Shopify 2026: Benefits, Features & Pricing

Wondering if Shopify is right for your organization?

Our eCommerce Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Shopify

4.5

(6636)

Pricing

Starting at $29.00 per month

About Shopify

Shopify is a web-based e-commerce platform that offers a mobile POS (mPOS) system. The mPOS enables users to manage their business and complete transactions in-store as well as at markets, pop-ups, and trade shows. The e-commerce platform enables retailers to sell online and reach their customers through mobile and social media channels.

Shopify’s mPOS features inventory management capabilities that can sync with e-commerce store so users can see their actual inventory for both assets. It also features store management capabilities, such as reporting and analytics, staff management, order histories, and customer management.

The e-commerce software facilitates setting up an online shop through Shopify’s website builder and blogging platform. Payment is managed through its shopping cart feature, which is backed by 70 payment gateways.

Shopify provides search engine optimization (SEO), email marketing, social media integration and a discount code as a part of its marketing module. The stock count can be tracked in real-time and products can be de-listed when inventory runs out.

Shopify's analytics module can be integrated with Google Analytics to track sales, visit...

Shopify Screenshots

Shopify Pricing and Plans

Starting price: $29.00 per month

Free Trial

Free Version

Basic

$29.00

flat rate, per month

Plan includes:

24/7 Support
2 Staff Accounts
77% Shipping Discounts
Abandoned Cart Recovery
Currency Conversion
Discount Codes
Fraud Analysis
Free SSL Certificate
Gift Cards
International Market Management

Shopify

$79.00

flat rate, per month

Plan includes:

24/7 Support
5 Staff Accounts
88% Shipping Discounts
Abandoned Cart Recovery
Currency Conversion
Discount Codes
Fraud Analysis
Free SSL Certificate
Gift Cards
International Market Management

Advanced

$299.00

flat rate, per month

Plan includes:

15 Staff Accounts
24/7 Support
88% Shipping Discounts
Abandoned Cart Recovery
Advanced Reports
Currency Conversion
Custom Pricing by Market
Discount Codes
Duties and Import Taxes
Fraud Analysis

Plus

$2,300.00

flat rate, per month

Plan includes:

200 Inventory Locations
24/7 Phone Support
Localized Global Selling
Unlimited Staff Accounts
Customizable Checkout Page

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Shopify Features

Popular features found in eCommerce
CRM
Data Security
Inventory Management
Mobile Access
Multi-Channel Marketing
Multi-Store
Promotions Management
Returns Management
SEO Management
Shipping Management
More features of Shopify
Activity Dashboard
API
Catalog Management
Content Management
Customer Accounts
Customer Database
Customer Management
Customizable Branding
Customizable Reports
Customizable Templates
Data Import/Export
Data Synchronization
Discount Management
eCommerce Integration
eCommerce Management
Electronic Payments
Electronic Signature
Email Marketing
Email Templates
For Retail
For Small Businesses
Gift Card Management
Inventory Tracking
Item Management
Mobile App
Mobile Commerce
Multi-Channel Management
Multi-Language
Multiple Payment Options
Order Management
Payment Gateway Integration
Payment Options
Payment Processing
Product Catalog
Product Configurator
Refund Management
Reordering
Reporting/Analytics
Retail Inventory Management
Retail Management
Sales Reports
Sales Tax Management
Shopping Cart
Social Media Integration
SSL Security
Stock Management
Templates
Third-Party Integrations
Website Management

Shopify Integrations

PayPal

Integration rated 4.7 from 145 reviews

Instagram

Integration rated 4.7 from 132 reviews

Meta for Business

Integration rated 4.6 from 126 reviews

Mailchimp

Integration rated 4.5 from 69 reviews

Klaviyo

Integration rated 4.8 from 58 reviews

Google Analytics 360

Integration rated 4.6 from 36 reviews

See all 25 integrations

Shopify User Reviews

Overall Rating

4.5

Ratings Breakdown

64%

29%

Secondary Ratings

Ease of Use

4.5

Value for money

4.3

Customer support

4.4

Functionality

4.4

Allie H.

Verified reviewer

Apparel & Fashion

Self-Employed

Used daily for less than 6 months

Review source

Reviewed February 2026

Small business owner seeking free & powerful integrations

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

To begin, the ease of use, customer support, and value of starting a brand with Shopify is unmatched. Whenever I have needed assistance, both AI and a human have stepped in to help.

