Heap 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Heap

4.5

(42)

Pricing

Starting at $24,000.00 per year

About Heap

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Get complete data with a single snippet that automatically captures the entire digital experience of every user on your product or site — no engineering needed. You'll get the most complete dataset on the market, governed and organized for maximum usage.

Our advanced data science capabilities alert you to key moments of friction and opportunity in your digital experience—even on user behaviors you haven’t been following. It’s an industry-first way to uncover the hidden gems that lead to the biggest business results.

Get full context on every user action with integrated session replay. Heap directs you to the exact point in a session that you care about, saving you time and effort. Fully understand why users do what they do & instantly see what the fix is.

Heap Screenshots

Heap Pricing and Plans

Starting price: $24,000.00 per year

Free Trial

Free Version

Basic

$24,000.00

per year

No plan information available

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Heap Features

Popular features found in Data Analysis
Data Discovery
Data Visualization
Natural Language Search
Predictive Analytics
Query Builder
Storytelling
More features of Heap
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Analysis
Ad hoc Query
Ad hoc Reporting
Alerts/Escalation
Alerts/Notifications
API
Attribution Modeling
Audience Targeting
Behavioral Analytics
Behavior Tracking
Benchmarking
Campaign Analytics
Campaign Management
Campaign Segmentation
Campaign Tracking
Charting
Cohort Analysis
Collaboration Tools
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Database
Customer Journey Mapping
Customer Segmentation
Customizable Dashboard
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Capture and Transfer
Data Connectors
Data Extraction
Data Import/Export
Data Mapping
Data Source Connectors
Data Synchronization
Data Transformation
Drag & Drop
Engagement Tracking
Funnel Analysis
In-App Events Tracking
Interactive Reports
Key Performance Indicators
Keyword Tracking
KPI Monitoring
Marketing Reports
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Channel Marketing
Multiple Data Sources
Multiple Site Management
Pageview Tracking
Performance Metrics
Private Dashboards
Product Data Management
Projections
Real-Time Analytics
Real-Time Data
Real-Time Updates
Referral Tracking
Reporting/Analytics
Reporting & Statistics
Retention Tracking
Role-Based Permissions
Sales Reports
Scheduled/Automated Reports
Search/Filter
Secure Data Storage
Self-service Analytics
Session Recording
Single Sign On
Site Search Tracking
Tagging
Third-Party Integrations
Time on Site Tracking
Trend Analysis
Trend/Problem Indicators
Usage Tracking/Analytics
User Interaction Tracking
User Journeys
User Management
Visitor Tracking
Visual Analytics
Visualization
Website Analytics
Web Traffic Reporting

Heap Integrations

Amazon S3

Amazon Redshift

AB Tasty

Shopify

Delighted

Zapier

See all 33 integrations

Heap User Reviews

Overall Rating

4.5

Ratings Breakdown

57%

38%

Secondary Ratings

Ease of Use

4.2

Value for money

4.5

Customer support

4.3

Functionality

4.5

Rob H.

Verified reviewer

Internet

201-500 employees

Used daily for less than 12 months

Review source

Reviewed August 2019

A More Intuitive GA Alternative

It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.

Cons:

It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.

Reasons for choosing Heap

It was more powerful in terms of user journey analytics and is easier to use for the majority of the organization.

Reasons for switching to Heap

We did not switch entirely, we just downgraded versions of GA.

Verified

Reviewer

Telecommunications

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2025

Premium analytics at a premium price

Great all around service if you can afford it. Their sales, support, and implementation teams are all tier 1.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We mainly chose Heap over Mixpanel for their automatic data capture. It makes everything easier since we don't have to predefine events without asking the engineering team for help. It was also by far the most sophisticated and customizable analytics solution on the market, which helped my marketing team get all the advanced insights they needed. The form tracking was also an excellence touch for monitoring user behavior.,

Cons:

I want to be very clear that Heap is not for most companies if you grow out of their free trial of 10k sessions per month. If you can't afford over 2k USD per month, then don't bother - because that's their pricing.

Reasons for choosing Heap

Heap just provided much better service and was a much better platform.

Reasons for switching to Heap

We needed to see much more than just empty stats like web traffic. We needed to see the entire user journey which is what Heap provides.

Charlie C.

Verified reviewer

Leisure, Travel & Tourism

51-200 employees

Used monthly for more than 2 years

Review source

Reviewed November 2018

Ok analytics software if you have developer skills. There are easier to use tools out there

Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited. The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work. also, one of the worst communications with a company that I've experienced.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to implement, compared to other solutions.

Cons:

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

Paulo G.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed September 2020

The no-brainer go-to when it comes to understanding your UX

Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more. Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released.

Cons:

If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem. The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts.

Reasons for choosing Heap

Low level control over defining events and defining user segments. Being able to analyse events and funnels even in the past.

Atour T.

Verified reviewer

Research

51-200 employees

Used daily for less than 2 years

Review source

Reviewed November 2022

Every report is entirely real-time.

Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps.

Cons:

Every user event is recorded automatically by Heap's event tracking system. Although this is a helpful feature, it poses a confusing storage problem which I found. You might need outside assistance services when creating queries to segment this data.

Reasons for switching to Heap

Heap performs dataset analyses to reveal hidden information within the user's digital journey.

Vittal B.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2025

Heap cut down the guesswork for following user behavior.

We found some interesting user flows and friction points that had not been highlighted in session recordings or support tickets. That resulted in some minor UI changes which really helped the user flow.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Heap effortlessly tracked all user activity on our platform without any manual event tagging, hugely reducing setup time across the board. It allowed us to research patterns of use even posthoc.

Cons:

Though the auto-capture is potent, it can get chaotic quickly: cleaning up and labeling events diligently is essential to avoid data overload.

Francisco M.

Verified reviewer

Used daily for less than 12 months

Review source

Reviewed December 2017

A must/have tool to understand user behaviour

Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software

Cons:

I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!

Tomas N.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed June 2022

Great tool for product analysis

It was great experience so far

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy of use, always keep all historic data eventhough you are not using it and haven't defined the query. But it's there waiting!

Cons:

- sometimes I want to combine some metrics but its not possible - I can get user identity right away only in some reports

Orlando O.

Verified reviewer

Used daily for less than 2 years

Review source

Reviewed January 2018

The best Analytics Tool for our startup!

Now I really know what are my users doing on my website.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I think these guys are the improvers. They are really good developing this tool to measure everything that you need in your website. With Heap we can make really good decisions. Wi do funnels, reports and watch a lot fo KPIs.

Cons:

In some reports can be slow but not too much. They also need to develop more tutorials and a community where you can find more tips and answers.

chandan s.

Verified reviewer

Market Research

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed June 2021

Heap Unmatched Visibility for Accelerated Decision-Making

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Heap is an excellent platform that collect customer data automatically. It capture complete customer behaviors such as what products they shown interest, which category they searched. Heap has powerful Insights and analytics. We can quickly analyze and starts our funnel marketing.

Cons:

It Require technical knowledge to understand this platform. It had complex user interface. Exporting data take more time. Integration is limited.

Showing 1 - 10 of 42 Reviews

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