Sendlane 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Sendlane

4.2

(34)

Pricing

Starting at $600.00 per month

About Sendlane

Sendlane is a cloud-based email marketing solution for content creators, digital marketers, and e-commerce companies. Key features include email automation, performance tracking, real-time reporting and analytics as well as email retargeting.

Sendlane enables users to create personalized emails and send them to a targeted segment. The solution lets marketing managers create mailing lists based on audience demographics, purchase behavior, point of sale, location and more. Email retargeting allows businesses to activate and deploy workflows based on the user's interaction with the website.

Sendlane’s event tracking capability collects audience information, tracks clicks and analyzes revenue generated through every email. The solution also provides a dashboard to view details like user history and activity on the website.

Sendlane offers third-party integration with Shopify, Privy, Woocommerce and more. Services are offered on a monthly subscription basis and support is provided via email, live chat and through an online knowledge base.

Sendlane Screenshots

Sendlane Pricing and Plans

Starting price: $600.00 per month

Free Trial

Free Version

60-Day Free Trial

$0.00

flat rate

Plan includes:

Access to all features
24/7/365 Live chat support

Professional

$600.00

usage based, per month

Plan includes:

Starts at 500,000 Email Send Credits
Unlimited Contacts
CPM Overage: $0.95
24/7/365 customer support
Assisted onboarding support
Reviews Included for FREE
eCommerce Academy Pro Bundle

Enterprise

$1,550.00

usage based, per month

Plan includes:

Starts at 1,500,000 Email Send Credits
Unlimited contacts
CPM Overage: $0.90
24/7/365 customer support
White glove, custom onboarding
Dedicated Customer Success Manager
Personal Slack channel for quick, on-the-fly collaboration
Reviews Included for FREE
Proactive deliverability monitoring
Monthly program reviews

Enterprise Plus

$4,545.00

usage based, per month

Plan includes:

Starts at 7,000,000 Email Send Credits
Unlimited Contacts
CPM Overage: $0.57
24/7/365 customer support
White-glove, custom onboarding
Dedicated Customer Success Manager
Personal Slack channel for quick, on-the-fly collaboration
Reviews Included for FREE
Direct line to in-house deliverability resources
Program reviews up to 2x per month

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Sendlane Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Sendlane
Activity Tracking
Campaign Management
Campaign Planning
Campaign Tracking
Channel Management
Communication Management
Contact Database
Customer History
Customizable CTAs
Customizable Fields
Dashboard
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Marketing
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Engagement
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Live Chat
Marketing Automation
Mobile Optimization
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Marketing
Multivariate Testing
Online Forms
Performance Metrics
Personalization
Pipeline Management
Predictive Analytics
Reporting/Analytics
ROI Tracking
Sales Analytics
Segmentation
SMS Marketing
Social Marketing
Template Management
Website Visitor Tracking

Sendlane Integrations

LeadsBridge

Outgrow

GoTo Webinar

Microsoft Outlook

Stripe

Gmail

See all 19 integrations

Sendlane User Reviews

Overall Rating

4.2

Ratings Breakdown

53%

35%

Secondary Ratings

Ease of Use

4.2

Value for money

3.8

Customer support

4.2

Functionality

4.2

Rahul R.

Verified reviewer

Information Technology and Services

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed June 2022

An Email Marketing & Automation Tool Loved by Digital Marketers

Advanced automation workflows allow you to send emails in response to a range of subscriber behaviours which is a plus. There are a few integrations, but they aren't as advanced as those offered by main competitors. I'm confident that this will improve with time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

When I contact them, their customer service is always available. And a lot of help. That separates Sendlane from other email marketing tools. Deliverability is also excellent.

Cons:

They only lost points because they recently updated their price, which is sort of a bummer. It's still a good deal; it's just not as good as it once was.

Reasons for choosing Sendlane

After a lot of research, I found that Sendlane is specifically made for digital marketers and eCommerce. Their integration with Shopify is super easy.

Reasons for switching to Sendlane

Mailchimp is cheap but I don't like their cluttery UI. Still, I am not able to figure out certain options.

Verified

Reviewer

Health, Wellness and Fitness

Self-Employed

Used daily for less than 2 years

Reviewed October 2020

Sendlane Makes My Business Easy

Overall, my experience has been really great and solid. Sure, I've had a bug here or there or trouble figuering out how to use the platform, but for the most part Sendlane is more polished than companies that have been around for years. Their customer service is the best I've seen. Sometimes they will stay with me on the phone for an hour or two until the problem is resolved. They follow up, they ask detailed questions and they want to improve. I've literally had companies treat me as nothing more than a dollar sign. Sendlane has always made me feel welcomed and I can tell they want me to grow my business. The [SENSITIVE CONTENT HIDDEN] has even taken time out of his day to make me feel welcomed. How many companies do that? Their interface needs some work as it's a little confusion, but it has all the functions I need. They allow me to run my business and automate it in a way I could never do on my own. And because of the tools and features it has allowed me to increase my income.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

My favorite feature is how they allow me to automate my marketing message, followup and feedback with customers. Their platform allows me login, manage my customers and even create additional income through following up with them and offering them new products. I also love their customer service. I've been with other companies who act like I'm part of the family only to never have my back when I need. So far, everytime I've had any issue, problem or even a question I'm able to reach someone from Sendlane and get the help I need.

