Custobar 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Custobar

4.4

(8)

Pricing

Starting at €195.00 per month

About Custobar

Custobar is a cloud-based marketing automation and customer data management solution that helps businesses design, launch, and manage marketing campaigns. The platform lets organizations create customizable forms to engage with the clients and capture/validate information like name, address, and email and store them in a centralized repository for future marketing initiatives.

Custobar includes 360-degree customer view capability, which allows users to edit tags and marketing permissions, add notes to customer timelines and gain insights into customers’ transaction history, profiles, and journey through statistics and KPIs. Marketers can find and categorize customer data by preferences, product interests, geography or other attributes. Other features include push messages, RFM matrix, an email template designer, web behavior tracking, push messages and more.

Custobar supports integration with various third-party applications like Freshdesk, Google Ads, Zendesk and more. It is available on monthly subscriptions and support is provided via phone, email and other online measures.

Custobar Screenshots

Custobar Pricing and Plans

Starting price: €195.00 per month

Free Trial

Free Version

Basic

€195.00

usage based, per month

No plan information available

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Custobar Features

Popular features found in CRM
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management
More features of Custobar
2-Way Messaging
A/B Testing
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Audience Targeting
Automated Responses
Automated Scheduling
Autoresponders
Behavior Tracking
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Contact Database
Contact Management
Contextual Targeting
Conversion Tracking
Coupons
CRM
Customer Activity Tracking
Customer Database
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Data Integration
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Marketing
Email Monitoring
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
GDPR Compliance
Lead Capture
Lead Generation
Lead Management
Lead Qualification
List Management
Mailing List Management
Marketing Automation
Mass Texting
Message Personalization
Mobile Coupons
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multiple Data Sources
Multivariate Testing
Personalization
Polls/Voting
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reminders
Reporting & Statistics
ROI Tracking
Sales Analytics
Scheduled Messaging
Search Marketing
SMS Marketing
SMS Messaging
Social Marketing
Social Media Integration
Social Promotion
Subscriber Management
Subscription Management
Survey Builder
Tagging
Template Management
Templates
Third-Party Integrations
Unsubscribe Database
Visual Analytics
Web-based Deployment
WYSIWYG Editor

Custobar Integrations

Instagram

Freshdesk

Google Ads

LoyaltyLion

SendGrid

Shopify

See all 15 integrations

Custobar User Reviews

Overall Rating

4.4

Ratings Breakdown

38%

63%

Secondary Ratings

Ease of Use

4.0

Value for money

4.6

Customer support

4.7

Functionality

4.4

Have you used Custobar and would like to share your experience with others?

Marko T.

Verified reviewer

Retail

11-50 employees

Used daily for less than 2 years

Reviewed September 2021

Flexible Omni-channel tool that does it all

Very happy with the product. Almost in an instant, we managed to open few new direct marketing channels and enable automated audience exports to our paid advertising via Custobar. So far new needed features have been looking promising as well.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customer support has been a great help in implementation phase of every new tool within Custobar. Other than that... Custobar allows us fit a bunch of tools under one hood. That brings us much needed transparency between channels and enables us to learn more from our customers - and use that knowledge more precisely.

Cons:

It is a tad technical product unlike some visually compelling competition (which then have more limitation in the technical side though).

Reasons for choosing Custobar

Multi-channel capabilities and ability to work closely with the development team.

Reasons for switching to Custobar

Multi-channel capabilities as nr. 1.

Vendor Response

Thank you Marko for your review, kiitos! Customer support Custobarians were thrilled to hear your kind words. We'll continue developing Custobar monthly to be worth your trust also in the future!

Replied September 2021

Mario B.

Verified reviewer

Farming

51-200 employees

Used weekly for free trial

Review source

Reviewed November 2023

Custobar quello che serve

Custobar lo hi trovato un buco software per una gestione ottimale e facilitare, i processi che servono per un buon sviluppo di ricerca

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mi piace la possibilità di ricerca di clientela e produzione, del settore che serve

Cons:

Ci vorrebbero più strumenti nel software ne andre più avvantaggiato

Reasons for switching to Custobar

Non aveva abbastanza strumenti nelle ricerche

Julie D.

