Google Data Studio 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Google Data Studio

4.5

(334)

Pricing

Pricing available upon request

About Google Data Studio

Google Data Studio is a cloud-based reporting solution designed to help small to large businesses customize, share and visualize data through configurable charts and tables. Features include team collaboration, filtered views, customizable branding, usage tracking, access control and data blending.

The application enables marketers to collect data from different sources and prepare custom dashboards and reports using a drag-and-drop editor. Professionals can add links or clickable images to reports, generating product catalogs, video libraries and more. With Google Data Studio, employees can share insights with team members, send invitations to view or edit reports or embed reports in pages, blogs and articles. Additionally, users can share reports via custom schedules, attaching a preview and link of the entire report.

Google Data Studio offers integration with Google Ads, Analytics, BigQuery, Ad Manager, Google Sheets, Attribution 360, Campaign Manager and more. Pricing is available on request and support is provided via documentation.

Google Data Studio Screenshots

Google Data Studio Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Google Data Studio Features

Popular features found in Data Visualization
Data Connectors
Data Import/Export
Drag & Drop
Multiple Data Sources
Relational Display
Scheduled/Automated Reports
Search/Filter
Third-Party Integrations
Visual Analytics
More features of Google Data Studio
Ad hoc Reporting
Collaboration Tools
Customizable Branding
Customizable Dashboard
Customizable Reports
Customizable Templates
Customization
Dashboard
Dashboard Creation
Data Blending
Data Management
Data Visualization
KPI Monitoring
Real-Time Analytics
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Self Service Data Preparation
Single Page View
Statistical Analysis

Google Data Studio Integrations

Google Analytics 360

Integration rated 4.7 from 56 reviews

Google Ads

Integration rated 4.5 from 39 reviews

Google Cloud SQL

YouTube

PostgreSQL

MySQL

Google Data Studio User Reviews

Overall Rating

4.5

Ratings Breakdown

56%

37%

Secondary Ratings

Ease of Use

4.1

Value for money

4.7

Customer support

3.7

Functionality

4.3

Filippo S.

Verified reviewer

Information Technology and Services

5001-10000 employees

Used weekly for less than 12 months

Review source

Reviewed January 2024

Changed the way I can access and build report!

My experience is extremely positive, and adopting GDS has been beneficial both at the individual and team level. It allows more flexibility in building and accessing our reports, and the visual dashboards allowed us to share insights without transforming the data in other softwares, greatly simplifying our workflow.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a visually compelling dashboard. The easy to use interface allows to quickly navigate reports and get at-a-glance insights on relevant KPIs and monitor trends.

Cons:

Adapting to Google Data Studio has been a learning curve, especially coming from previous reporting software. Interface is clear, but to customize it in order to fits my needs took longer than I expected. Collaborative aspects are beneficial, there was an adjustment period in coordinating with team members who were also learning the platform.

Reasons for switching to Google Data Studio

It no longer fit our needs, not flexible enough to accommodate new tools that have been implemented in our customer support workflows

Kevin M.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed July 2023

Swiss Army Knife for Basic Data Visualization

Overall this is useful data visualization tool that meets most organizational/departmental needs.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Price for entry level reporting is free. Hard to beat that. There is a growth path for data platform connectivity should your needs expand over time.

Cons:

More sophisticated calculations (KPIs for example) can be challenging to execute.As a cloud-based tool, the interface can be slow during some time periods.Reporting can be slow to load.

Reasons for choosing Google Data Studio

Lower cost, Google centric data sources. Ease of use for users.

Virgil H.

Verified reviewer

Non-Profit Organization Management

10000+ employees

Used weekly for less than 12 months

Review source

Reviewed February 2021

A viable option for business intelligence automation when your software budget is near zero

Overall, after coming to terms with the constraints of DS as a business intelligence automation tool we were a le to design great products for our teams that wouldn't have been possible otherwise. Being able to automate analysis because of the ubiquity of Google sheets connectors made this an incredible free option for a non profit organization.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It seems that every third party SaaS that collects data online has native synchronization support for Google sheets. And this is how Google Data Studio makes itself the best option for non profits and small businesses in need of automated business intelligence. On top of the plug'n'play integration experience, data studio has a unique approach to interactive chart and dashboard design that lets you position elements as if you were working in Adobe Photoshop. You can add shapes, layer elements on top of each other, add text or objects anywhere. This means you can produce the most beautiful and intuitive dashboards and reports ever (or the least if you're more of a Picasso).

Cons:

It really is the poor man's business intelligence automation tool. Some key setbacks for data scientists is that data studio can only do 1 type of join/blend (outter left) and when using blended data to create calculated fields it really feel more like art than science, and not always working out. There is also no way to create unions across all data sources or make a file directory a data source. All this means that you really need to do a lot of data prep in Google sheets and find a way to do some automatic data blending in Google sheets as well in some cases. This will keep the complexity of your needs in Data Studio minimal, which seems to work best.

Reasons for choosing Google Data Studio

Free, easy to use, ideal Integration support for my case and can be deployed with an ability to grant access permissions to individuals outside my organization (partners).

Reasons for switching to Google Data Studio

Power BI doesn't have a connector for Google sheets (while all our data sources have native synchronization support for Google sheets) and third party data integration options to pull from Google sheets into PowerBI/MS OneDrive added complications and reduced reliability.

