Microsoft Advertising 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Microsoft Advertising

3.7

(10)

Pricing

Pricing available upon request

About Microsoft Advertising

Microsoft Advertising is a search engine optimization software designed to help businesses of all sizes organize and manage campaigns via a pay-per-click (PPC) system. The solution enables managers to connect with the targeted audiences and create personalized experiences using audience intelligence capabilities.

Administrators can import ongoing campaigns from various platforms including Google and Facebook to achieve advertising goals. Microsoft Advertising allows teams to set up fixed budgets and analyze daily spending using mobile applications on Android and iOS devices. Additionally, supervisors can gain insights into clicks, conversion rate, impressions, keywords, spending, bids and other performance metrics on a unified interface.

Microsoft Advertising lets stakeholders receive notifications regarding upcoming credit card expiration dates and set up automated rules to run campaigns. Pricing is available on a usage basis and support is extended via FAQs, email, phone, chat, forum and an online contact form.

Microsoft Advertising Screenshots

Microsoft Advertising Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Microsoft Advertising Features

Popular features found in PPC
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
ROI Tracking
More features of Microsoft Advertising
Activity Dashboard
Activity Tracking
Advertising Management
Audience Targeting
Backlink Monitoring
Campaign Analytics
Campaign Planning
Channel Management
Click Tracking
Conversion Rate Optimization
Dashboard
Data Import/Export
Engagement Tracking
For PPC Campaigns
Keyword Rank Tracking
Lead Capture
Monitoring
Multi-Campaign
Real-Time Analytics
Reporting & Statistics
Social Promotion

Microsoft Advertising User Reviews

Overall Rating

3.7

Ratings Breakdown

20%

50%

20%

10%

Secondary Ratings

Ease of Use

3.4

Value for money

3.3

Customer support

3.7

Functionality

3.8

Have you used Microsoft Advertising and would like to share your experience with others?

Anoop K.

Verified reviewer

Retail

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed March 2023

Good Platform to track Microsoft Ads

Microsoft Advertising has a significant advantage due to its advanced targeting options, ease of use, and efficient campaign management. We appreciate the platform's detailed reporting and analysis. It has also assisted us in increasing conversion and reducing our cost basis for the alert mechanism.

Ratings Breakdown

Ease of use

Functionality

Pros:

We use Microsoft Advertising for all of our clients' PPC campaigns and have seen excellent results. Microsoft Advertising offers fantastic features that help us improve the outcomes of our campaigns. The platform is extremely dependable, and we have seen a significant increase in conversions as well as a reduction in cost per click.

Cons:

At times data importing and exporting makes it difficult. It provides error even though the format is correct. Interface can be improvised.

Jorge P.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2022

High quality paid traffic source for high incomeand B2B audiences.

We do digital marketing for a variety of industries and we know that potential buyers these days are in constant search of products and services, especially in search engines like Bing. We always recommend to our marketing mix Microsoft Advertising to have an omnichannel strategy and capitalize on high intent traffic from our potential users. As to B2B audiences, we love the different targeting options that MSFT Ads provides such as linkedin audiences.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

One of the features that I like the most about MSFT advertising is the audiences available. When advertising for businesses whose audiences are higher income or higher age ranges, MSFT Ads get us the best potential buyers to maximize marketing budgets for our clients. Additionally, I feel that we have more control over keyword match types when it comes to search campaigns.

Cons:

I love Audience Campaigns in MSFT ads because of the owned operated websites and apps but I wish we had more reporting and placements management so we could exclude, analyze and optimize rather than getting a general category placement report.

Reasons for choosing Microsoft Advertising

At the agency, we highly focus on performance marketing and Microsoft Ads do provide us with highly relevant and qualified traffic to increase brand awareness, drive product consideration and increase conversion opportunities for our clients.

Jacob N.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used daily for less than 6 months

Review source

Reviewed August 2022

It's alright, but it's no Google

I'd give it a 6/10 overall. It's not a bad product because there are users out there that use Bing for search engine, but I personally don't like to use it as much. I get a lot more traction using Google Adwords and the campaigns are almost identical.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

That I'm able to target users searching for relevant keywords to our business that use Bing as a search engine.

