Singular 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Singular

4.6

(27)

Pricing

Starting at $795.00 per month

About Singular

Singular is a cloud-based marketing analytics and attribution platform, which offers tools for tracking ROI (return on investment), gathering real-time insights, aggregating costs, measuring campaign attribution, preventing fraud, analyzing ad revenue and much more. Users can connect Singular with their marketing or advertising platforms, including Google Ads, Facebook, Twitter, TikTok and others, to gather campaign performance data. With Singular you are able to:

Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework.
Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword.
Track and analyze across the entire user lifecycle: Capture your entire user journey to report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution.
Block more fraud with best-in-class fraud prevention: Keep your ad budgets focused on real users and avoid misreporting with more detectio...

Singular Screenshots

Singular Pricing and Plans

Starting price: $795.00 per month

Free Trial

Free Version

Basic

$795.00

per month

No plan information available

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Singular Features

Popular features found in Marketing Attribution
Advertising Management
Affiliate Management
Attribution Modeling
Audience Targeting
Campaign Analytics
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Data Import/Export
Engagement Tracking
Performance Metrics
More features of Singular
A/B Testing
Access Controls/Permissions
Account Alerts
Accounting Integration
Activity Dashboard
Activity Monitoring
Activity Tracking
Ad hoc Analysis
Ad hoc Reporting
Alerts/Escalation
Alerts/Notifications
API
Behavior Tracking
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Channel Management
Charting
Click Tracking
Cohort Analysis
Collaboration Tools
Compliance Management
Contextual Targeting
Conversion Rate Optimization
Cross Channel Attribution
Customer Activity Tracking
Customer Experience Management
Customizable Branding
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Analysis Tools
Database Support
Data Capture and Transfer
Data Connectors
Data Extraction
Data Mapping
Data Migration
Data Modeling
Data Quality Control
Data Replication
Data Source Connectors
Data Storage Management
Data Synchronization
Data Transformation
Data Visualization
Drag & Drop
Email Address Extraction
Email Alerts
Email Marketing
Event Triggered Actions
For Marketers
Fraud Detection
Funnel Analysis
Geolocation
In-App Events Tracking
Integration Management
IP Address Monitoring
IP Blocking
Job Scheduling
Keyword Tracking
KPI Monitoring
Lead Capture
Match & Merge
Metadata Management
Mobile Access
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multiple Data Sources
Multi-Touch Attribution
Non-Relational Transformations
Performance Management
Pipeline Management
Predictive Analytics
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Refund Management
Reminders
Reporting/Analytics
Reporting & Statistics
Retention Tracking
Revenue Tracking
ROI Tracking
Search/Filter
Single Sign On
SMS Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
SSL Security
Tag Management
Third-Party Integrations
Time on Site Tracking
Trend Analysis
Uninstall Tracking
Version Control
Visitor Tracking
Visual Analytics
Website Analytics
Web Traffic Reporting
Workflow Management

Singular Integrations

Dropbox Business

Google Drive

Snapchat for Business

Twitter/X

PostgreSQL

Snowflake

See all 19 integrations

Singular User Reviews

Overall Rating

4.6

Ratings Breakdown

59%

41%

Secondary Ratings

Ease of Use

4.4

Value for money

4.8

Customer support

4.9

Functionality

4.6

Maria P.

Verified reviewer

Computer Games

201-500 employees

Used daily for more than 2 years

Review source

Reviewed December 2021

Great product for UA Managers

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service.

Cons:

Sometimes there are some data issues, but they are usually quickly resolved

Vendor Response

Maria, we are so happy to read how much you are enjoying your experience with Singular - particularly the ease of the process. We look forward to supporting your growth and success for a long time to come. Thanks so much for taking the time to write in and Happy 2022!

Replied January 2022

Ishita A.

Verified reviewer

Consumer Goods

51-200 employees

Used daily for less than 2 years

Reviewed April 2023

Making App Tracking Easy

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics.

Cons:

- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team

Reasons for switching to Singular

There were less options available on the platform which were available on Singular for tracking and measuring data at granular level./

Allen M.

Verified reviewer

Marketing and Advertising

5001-10000 employees

Used daily for less than 6 months

Review source

Reviewed November 2019

Singular is a useful tool in mobile app tracking software world

UI could stand to be made more intuitive, but the underlying platform is quite useful.

