Cision 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Cision

3.8

(89)

Pricing

Starting at $1.00 per month

About Cision

Cision is a comprehensive communications platform enabling more than 100,000 public relations and marketing professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of communication professionals to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud®and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter.

Cision Screenshots

Cision Pricing and Plans

Starting price: $1.00 per month

Free Trial

Free Version

Basic

$1.00

per month

No plan information available

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Cision Features

Popular features found in Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Lead Attribution
Multi-Channel Data Collection
Post Scheduling
More features of Cision
A/B Testing
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
API
Article Author Database
Audience Analytics
Audience Engagement
Auto Update
Brand Tracking
Campaign Planning
Campaign Tracking
Clippings Management
Communication Management
Competitive Analysis
Contact Database
Contact Management
Content Discovery
Conversion Tracking
CRM
Customer Segmentation
Customizable Branding
Customizable Templates
Dashboard
Data Visualization
Digital Asset Management
Direct Mail Management
Email Alerts
Email Distribution
Email Marketing
Email Templates
Event Marketing
Filtering
Hashtag Tracking
Influencer Tracking
Keyword Tracking
KPI Monitoring
Media Monitoring
Monitoring
Multi-Account Management
Multi-Channel Attribution
Multi-Channel Distribution
Performance Metrics
Press Monitoring
Press Release Builder
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Reputation Management
ROI Tracking
Search/Filter
Sentiment Analysis
Social Media Integration
Social Media Monitoring
Social Performance Management
Template Management
Third-Party Integrations
Trend Analysis
User Management
Visual Analytics
Website Analytics

Cision User Reviews

Overall Rating

3.8

Ratings Breakdown

31%

40%

15%

Secondary Ratings

Ease of Use

3.8

Value for money

3.5

Customer support

3.7

Functionality

3.9

Joshua T.

Verified reviewer

Internet

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed May 2019

Cision does the work for you

We did a lot of manual grind searching in Google and Bing for opportunities, Cision has helped us quicken that process without worrying if we had a good resource to reach out to or not.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to reach out and find people for link ops or for content ops is amazing. The reach and database they have built for this is impressive. We've done several "expert pieces" for clients and the fact we can use this to curate the content we have has sped up our process. Cision's quality of reporters is also nice to trust. We know they don't let just anyone in their database and it allows us to pick and chose who we want to work with.

Cons:

It's pricey, but you pay for the high quality of resources which benefits you and your clients in the long run.

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2018

Still the Industry Leader

Again, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.

Cons:

Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed March 2019

Necessary evil of the PR industry

Ratings Breakdown

Ease of use

Previously 2

Customer support

Previously 4

Functionality

Previously 2

Pros:

Once you have figured out how to navigate Cision to get the information you need, it is relatively straightforward to use. Can be a good starting point when building lists, etc.

Cons:

Missing critical reporter contact information across all types of publications, not very "smart" in terms of search and pulling only the truly relevant results from keywords.

Verified

Reviewer

51-200 employees

Used daily for less than 2 years

Review source

Reviewed April 2018

Quick, easy to use, impactful

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a PR professional, Cision is vital to me. I use it everyday and it can be a huge help in identifying targets across the globe. They are always updating the platform and making it easy to save and search lists.

Cons:

I don't like how when you use the quick search, having the right spacing of the publication name is important to finding the publication. Additionally, cision will sometimes kick you out of the platform while you are working on lists and those lists wont get saved and you have to start all over. The look and feel of the platform is a little outdated and could use a refresh.

Verified

Reviewer

Public Relations and Communications

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed October 2019

A solid tool

Would recommend Cision for capturing media coverage.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I use Cision at least on a weekly basis to search for media coverage for a multitude of clients. What a lifesaver. It does an amazing job to find media coverage worldwide and some stuff on social media.

Cons:

It takes a while to set up for each client. Thank god that Cision support helps with this. Sometimes connecting with your Cision rep is difficult and takes time. Their social media coverage needs some work but they have made strides.

Verified

Reviewer

Political Organization

2-10 employees

Used other for less than 6 months

Review source

Reviewed May 2019

PR Newswire for Mexico just did not work for us

Overall we are very unhappy with PR Newswire. We won't be using it again, not after this first bad first impression.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The only pro that we can think of is the simplicity of submitting your release online. It seemed simple enough. Also their 1800 customer service was helpful with technical questions.

Cons:

We started with PR Web and they wanted to sell us the services from PR Newswire, their promise was that they will have a better reporting, better chance to have press releases picked up by media, etc. -- We sent out a first press release and the results were terrible. The report was pretty much the same as PR Web, which is an automatic publication from their partners on sites that are really not reputable at all. They even have personal blogs listed. -- When we contacted the representative in charge of our account he said "Your press release had great results" and then he suggested we create a google alert to see where our press release was published. We tried this service with the idea that it would be better than paying a free lance PR agent in México. We paid for 1 release double of what we paid the agent in a whole month and we absolutely regret joining this service. -- It might work for other areas but for Mexico it absolutely does not work. The WORST part is the lack of willingness to help the client resolve the problem. They offered no solutions or help.

Verified

Reviewer

Hospital & Health Care

10000+ employees

Used monthly for more than 2 years

Review source

Reviewed July 2021

Solid, Basic Monitoring Software

Overall, Cision is an imperfect but very necessary tool for anyone in the PR and communications field.

Ratings Breakdown

Ease of use

Functionality

Pros:

Cision allows us to track the online conversation surrounding a certain topic, and allows us to keep a pulse on how our company and products are being discussed.

Cons:

Sentiment is an issue. Cision automatically grades content as positive, negative, or neutral, but it is FAR from a perfect process. Often times, certain trigger words result in something being graded a certain way, but the context is not interpreted. For instance, a headline may read "XYZ platform prevents bad customer experiences" but because the Cision software sees "bad customer experiences" it is automatically graded as a negative sentiment, despite being positive. This creates a decent amount of manual effort to sort through all content.

Jake T.

Verified reviewer

Marketing and Advertising

11-50 employees

Used other for less than 2 years

Review source

Reviewed September 2019

The Only Press Release Tool Worth The Time & Money

Cision is an excellent partner for releasing, disributing and getting visibility for press releases. Our news feels seen - in the best way possible - and feels like we have a very effective partner in Cision.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Cision makes users feel like their press releases and news are being seen and heard by the correct audiences and that such press releases actually make some waves - we have consistenly seen feeback, outreach and other traffic when posting to and using Cision.

Cons:

My only complaint with Cision is that their internal search can sometimes qualify or disqualify press releases for certain topics/categories/indsutries into diferent baskets and categories than they ought to belong to, but this has a seemingly minimal impact on a campaign's overall performance.

Verified

Reviewer

Public Relations and Communications

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed August 2018

Cision

While its a business necessity for my line of work, Cision could be a smoother experience overall and could be more user friendly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Cision is a great resource to have when evaluating media outlets and using it as a database to access contacts of these media outlets

Cons:

Hard to navigate, UVM seems overly inflated, and not all the outlets are accessible online. Also, when searching for outlets its hard to navigate because the online version of news is considered a separate outlet from the paper or magazine version, when they're owned by the same entity.