HubSpot CRM 2026: Benefits, Features & Pricing

Wondering if HubSpot CRM is right for your organization?

Our CRM Software selection experts can help you in 15 minutes or less.

On this page

Overview
Screenshots
Pricing and Plans
Features
Integrations
User Reviews
Popular Comparisons

Overview

HubSpot CRM

4.5

(4445)

FrontRunner 2026

Pricing

Starting at $20.00 per month

About HubSpot CRM

HubSpot is an AI-enabled, cloud-based CRM solution designed to support businesses of all sizes in the growth journey. It caters to a broad range of clients, both in the B2B and B2C sectors, and is versatile enough to suit various industries. The platform provides a wide array of functionalities, including marketing, sales automation, management of the sales pipeline, managing customer relationships, tracking emails, and organizing contacts and leads among others.

HubSpot CRM includes a dynamic dashboard that offers a live overview of the sales process. This system streamlines the tracking of all customer interactions across emails, social media, live chats or phone calls, with each action automatically documented in a neatly arranged timeline for each lead. It incorporates marketing strategies to attract leads and features for automating email marketing, as well as sales tools for tracking deals and managing the sales workflow. Additionally, it connects all the business data and integrates with external applications, ensuring that marketing, sales and customer service teams have timely insights.

HubSpot CRM offers a contact and lead management system. Users can manage contacts a...

HubSpot CRM Screenshots

HubSpot CRM Pricing and Plans

Starting price: $20.00 per month

Free Trial

Free Version

Starter Customer Platform

$20.00

per user, per month

Plan includes:

Combination of Marketing Hub Starter, Sales Hub Starter, Service Hub Starter and Content Hub Starter
Includes 1,000 marketing contacts

Professional

$50.00

per user, per month

Plan includes:

Configure Your CRM Layout
Merge Duplicate Records
Organize Users Into Teams

Enterprise

$75.00

per user, per month

Plan includes:

Get AI Insights On CRM Index Pages
Set Custom Objects
Enable Single Sign-On

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

HubSpot CRM Features

Popular features found in CRM
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management
More features of HubSpot CRM
Access Controls/Permissions
Accounting Integration
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Appointment Management
Appointment Scheduling
Calendar/Reminder System
Calendar Sync
Campaign Management
Client Management
Client Tracking
Collaboration Tools
Communication Management
Contact Database
Contact Management
Contract/License Management
CRM
Customer Database
Customer Segmentation
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Deal Management
Document Management
Document Storage
Drag & Drop
Email Marketing
Email Sequences
Email Templates
Email Tracking
Forecasting
For Financial Institutions
For Healthcare
For iPad Devices
For Mac Devices
For Small Businesses
For Startups
Interaction Tracking
Internal Chat Integration
Kanban Board
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Live Chat
Marketing Automation
Mobile Access
Mobile App
Monitoring
Opportunity Management
Performance Metrics
Pipeline Management
Pipeline Reports
Predictive Analytics
Project Management
Prospecting Tools
Real-time Consumer-facing Chat
Real-Time Data
Real-Time Notifications
Referral Tracking
Relationship Tracking
Reminders
Reporting & Statistics
Sales Forecasting
Sales Reports
Scheduling
Search/Filter
Self Service Portal
Social Media Integration
Source Tracking
Tagging
Task Progress Tracking
Task Scheduling
Team Assignments
Template Management
Third-Party Integration
Third-Party Integrations
Web Forms

HubSpot CRM Integrations

Gmail

Integration rated 4.7 from 128 reviews

Zapier

Integration rated 4.7 from 62 reviews

Microsoft Outlook

Integration rated 4.5 from 61 reviews

Slack

Integration rated 4.7 from 61 reviews

WordPress

Integration rated 4.6 from 42 reviews

Zoom Workplace

Integration rated 4.6 from 34 reviews

See all 187 integrations

HubSpot CRM User Reviews

Overall Rating

4.5

Ratings Breakdown

62%

31%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.4

Functionality

4.4

Sean M.

Verified reviewer

Human Resources

51-200 employees

Used daily for more than 2 years

Review source

Reviewed February 2026

Jack of a all trades but focuses on sales and marketing.

Previously 5

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Overall a complete CRM that is a jack of all trades but more specializes in marketing and sales. Over the last 5 years it's been pretty reliable.

Cons:

Focuses more on the sales and marketing aspect instead of other modules like ticketing and support. This can cause support/ticket users to count towards your billable costs.

Katie C.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 12 months

Review source

Reviewed February 2026

Not for a small team that wants to run tech-lean.

There was definitely a learning curve to Hubspot, even for someone coming from other robust CRM systems. I've used many, and the great thing about Hubspot CRM is that it really can do a lot. But if you're thinking you can just bring other CRM experience and find your way around with ease, you'll probably find yourself a bit frustrated. Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked. Ultimately, the company I used Hubspot CRM with moved to a more simplified system. It was just too powerful and complex for what we really needed, even at scale.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful. I appreciate a CRM system that allows for flexibility and customization.

Cons:

If you don't have a large team with different departments and multiple pipelines in play, this system is simply overpowered for what you'd need. For our use case, I found myself trying to use features that we truly didn't need in order to get the value out of the system. Hubspot is a costly system built in a modular format, so if you want to do X within the CRM, you need to buy Y access. If you're wanting to run your business "tech-lean," Hubspot CRM is NOT the system for you.

