Keap pricing starts at $249 per month (billed annually) or $299 per month (billed monthly) for 1,500 contacts and two user licenses. Additional users cost $39 monthly. The platform includes a 14-day free trial with no credit card required, though usage is limited to 25 email sends and excludes payment processing. A required one-time $500 implementation package includes onboarding support, automation setup, data migration, and strategic coaching. Text marketing is available for $9 per month after the trial.

Does Keap integrate with other software?

Yes, Keap connects with over 5,000 apps through its integrations marketplace and third-party tools like Zapier. Popular integrations include Gmail, Outlook, QuickBooks, Shopify, WordPress, Zoom, and Calendly. The platform also offers API access for custom integrations. Most integrations can be set up without coding and are easily configured through Keap’s user interface. Key business tools like PayPal, Stripe, LeadPages, and various social media platforms are also supported.

Is Keap suitable for eCommerce businesses??

Keap includes built-in eCommerce functionality without requiring third-party integrations for online sales. The platform handles invoice creation, payment processing, recurring billing, promotional codes, and subscription management. Users can create checkout forms, set up one-click upsells, and automate post-purchase sequences. Keap integrates with major payment processors, including PayPal, Stripe, and Venmo, for flexible payment options.

How does Keap compare to other CRM platforms?

Keap is priced higher than competitors like HubSpot or Zoho CRM, but its all-in-one approach consolidates tools that typically require multiple subscriptions. Unlike contact-focused CRMs, Keap emphasizes marketing automation and includes built-in eCommerce tools. The platform offers comprehensive automation features but may lack advanced customization of enterprise solutions.

Updated July 22, 2025 at 2:16 AM

Keap 2026: Benefits, Features & Pricing

Written by Molly Burke

Senior Specialist Analyst

Edited by Caroline Rousseau

Senior Editor

Wondering if Keap is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Keap

4.1

(1297)

Pros:

CRM system
Campaign management

Cons:

High cost
Steep learning curve

Pricing

Starting at $299.00 per month

What is Keap:

Keap combines customer relationship management with business automation tools for small businesses. The platform includes contact management, email marketing, sales pipeline tracking, appointment scheduling, invoicing, and payment processing. Users create automated workflows for follow-up emails and lead nurturing.

Why we like Keap:

Users praise Keap's user-friendly interface and automation capabilities that save time on repetitive tasks. The software excels at sales automation with drag-and-drop workflow builders. Users rate its customer service, which can be accessed by phone, chat, and community forums, 4 out of 5 stars.

Who should use Keap:

Keap suits small businesses needing comprehensive sales and marketing automation. It’s also good for companies selling courses, consulting, or coaching, which find value in its automation features. The platform works best for businesses with at least 1,000 contacts and teams with existing digital marketing experience.

Keap Screenshots

Keap Overview

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across various industries streamline sales and manage customer experiences.

Users can segment contacts, track customer interactions, send emails, as well as run campaigns with personalized communication triggers based on emails opened, clicks, and more. Users can also manage e-commerce, from inventory management to payments and purchase fulfillment, set...

Keap Pricing and Plans

Starting price: $299.00 per month

Free Trial

Free Version

Basic

$299.00

usage based, per month

Plan includes:

CRM
Automation
Email & Text
Pipeline
Landing Pages
Payments
Appointments
Reporting

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of Keap's Pricing Plans

Keap has simplified its pricing into one all-inclusive plan designed to support small and midsize businesses with CRM, marketing automation, and sales tools in a single platform. Instead of choosing between feature tiers, pricing now scales based on your number of contacts and users. Here’s what that looks like—and what you’ll get with a subscription.

Keap pricing overview

Keap’s platform starts at $249 per month (billed annually) or $...

