Divi 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Divi

4.8

(1148)

Pricing

Starting at $89.00 per year

About Divi

Divi is a cloud-based website building solution, which helps businesses of all sizes design WordPress websites using visual editing and drag-and-drop capabilities. Features include responsive editing, filters, text/image shadows, predefined templates, multi-lingual and animations.

The application enables designers to add hover effects to pages, customize letter spacing or line-height and control various text elements such as anchor links, lists and block quotes. Users can add shapes to pages, apply border sizes and build transition effects between content blocks. Administrators can set up user roles and restrict client's access to designs. With the code editor, graphic designers can add and edit codes using syntax highlighting, error reporting, auto-complete, color picking and various other functionalities.

Divi offers integration with various third-party applications such as Mailchimp, Salesforce, Mailster, Ontraport and more. The solution is available on an annual and one-time basis and support is provided via chat, documentation and community forums.

Divi Screenshots

Divi Pricing and Plans

Starting price: $89.00 per year

Free Trial

Free Version

Divi

$89.00

flat rate, per year

Plan includes:

Hundreds Of Website Packs
Premium Support
Product Updates
Risk-Free Guarantee
Unlimited Website Usage

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Divi Features

Popular features found in Landing Page
Campaign Management
Content Management
Customizable Branding
Design Management
Drag & Drop
Lead Capture
Real Time Editing
Reporting/Analytics
Responsive Web Design
SEO Management
Template Management
Web Forms
More features of Divi
Auto Update
Customizable Templates
Data Import/Export
Form Builder
Landing Pages/Web Forms
Media Library
Online Store Builder
Performance Metrics
Pre-built Templates
Website Analytics
Website Publishing Options
Widgets

Divi Integrations

WooCommerce

Integration rated 4.5 from 82 reviews

WordPress

Integration rated 4.8 from 24 reviews

Yoast SEO

Integration rated 4.9 from 18 reviews

Mailchimp

Integration rated 4.6 from 15 reviews

Gravity Forms

Integration rated 4.9 from 12 reviews

Divi User Reviews

Overall Rating

4.8

Ratings Breakdown

82%

15%

Secondary Ratings

Ease of Use

4.6

Value for money

4.8

Customer support

4.9

Functionality

4.7

Rogier B.

Verified reviewer

Design

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed December 2025

A great and powerful WordPres theme

It is easy to work with. Stable. It's fully and easy customizable with custom css. Perfectly Responsive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is a stable and versatile WordPress theme with a wide range of functionalities and possibilities.

Cons:

Perhaps the speed. Sometimes a page can take some time to load, but that seems to be improved in the coming version (Divi 5)

Tom J.

Verified reviewer

Media Production

Self-Employed

Used daily for more than 2 years

Review source

Reviewed January 2025

Some Divi features are lacking or are absent, but support reps like [sensitive content hidden] make up for it.

I purchased a life-time membership/subscription years ago. I've been 'thrashing about' forever, intending to seriously launch my website; Divi is my only Theme. It's so versatile and so capable, but there are some glaring holes in its capabilities.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like MOST about Divi is the SUPPORT REPRESENTATIVES. So many of them are really top-quality. Case in point: Today I sought assistance from Divi Support Engineer [sensitive content hidden] in creating a button that copies the current post's URL to the clipboard. That makes it quick and easy for a visitor to share the post by pasting the URL link into an email, a browser or whatever. I've been trying to implement this simple feature for YEARS(!) but have never found online instructions. The Divi HELP Instructions provided by the Divi Help BOT were terrible! Useless. I'm very thankful that [sensitive content hidden] rescued me from that mess. He quickly understood my goal and provided excellent, concise instructions for EXACTLY how to accomplish it. Complete with the CODE necessary to make it work. Perfect! Many times in the past I have had the great benefit of [sensitive content hidden]'s OUTSTANDING technical know how. Today's encounter was tremendously helpful, but is just the most recent example. Whatever you're paying [sensitive content hidden], PAY HIM MORE! =D I offered to tip him $10 for his efforts, but that's not possible (unfortunately).

Cons:

I like Divi a lot, but I have been frustrated for years by ET's focus on fancy new features, while neglecting so many basic features that either need improvement, or don't exist at all. For example, the 'Copy URL' button referenced in the section above. That's a VERY important feature and a very SIMPLE feature, yet it is not a standard Divi feature. Very frustrating...

Reasons for choosing Divi

Flexibility and broad capabilities. Unfortunately, to use Divi fully requires CSS coding skills, which I don't have. So I have to compromise and work around some issues.

Marcia T.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for more than 2 years

Review source

Reviewed August 2025

Big fan of Divi!

I've worked extensively with Divi the last 6 months and it is so much fun now! You can do so many cool effects and much more!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Divi is getting better and better! I have been using Divi now for 5 years and the more I learn, the more I love it! The possibilities with Divi are endless!

Cons:

Understanding how everything interacts can be duanting but I did roll up my sleeves and finding it much easier now to get everything working.

David C.

