CallAction 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

CallAction

4.7

(22)

Pricing

Starting at $139.00 per month

About CallAction

CallAction is a marketing automation platform designed to help businesses nurture leads, capture contacts, engage with customers, and convert inbound leads across multiple channels.

From the moment a lead comes in, we help you automate your follow-up process from start to finish. Our AI-powered software automatically contacts your leads with personalized messages designed to help you turn them into customers. With CallAction, you can take your business to the next level by getting more leads on the phone while spending less time searching for them.

CallAction Screenshots

CallAction Pricing and Plans

Starting price: $139.00 per month

Free Trial

Free Version

Basic

$139.00

flat rate, per month

No plan information available

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CallAction Features

Popular features found in Marketing Automation
A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
More features of CallAction
Campaign Management
Contact Management
CRM
Customer Database
Lead Generation
Marketing Automation
Referral Tracking

CallAction User Reviews

Overall Rating

4.7

Ratings Breakdown

73%

27%

Secondary Ratings

Ease of Use

4.5

Value for money

4.6

Customer support

4.6

Functionality

4.7

Tom Fonseca - R.

Verified reviewer

Used daily for more than 2 years

Review source

Reviewed July 2018

gets me complete info on any lead that comes in, cell phones, social media, address, etc

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to make campaigns, does video text campaigns, text, etc. love it. Ease of use, easy to get a hold of tech support, Facebook group helps a lot as well.

Cons:

You can't upload your leads or database into it. So past leads that have come in before can not be added into the campaigns.

Verified

Reviewer

Used daily for more than 2 years

Review source

Reviewed July 2018

love callaction!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the automated follow up texts & emails. Overall the technology is amazing & always improving!

Cons:

Overall it's a LOT of technology & a little confusing to use all the features. I wish I had the time to figure out all of the features that would benefit our company.

Verified

Reviewer

Real Estate

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed March 2019

We use this for our marketing campaigns

Ratings Breakdown

Ease of use

Functionality

Pros:

Easy way to get a virtual phone number Auto text response feature Text notification before call is picked up that this call was routed thru CallAction

Cons:

Very expensive for what it is. We could get a second cell phone plan for the same price.

Michael B.

Verified reviewer

Real Estate

Used daily for less than 2 years

Review source

Reviewed July 2018

Great system, great support , great price!!!

I can track callers, easy to follow up with leads.. never miss out on any leads!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

LOVE having a callAction text code on the side on my listings. Also, love having individual numbers for different marketing sources (yelp, nextdoor, etc etc)

Cons:

Can't really think of any cons! Overall this is solid software and highly recommend using it to track your marketing campaigns.

Brandon D.

Verified reviewer

Real Estate

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed September 2018

Cutting edge tool for real estate agents

Tracking lead sources, quicker response times, automated follow up and additional information from inquiries

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Call broadcasting and recording for our entire time, along with text auto-responder allows us to make sure we're not missing out on opportunities

Cons:

I wish we would have implemented it earlier

Robert G N.

Verified reviewer

Used daily for less than 6 months

Review source

Reviewed July 2018

Amazing product that has allowed me to leverage my person and business life.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Semi-automation with real-life user input that allows me to replicate me when following up leads. The A.I. part of the system is advanced compared to the real estate industry way of doing business. CallAction is a leader in the next level of client follow up.

Cons:

It is a bit of a headache to get your number ported over to CallAction since there is no clear process of the internal paperwork when doing it. Help docs do explain the process after it is submitted; you don't know where, when, or how it will get transferred into the system. I decided it was best to not port the number over at the end of the day because of time sensitivity.

David F.

Verified reviewer

Real Estate

Used daily for more than 2 years

Review source

Reviewed May 2018

A must have for real estate professionals. When it comes to managing incoming calls this is great

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Very flexible and easy to use. I have 3 different phone numbers set up that allow me to market each number differently.

Cons:

I am really looking forward to being able to implement video or gifs in the autoreponders as they go out.

Vendor Response

Thank you David. We appreciate having you as a client! We have strong roadmap to continue improving the product for professionals like you!

Replied May 2018

Jim B.

Verified reviewer

Real Estate

Used daily for less than 2 years

Review source

Reviewed July 2018

Works great and the support is amazing!

I captured sign leads, open house registrations, auto texted info to leads and more. I am sure there are more uses that I havent discovered yet.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The support is great and the uses for the product are far more that I expected. It captures the phone numbers for all the leads and sends them to my CRM.

Cons:

The lead name recognition does not work as often as I would like. I get the phone numbers, but are reluctant tp call the lead by name.

Eric E.

Used daily for less than 12 months

Review source

Reviewed July 2018

Real Estate Service and Sales

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the automation the most but I also love the data that I get from callers. I use this service on multiple marketing pieces and it allows me to track what is working, what pieces get the most calls. After I get the calls the automation kicks in. When you have close to 100 calls or inquiries a month it is great to automate the follow-up. Saves tons of time and helps indicate the leads that need immediate attention vs the leads that need time.

Cons:

I wish the data was 100% accurate. It's close but not 100%. Sometimes the names do not match and sometimes the addresses do not match. You can always cross-check the data with other systems. I use the mls data to cross-check.

Christy H.

Verified reviewer

Used weekly for less than 12 months

Review source

Reviewed July 2018

Call Action has been a game changer for our team!

It is super easy to use and is much less expensive than other options out there.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

CA has allowed us to fully automate our response to any incoming call, text or lead. It allows us to constantly be reaching out and touching people in a personal way.

Cons:

Not all systems are as user friendly as CA, so figuring out lead integration can be a challenge, but Rep and the CA are awesome and always so helpful.

Showing 1 - 10 of 22 Reviews

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