Feefo 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Feefo

3.5

(4)

Pricing

Starting at £149.00 per month

About Feefo

Feefo is the world’s largest verified-customer reviews platform. It helps empower businesses worldwide to collect genuine, verified customer reviews and insights, allowing you to improve your products and customer experiences. With its advanced software and first-rate support, it helps businesses of all sizes connect with their customers, improve their brand reputation and grow sales. Feefo's cloud-based ratings and reviews platform allows you to manage your feedback requests, sending review requests by both email and SMS, as well as display your ratings and reviews in a way that suits you, via its flexible feedback displays. Key features include: <li> Product and service review collection <li> Visual UGC <li> Eco-labels <li> Sampling <li> Syndication <li> Sentiment analysis <li> SMS <li> NPS <li> Social sharing <li> Insight labels <li> Q&A <li> And more... Reviews matter. Feefo verified reviews matter more.

Feefo Screenshots

Feefo Pricing and Plans

Starting price: £149.00 per month

Free Trial

Free Version

Essentials

£149.00

per month

Plan includes:

Product and service reviews
Visual UGC
Moderation
On page display tools
Public reviews page
Review response
Google seller ratings
Content insight
API access

Enhanced

£299.00

per month

Plan includes:

Feedback Request Manager
Surveys
NPS
AI moderation
Business insights

Add-ons

Pricing available upon request

Plan includes:

Syndication
Q&A
Treefo
Review Booster
Communities
Customer Sentiment
Custom Questions
Sustainability
Dynamic Topic Disply
Highlighted Snippet

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Feefo Features

Popular features found in Customer Experience
Customer Segmentation
Customizable Fields
Customizable Templates
Dashboard
Data Visualization
Engagement Tracking
Negative Feedback Management
Real-Time Notifications
Reporting/Analytics
Survey/Poll Management
More features of Feefo
Access Controls/Permissions
Activity Dashboard
AI/Machine Learning
Alerts/Notifications
API
Campaign Analytics
Campaign Management
Chat/Messaging
Commenting/Notes
Communication Management
Content Creation
Customer Surveys
Customizable Branding
Customizable Forms
Customizable Reports
Data Import/Export
Email Management
Email Reminders
Feedback Management
Multi-Channel Campaigns
Multi-Channel Communication
Multi-Language
Multi-Location
NPS Survey Structure
Performance Metrics
Predictive Analytics
Ratings/Reviews
Real-Time Analytics
Real-Time Reporting
Reminders
Reporting & Statistics
Response Management
Review Badge Management
Review Monitoring
Review Notification
Review Request
Search/Filter
Sentiment Analysis
SMS Messaging
Social Media Integration
Social Promotion
Social Sharing
Surveys & Feedback
Tagging
Template Management
Text Analysis
Third-Party Integrations
Visual Analytics
Website Integration
Widgets

Feefo Integrations

Adobe Commerce

Zapier

BigCommerce

WooCommerce

Shopify

Mention Me

See all 10 integrations

Feefo User Reviews

Overall Rating

3.5

Ratings Breakdown

25%

Secondary Ratings

Ease of Use

4.0

Value for money

3.3

Customer support

4.0

Functionality

3.8

Have you used Feefo and would like to share your experience with others?

Carl H.

Verified reviewer

Automotive

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed November 2025

Great tool but weigh the cost rewards

Really would reckoned it however lol into the cost and return on investment based on your company size

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Allows great feedback from customers which then allows business actions based on real feedback meaning you get a more targeted response

Cons:

It can be a costly tool depending on which plan you purchase. Although how much do you value business improvement insights?

Hannah W.

Verified reviewer

Construction

51-200 employees

Used daily for more than 2 years

Review source

Reviewed May 2023

Consistently Excellent Service

Our sales Rep [sensitive content hidden] is always there to support us with anything Feefo related so we maximise the Feefo service. The campaign manager tool has helped us engage with more feedback than ever before which means we can make our services the best they can be for our customers. We like the way that Feefo allows us to show case the positive feedback to our customers through the Platinum award.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The online Feefo portal makes it easy to navigate, which makes the process of gathering feedback straightforward. Allowing us to pick apart feedback and implement processes to make our processes smoother.

Cons:

If we were being extremely picky, the occasional emails received by the Feefo hub support team in relation public reviews who have directly contacted Feefo requesting to review our services. We would prefer they were instructed to speak with us directly so we can provide a personal touch as part of the customer experience when using our service.

Vendor Response

Hi Hannah, Thank you for taking the time to share your feedback with us. We are thrilled to hear that you find our the Feefo hub easy to navigate. We strive to provide a user-friendly platform that empowers businesses to enhance their services based on valuable customer insights. We are delighted to hear that our sales rep was instrumental in supporting you with all things Feefo-related. Providing exceptional customer service is a top priority for us. Thank you for choosing Feefo as your feedback platform, and we look forward to continuing to support your business's success. Best regards, The Feefo Team

Replied March 2024

Verified

Reviewer

Information Technology and Services

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed July 2025

Didn't support our Ecomm platform, Unhelpful Customer Service

Not a good experience to be honest. The price for a Feefo subscription license is less than that of other products, but it's one where you get what you pay for I suppose! It does the basic / bare minimum, but ultimately we found customer support and Feefo brand recognition to be inadequate, and they did not support integration with our ecomm platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Feefo was easy to set up, but the user interface was quite clunky and difficult for team members to use.

Cons:

Feefo does not have good brand recognition outside of the UK, so for our customers based in other locations, they didn't feel that they could trust Feefo and we gathered way less reviews than with a competitor software product. Customer support at Feefo was unhelpful as well.

Devin O.

Verified reviewer

Insurance

51-200 employees

Used daily for more than 2 years

Review source

Reviewed April 2022

A good review-gathering solution

Feefo is fine, but the widgets gallery is limited. It's also not a very intuitive platform, we typically have to reach out to our rep for help making changes or implementing new things.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We got a dedicated Feefo review page for our brand which showcases customer reviews.

Cons:

Our dev team had to set up a complicated API, it's expensive.

Reasons for choosing Feefo

We liked the Feefo rep a lot better

Vendor Response

Hi Devin, Thank you for sharing your feedback with us. We're pleased to hear that Feefo was able to provide your brand with a way to showcase your customer reviews. We understand the importance of having a platform that highlights customer feedback and helps build trust with your audience. We appreciate all your comments. Your feedback helps us identify areas for enhancement, and we will work towards making the platform more intuitive and expanding our widgets gallery. We're glad to hear that you found value in working with your Feefo representative. Providing exceptional support and guidance is important to us, and we're committed to ensuring that your experience with Feefo is positive and productive. Thank you for choosing Feefo as your review-gathering solution. We value your partnership and look forward to continuing to support your brand's success. The Feefo Team

Replied March 2024

Showing 1 - 4 of 4 Reviews