Big Purple Dot 2026: Benefits, Features & Pricing
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- Overview
- Pricing and Plans
- Features
- Integrations
- User Reviews
Overview
Pricing
Pricing available upon request
About Big Purple Dot
Big Purple Dot is a real estate CRM solution, which helps realtors and mortgage lenders capture, generate, and manage leads from various sources including Facebook and realtor.com. The software allows managers to prioritize leads based on specific parameters or lead statuses to create a queue and schedule follow-ups.
The platform lets administrators create custom text messages to send automated responses and utilize custom email templates to facilitate email marketing processes. The centralized dashboard offers a CRM module, which enables professionals to receive automated reminders for specific tasks. Additionally, Big Purple Dot helps teams record and track incoming/outgoing calls and messages in real-time.
Big Purple Dot lets businesses modify the system and integrate it with several third-party applications such as Zapier, Lending Tree, Zillow, Optimal Blue and more. Pricing is available on request and support is extended via video tutorials and other online measures.
Big Purple Dot Screenshots

Big Purple Dot Pricing and Plans
Basic
Pricing available upon request
No plan information available

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Big Purple Dot Features
- Popular features found in Real Estate CRMCampaign ManagementClient/Property MatchingContact DatabaseDocument ManagementEmail MarketingLead CaptureLead NurturingReferral TrackingReporting/AnalyticsSegmentationWorkflow Management
- More features of Big Purple DotActivity DashboardAPICalendar ManagementCollaboration ToolsContact ManagementCRMDashboardEmail TemplatesLead DistributionLead GenerationLead ManagementMarketing AutomationRemindersTask ManagementThird-Party Integrations
Big Purple Dot Integrations
Big Purple Dot User Reviews
Overall Rating
3.3
Ratings Breakdown
5
50%
4
0%
3
0%
2
25%
1
25%
Secondary Ratings
Ease of Use
2.8
Value for money
3.3
Customer support
3.0
Functionality
3.8
Have you used Big Purple Dot and would like to share your experience with others?
MD Abu K.
Verified reviewer
Education Management
201-500 employees
Used weekly for less than 12 months
Review sourceReviewed June 2022
A great CRM solution to boost the investment process
5
Overall, we have not used all the aspects of this software. But we have found this tool helpful.
Ratings Breakdown
Read More
Nick J.
Verified reviewer
Financial Services
201-500 employees
Used daily for less than 2 years
Review sourceReviewed July 2022
Great CRM for Loan officers
5
BPD helps keep client and realtor information on a single site and keeps our team coordinated on loan milestones.
Ratings Breakdown
Read More
Darryl B.
Verified reviewer
Real Estate
2-10 employees
Used daily for more than 2 years
Review sourceReviewed November 2020
Bad Business
2
I have been a Big Purple Dot customer for a few years. It is, in my opinion, a basic CRM where I am able to put my notes and scheduled my follow up calls. I was on a "Free" trial that ran its course for about a year - I kept on receiving service reminders and I simply responded that I was all set with the free platform. They looked further into my file and saw that I was not paying for their service and demanded that I sign up that day or my files will be emailed to me. With having my whole business in their platform, I reluctantly signed up. I got accustomed to Big Purple Dot but eventually, I outgrew it with my business and what kind of functionality that I wanted for my business. I would pay for the year upfront to receive monthly discounts and now that I have moved over to another more elaborate CRM system (KVCore) they are refusing a refund for the months that have not been used! I will not apologize that my business has outgrown their system but I shouldn't be penalized that to say that I had receive notice during my orientation when ultimately there wasn't one!
Ratings Breakdown
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Derek H.
Verified reviewer
Banking
2-10 employees
Used daily for less than 6 months
Review sourceReviewed January 2022
Do not even think about using this company
1
zero help zero value and they dont care
Ratings Breakdown
Reasons for switching to Big Purple Dot
going back this is very bad product with crappy support and the knowledge base of the staff is below par.
Read More
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