Touchpoint MX 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Touchpoint MX

4.7

(3)

Pricing

Pricing available upon request

About Touchpoint MX

Touchpoint MX – a Kiwi-built marketing automation platform that unites email, SMS, surveys, and loyalty in one secure ISO 27001-certified solution with local NZ support.

Touchpoint MX is a Kiwi-built marketing automation and email marketing platform designed for regulated industries in New Zealand and Australia, including banks, insurers, utilities, and enterprise brands. With ISO 27001-certified security, local NZ support, and a proven track record, Touchpoint MX helps marketing and CX leaders engage customers, grow loyalty, and deliver measurable business outcomes.

At its core, Touchpoint MX unites five capabilities in one secure platform: Email Marketing, Marketing Automation, CRM Integration, Customer Engagement, and Customer Loyalty. This combination allows organisations to simplify their stack, reduce compliance risk, and run effective campaigns at scale.

Email Marketing
Touchpoint MX enables teams to create and send branded email and SMS campaigns quickly with drag-and-drop templates and reusable blocks. Dynamic fields and advanced segmentation ensure each message is relevant, while triggers like sign-ups, renewals, or abandoned journeys automate communication. Marketers...

Touchpoint MX Screenshots

Touchpoint MX Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

Plan includes:

Email marketing campaigns
SMS marketing campaigns
Contact management
Campaign reporting & analytics
NZ-based support

Professional

Pricing available upon request

No plan information available

Enterprise

Pricing available upon request

Plan includes:

Enterprise email & SMS automation
ISO 27001 data security compliance
Dedicated account manager
Custom dashboards & analytics
Banking, insurance, utilities compliance

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Touchpoint MX Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Touchpoint MX
Activity Dashboard
Activity Tracking
API
Campaign Management
CRM
Customer Database
Customizable Branding
Customizable CTAs
Customizable Forms
Data Import/Export
Data Security
Drip Campaigns
Dynamic Content
Email Marketing
Engagement Tracking
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
Loyalty Program
Marketing Automation
Multi-Channel Marketing
Multivariate Testing
Personalization
Real-Time Analytics
Real-Time Data
Reminders
ROI Tracking
Segmentation
SMS Marketing
Template Management
Website Visitor Tracking

Touchpoint MX User Reviews

Overall Rating

4.7

Ratings Breakdown

67%

33%

Secondary Ratings

Ease of Use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

Have you used Touchpoint MX and would like to share your experience with others?

Shehan W.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed September 2018

Great platform and extremely easy to use + Outstanding customer support - Highly Recommend it.

As it is SaaS, the software is always ready for action. Simple and easy to use. Always in the forefront of collaborative customer engagement and team is always ready to help which is extremely important to us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Touchpoint Group have been an absolute pleasure to work with. They have been open and honest and always think with a collaborative customer-centric focus in mind. It has been a pleasure working with Touchpoint Group to solve any issues with no runaround or hidden agenda's. For a full suite of digital marketing options and a responsive team, look no further than the Touchpoint Group. They are a true omnichannel platform that takes valuable customers on a segmented and personalised journey through email, SMS to mobile. They are also experts in Digital Survey's, Gamification, Employee promotions and Loyalty programs. It is fantastic to have a single view of the customer and their behaviours so we can market off the back of that so the message has true meaning.

Cons:

Nothing at this stage - Much of the feedback that has been provided have been implemented into the platform or included within the road map.

Nicky W.

Verified reviewer

Consumer Electronics

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed August 2025

Reliable and Innovative

Working with Touchpoint MX has been really positive. They bring both professionalism and a human touch, making the partnership feel collaborative rather than transactional. Their ability to simplify marketing technology while delivering strong results makes them a standout choice in the NZ market. I’d happily recommend them to other businesses looking for a reliable and innovative partner.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The team is super responsive (Thanks [sensitive content hidden]) and approachable - always quick to answer questions and work through resolving issues. They are great at breaking down complex marketing tech into a simplified, user friendly solution. The team is flexible and willing to tailor strategies to suit business needs whist always being professional and reliable - you can count on achieving results, everytime.

Cons:

Some of the tech and reporting dashboards can feel a little overwhelming at first (but in saying this, the team is great at walking you through it) and as with premium services there is investment required, but after working with them on a few different occasions the value delivered makes it worthwhile.

Mamady Y.

Verified reviewer

Mining & Metals

11-50 employees

Used daily for free trial

Review source

Reviewed September 2022

Touchpoint MX