HubSpot CRM 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

HubSpot CRM

4.5

(4436)

FrontRunner 2026

Pricing

Starting at $15.00 per month

About HubSpot CRM

HubSpot is an AI-enabled, cloud-based CRM solution designed to support businesses of all sizes in the growth journey. It caters to a broad range of clients, both in the B2B and B2C sectors, and is versatile enough to suit various industries. The platform provides a wide array of functionalities, including marketing, sales automation, management of the sales pipeline, managing customer relationships, tracking emails, and organizing contacts and leads among others.

HubSpot CRM includes a dynamic dashboard that offers a live overview of the sales process. This system streamlines the tracking of all customer interactions across emails, social media, live chats or phone calls, with each action automatically documented in a neatly arranged timeline for each lead. It incorporates marketing strategies to attract leads and features for automating email marketing, as well as sales tools for tracking deals and managing the sales workflow. Additionally, it connects all the business data and integrates with external applications, ensuring that marketing, sales and customer service teams have timely insights.

HubSpot CRM offers a contact and lead management system. Users can manage contacts a...

HubSpot CRM Screenshots

HubSpot CRM Pricing and Plans

Starting price: $15.00 per month

Free Trial

Free Version

Starter Customer Platform

$15.00

per user, per month

Plan includes:

Combination of Marketing Hub Starter, Sales Hub Starter, Service Hub Starter and Content Hub Starter
Includes 1,000 marketing contacts

Confused about pricing? We've got you covered.

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HubSpot CRM Features

Popular features found in CRM
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management
More features of HubSpot CRM
Access Controls/Permissions
Accounting Integration
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Appointment Management
Appointment Scheduling
Calendar/Reminder System
Calendar Sync
Campaign Management
Client Management
Client Tracking
Collaboration Tools
Communication Management
Contact Database
Contact Management
Contract/License Management
CRM
Customer Database
Customer Segmentation
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Deal Management
Document Management
Document Storage
Drag & Drop
Email Marketing
Email Sequences
Email Templates
Email Tracking
Forecasting
For Financial Institutions
For Healthcare
For iPad Devices
For Mac Devices
For Small Businesses
For Startups
Interaction Tracking
Internal Chat Integration
Kanban Board
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Live Chat
Marketing Automation
Mobile Access
Mobile App
Monitoring
Opportunity Management
Performance Metrics
Pipeline Management
Pipeline Reports
Predictive Analytics
Project Management
Prospecting Tools
Real-time Consumer-facing Chat
Real-Time Data
Real-Time Notifications
Referral Tracking
Relationship Tracking
Reminders
Reporting & Statistics
Sales Forecasting
Sales Reports
Scheduling
Search/Filter
Self Service Portal
Social Media Integration
Source Tracking
Tagging
Task Progress Tracking
Task Scheduling
Team Assignments
Template Management
Third-Party Integration
Third-Party Integrations
Web Forms

HubSpot CRM Integrations

Gmail

Integration rated 4.7 from 127 reviews

Zapier

Integration rated 4.7 from 62 reviews

Microsoft Outlook

Integration rated 4.5 from 61 reviews

Slack

Integration rated 4.7 from 61 reviews

WordPress

Integration rated 4.6 from 42 reviews

Zoom Workplace

Integration rated 4.6 from 34 reviews

See all 187 integrations

HubSpot CRM User Reviews

Overall Rating

4.5

Ratings Breakdown

61%

31%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.4

Functionality

4.4

Sean M.

Verified reviewer

Human Resources

51-200 employees

Used daily for more than 2 years

Review source

Reviewed February 2026

Jack of a all trades but focuses on sales and marketing.

Previously 5

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Overall a complete CRM that is a jack of all trades but more specializes in marketing and sales. Over the last 5 years it's been pretty reliable.

Cons:

Focuses more on the sales and marketing aspect instead of other modules like ticketing and support. This can cause support/ticket users to count towards your billable costs.

Dennis d.

Verified reviewer

Information Technology and Services

Self-Employed

Used daily for less than 12 months

Review source

Reviewed January 2026

Very good for helping your small business get off the ground.

Overall I have no huge complaints and I find it's right for me. Once I grow a bit more I am going to definitely upgrade to a paid tier so I can use some of the additional features like Help Desk and Social Media Marketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was really easy to sign up and get started. The price (free tier) is perfect for small business like mine. Tracking sales and customer interactions is a breeze.

