviews, we've identified products most frequently integrated with Klaviyo.

Shopify

Integration rated 4.9 from 110 reviews

Twana Moore

Owner

Used for more than 2 years

Reviewed February 2022

"“Email marketing is ESSENTIAL. The Klaviyo/Shopify integration helps me to segment my emails based on customer purchasing data.”"

Shopify Plus

Integration rated 4.9 from 11 reviews

Smile.io

Integration rated 4.8 from 9 reviews

Typeform

Integration rated 4.8 from 9 reviews

Yotpo

Integration rated 4.3 from 8 reviews

Gorgias

Integration rated 4.6 from 7 reviews

Facebook Business Suite

Integration rated 4.8 from 7 reviews

See all 86 integrations

Klaviyo Key Sentiments

We analyzed 517 verified reviews for Klaviyo to find out what actual users really think.

Most Positive Sentiments

Email marketing

81% Positive

15% Neutral

4% Negative

Users praise Klaviyo for its robust email marketing features, which drive significant revenue for their businesses. They find the platform easy to use, with an intuitive user interface that simplifies email campaign management. The integration with e-commerce platforms and the support team’s assistance further enhance email marketing efforts.

Customer engagement

65% Positive

24% Neutral

11% Negative

Klaviyo is beneficial for enhancing customer engagement and support, according to users. Reviewers appreciate its seamless integration with Shopify, which simplifies the marketing process and boosts sales. Additionally, users commend the knowledgeable customer support, which helps them navigate and utilize the platform effectively.

Email templates

62% Positive

21% Neutral

17% Negative

Reviewers appreciate Klaviyo's versatile email templates, which save time and allow for easy customization. They find the template library to be extensive and valuable for quickly creating professional-looking emails. Users also value the ability to design and save personalized templates for consistent branding across campaigns.

Least Positive Sentiments

Email management

46% Positive

30% Neutral

24% Negative

Some users encounter limitations with Klaviyo’s email customization, as well as delays in email delivery. However, reviewers generally value Klaviyo's comprehensive email marketing features, including segmentation and targeted campaigns, and enjoy the customization options and the ability to send timely emails to specific customer groups.

Support team

55% Positive

24% Neutral

21% Negative

Some users experience inconsistent support quality and long response times, which can be frustrating. Nonetheless,reviewers appreciate the helpfulness and knowledge of Klaviyo's support team, particularly during the onboarding process. They find the team responsive and valuable for resolving issues and learning the platform.

SMS marketing

56% Positive

24% Neutral

20% Negative

Reviews highlight issues with users feeling that the SMS capabilities are limited, with high costs and restricted availability in certain regions. Yet, overall, users like Klaviyo's SMS marketing features for their convenience and integration with the platform. They find the functionality useful for sending quick messages to customers, enhancing their marketing strategy.

Klaviyo User Reviews

Overall Rating

4.6

Ratings Breakdown

71%

24%

Secondary Ratings

Ease of Use

4.5

Value for money

4.3

Customer support

4.3

Functionality

4.6

Sam Z.

Verified reviewer

Printing

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

The Industry Standard Marketing Automation Tool For Everyone

Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations. It is an industry standard that plays nicely with other marketing software, and is an essential to any Shopify user. Integrations outside of the Shopify world can however be much more implementation intensive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Klaviyo continues to be the industry leader in helping e-commerce store operators, easily segment, personalize, and set up automations that drive revenue, and build owned audiences.

Cons:

I don't like how you have to pay more for the advanced analytics module. These are features that should be baked into the core product.

Joseph E.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2025

They are the top for a good reason

I have been using Klaviyo for many years now and throughout the whole time it has been a great partner we can rely on to work. It is the name brand in the email/sms marketing space for a reason.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how robust the tool is. Its segmentation, A/B testing, email sending, and integrations seem very in-depth, and it all works very well.

Cons:

I don't like the pricing structure for a lot of it. Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do.

Reasons for choosing Klaviyo

Because we were already using Klaviyo and we didn't want to lose all of the time to set up.

Reasons for switching to Klaviyo

Because Klaviyo promised us that we could get a better deal and a lot more features when we tie in our SMS with our email marketing.

Lataysha C.

Verified reviewer

Retail

Self-Employed

Used daily for less than 6 months

Review source

Reviewed April 2025

AI helped me

My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the access aspect, meaning the fact that this is available for anyone to use.

Cons:

I don’t like how hard it can be to understand how to use it.

Kevin K.

Verified reviewer

Leisure, Travel & Tourism

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed November 2025

Excellent Personalization, With a Pricing Model That Could Be Fairer

My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly.

Cons:

The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well.

Reasons for choosing Klaviyo

Brevo was an option, but it didn’t offer the same level of personalization, automation depth, or data-driven segmentation that Klaviyo provides. Klaviyo stood out because of its powerful flow builder, real-time data sync, and the ability to create highly targeted messages for each agent or customer profile. For our organization, it delivered the flexibility and scalability we needed.