Cons:

My biggest compliant is the little things with a company that is growing. The occassional bug or certain features not acting how they should. Keep in mind, these are rare and not a huge concern. I also find that their user interface is a little complicated. It's nothing that I can't figure out, but they could def improve in that area. I also feel their knowledge base could be updated more to reflect the unique ways in which Sendlane operates compared to other similar services. This would save me alot of time dealing with customer service. It's not a huge problem, but one of the things I wish they would improve and I'm sure they will with time.

Reasons for switching to Sendlane

I was with Aweber for many, many years and loved them. Always enjoyed their platform, although they were missing a lot of features. And one day, after years of being a customer and even bringing them many customers they deactivated my account. They never reached out to me. Just a email that said my account was being deactivated. When asked they wouldn't tell me. Companies like that don't have my respect. They could have reached out if there was an issue or for any problem. But they never did anything but take my money and throw me away. Sendlane works with me, keeps me informed and would never get rid of me the way Aweber did. But because of it I'm now with Sendlane and couldn't be happier.

Vendor Response

Dear Reviewer: Thank you for taking time to review Sendlane. We appreciate your honesty very much. Am so glad to read that you perceive our focus on customer success and the fact that we value our relationship with our cusromers. We are aways improving the product and please do not hestitate to reach out to us if you have any suggestions for improvements. Best, Sonya, VP Marketing

Replied October 2020

Michael D.

Verified reviewer

Fishery

2-10 employees

Used daily for less than 6 months

Review source

Reviewed March 2023

Waste of Time and Money

I am the marketing manager for a D2C eComm company, and my experience with Sendlane was a nightmare. They offered 40% what we are currently paying for SMS and email marketing for the same features and credits. Sound too good to be true? It is.I found out after the contract was signed that their cost per message was actually HIGHER for SMS, and their platform lacks key features that are available on our currently platforms (Klaviyo and Postscript). This includes basic things like template and campaign duplication, and also important behavioral and automation customizations.When it became clear Sendlane could not meet our needs and we could not move forward, they refused to address any of my specific concerns and would not issue us a refund for our thousands of unused credits. Instead they told me we should be grateful they wouldn't enforce the entire annual contract. Honestly, if they had tried to do that we would have taken them to court.Sendlane was an enormous disappointment. They oversold, underdelivered, and wasted our small businesses time and money. If your considering switching or signing up, I highly suggest looking elsewhere (Klaviyo and PostScript, while expensive, have outstanding customer service and a much better product).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Platform has good web design, and their sales pitch is very effective.

Cons:

The product is missing key features, their prices are misleading, and their customer service is abysmal

Reasons for switching to Sendlane

They promised 40% cheaper for the same platform and sending power (neither was delivered).

Charles L.

Verified reviewer

Consumer Goods

2-10 employees

Used daily for less than 2 years

Reviewed October 2020

IMHO The best email platform out there.

I'm a huge fan. They are constantly innovating and trying new things and making it better.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their customer service is top notch. I get a response quickly. The platform is super easy to use. The deliverability is great. TONS of ways to create emails and workflows TONS of ways to segment an audience They allow affiliate marketing

Cons:

It's a ferrari. I feel like I'm still driving it like it's a ford focus. There is so much that it can do, It can easily get overwhelming. Needs the ability to track revenue that workflows produce monthly instead of just overall. BUT, after talking with them, it's coming in the next 4 months. I wish it integrated with more softwares such as optimonk. They integrate with a lot, but there are a few apps I use that would benefit from an integration.

Reasons for choosing Sendlane

Better deliverability, better customer service, easy to use platform.

Reasons for switching to Sendlane

I wasn't happy with their customer service because it takes forever for them to get back to me. They also kicked me off because I sent a content article about an affiliate product that was literally just Sea Salt. BUT, since I labeled it as an affiliate email in their system, they instantly banned me. And when I talked to them, they basically made it sound like I was spamming which I clearly was not and there was nothing in their TOS at the time that said that I couldn't send affiliate emails. After a couple weeks of fighting with them and climbing the chain, they finally let me back on but it was too late and Sendlane won me over in spades by then.