Verified reviewer

Information Technology and Services

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed October 2025

Great product and the VIP support is worth every penny

Fabulous. I have been a user since 2019 and subscribed to the VIP support service, which, even though I don't use it regularly, has more than paid for itself because when I have got into trouble by changing something I shouldn't have, they've been there to put it right for me very quickly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This theme builder just keeps on improving. I suppose learning the new v5 will be a bit of a steep learning curve and I am a bit nervous about moving my established site, so I might get to use Divi VIP Support a bit more :)

Cons:

I'm not a web developer, so sometimes navigation can be tricky, but on the whole, there's not a lot to dislike.

Ayrton D.

Verified reviewer

Entertainment

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed January 2025

Divi review - Amazing product, even better support

Love it, I have used elementor and gutenberg and Divi supersedes them by far. It is easy to use, but very powerful. It may seem simple but that is the great thing, you have the power of complete control all within a user friendly interface. The only page builder you should use. [sensitive content hidden] also recently helped me on support, she made my life simple and handled it better than any other support service out there. No long wait times or useless links to documents that won't even help you. Support makes using it and learning how to use it to its full potential effortless. I have never been unhappy with divi.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The versatility of the product allows you to make anything you can imagine. Integrated perfectly with all the proper plugins. Support is incredible, never waited too long, very friendly and very efficient

Cons:

None - but not all plugins support it, but I think that is a negative aspect of the plugins

Reasons for choosing Divi

The price solution for divi makes so much more sense, especially since it does everything and more than the other block builders. It is a no brainer

Reasons for switching to Divi

The functionality to create designs like I was using graphic design software on my website wasn't there, or it was too complicated and time consuming

Vikas V.

Verified reviewer

Computer & Network Security

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed February 2025

A well organized visual builder to cut down on valuable time while building websites

Divi has never disappointed me! It works and cuts down my time to build websites with premade templates and community layouts etc. They also have a market place where they sell themes, plugins and layouts etc. I purchased a lifetime license and it has been serving me well over the years.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I was so smitten by Divi's marketing campaign when they launched initially. The campaign was simple but the energy and what they were presenting was so cool at that time. It is simple to use, optimizes SEO, Wireframe view and visual editor is well organised, the out of the box templates are great starting point and the new AI feature that is recently added does a okay job but it is getting better I must say!

Cons:

While they do their best, Divi adds more load to the websites with libraries, extensions and modules etc. The recent one has cut down on a lot of unnecessary stuff, but it still adds a lot of things that might not be necessary.

Reasons for switching to Divi

These were expensive at the time and DIVI had offered a lifetime membership with a sweet pricing. An offer one couldn't refuse! ;)

Rob D.

Verified reviewer

Research

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed November 2024

Everything starts with Divi.

Perhaps not easy to use "out of the box" per se, but very easy indeed to get started with the support of an experienced "Getting Started" in-person and/or online service provider who encourages DIY development.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Cost competitiveness; Awesomely efficient support technology and people. (Well, the screenspace of the support chat could be increased for use with 4K displays, but who's counting :) )

Cons:

Almost nothing (I had to jump over a version release once, but that wasn't a big deal)

Reasons for choosing Divi

Primarily because I prefer to "own" all my data, maintain local copies and backups, and restrict server side content location to our preferred service provider (currently VentraIP); and be able to relocate without hassles if and when required.

Reasons for switching to Divi

The current version (v21.4) is getting tiered -- it hasn't been updated in 3 years. But even before that there was no comparison with the growing plethora of easier to use tools. Even further back (mid 1990s++), I edited html files in a text editor(e.g. vi). Funny how it seemed cool a the time. Nevertheless, I still use Dreamweaver for content "under the hood" (not public) of some sites. The best of all worlds.

Ayse U.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed March 2025

Elegant Theme ticks every box

I am happy with the flexibility of the team builder, it’s add on products and the innovative products and services they keep adding like cloud or ai.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The support team is always instant and very professional. My issue gets resolved really fast with detailed guidance. I’ve been using Divi for 7 years and have always been happy with the level of support I got.

Cons:

I can’t find anything really 🤔 I am just typing to skip this question.

Reasons for switching to Divi

UI for web builder is not great and I was not able to provide an estimate for costs as it was not easy to know what feature was included in which plan.

Josefine F.

Verified reviewer

E-Learning

Self-Employed

Used daily for more than 2 years

Review source

Reviewed March 2025

good builder

Divi is like that best friend who is always there for me when i tearing my hair trying to create the web site of my dreams.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

super easy to use! I, with no previous experience in web design, have been able to build a perfect site, will all functionality, using divi. Also, support is freaking awesome! and, documentation comes in video and text format, which I love.

Cons:

nothing, really. I mean, there was a learning curve. A bit hard to grasp in the beginning, but its a pretty complex builder so understandable.

Reasons for switching to Divi

didn't like elementor. also didn't like any wp themes I tried out.

Anton H.

Verified reviewer

Media Production

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed July 2025

Great construction kit with unbelievable support

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The support is absolutely great. Even when there's a problem that's been caused by a bought plugin. You can do very much with the on board tools and create a nice looking website.

Cons:

For special design purposes there is often custom code necessary. But it's provides by the support team. They even send videos with guidance on how to change your custom DiVi builder blocks. We are looking forward to use DiVi5 in the near future.

Reasons for switching to Divi

Because of the Theme Builder wich I needed for the back-catalogue

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