Reasons for choosing HubSpot CRM

Ultimately, Hubspot was used by more teams in our industry, so we figured it would be a good fit for what we needed.

Reasons for switching to HubSpot CRM

We wanted an all-in-one system to consolidate our tech stack, and Hubspot was the one that caught our eye because of all of the adjacent systems you can add on to create one cohesive ecosystem.

Julie D.

Verified reviewer

Transportation/ Trucking/ Railroad

201-500 employees

Used daily for more than 2 years

Review source

Reviewed June 2025

Still a good product

Previously 5

Hubspot has been a good CRM solution for us. I do feel like the support has gone downhill. It seems like there is a new consultant on our account every time I turn around, and they don't really provide much value.

Ratings Breakdown

Ease of use

Value for money

Customer support

Previously 5

Functionality

Pros:

I find it fairly user friendly and there are lots of integrations available. It is easy to segment lists for nurturing.

Cons:

For us, it has been difficult to measure the ROI. Additionally, they have had a couple of price increases.

Dennis d.

Verified reviewer

Information Technology and Services

Self-Employed

Used daily for less than 12 months

Review source

Reviewed January 2026

Very good for helping your small business get off the ground.

Overall I have no huge complaints and I find it's right for me. Once I grow a bit more I am going to definitely upgrade to a paid tier so I can use some of the additional features like Help Desk and Social Media Marketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was really easy to sign up and get started. The price (free tier) is perfect for small business like mine. Tracking sales and customer interactions is a breeze.

Cons:

The AI Integration is kind of annoying and I don[t find it works very well. Honestly it seems like something they threw in there just to keep up with other tech companies.

Reasons for choosing HubSpot CRM

HubSpot seemed to have the best free tier without the least amount of resistance to get set up.

Eric N.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed March 2026

Best CRM in the business

Great CRM with lots of free training and useful certifications. It Just a great platform overall for managing company activities.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is such a handy platform and has great features to manage sales activities as well as admin. Really reliable CRM.

Cons:

The company duplicates etc. It just gets very messy sometimes and to be honest I wish it was a little easier to organise or at least there was a way to clean it up because otherwise the system itself is flawless.

Reasons for switching to HubSpot CRM

Dynamics is not that great to be honest. The best thing was Hubspot also offered a massive discount for start-ups and we used it well.

Willem G.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2026

Great product easy to start

Overall it is awesome. The product is one of the better crms which is working straight out of the box.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days

Cons:

I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive

Reasons for choosing HubSpot CRM

Their team is great.the system works well and integrated well in gws

Verified

Reviewer

Non-Profit Organization Management

2-10 employees

Used daily for more than 2 years

Review source

Reviewed February 2026

Only Positive Accolades for HubSpot CRM!

I have been a user of the HubSpot CRM for 3.5 years. It manages our large contact and company database with ease. Our email marketing and social media management have never been better!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is the most comprehensive and intuitive CRM that I have used in an organizational setting. The native configuration works well out of the box.

Cons:

I honestly cannot think of a negative reason to not like HubSpot CRM. Their support team is efficient and always ready to help as well.

Zach P.

Verified reviewer

Education Management

501-1000 employees

Used weekly for more than 2 years

Review source

Reviewed March 2026

HubSpot Hits The Mark for Marketing!

Overall HubSpot CRM is great for managing all of your sales, marketing and customer relationship data in one centralized place. It is fairly easy to learn how to use and can simplify a lot of the standard processes that organizations go through during the sales cycle.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

HubSpot integrates all of our sales, marketing and customer service into one visually appealing interface that is easy to navigate and work inside. It is incredibly efficient at managing contacts and works very well for managing leads throughout the sales lifecycle. The HubSpot team also provides great resources and customer support if you are part of their paid service.

Cons:

One of the caveats of Hubspot CRM is it can get quite expensive if you are part of a larger organization that has a significant contact list or if you require any customized automation. For smaller and mid-size businesses HubSpot works great, but if you are an enterprise level organization with thousands of contacts/clients it can get rather pricey.

Connor M.

Verified reviewer

Financial Services

201-500 employees

Used daily for less than 2 years

Review source

Reviewed February 2026

Very dynamic CRM platform

Overall I love Hubspot and the interface it offers. Its connectivity to other platforms we use as well has been a huge help!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Hubspot is an easy to use CRM that I have personally used in several capacities. It can handle anything from simple task to large funnel applications.

Cons:

Hubspot is very simple for the lower cost version but if you upgrade and can add additional tools that make it a top tier CRM.

Sean H.

Verified reviewer

Consumer Goods

11-50 employees

Used monthly for less than 6 months

Review source

Reviewed January 2026

Worst experience to date with SaaS

Horrible thus far. Pros: Not yet experienced due to poor onboarding. Dealing with customer service has currently gotten nowhere. Cons: Onboarding experience has been horrible. Signed up early December and have not had appropriate onboarding advice. Was assigned Lupo Digital onboarding and not able to be reassigned due to their own internal processes.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Not yet experienced due to poor onboarding. Dealing with customer service has currently gotten nowhere.

Cons:

Onboarding experience has been horrible. Signed up early December and have not had appropriate onboarding advice. Was assigned Lupo Digital onboarding and not able to be reassigned due to their own internal processes.

Showing 1 - 10 of 4445 Reviews

See All Reviews