Marlyn G.

Verified reviewer

Computer Software

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed June 2022

A powerful platform to analyze data

Google Data Studio has considerably accelerated our productivity. Previous reports required more time as much time and were not nearly as visually appealing as Data Studio reports. Google Data Studio simplifies the visualization and manipulation of data in comparison to spreadsheets. You may also view real-time data on your sales funnel, allowing you to identify potential issues and prioritize their resolution. It is a platform with great potential since it shows an overview of the performance of Google ads and the search console reports, in order to make decisions based on the data of active campaigns.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I like how Google Data Studio takes marketing data and visualizes it through a user-friendly interface, in addition to offering free tools that are paid on other platforms, it can work with a large amount of data. The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these platforms since they are compatible. I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences.

Cons:

so far I am satisfied with GDS, but would like to see more integrations with other platforms and not be limited to just google services.

Reasons for switching to Google Data Studio

Google data studio has integration with many platforms

Guido N.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed February 2022

A free, comprehensive data visualization application

We use it to create ecommerce monitoring dashboards for all the clients of my agency. Dashboards are shared with the clients' teams, who can access them wherever they are.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is free. It connects natively with all Google products (Google Analytics, Google BigQuery, Optimize, Google Ads, Google Sheets). It has connectors for most data sources (some are for free, others come at a reasonable price). It lets you develop and draw your own data visualization simply using Javascript. Being a Google free product, you can find a lot of documentation, both proprietary and from end users.

Cons:

It is slow (especially when sourcing data from Google Analytics: then you add the slowness of data studio to the slowness of Analytics, Merchant Center, ...). You can create nifty dashboards, but it is not as flexible as other commercial tools (Tableau has many more features and data viz templates, and an analytical & data preparation engine that have nothing to do with the simple architecture of Data Studio)

Reasons for choosing Google Data Studio

It is for free. Other tools are probably better structured, but they are also oversized for most common dashboards: Google Analytics has limitations, but it is enough for most cases.

Alejandro T.

Verified reviewer

Wine and Spirits

51-200 employees

Used daily for less than 12 months

Review source

Reviewed June 2021

Start using DS, you'll love it

Amazing. Couldn't be better!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love Google Data Studio... it's quite hard to select one feature, cause all the program is great, from the easy to use tables, the charts tables, graphics, the custimizable layout, the connection with your database...

Cons:

Sometimes it gets a little bit slow and the tables or charts bugs... but it's understandable

Reasons for choosing Google Data Studio

Because of the price, I'm using the free DS version and we also love working with Google products in my company. I think they have no comparison

Reasons for switching to Google Data Studio

I didn't know DS before... I used to work on Google sheets with tons of formulas and a limited database connection

Bart M.

Verified reviewer

Market Research

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed September 2020

A great solution for non-essential dashboarding solutions

We loved using it for some reasons, we hated to leave (as we had to do a lot of work all over again). But we are happy we pushed through.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1) Simple to use It is easy to use. Drag & drop, add texts, connect sources, ... It all works like a charm. 2) Free It is free to use. Connect your account and you're good to go. The downside: you're on your own... 3) Visual freedom As opposed to other solutions we (currently) use, Google offers by far more flexibility in terms of creating something that is visually exactly what you want.

Cons:

1) What security? We used google data studio to embed dashboards in our own SAAS solution. As embedding only works with 'open access' documents, it means that you open up your dashboard to the world (provided they know the URL). It is not the security we like. 2) Lack of roadmap impact & customer support As one of the many free users, we have no impact on how the product evolves over time. Customer support is a matter of googling your way around and finding a community response rather than an official spokes persons' help. 3) Speed... Or the opposite rather: slooooowness No matter how happy we are about Google's Cloud Platform solution, Data studio is sloooow.

Reasons for choosing Google Data Studio

Pricing. We were a bootstrapped startup, qlick & tableau were too expensive for us.

Mallory R.

Verified reviewer

Computer Software

501-1000 employees

Used weekly for more than 2 years

Review source

Reviewed December 2019

So simple and easy to use compared to other data visualization softwares!

Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself.

Ratings Breakdown

Ease of use

Functionality

Pros:

I love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd.

Cons:

Can be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio.

Reasons for switching to Google Data Studio

Didn't have enough access rights to create my own charts and dashboards in Tableau. It also wasn't possible to get advertising platform data into Tableau.

Princewill E.

Verified reviewer

Retail

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed April 2022

Google Data Studio Review from a Digital Marketer

It helps me see my marketing performance data for Google ads, Google analytics and Search data on one platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's ease to use, free to use, integrates easily with all Google ads / reporting tools, 3rd party data connectors to other platforms, easy to setup and configure, easy to learn.

Cons:

You may have to pay for several connectors for it to work with other platforms like Facebook ads etc

Reasons for choosing Google Data Studio

It's easy to use and connects seamlessly with the Google tools & services is use the most

Lainey T.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed August 2021

Google Data Studio for Automated Reporting

Very good to date, it's a very comprehensive product and free!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We can collate all our data sources into one automated report for our clients.

Cons:

Third-party connectors can be quite expensive.

Reasons for switching to Google Data Studio

We haven't switched completely, just the reporting side. Agorapulse reports are very limited and don't allow us to include multiple data sources for a full picture.

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