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Alert 2026: Benefits, Features & Pricing

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On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Alert
Alert
4.6
(43)

Pricing

Starting at $200.00 per month

About Alert

Alert Rental is a comprehensive rental management system designed to support rental businesses across multiple markets, including event and party rental, heavy equipment, tool, and specialty rental operations. The platform helps businesses manage inventory, dispatching, work orders, billing, and customer workflows through a unified interface.

Alert centralizes daily rental operations, providing real-time visibility into inventory availability, open tickets, deliveries, returns, and maintenance activity. Teams can manage rental contracts, reservations, and billing while maintaining accurate stock levels across locations and routes.

For logistics and delivery operations, Alert includes a graphical Dispatcher Dashboard with drag-and-drop functionality. Managers can build delivery routes, load trucks, and assign drivers and helpers visually, helping teams optimize scheduling and respond quickly to changes. GPS-enabled tools allow users to track fleet and staff activity in real time, improving coordination and accountability.

The platform also supports work order management and preventative maintenance, enabling businesses to schedule service tasks, monitor equipment condition, and r...

educe downtime. Maintenance triggers and calendar-based scheduling help extend asset life and improve utilization. Alert offers integrated tools for document and contract management, including electronic signature capture, invoice distribution, and centralized document delivery. Rental agreements, invoices, work orders, and statements can be sent via email, fax, or printer, streamlining billing and administrative workflows. Customer relationship management is supported through centralized customer records and optional customer portals, allowing clients to place orders, view invoices, make payments, and review account balances online. Businesses can also design and manage customer-facing websites, enabling online reservations, payments, and delivery scheduling. The system includes financial and operational tools such as job costing, commission tracking, revenue reporting, asset tracking, and purchasing management. A built-in purchase order module helps teams manage items on order, track vendor pricing, and maintain accurate cost records. Alert Rental integrates with third-party applications such as QuickBooks, Zoho CRM, and other accounting and business systems to support flexible workflows. Pricing is available through monthly subscriptions or one-time licensing options. Support is provided through online resources including a knowledge base, FAQs, user forums, and documentation. Built on decades of rental industry experience, Alert Rental is designed to help businesses streamline operations, improve visibility, and manage growth across multiple rental markets.

Alert Screenshots

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Alert Pricing and Plans

Starting price: $200.00 per month
Free Trial
Free Version

Basic

$200.00

per month

No plan information available

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    Alert Features

    • Popular features found in Rental
      Accounting
      Contract/License Management
      Inspection Management
      Late Fee Calculation
      Multi-Location
      Online Booking
      Order Management
      Rate Management
      Recurring Rentals
      Scheduling
    • More features of Alert
      Access Control
      Accounting Integration
      Accounts Receivable
      Activity Dashboard
      Alerts/Notifications
      API
      Asset Lifecycle Management
      Asset Tracking
      Availability Indicator
      Availability Management
      Barcode/Ticket Scanning
      Barcoding/RFID
      Billing & Invoicing
      Calendar Management
      Calendar/Reminder System
      Client Management
      Commission Management
      Credit Card Processing
      CRM
      Customer Database
      Customer History
      Customer Management
      Customer Portal
      Customizable Reports
      Data Import/Export
      Data Synchronization
      Delivery Management
      Digital Signature
      Discount Management
      Dispatch Management
      Document Management
      Document Storage
      eCommerce Management
      Electronic Payments
      Electronic Signature
      Email Marketing
      Email Templates
      Employee Management
      Equipment Rental
      Equipment Tracking
      Fleet Management
      Forecasting
      For Retail
      Inventory Management
      Inventory Optimization
      Inventory Replenishment
      Inventory Tracking
      Invoice Management
      Loyalty Program
      Maintenance Management
      Maintenance Scheduling
      Merchandise Management
      Payment Processing
      Point of Sale (POS)
      Promotions Management
      Purchase Order Management
      Quotes/Estimates
      Real-Time Analytics
      Real-Time Data
      Real-Time Monitoring
      Real-Time Reporting
      Real-Time Updates
      Receipt Management
      Reminders
      Rental Management
      Reporting/Analytics
      Reporting & Statistics
      Reservations Management
      Retail Inventory Management
      Returns Management
      Sales Order Management
      Sales Reports
      Sales Trend Analysis
      Search/Filter
      Shopping Cart
      Short/Long Term Rental
      Stock Management
      Third-Party Integrations
      Transaction History
      Utilization Reporting
      Warehouse Management
      Website Integration
      Work Order Management

    Alert Integrations

    Kinetic
    Kinetic
    QuickBooks Online Advanced
    QuickBooks Online Advanced
    Microsoft Outlook
    Microsoft Outlook
    Sage Accounting
    Sage Accounting
    Verizon Connect
    Verizon Connect
    Zoho CRM
    Zoho CRM

    See all 12 integrations

    Alert User Reviews

    Overall Rating

    4.6

    Ratings Breakdown

    5

    63%

    4

    37%

    3

    0%

    2

    0%

    1

    0%

    Secondary Ratings

    Ease of Use

    4.6

    Value for money

    4.6

    Customer support

    4.8

    Functionality

    4.5

    TM

    Tim M.