Reasons for switching to Klaviyo

I switched from Mailchimp because it was too limited for our use case. As a travel organization working with multiple agents, we needed deeper personalization, more flexible segmentation, and the ability to send agent-specific communications without workarounds. Mailchimp’s feature set became restrictive, and the pricing escalated quickly as our needs grew. Klaviyo offered far more advanced automation, dynamic content options, and better data management.

Raphael F.

Verified reviewer

Cosmetics

51-200 employees

Used daily for less than 2 years

Review source

Reviewed July 2025

Great value, a bit expensive

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the fact that there are integrations with every other solution, easy of use, performance, CS team

Cons:

We didn't appreciate the drastic price increase last year in 2024. It's a bit abusive even though the service is great.

Reasons for switching to Klaviyo

Listrak backend was very outdated and not user friendly at all + expensive

Jade M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed September 2025

Klayvio is the new guy on campus

Overall Klaviyo is built for businesses who want to scale and utilize data to make better decisions. There are a lot of analytics at your finger tips.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Best for segmentation. Targeting customers becomes really easy with the options available. Powerful atuomations for abandoned carts and etc. SMS and Email together is magical.

Cons:

Not as beginner friendly as mailchimp and other competitors. Template customization is good but needs some work here.

Reasons for choosing Klaviyo

Klayvio is better for businesses wanting to scale.

Brian Y.

Verified reviewer

Legal Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Gorgeous designs that increase trust in immigration clients.

Appearance is everything in the visa world. I use this service to distribute monthly immigration newsletters. It makes us look and feel established and credible it helps us differentiate ourselves from smaller agencies but I essentially pay for shopping features that I never use.

Ratings Breakdown

Ease of use

Functionality

Pros:

The drag and drop editor lets me create very professional looking official policy updates without a graphic designer.

Cons:

The reporting dashboard is no other than e-commerce sales revenue, which is not applicable for consulting business. Help desk usually provide generic advice which is best for Retailers.

Caitlin X.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Head of Retention

A very positive experience. The tools are intuitive, performance is reliable, and support is always prompt and genuinely helpful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, intuitive platform. Makes sending SMS + Emails a breeze, and flows are easy to build, and it feels like the world is your oyster really.

Cons:

The reporting across linked accounts could be better. There's a global portfolio but it only gives very high level results, would be great if you could link abandon carts and compare them easily. I also wish I could access more strategic advice.

Patricia G.

Verified reviewer

Hospitality

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2026

Gorgeous newsletters to our returning customers.

When it comes to hospitality, the importance of relationship with former guests is instrumental towards direct bookings. I have been using this tool to send monthly newsletters and holiday gifts. It renders our brand as high-end and refined in spite of the fact that I frequently believe we are spending money on the high-tech retail functions which we simply do not use.

Ratings Breakdown

Ease of use

Functionality

Pros:

The customization choices are amazing that enable us to design graphically appealing emails that present our hotel facilities beautifully without hiring a coder.

Cons:

The reporting dashboard is highly oriented towards e-commerce revenue and therefore it is hard to follow the engagement-based metrics that are of greater interest to hospitality such as open rates on informational emails.

Lee W.

Verified reviewer

Apparel & Fashion

Self-Employed

Used monthly for less than 12 months

Review source

Reviewed January 2026

Klaviyo review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long for following an email, and subscribers

Cons:

I found the email design element fairly tricky to use, things didn't always line up and didn't feel there was a lot of editing tools inside Klaviyo itself, so it was easier to create in something like Canva and transfer over.

Showing 1 - 10 of 517 Reviews

See All Reviews

Klaviyo FAQs

Is Klaviyo considered a CRM?
Yes, Klaviyo is considered a customer relationship management (CRM) system that houses detailed customer data. It unifies marketing, customer support, and data analytics to consolidate and centralize customer information.
How much is Klaviyo a month?
Klaviyo offers a limited free plan for businesses with fewer than 250 active profiles (subscribers). Paid pricing begins at $20 per month but scales with the number of active profiles and SMS credits. Users can purchase monthly add-ons for reviews starting at $25, marketing analytics starting at $100, and advanced data starting at $500.
Can I use Klaviyo for free?
Yes, Klaviyo offers a free plan for businesses with fewer than 250 subscribers on their email list. It includes 500 monthly sends, 150 SMS credits, built-in reporting, and email support. The reviews add-on is also free for businesses with 50 or fewer monthly orders.
Does Klaviyo charge per email sent?
Klaviyo does not charge for every email sent; instead, it bills based on usage. Each plan has a maximum number of monthly email sends, and a business is charged based on the plan pricing, even if it sends no emails.