Ratings Breakdown

Ease of use

Functionality

Pros:

It's great to have all the data centralized on one platform. it speeds up our workload but the interface does get in the way a bit.

Cons:

The UI is not too flexible, takes a while for CS response. We also have issues related to the data load. This can cause reports to break that connect to Singular.

Volkan E.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed August 2021

Bang for the buck for smaller marketing teams

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

Cons:

Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

Reasons for switching to Singular

Price + bundled other services such as cost aggregation and fraud detection

Vendor Response

We are so happy that we can support your efforts with such a comprehensive solution and look forward to continuing to do so as you scale!

Replied September 2021

Volodymyr G.

Verified reviewer

Wine and Spirits

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed November 2022

Great tool for a performance marketer to manage app install campaigns

Lots of patience and all of my questions answered during onboarding.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection.

Cons:

No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us.

Reasons for choosing Singular

Balance of the critical features we needed and the costs - most of the cheaper alternatives did not have what we needed, and the only alternative with all the features we required was several times more expensive.

Jerome M.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Review source

Reviewed August 2021

A powerful MMP with an excellent support

Despite some lingering growing pains, my experience with Singular was positive, in part due to their excellent support and powerful ETL features.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

• Very good Analytics features (despite some initial data inaccuracies) • Excellent ETL — all the data is pushed directly to our database • Excellent support • A willingness to include us in their product roadmap — our feedback and needs matter

Cons:

• Some initial hiccups (from both sides) lead to sometimes inaccurate data • Some ETL table schemas could be improved

Reasons for choosing Singular

• Excellent support • A willingness to include us in their product roadmap • Some missing features we needed were part of their roadmap

Vendor Response

Jerome, thank you very much for taking the time to write and submit this review. We look forward to working with you to continue improving on the capabilities you need to keep growing and optimizing

Replied August 2021

Luiz R.

Verified reviewer

Entertainment

51-200 employees

Used daily for less than 2 years

Review source

Reviewed October 2021

Complete Marketing Analytics solution with outstanding Customer Support

We like Singular a lot. From the PoC and adoption project to the switch to SKAN for iOS campaigns, we had a lot of success thanks to the amazing support and partnership. It's a very complete and overall easy to use solution

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The attribution/data connection system is easy to use and gave our marketing team freedom to setup and operate all their campaigns. The ETL also gave us a reliable way to pull Network data, allowing us to retire our homebrew script-based solution. Also, the Customer Support is excellent. They helped us thru some major changes like adopting an off-the-shelf Ad Mediation SDK and the whole iOS14.5/ATT rollercoaster that made us shift our acquisition strategy towards SKAN.

Cons:

Although very complete in terms of data, the reporting tools could improve. Is kinda slow to use and allows very little customization.

Vendor Response

We have really enjoy working with you to support your transition and set up your processing. Thank you for taking the time to review - we really look forward to watching and celebrating your optimizations and success in the weeks, months and years ahead

Replied November 2021

Warren W.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2021

A Versatile Suite of Tools for Mobile Marketers

Singular has been a key part of my mobile data stack for many years. When it comes to a robust analytics aggregation platform with great out-of-the-box reporting they continue to stand in a league of their own.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

*Great data aggregator product to join MMP data and ad networks *Easy and versatile "out of the box" reporting *Great Customer Success team

Cons:

*Limitations on historical data and cohorts (Analytics) *MMP onboarding challenging for less experienced developers

Vendor Response

So appreciative of our continued relationship with you, Warren, and grateful for the time you took to send in this review. We commit to continuing to support you through the challenges and to always celebrate your successes (and to boost your optimization so that the successes are always in abundance)

Replied November 2021

Nir P.

Verified reviewer

Gambling & Casinos

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed December 2021

Good product, great people

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Easy to use platform. Creative section with a very convenient reports. Great team.

Cons:

Needs more flexibility with populate data to a specific metrics

Vendor Response

Thanks for taking the time to write in Nir! So happy that you have found the platform so easy and the team so approachable. We look forward to continuing to work with you to meet your business needs (and touch on your specific metrics) into 2022 and beyond!

Replied December 2021