    Verified reviewer

    Construction

    11-50 employees

    Used daily for more than 2 years

    Review source

    Reviewed February 2021

    Good Customer Service, Strong Ownership

    5

    Alert has helped us improve our purchasing process with their PO module including serial# tracking, job costing, automatic price increases. In general the wide variety of reports available and massive capability of their software has helped us improve our business in almost all areas.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Customer Service Oriented. Technology experts who are able to explain tech issues in simple terms without going over your head. Customer service experts who are able understand your problems and come up with unique solutions. You get the feeling that the owners care about their clients, and it trickles down to the staff at all levels. You can call and speak to people who want to help you fix your problem and they constantly improving and taking feedback.
    Cons:
    Special projects and general responsiveness seems to be somewhat hit or miss depending on the individual you speak to. You may have to follow up for status opposed to waiting to hear an update. Way more hits than misses through, especially lately.

    Reasons for choosing Alert

    Better pricing and more small business / customer service vibes.

    Vendor Response

    Thanks for the great feedback, Tim! It's been our pleasure working with you. - Kara

    Replied February 2021

    Read More

    SW

    Stacey W.

    11-50 employees

    Used daily for more than 2 years

    Review source

    Reviewed February 2017

    SUPER EASY!

    5

    Alert has been great to work with from start to finish. They spent a great deal of time with us during setting up to make sure our system operated the way we operate our business. Very patient! Our installer was quite patient and took care in addressing every detail. We are very pleased with our system and all the information it provides, from ROI info to maintenance of equipment to utilization of equipment to employee time cards. This system does it all! We can train new counter employees to be quite proficient in just a few days. The operating system is intuitive to use and most people catch on quickly. It gives you lots of chances to alter every field, which is handy when training new hires. :-) Customer support is relentless. They won't quit until your problem is solved. They are polite and responsive. I cannot tell you how many times I have need an answer to a management decision and I can find the answer in Alert. It just stores SO MUCH info! That being said, it's only as good as the information you put in and maintain. The initial set up is crucial and maintaining your records is the other piece. Alert was not the first operating system we tried. Unfortunately it was not the second system we tried either. The third time was the charm! It was apparent when we talked to the staff at Alert at an ARA show that they had done their due diligence on the rental industry. They had tailored an operating system to meet our needs. It will calculate portions of hours beyond minimum rentals as well as figure rates on a "per event" basis. It keeps track of when equipment needs scheduled maintenance. It does so much. I could go on and on. Alert Rocks!

    Ratings Breakdown

    5
    Ease of use
    3
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Ease of use.
    Cons:
    Expensive.

    Read More

    mr

    michelle r.

    Verified reviewer

    Events Services

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed August 2019

    Alert Software is AMAZING

    5

    Inventory is accurate and real time up to date.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    I have used Alert for over 15 years. I have been on 3 other systems in my 28+ years of Event Rental experience and ALERT is by far the easiest to use, most accurate and drilled in for this industry. The fact that users are the key to upgrades yearly speaks volumes! No other company in the industry does that.
    Cons:
    Currently no having any issues with the software.

    Read More

    JR

    Jennifer R.

    Events Services

    11-50 employees

    Used daily for more than 2 years

    Review source

    Reviewed December 2016

    Alert Software Review

    5

    Alert has been by our side supporting our company and our needs since we started on the software over 25 years ago! As our business grows and changes the software and those that run the company are always there to help us adapt and adjust to the chances. The user's group that they have created is a valuable tool in our industry to find another avenue to solving problems or learning new ways to do things. The leadership team is always willing to listen and help find solutions to our unique needs. Having such a responsive software company is almost unheard of in our ever growing technology world. We have a confidence in our software that allows us to focus on other things. This kind of dependability is crucial in our success.

    Ratings Breakdown

    4
    Ease of use
    5
    Value for money
    4
    Customer support
    4
    Functionality
    icon
    Pros:
    The way that it can be customized and changed to fit our needs at any time with no extra cost to us. There are always new modules and expanding and upgrading their features.
    Cons:
    There are times that it is slow to work. There modules that do not work well together but work good independently. This is something that they need to work out.

    Vendor Response

    Jennifer - thank you for the kind words! It has been a privilege to work along side you. Your suggestions at our User Group have been invaluable. - Kara Lawrence, Co-President/CEO

    Replied February 2017

    Read More

    KP

    Kenny P.

    Machinery

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed December 2016

    Alert Review!

    4

    Alert Management Systems does a lot of great things beyond writing a contract. Features are mostly profit based. The downside Alert is still very very soft on documentation, instruction, and examples of how the feature works or came be used. When you get an upgrade or purchase optional program it's just gets installed, that's sometimes you might get a quick overview but for the most part, you are on your own to figure it out and use. Sometimes they are that quick and easy - other times we do struggle. The Alert "shorts" are good but they have a limited number of them.