Cons:

I would say that the need to add a bunch of additional integrations at a cost is rather upsetting as a small business owner.

Verified

Reviewer

Sporting Goods

201-500 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Tough to beat!

There is no other e-comm provider platform that I would rather use. If I was told tomorrow that we were tranisitioning to another provider, then I would quit tomorrow, too.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have used Shopify Plus for the last 3.5 years following a role that used Square. Shopify is the Rolls Royce of e-comm platforms (or maybe, Rolls Royce is the Shopify of cars?). Shopify integrates with every possible thing, has a robust app store, and is super easy to use. Their support is always on and always helpful, too.

Cons:

Almost all of the reporting is great, but some of the reports/info is hard to gather. For example, Shopify support told me to use Google Analytics for site traffic data rather than the data native to Shopify.

Ashley M.

Verified reviewer

Luxury Goods & Jewelry

Self-Employed

Used daily for less than 2 years

Review source

Reviewed October 2024

Easy to use

Previously 5

Like, would use again for e-commerce. Trusted website.

Ratings Breakdown

Ease of use

Value for money

Previously 4

Customer support

Previously 5

Functionality

Pros:

Easy to set up web based shop, not a graphic designer and I could.

Cons:

Monthly fee was higher than I wanted it to be.

Reasons for choosing Shopify

Trustworthiness and ease of customizing the website

Reasons for switching to Shopify

Lack of visibility in a flooded market.

Amos R.

Verified reviewer

Entertainment

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed November 2025

The GOAT of e-commerce platforms.

I've been using shopify since 2023 and it's been really good for me, I can sell my products on it, send email to my clients, and even get funds from them!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that it is a very broad and complete platform to set up your e-commerce and start making money online, it offers different ways for your clients to pay and purchase from you and it incorporates marketing tools within the monthly fee, so you don't have to use different platforms.

Cons:

It lacks flexibility for templates or website customizations, I wish I could edit easier the template and add sections more freely.

Reasons for choosing Shopify

Because it had more tools for marketing and I could have everything in one platform.

Reasons for switching to Shopify

Because shopify had more tools to manage my online business.

Verified

Reviewer

Telecommunications

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed January 2026

Honest Review of Shopify - Easy, Efficient and Supportive

My overall experience with Shopify has been very positive! It's so easy to create your own e-commerce in a very short time with pre-built templates and other things! I love the customization that this app provide. I really recommend it! :)

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like of Shopify is how user-friendly it is: the interface is very intuitive. You have a problem? There is the customer support that is going to help you in many topics. I actually used it for my own e-commerce and... I would absolutely use it again and again!

Cons:

Nothing. Honestly my experience with Shopify has been very positive. If I had something to mention could be the cost of some apps and plans but... overall GREAT!

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed December 2025

The best for a reason!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's the best for a reason, the ease of use, overall features and endless amount of free templates made it a pleasure to use

Cons:

Nothing really to be honest, it is an extremely intuitive tool to use and makes owning a website a breeze.

Claire F.

Verified reviewer

Consumer Goods

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Decent Analytics, Great Plug in Apps

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There are two things that I enjoy most about Shopify. The first is the analytics capabilities and the second is that there a lot of plug in apps.

Cons:

I would like some more customizable analytic capabilities. In addition, the platform is a bit pricey.

Lindsay B.

Verified reviewer

Restaurants

10000+ employees

Used daily for less than 12 months

Review source

Reviewed January 2026

Ecom launcher

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Shopify makes my job easy with collab features. It allows recruiting influencers and sending them several products and I can also track their sales.

Cons:

I paid for multiple premium themes because the free ones look too basic. Sure they are a one-time cost but it is required for a product that claims to be free.

Humberto P.

Verified reviewer

Investment Management

10000+ employees

Used daily for less than 12 months

Review source

Reviewed January 2026

demanding and improving

it has been going well using this app for many uses including some of the basics and necessary utility

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

that i can find easy more of the items that i am working with and also to sell some products that i have

Cons:

well i first of all there was this one time that well as wee all no not everyone of us dosent know at first

Verified

Reviewer

Food & Beverages

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed February 2026

Shoppers Remorse

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like most about Shopify is how easy it’s to use and how creating my website was very easy for a person like me that’s not very good with the internet.

Cons:

What I like least about Shopify is that the customer support doesn’t treat me like a friend or partner when in need of help just a customer.

Showing 1 - 10 of 6636 Reviews

See All Reviews