Cons:

The AI Integration is kind of annoying and I don[t find it works very well. Honestly it seems like something they threw in there just to keep up with other tech companies.

Reasons for choosing HubSpot CRM

HubSpot seemed to have the best free tier without the least amount of resistance to get set up.

Julie D.

Verified reviewer

Transportation/ Trucking/ Railroad

201-500 employees

Used daily for more than 2 years

Review source

Reviewed June 2025

Still a good product

Previously 5

Hubspot has been a good CRM solution for us. I do feel like the support has gone downhill. It seems like there is a new consultant on our account every time I turn around, and they don't really provide much value.

Ratings Breakdown

Ease of use

Value for money

Customer support

Previously 5

Functionality

Pros:

I find it fairly user friendly and there are lots of integrations available. It is easy to segment lists for nurturing.

Cons:

For us, it has been difficult to measure the ROI. Additionally, they have had a couple of price increases.

Verified

Reviewer

Management Consulting

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2026

Hubspot for SMBs

Overall, Hubspot is a great tool for a $1m+ business that is looking to increase functionality in their business as it relates to customer service, lead acquisition and management, product delivery, taking payments, and more.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love Hubspot's full functionality and integrations. It really is a "do it all" platform. If it's set up correctly, it's super easy to use and can do so much to help you manage your list, segment lists, collaborate with your team, set up automations, and more. The user experience is intuitive, especially if it's set up with proper UX design principles.

Cons:

The least favorable aspect of Husbpot is the price. It's costly, but it's a premium product, with the option to purchase Hubs a-la-carte.

Reasons for switching to HubSpot CRM

We needed WAY more than what we could do with Airtable and Kit. Ontraport was outdated and we needed something more fresh and capable.

Willem G.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2026

Great product easy to start

Overall it is awesome. The product is one of the better crms which is working straight out of the box.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days

Cons:

I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive

Reasons for choosing HubSpot CRM

Their team is great.the system works well and integrated well in gws

Angie P.

Verified reviewer

Computer Software

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

A solid CRM that has most of the fundamentals

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is flexible and configurable and serves most of our sales and marketing team needs fairly well for our day to day usage.

Cons:

I wish there were better analytics and chart building capabilities as well as more native integrations with contracting tools.

Reasons for switching to HubSpot CRM

I was not the decision maker, but I believe it was due to lack of functionality.

Verified

Reviewer

Non-Profit Organization Management

2-10 employees

Used daily for more than 2 years

Review source

Reviewed February 2026

Only Positive Accolades for HubSpot CRM!

I have been a user of the HubSpot CRM for 3.5 years. It manages our large contact and company database with ease. Our email marketing and social media management have never been better!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is the most comprehensive and intuitive CRM that I have used in an organizational setting. The native configuration works well out of the box.

Cons:

I honestly cannot think of a negative reason to not like HubSpot CRM. Their support team is efficient and always ready to help as well.

Hannah K.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed December 2025

Best Lead Tracking CRM!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sharing and tracking a lead pipeline across our team is very easy with HubSpot. The follow up reminders have also been quite useful for our team.

Cons:

I find it is difficult to integrate with other platforms, and somewhat difficult to navigate. The UI is not as intuitive as other CRM's.

Harry S.

Verified reviewer

Accounting

11-50 employees

Used daily for less than 12 months

Review source

Reviewed December 2025

Good tool, wish we hadnt switched away from it

A strong, well-rounded CRM with great features and support, but integration depth can limit advanced workflows.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Powerful CRM with intuitive features, flexible automation, and responsive support that helps teams move fast.

Cons:

HubSpot’s integrations felt shallow and rigid, often needing workarounds or paid add-ons to sync properly.

Sean H.

Verified reviewer

Consumer Goods

11-50 employees

Used monthly for less than 6 months

Review source

Reviewed January 2026

Worst experience to date with SaaS

Horrible thus far. Pros: Not yet experienced due to poor onboarding. Dealing with customer service has currently gotten nowhere. Cons: Onboarding experience has been horrible. Signed up early December and have not had appropriate onboarding advice. Was assigned Lupo Digital onboarding and not able to be reassigned due to their own internal processes.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Not yet experienced due to poor onboarding. Dealing with customer service has currently gotten nowhere.

Cons:

Onboarding experience has been horrible. Signed up early December and have not had appropriate onboarding advice. Was assigned Lupo Digital onboarding and not able to be reassigned due to their own internal processes.

Showing 1 - 10 of 4436 Reviews

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