    Ratings Breakdown

    4
    Ease of use
    5
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    Adaptable to my way of doing business. Support is very strong and responsive. Custom Programming ability.
    Cons:
    Not a fast system to learn. Documentation and instructions are week. Limited options: spell check, cut and paste option just not work on all parts of the system

    Vendor Response

    Kenny - thanks for the candid feedback! We know that documentation is lacking so we're certainly working towards improvement. - Kara Lawrence, Co-President/CEO

    Replied February 2017

    Read More

    KC

    Keith C.

    Environmental Services

    2-10 employees

    Used daily for more than 2 years

    Review source

    Reviewed February 2017

    Why or why not

    4

    I have worked in the Rental Industry for over two decades. This time has allowed me the opportunity to use, abuse, achieve and curse Rental Software. We made the switched to Alert in 2014, and of course we all where kicking, screaming and hand holding with the support staff. However, after some time had passed and the dust settled and she went back to Colorado, we were able to transition and take advantage of some of the more modern features like: Emailing invoice to customers and PO directly to vendors from the Alert system this alone has reduced many personnel hours and aided in better communication with vendors and customers. Some other features have given us the ability to keep a closer eye on equipment expense and utilization. This type of features allow us to make a better informed decision on what, why, and how many more we may need or not. And still to this day Alert continues to excel at customer service and is the only Rental Software company in my experience that listens to the squeaky wheel when you need the software to do what you think it should do. Thanks

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    5
    Customer support
    5
    Functionality

    Read More

    CG

    Charles G.

    Consumer Services

    2-10 employees

    Used daily for more than 2 years

    Review source

    Reviewed February 2017

    Very Satisfied Experienced User for almost 15 Years

    4

    Started using Alert EasyPro back in 2002 with full line Contractor Equipment Rental Company. The base system is very user friendly and support staff is on point when needed. The best part of the Alert system is the add-on modules. It allows you to get what you want and what you will use instead of paying for something you do not need or will never use. The system simply grows and adapts with your business and they become a true partner for your business. After using them for almost 15 years, I left the Equipment Rental Company and started my own business providing construction equipment repair for all types of Contractors. I attempted to use QuickBooks for my inventory and billing needs and that lasted only a few months before I knew I wanted Alert back. I am now using Alert again and can run my business efficiently and without the worries of software issues. I would highly recommend Alert EasyPro to any business.

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    Flexibility for the system to adapt to your business needs.

    Read More

    WH

    Will H.

    Events Services

    51-200 employees

    Used daily for more than 2 years

    Review source

    Reviewed December 2016

    could not operate our company without Alert

    5

    We have had Alert since 1999, the system and their support have been a key reason we have grown from $1m to $10m in 18 years. In the last 18, we have grown and Alert has been able to grow with us, we have never been concerned that we would outgrow the system. We found the key has been going to user group meetings, this has allowed us to help direct development and help keep the system as an industry leader. We could not operate our company without Alert.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Alert was built for the rental industry, we have found they understand our problems and bring solutions for handling them.
    Cons:
    Screen size is an issue, as monitors get bigger, Alert needs to reformat to fit the newer bigger monitors

    Vendor Response

    Will - your suggestions over the years have made Alert EasyPro the industry leader it is today! We're honored to be growing with you. - Kara Lawrence, Co-President/CEO

    Replied February 2017

    Read More

    BN

    Beth N.

    Wholesale

    2-10 employees

    Used daily for less than 6 months

    Review source

    Reviewed March 2017

    So much bang for your buck!

    5

    Let me start by saying, my business does not do any rentals at all. I set up another rental business for a friend and this was the recommended software from a veteran in the equipment rental business. I am a plumbing supply and bath & kitchen showroom and was lucky enough that this software works wonderfully for us, too! We are sharing the building with the equipment rental gentlemen. We are all thrilled with this software! On my end, we come from the Eclipse system, and this system is so much faster, less digging through unneeded reports and screens and so user-friendly! During our training, we just looked at each other each time something came up that was so much easier to use than on Eclipse...I think we actually tried to make it harder than it is because it always seemed that we were missing something! Our training with the team has been fabulous; they each go above and beyond in customer service and have more than exceeded our expectations in every area! Alert has worked out easy payments for us and the support team has been available at the touch of a button. I'm sure as we continue forward we'll find all kinds of other wonderful aspects to this software. We are so pleased that this is the way we decided to go when trying to choose. Thanks to the Alert team for being readily available and so friendly! We look forward to a long and prosperous relationship!

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Customer service is fabulous; software is user-friendly and "dummy-proof." :)
    Cons:
    I wish that the sales screen were at the top of the page instead of rental...but I understand this isn't a real complaint, as the program is geared toward rental companies!

    Read More

    HK

    Hartley K.

    Verified reviewer

    Retail

    2-10 employees

    Used daily for more than 2 years

    Review source

    Reviewed February 2017

    Long time Alert user.

    5

    We purchased our system i believe in September 1992. Since that time we have been through several revisions etc. Alert has always responded quickly to any issues that have arisen. With out hesitation i would recommend them. We are no longer in the rental business, but still continue to use their soft ware to operate our retail store .

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    The soft ware is relative easy to use and understand. I can have someone writing a ticket in a matter of minutes.
    Cons:
    i would like a little more flexibility in writing some sales reports.

    Read More

    Showing 1 - 10 of 43 Reviews

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