Heap 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Heap

4.5

(42)

Pricing

Starting at $24,000.00 per year

About Heap

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Get complete data with a single snippet that automatically captures the entire digital experience of every user on your product or site — no engineering needed. You'll get the most complete dataset on the market, governed and organized for maximum usage.

Our advanced data science capabilities alert you to key moments of friction and opportunity in your digital experience—even on user behaviors you haven’t been following. It’s an industry-first way to uncover the hidden gems that lead to the biggest business results.

Get full context on every user action with integrated session replay. Heap directs you to the exact point in a session that you care about, saving you time and effort. Fully understand why users do what they do & instantly see what the fix is.

Heap Screenshots

Heap Pricing and Plans

Starting price: $24,000.00 per year

Free Trial

Free Version

Basic

$24,000.00

per year

No plan information available

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Heap Features

Popular features found in Data Analysis
Data Discovery
Data Visualization
Natural Language Search
Predictive Analytics
Query Builder
Storytelling
More features of Heap
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Analysis
Ad hoc Query
Ad hoc Reporting
Alerts/Escalation
Alerts/Notifications
API
Attribution Modeling
Audience Targeting
Behavioral Analytics
Behavior Tracking
Benchmarking
Campaign Analytics
Campaign Management
Campaign Segmentation
Campaign Tracking
Charting
Cohort Analysis
Collaboration Tools
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Database
Customer Journey Mapping
Customer Segmentation
Customizable Dashboard
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Capture and Transfer
Data Connectors
Data Extraction
Data Import/Export
Data Mapping
Data Source Connectors
Data Synchronization
Data Transformation
Drag & Drop
Engagement Tracking
Funnel Analysis
In-App Events Tracking
Interactive Reports
Key Performance Indicators
Keyword Tracking
KPI Monitoring
Marketing Reports
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Channel Marketing
Multiple Data Sources
Multiple Site Management
Pageview Tracking
Performance Metrics
Private Dashboards
Product Data Management
Projections
Real-Time Analytics
Real-Time Data
Real-Time Updates
Referral Tracking
Reporting/Analytics
Reporting & Statistics
Retention Tracking
Role-Based Permissions
Sales Reports
Scheduled/Automated Reports
Search/Filter
Secure Data Storage
Self-service Analytics
Session Recording
Single Sign On
Site Search Tracking
Tagging
Third-Party Integrations
Time on Site Tracking
Trend Analysis
Trend/Problem Indicators
Usage Tracking/Analytics
User Interaction Tracking
User Journeys
User Management
Visitor Tracking
Visual Analytics
Visualization
Website Analytics
Web Traffic Reporting

Heap Integrations

Amazon S3

Amazon Redshift

AB Tasty

Shopify

Delighted

Zapier

See all 33 integrations

Heap User Reviews

Overall Rating

4.5

Ratings Breakdown

57%

38%

Secondary Ratings

Ease of Use

4.2

Value for money

4.5

Customer support

4.3

Functionality

4.5

Naomi T.

Verified reviewer

Banking

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed January 2018

Fast implementation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to implement and setup. It makes it easy for almost everybody at my workplace from the marketing to sales, to accounting department to be able to review data provided, even without being tech savvy.

Cons:

Customer support takes too long to respond to our emails, probably due to the amount of users they have to respond to. However it will be great for us to get response from support, few hours after a mail has been sent.

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed April 2022

My first tool for analytics

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I used Heap when I started my career. The clean interface and visually appealing dashboards made it easier for me to understand the data. The pricing is also very reasonable.

Cons:

Not that I can think of right now. At that time, it was the best tool I used.

Jason L.

Verified reviewer

Banking

51-200 employees

Used daily for less than 6 months

Review source

Reviewed October 2022

Okay platform for basic analytics

Ratings Breakdown

Ease of use

Functionality

Pros:

Easy to use once initial set-up is complete.

Cons:

Limited analytics. Difficult to set up and charting capabilities/dashboards can be improved.

Verified

Reviewer

Used daily for less than 2 years

Review source

Reviewed June 2018

Heap has paved the way for deeper analytics.

Improved how I read user behaviour across the site and gave me a better understanding of the user flow.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The super simplistic use of setting up click tracking has been tremendously helpful and provided much more meaningful analytics than GA. I also love that the tracking code did not impact loading as much as google analytics did.

Cons:

Reading the data and setting up reports had a bit of a learning curve but it worked great nonetheless.

Brandon N.

Verified reviewer

Internet

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed November 2021

The app reviewer

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The product is to use most dedicated to using

Cons:

I don't like the way this app is setup to.login

Verified

Reviewer

Retail

201-500 employees

Used daily for less than 12 months

Review source

Reviewed September 2019

Great tool for user tracking and data recollection

My overall experience with Heap was fine. If you need to do A/B tests or track and follow your website usage, this is the tool to have. Not much to complain about it, just does what I need.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics. I also use it for A/B testing.

Cons:

Heap can be really tricky and hard to set and config it at first. A/B testing set up take a lot of work, even if it is needed. Also not the cheapest tool out there.

Verified

Reviewer

Financial Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed March 2019

Powerful, but limited

Ratings Breakdown

Ease of use

Functionality

Pros:

Very easy to understand, even for people without a technical background. Though I don't know much about the matter, I have had many techies tell me that Heap's method of data-capturing and use of tracking pixels is among the best.

Cons:

Very limited data visualization options. For relative date selection, I can only pick from a list of 4 (today, last week, last month, last 3 months, last year). Out of luck if you want to see everything since a specific date. Also, no ability to annotate the reports.

Verified

Reviewer

Information Technology and Services

1001-5000 employees

Used weekly for less than 12 months

Review source

Reviewed December 2022

"HEAP A powerful analytics tool" used for data segmentation of users visiting website.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pros:Data segmentationHeap Illuminate A/B testsEasy analysis of the onsite user's interactions & sessions

Cons:

Cons:Not so efficient overall product interface The backend UI of the tool is not so smooth.ExpensiveSlow Customer Support

Shae J.

Verified reviewer

Computer Software

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed December 2018

Data Analytics Solutions that Pays for Itself

From the sales to the implementation process, Heap has been involved and professional. They equipped us with great implementation collateral, some of which I asked for slide desks so we could mimic for our clients!

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I love the access to real-time data. It has been instrumental in troubleshoot issues with clients by observing their click history. On multiple occasions, Heap was the tool used to demonstrate to clients that it was their hiccup that resulted in a "bug" or issue and restored faith in our product. I find the reporting feature to be fairly straight forward and easy to narrow to a specific user, time, browser, and more.

Cons:

I wish that configuration required less internal dev work. That being said, we have a complex product offering, so our configuration is likely more complicated than most.

Verified

Reviewer

Internet

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed February 2018

Heap is the best tool to analyze web application users