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Demand Side Platform (DSP) Software

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ZoomInfo Marketing

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Overview

ZoomInfo Marketing 2026: Benefits, Features & Pricing

Wondering if ZoomInfo Marketing is right for your organization?

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On this page
  • Overview
  • Screenshots
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews
  • Top Alternatives Preview

Overview

ZoomInfo Marketing
ZoomInfo Marketing
4.3
(4)

Pricing

Pricing available upon request

About ZoomInfo Marketing

ZoomInfo MarketingOS is a demand side platform (DSP) and buyer intent solution that helps businesses streamline processes related to display advertisement management, conversion rate optimization, visitor tracking, and more on a centralized platform. It allows team members to identify sales-ready lead research topics, trigger marketing campaigns, and optimize forms.

ZoomInfo MarketingOS offers a built-in chatbot, which lets employees convert visitors, optimize website engagement, generate real-time company insights, and track on-page behavior. It facilitates integration with several third-party solutions, such as Salesforce, Zoho, HubSpot, and more.

ZoomInfo Marketing Screenshots

0
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ZoomInfo Marketing Pricing and Plans

Free Trial
Free Version

Pricing available upon request

No plan information available

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    ZoomInfo Marketing Features

    • Popular features found in Demand Side Platform (DSP)
      Ad Inventory Management
      Audience Targeting
      Bidding Strategies
      Customer Segmentation
    • More features of ZoomInfo Marketing
      Activity Dashboard
      Activity Tracking
      Ad hoc Reporting
      AI/Machine Learning
      Alerts/Notifications
      API
      B2B Lead Generation
      Behavior Tracking
      Budget Management
      Built-In Database
      Calendar Management
      Campaign Analytics
      Campaign Management
      Campaign Personalization
      Campaign Tracking
      Competitive Analysis
      Contact Database
      Contact Management
      Content Delivery
      Conversion Rate Optimization
      Conversion Tracking
      CRM
      Customer Activity Tracking
      Customer Journey Mapping
      Customer Profiles
      Customizable Fields
      Customizable Reports
      Customizable Scoring
      Dashboard
      Database Support
      Data Enrichment
      Data Import/Export
      Data Source Connectors
      Data Synchronization
      Data Visualization
      Demographic/Firmographic Data
      Display Ad Management
      Email Alerts
      Email Marketing
      Email Tracking
      Engagement Tracking
      Event Triggered Actions
      Intent Data
      Interaction Tracking
      Lead Capture
      Lead Generation
      Lead Nurturing
      Lead Qualification
      Lead Scoring
      Lead Segmentation
      Marketing Automation
      Multi-Campaign
      Multi-Channel Attribution
      Multi-Channel Communication
      Multi-Channel Data Collection
      Multi-Channel Marketing
      Multiple Scoring Models
      Performance Metrics
      Personalization
      Pipeline Reports
      Predictive Analytics
      Prioritization
      Process/Workflow Automation
      Real-Time Analytics
      Real-Time Data
      Real-Time Notifications
      Real-Time Reporting
      Real-Time Updates
      Reporting/Analytics
      Reporting & Statistics
      ROI Tracking
      Sales Reports
      Search/Filter
      Segmentation
      Social Media Integration
      Summary Reports
      Target Account Identification
      Third-Party Integrations
      Trend Analysis
      Web Forms
      Website Analytics
      Web Traffic Reporting
      Workflow Management

    ZoomInfo Marketing Integrations

    HubSpot CRM
    HubSpot CRM

    ZoomInfo Marketing User Reviews

    Overall Rating

    4.3

    Ratings Breakdown

    5

    50%

    4

    25%

    3

    25%

    2

    0%

    1

    0%

    Secondary Ratings

    Ease of Use

    4.0

    Value for money

    3.5

    Customer support

    3.7

    Functionality

    4.0

    Have you used ZoomInfo Marketing and would like to share your experience with others?

    VR

    Verified
    Reviewer

    Computer Software

    51-200 employees

    Used weekly for less than 2 years

    Review source

    Reviewed November 2023

    Marketing leading account and lead intelligence

    5

    Zoominfo replaced many hours of tedious manual work at our organisation. It's super easy to get started and use but also has a depth of features and functionality that make it worth the investment.

    Ratings Breakdown

    4
    Ease of use
    2
    Value for money
    2
    Customer support
    3
    Functionality
    icon
    Pros:
    - broad range of accounts and leads - intent information is valuable - intuitive user interface
    Cons:
    - limited contacts outside of North America - high price point / user limitations - cross user collaboration seems broken. Not able to share lists/filter settings

    Read More

    FT

    Farhan T.

    Verified reviewer

    Information Technology and Services

    5001-10000 employees

    Used daily for more than 2 years

    Review source

    Reviewed January 2023

    ZoomInfo review

    5

    Overall I am highly satisfied with Zoominfo and there are easy connectors available with most marketing automation systems from implementation pov

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    ZoomInfo helps to enrich the data with the most accurate info and this really helps to minimize the number of fields on website
    Cons:
    The ZoomInfo UI although is fine but can improve to make it more useful as an Iframe on CRM

    Read More

    RB

    Rajat B.

    Verified reviewer

    Marketing and Advertising

    11-50 employees

    Used daily for free trial

    Review source

    Reviewed February 2023

    Zoominfo review

    3

    Good option for account based marketing

    Ratings Breakdown

    3
    Ease of use
    3
    Functionality
    icon
    Pros:
    You can see the buying intent current management and their details
    Cons:
    Interface is cluttered with unwanted information

    Read More

    SF

    Sandy F.

    Verified reviewer

    Computer Software

    11-50 employees

    Used daily for less than 6 months

    Review source

    Reviewed August 2022

    Making Zoominfo working for me!

    4

    Ratings Breakdown

    4
    Ease of use
    4
    Customer support
    5
    Functionality
    icon
    Pros:
    My favorite part is that it merges with Hubspot and I can transfer information between the two softwares.
    Cons:
    It does not always have the most up-to-date information about companies or contacts.

    Read More

    Showing 1 - 4 of 4 Reviews

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