Vendor Response

Hi Charles: Thank you for taking the time to write a stellar review. And, also great suggestions on product improvement. We are very proud of our focus on customer success and really happy to hear that it has made a difference to you. Best, Sonya, VP Marketing

Replied October 2020

Chetan A.

Verified reviewer

Apparel & Fashion

2-10 employees

Used daily for less than 6 months

Review source

Reviewed June 2021

Sendlane is the amazing Email Automation tool

It was an amazing experience with the Sendlane, and I have used this tool to maximize my store revenue.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sendlane is the nice email automation tool I have ever used. It has the nice email sequence features mainly for Shopify, and has the rich accessibility.

Cons:

Sendlane is mainly a complete software, and best for the Shopify stores, with the amazing sequence feasibility.

Reasons for choosing Sendlane

Sendlane is the nice Email Software as comparison to others, as it's has the rich features mainly for the Shopify stores, and highly targeted sequence parameters.

Reasons for switching to Sendlane

Sendlane is the best tool I have used in the email industry. It has the rich amazing features.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed August 2021

Email Automation for marketers by marketers

This is a very solid tool that's modern and frequently updated. It has all the basis features you would expect and a wide range of advanced automation features as well, so overall this is a very good tool It's widely used by internet marketers and keeps getting better. This makes it definitely worth trying.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like about Sendlane is that it's created by marketers for marketers. There are less restrictions than some of the traditional email marketing tools out there and some advanced automation features that you'll love when you get more experienced. They know what the average marketer wants and have created a robust but modern tool. The user interface is intuitive and quite straight-forward, which is what I like as I'm usually spending a lot of time in my email marketing tools on a daily basis.

Cons:

I'd like to see more email templates and more user-friendly ways to create good looking forms that I can add to my own pages and sites without issues. Also would like to see more variation in the landing page templates that are included in the landing page tool Sendlane offers. Sendlane has grown a lot over the years and chose to focus on other things first (e-commerce for example), but I feel these are the areas where it can be improved. That being said, there are also advantages of using Sendlane, like less restrictions and good automations.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Reviewed October 2020

Sendlane Always Delivers (No Pun Intended!)

[SENSITIVE CONTENT HIDDEN] of Sendlane runs the company very well and you feel like you are apart of their family. Most importantly they have a team of experts to help you with delivery, setting up campaigns, etc. They know what they are doing and we love Sendlane. We always get excited when a new feature comes out. Sendlane Always Delivers!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The 247 customer support is top tier. Every time if there's an issue, their team is always on top of it. The breakdown of stats is very nice and we love how helpful they are when it comes to making sure our delivery is 100%. The way we can easily build out segments and create automated email campaigns is a true blessing. When we first started, we were completely new to email marketing. Now our team has learned a lot just about email marketing just from using Sendlane alone.

Cons:

Hard to say because every time we send a recommendation, their team gets that feature built out sooner or later.

Vendor Response

Dear Sendlane Customer: Thank you for taking the time to review our product and company. We appreciate your feedback and it means a lot that you are happy with all aspects of Sendlane. best, Sonya, VP Marketing

Replied October 2020

Verified

Reviewer

Retail

Self-Employed

Used daily for less than 2 years

Review source

Reviewed March 2021

Saves time!

Fantastic! Their support team is outstanding!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The automations are amazing! Very easy to set up and looks after my customers automatically which leaves me free to do other things for my business.

Cons:

The new plans are far too expensive and I may need to look at cheaper alternatives.

Reasons for choosing Sendlane

Recommendation

Vendor Response

Hi there! Thanks so much for taking the time to leave us a 5 star review. We are happy to hear that you and your team are using the Sendlane Automations to free up time for other marketing efforts. I have received your feedback on the pricing update as well; we have not had to adjust our pricing for our customers in over 2 years and it is our commitment to continue offering a best-in-class product at a competitive cost for our customers. We appreciate your advocacy and look forward to many more years of continued success together! If you'd like to discuss the pricing change further, please reach out to me at jhall@sendlane.com or (858) 774-6116. Best, John Hall, Strategic Partner Manager

Replied March 2021

Justin F.

Verified reviewer

Internet

2-10 employees

Used daily for more than 2 years

Review source

Reviewed September 2020

One of my favorites

It’s outstanding.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their customer service is alwayssss there when I reach out. And help a ton. I think that’s a difference maker. Deliverability is great too.

Cons:

Not any cons I can think of really. The bigger your lists gets the more it costs but that’s typical.

Vendor Response

Hi Justin: Thank you for taking the time to give a stellar review. Much appreciated. As always, please do not hestitate to reach out if you need help with anything. Best, Sonya, VP Marketing

Replied October 2020