Adobe Journey Optimizer B2B Edition 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Adobe Journey Optimizer B2B Edition

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Pricing

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About Adobe Journey Optimizer B2B Edition

Adobe Journey Optimizer B2B Edition is an application designed for marketing and sales teams to manage account-based experiences and identify buying groups for specific products throughout the customer lifecycle. It is tailored for businesses focused on B2B marketing strategies, aiming to enhance account-based marketing and improve collaboration between sales and marketing departments. Organizations in sectors such as technology, manufacturing, and financial services can use this platform to engage with complex buying committees.

The platform includes AI-powered buying group management, which helps discover and prioritize buying groups using first-party intent data. Its journey orchestration capabilities enable teams to design and automate customized multi-step journeys across various channels. Dynamic personalization adjusts content for each buying group member based on their role and interests. AI-assisted content generation creates personalized messaging based on historical data and real-time signals, simplifying the creation of targeted communications for different stakeholders within buying groups.

Adobe Journey Optimizer B2B Edition Screenshots

Adobe Journey Optimizer B2B Edition Pricing and Plans

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Adobe Journey Optimizer B2B Edition Features

Popular features found in Customer Journey Mapping Tools
Behavioral Analytics
Collaboration Tools
Customer Experience Management
Customer Profiles
Customer Segmentation
Data Import/Export
Performance Metrics
Reporting & Statistics
More features of Adobe Journey Optimizer B2B Edition
Activity Dashboard
Activity Tracking
Campaign Analytics
Contact Management
CRM
Data Visualization
Engagement Tracking
Generative AI
Lead Management
Personalization
Process/Workflow Automation
Reporting/Analytics
Sales Activity Management
Sales Pipeline Management