Sparkroom 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Sparkroom

4.6

(5)

Pricing

Pricing available upon request

About Sparkroom

Sparkroom is a cloud-based marketing solution, which assists digital marketers with campaign analysis and lead workflows. Key features include spend optimization, marketing automation, invoicing, call tracking and data management.

The application lets teams upload CSV-based media plans, determine resource allocations, cost per leads and daily, weekly or monthly caps based on vendor or source. The system allows users to manage processes for segmented buying, submission routing/tracking and custom posting based on validation rules. Further, marketers can route leads to CRMs, call center database and messaging systems for monitoring conversion rates.

Sparkroom integrates with third-party applications such as Google Analytics, Facebook, Velocify, Silverpop, Ellucian, Twilio, Bing, Linktrust, Invoca and more. It lets managers generate automated reports and share them with team members via emails.

Sparkroom Screenshots

Sparkroom Pricing and Plans

Starting price: $1,000.00

Free Trial

Free Version

Basic

$1,000.00

No plan information available

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Sparkroom Features

Popular features found in Lead Management
Campaign Management
Contact Management
CRM
Lead Capture
Lead Segmentation
Prospecting Tools
Reporting/Analytics
Task Management
Workflow Management
More features of Sparkroom
Alerts/Notifications
API
Drag & Drop
Interaction Tracking
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Monitoring
Real-Time Data
Search/Filter
Source Tracking
Third-Party Integrations

Sparkroom Integrations

Velocify

Google Analytics 360

Adobe Campaign

Invoca

Google Ads

LinkTrust

See all 7 integrations

Sparkroom User Reviews

Overall Rating

4.6

Ratings Breakdown

80%

20%

Secondary Ratings

Ease of Use

4.2

Value for money

4.6

Customer support

5.0

Functionality

4.4

Have you used Sparkroom and would like to share your experience with others?

Verified

Reviewer

Education Management

201-500 employees

Used daily for more than 2 years

Review source

Reviewed May 2018

Helps us track our leads!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The system is very detailed. It houses lots of data and can be customized to make any report you may need. Once you're in the system for a while it's pretty easy to use.

Cons:

There can be some tracking issues sometimes. A lot of the processes are tedious sometimes. You have to adjust multiple areas to fix one feature. This can be frustrating if you haven't worked in the system before.

Daniel M.

E-Learning

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed November 2018

Great Functionality and Top Notch Customer Service

My company generates thousands of inquiries a month and Sparkroom does a fantastic job at handling all incoming inquiries. Been using the software for almost three years and only once has there been a hiccup with the software, and it was resolved same day. My company also uses Sparkroom for a number of reports, most of which are automated and sent to stakeholder's emails. And Sparkroom always partners up with us if and when we need help generating the reports or if we have any issues. Not once has Sparkroom not had the time to help us, and the customer service is always great.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software has a ton of functionality and a great customer service team. If and when we have any issues or questions, they are always answered within hours, with 100% satisfaction. This really helps the relationship feel much more like a partnership than anything else.

Cons:

Software can be a little clunky to navigate at times. After using it for several years, it's not an issue unless there is something I haven't done for a while. Also makes getting new users up to speed a little difficult at times.

jason w.

Education Management

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed November 2018

Sparkroom user review

When we transitioned to sparkroom in 2012, it saved our business and streamlined tracking, costs, trending, and feedback loops to lead providers. It also enabled us to have a hierarchy of rules that were easily traceable to identify and leaks in lead delivery. the new funcatioality added over the years continues to be beneficial.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sparkroom technical support is awesome. They make up for the shortcomings of the system. The degree of configuration is limited only to your imagination.

Cons:

Slow downloads, limited search functionality, navigation of views.

Daniel M.

E-Learning

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed September 2017

Very good software with excellent customer service.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Does exactly what it is supposed to do as a lead capturing program. And the customer service is excellent. If there are ever any problems or customization needed, our issues are addressed quickly and professionally. Our business wouldn't run efficiently without Sparkroom.

Cons:

A little clunky to navigate when first starting out. But once you get a hang for where things are located, the logic makes sense.

sean o.

Verified reviewer

Non-Profit Organization Management

51-200 employees

Used daily for less than 6 months

Review source

Reviewed July 2019

Love Sparkroom

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very friendly and easy to use. Just like Salesforce but tracks budget.

Cons:

No cons at all with this software. Works wonderful

Vendor Response

Thank you so much for your review. We work hard to ensure our platform is always helping our clients maximize results from their media spend and increase their conversions. Sparkroom integrates with Salesforce, in addition to many CRMs, in order to link media spend, impressions and clicks with conversion data. With integration opportunities to major media platforms, including, but not limited to, Google and Facebook, Sparkroom takes the guess work out of planning and positively impacts your ROI in real-time.

Replied July 2019

Showing 1 - 5 of 5 Reviews