Verified reviewer

Retail

201-500 employees

Used weekly for more than 2 years

Reviewed September 2021

Goede tool om mee te starten

We kunnen klanten bereiken die nieuw zijn en prospects overtuigen om hun aankoop te voltooien door een abandoned cart email.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Software die alles centraal heeft : productfeed, klantendata, emailing, etc, je hoeft dus geen verschillende tools te gebruiken. Ik denk dat het een goede tool is om mee te starten.

Cons:

Niet alles is even vanzelfsprekend en de werking heeft toch wat duiding nodig, voornamelijk rond automations is het soms moeilijk om alles op te zetten qua doelgroep bepaling etc. Ook rapportage is niet erg duidelijk doordat je maar 3 maanden terug kan kijken.

Reasons for choosing Custobar

Meer klanteninzichten

Reasons for switching to Custobar

We hadden behoefte aan automatisaties en meer klantenoverzicht.

Vendor Response

Thank you Julie for the constructive feedback. We'll keep working hard on the automations and reporting to ensure their user friendliness. Pleased to hear that the abandoned cart automated message is giving you great results!

Replied September 2021

ola o.

Verified reviewer

Retail

51-200 employees

Used daily for more than 2 years

Reviewed September 2021

Easy to create campaigns with follow up and insights

Effectivness in producing mail campaigns, very quick and easy. Overall view (360-view) of our customers Custobar solved our GDPR compliance.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The 360-view of our customers is very helpful, we had no total/360-view of our customers. Easy implementing via API which we use for other services. Very fast and effective creation mail capaigns

Cons:

Search for customers and audiences is not intuitive, more like programming/code style

Reasons for choosing Custobar

Price Delivery time (fast)

Vendor Response

Thank you Ola for the review! We highly appreciate this and also your development ideas like the stickers. Happy to continue working with you.

Replied September 2021

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 6 months

Review source

Reviewed April 2023

Better than Braze, Klaviyo or all the other well-known players

Amazing – great team. You get some free consultation. Integration was seamless. Overall blown away by the functionality.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The way you don't just track data but also get actionable insights is just beyond this world. I love it and think there's nothing better out there – after having used +100 ESPs & Automation Tools for the last decade

Cons:

That I didn't find it earlier – left a lot of money on the table

Reasons for switching to Custobar

Better & faster data insights

Verified

Reviewer

Sports

51-200 employees

Used weekly for less than 12 months

Reviewed September 2021

Data enrichment by automation

Custobar has significantly reduced the workload of its employees. Employees are given significantly more time for the work for which they are hired than for enriching data manually. With the help of the service, we have also made our data much richer and learned more from our customers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The most useful and impressive feature for us is the data collected by the program about other services we use. The service is easy to set up and really easy to use.

Cons:

We have been using the system for about a year and we have not noticed any shortcomings

Vendor Response

A big thank you! It's great to hear that Custobar is helping you to utilise data and to understand your customers better. Keep on rocking the sports industry!

Replied September 2021

Tanja K.

Verified reviewer

Apparel & Fashion

51-200 employees

Used weekly for less than 2 years

Reviewed September 2021

Custobar helps us in our growth

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Custobar is easy to use and gives us valuable information on our customers and their shopping behavior, which we use in our marketing decisions. Customer support and experience are great; I feel Custobar is really willing us to grow and prosper!

Cons:

Custobar analytics should still be developed in order to get more in depth analysis of our actions, especially with regards to the automations.

Vendor Response

Thank you, Tanja, for your honest feedback. We highly appreciate your company's feedback and insightful discussions on how to develop the reporting features. They are very important for Custobar's future development.

Replied September 2021

Hanna S.

Verified reviewer

Consumer Goods

51-200 employees

Used weekly for more than 2 years

Reviewed September 2021

Review for Custobar

Always getting the best support and quick help.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Integration with our existing business processes and e-commerce was easy and benefits are measurable. intuitive and easy to use and do newsletters weekly.

Cons:

Only cons is that I wish I had more time to use all the good features and do more automations.

Vendor Response

Thank you Hanna! Your review really warmed our hearts. We will work hard also in the future to make sure you'll enjoy using Custobar!

Replied September 2021

Showing 1 - 8 of 8 Reviews