Activation Studio 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Activation Studio

5.0

(4)

Pricing

Starting at $200.00 per month

About Activation Studio

Activation Studio is developed by Harvest Tech Labs for Salesforce Marketing Cloud. Marketing Cloud is a very powerful and extensive marketing automation platform and can be overwhelming. Activation Studio ads much-needed quality-of-life improvements such as a more marketer friendly workflow, benchmark metrics, Journey Builder integration and a visual drag and drop segment designer.

The solution also ads new features to Marketing Cloud such as lead scoring and CDP functionalities like behavioral tracking. Making Marketing Cloud a viable alternative compared to for example Pardot.

Any data available in Salesforce CRM, Marketing Cloud and first-party behavioral data is made available via the Marketing Cloud Data Designer.

Activation Studio is a flexible, intuitive and secure application that enables marketers to create amazing experiences for their customers and leads.

Activation Studio Screenshots

Activation Studio Pricing and Plans

Starting price: $200.00 per month

Free Trial

Free Version

Lead Scoring (Score Designer)

$200.00

per month

Plan includes:

25 Scoring rules
Unlimited scoring tags
Free Salesforce integration
Access all data in Salesforce Marketing Cloud

Web Tracking (Interaction Designer)

$325.00

per month

Plan includes:

Add unlimited websites
Use Google Tag Manager templates
100k interactions per month

Audience Segmentation (Segment Designer)

$375.00

per month

Plan includes:

Drag and drop segmentation
Unlimited segments
25 automated segments
Access all system Data Views
Access all data in Salesforce Marketing Cloud

Full (all designers)

$800.00

per month

Plan includes:

Drag and drop segmentation
Unlimited segments
Access all data in Salesforce Marketing Cloud
Access all system Data Views
Unlimited scoring tags
25 Scoring rules
25 automated segments
Add unlimited websites
100k interactions per month
Free Salesforce integration

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Activation Studio Features

Popular features found in Sales Tracking
Activity Dashboard
Appointment Scheduling
Interaction Tracking
Task Management
More features of Activation Studio
Activity Tracking
Audience Targeting
Behavior Tracking
Campaign Segmentation
Contact Database
Contact Management
CRM
Customer Activity Tracking
Customer Database
Customer Profiles
Customer Segmentation
Customizable Fields
Data Integration
Drag & Drop
Email Marketing
Email Tracking
Engagement Tracking
GDPR Compliance
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Marketing Automation
Multiple Data Sources
Personalization
Process/Workflow Automation
Real-Time Data
Segmentation

Activation Studio Integrations

Salesforce Marketing Cloud

Salesforce Service Cloud

Salesforce Sales Cloud

Activation Studio User Reviews

Overall Rating

5.0

Ratings Breakdown

100%

Secondary Ratings

Ease of Use

5.0

Value for money

4.3

Customer support

5.0

Functionality

4.8

Have you used Activation Studio and would like to share your experience with others?

Davide B.

Verified reviewer

Computer Software

2-10 employees

Used daily for less than 6 months

Review source

Reviewed November 2023

Easy to use, affordable, super fast time to value

Very smooth. Easy to work with. No complications about data security, since data stays in Marketing Cloud.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's embedded in Marketing Cloud. Light lift implementation. The software is up and running in minutes. No specific training needed, since the interface is very user friendly, and built on top of MC.

Cons:

The price increases with the number of MC BUs. It's better to speak with their team to get a dedicated offer if you use multiple BUs.

Reasons for choosing Activation Studio

Easier to work with. More affordable. Build on top of marketing cloud. Data security.

Jacobien v.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Reviewed January 2023

User friendly and time-saving

We have been working with Activation Studio for more than a year now, and we couldn’t imagine work without it anymore. This app is a great solution for marketeers who want to segment their target audiences and target their communication.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The tool is very clear and user friendly and saves a lot of time in creating segments, without the need for SQL knowlegde.

Cons:

In the beginning there were some bugs when working with automated segments, but the service level of Harvest Digital is high; they respond super quick.

Manon L.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for free trial

Reviewed December 2022

Makes my productivity go trough the roof

It saves me a lot of time which makes me more productive. When starting using Activation Studio I was able to start more and more effective campaigns then before using Activation Studio

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With Activation Studio the campaigns I work on are way more effective. It also saves me a lot of time with coding, time I can spend on creating more campaigns.

Cons:

So far I have not found any points that are blocking or slowing down my work.

Martijn B.

Verified reviewer

Information Technology and Services

Self-Employed

Used weekly for less than 12 months

Reviewed January 2023

Easy drag and drop interface for SFMC

- Save time creating segments- Improve segments with the lead scoring capability

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Creating segments for marketing journeys is incredibly easy with Activation Studio. No database/query skills are needed to use this tools. The lead scoring filter improves the effectiveness of my segments significantly.

Cons:

The product would be even better with the adoption of scoring tags/labels so I can see combined lead scores for each label.

Showing 1 - 4 of 4 Reviews