Analytics Toolkit 2026: Benefits, Features & Pricing

Analytics Toolkit is a collection of statistical tools designed for planning and analyzing A/B tests. This software is suitable for digital marketers, conversion rate optimization specialists, and UX researchers who conduct controlled experiments on websites, mobile apps, and other digital platforms.

The toolkit features an A/B test planner, statistical significance calculator, sample size estimator, and additional tools that assist in designing thorough tests and analyzing outcomes. A notable feature is AGILE, a sequential testing method that allows tests to run faster by continuously evaluating data instead of waiting for a predetermined sample size. This enables users to benefit from successful variations sooner and discontinue less effective ones quickly.

Other important capabilities include a test ROI optimizer that takes business metrics into account to suggest ideal test durations and significance thresholds. The goal is to achieve the best balance between business risk and reward. The platform offers a 30-day free trial without requiring a credit card and provides a comprehensive learning center with articles, videos, glossaries, and other educational materials on A/B tes...