Cons:

The features are a little more complicated to use than Google Adwords. It also doesn't seem to have as great of features as Google.

Reasons for choosing Microsoft Advertising

I chose to do all search engines so we could reach people better.

Verified

Reviewer

Computer Software

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed August 2023

Delivers a good ROI despite lower search volumes

We've been happy with our search campaigns on Bing and Yahoo so far. It gives you a chance to expand your search efforts beyong Google search. The CPCs are very reasonable, and the targeting/bidding options are easy to understand. Definitely worth a try if you've reached a certain keyword inventory on other channels and want to expand

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how the avg. CPCs are below other search platforms like Google Ads. Othe rthan that, it's very easy to set up search campaigns for Bing and Yahoo with Microsoft ads, and the tracking system doesn't require you to add any tracking links

Cons:

I'd have to say the search volumes. We see good volumes for more genral keywords, but once you start targeting niche keywords, the volumes start to really dwindle.

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed July 2023

Good Addition to Google

If you're used to using Google Ads or other advertising systems, you probably won't have a problem using Microsoft (Bing) Ads either. I very positively evaluate the possibility of simple import of campaigns both from Google Ads and Meta (Facebook) Ads and other advertising platforms (I only use import from Google Ads).Campaign performance and cost per conversion are highly dependent on your industry and, above all, on the extent to which users are searching for your product on Bing. After all, like everywhere :).

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The possibility to reach groups of users who simply use search engines other than Google

Cons:

1) small volume of users2) the advertising system is sometimes unnecessarily complicated3) high conversion costs compared to other advertising tools

Raúl S.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2022

Not all users are on google

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

If you are a PPC manager, it will be very easy for you to manage campaigns in Microsoft Advertising. In addition, the CPCs are usually lower than in other channels, so the profitability that can be achieved is good.

Cons:

On the other hand, it is an advertising channel with much less traffic, so the volume you can reach is lower than other platforms such as Google Ads.

Verified

Reviewer

Machinery

51-200 employees

Used monthly for more than 2 years

Review source

Reviewed May 2022

Basic digital advertising need

Ratings Breakdown

Ease of use

Functionality

Pros:

We use Microsoft to reach people searching on Bing and other Microsoft platforms. It’s the only option to accomplish this goal. The leads that come through Microsoft are pretty good and I like Microsoft’s overall commitment to creating innovative AI products. They have led a lot of the R&D in this field, even if they aren’t as flashy about it as Google, Facebook, etc.

Cons:

The platform isn’t as easy to use as Google’s and Microsoft has recently started creating AI ads that really miss the mark—combining our copy with random photos from a competitive product, even though we have uploaded our own photos into the system. It’s a setting we think we have now disabled but still aren’t entirely competitive this won’t happen again.

Akou Kafui A.

Verified reviewer

Commercial Real Estate

2-10 employees

Used daily for free trial

Review source

Reviewed November 2023

Logiciel de marketing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Simple et facilite la gestion des analyses très utile pour les campagnes publicitaires et professionnel . J’apprécie beaucoup ces fonctionnalités modernes . Je le recommande

Cons:

Un top produit et très sécurisé avec une bonne performance et professionnel. Je ne reproche rien à ce qu’il propose.

Elsa G.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed December 2022

Está bien, pero no es Google

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Es muy fácil la administración de campañas en Microsoft Advertising, muy similar a Google Ads. Los cpcs suelen ser más bajos al haber menos competencia y demanda, por lo que la rentabilidad puede ser mayor.

Cons:

El tráfico es muy bajo en comparación con Google, por lo que se tarda mucho más en ver resultados

Joe M.

Verified reviewer

Leisure, Travel & Tourism

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed January 2026

Deceitful and a waste of money

It was very bad. They take advantage of new businesses and are not transparent. They have poor software and the ads they develop are not good quality

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There customer support pretend to be nice and helpful. They have a long reach because so many people use bing.

Cons:

They try to suspend your account for any reason and they steal your money. There advertising account software is antiquated and not user friendly. Please do not use.

Showing 1 - 10 of 10 Reviews