299 per month billed monthly, for up to 1,500 contacts and two users. Additional users cost $39 per month each. This plan is designed for small to medium-sized businesses looking for an all-in-one solution to manage customer relationships, automate marketing, and streamline sales processes. __Required implementation fee__ All new customers are required to purchase an implementation package for a one-time fee of $500, which includes: - Strategy consulting and automation setup - Data import and migration (up to 15 hours) - Weekly and monthly check-ins with a strategy manager - Up to 2 third-party tool integrations While mandatory, this service is designed to shorten your ramp-up time and ensure you get value from the platform quickly. __Pros:__ - All-in-one platform: Includes CRM, email marketing, sales automation, landing pages, forms, and text marketing. - Advanced automation: Build complex workflows with visual automation builders and AI-powered campaign templates. - Text marketing: Includes 150–250 monthly SMS credits depending on the plan variant, with additional messages billed at $0.015 each 2. - AI tools: Access to AI Content and Automation Assistants to speed up campaign creation and communication. - Customization: Create custom fields, dashboards, and reports tailored to your business needs. - Sales pipeline management: Visualize and manage deals with drag-and-drop pipelines. - Implementation support: Includes onboarding services like strategy consulting, data migration, and done-for-you setup. __Cons:__ - High starting price: At $249 per month (billed annually),, it may be cost-prohibitive for solopreneurs or very small teams. - Mandatory implementation services: While helpful, these services are required and may add to the initial cost. - Limited SMS availability: Text marketing is only available in the U.S. and Canada. - No free or entry-level tier: Unlike many competitors, Keap does not offer a free or low-cost starter plan. __Conclusion__ Keap’s pricing is simple but positioned at the higher end, making it a strong fit for small to midsize businesses ready to invest in an all-in-one CRM and automation platform. For teams that need a unified tool to manage sales, marketing, and customer relationships, Keap offers robust functionality and hands-on onboarding support to help justify the cost. That said, solo entrepreneurs or early-stage businesses may find the lack of a free or lower-tier plan limiting. If affordability or flexibility is a top priority, exploring more scalable alternatives could be the better route.

Compare Pricing

Compare pricing across our most frequently recommended Email Marketing products.

Software options

Starting price*

User rating

Paminga

$800.00

4.64(33 reviews)

recommendations

SalesAndMarketing.ai

$0.01 per month

No reviews yet

recommendations

HubSpot Marketing Hub

$15.00 per month

4.51(6208 reviews)

recommendations

emfluence Marketing Platform

$1,000.00 per month

4.69(51 reviews)

recommendations

Salesforce Marketing Cloud

$25.00 per month

4.21(526 reviews)

recommendations

*Defined as the price above any available free plan

Keap Features

Drawn from insights across 1297 verified reviews, we've outlined Keap's best and worst rated features and how they stack up against the average rating.

Keap's score

Category average

Keap's Best Rated Features

Customizable Templates

4.71

4.16 category average

Campaign Planning

4.63

4.38 category average

Confirmations/Reminders

4.58

4.54 category average

Keap's Worst Rated Features

Calendar/Reminder System

2.64

3.98 category average

Territory Management

2.83

3.69 category average

Workflow Management

2.90

3.94 category average

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Keap
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Appointment Management
Appointment Scheduling
Availability Management
Batch Processing
Behavior Analytics
Billing & Invoicing
Business Process Automation
Calendar Management
Calendar/Reminder System
Calendar Sync
Campaign Management
Campaign Planning
Campaign Segmentation
Catalog Management
Channel Management
Chat/Messaging
Click Tracking
Client Database
Client Management
Collaboration Tools
Commenting/Notes
Communication Management
Confirmations/Reminders
Contact Database
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Accounts
Customer Database
Customer History
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Security
Data Synchronization
Data Visualization
Design Management
Discount Management
Drag & Drop
Drip Campaigns
Dynamic Content
eCommerce Management
Electronic Payments
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
File Management
Forecasting
For Financial Institutions
For Insurance Industry
For iPad Devices
Form Builder
Forms Management
For Real Estate Agencies
For Sales Teams/Organizations
For Small Businesses
For Startups
Image Library
Inbox Management
Interaction Tracking
Interactive Content
Inventory Management
Invoice Management
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Engagement
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
List Management
Live Chat
Marketing Automation
Mass Texting
Media Library
Mobile Access
Mobile App
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Location
Multi-Store
Newsletter Management
Online Booking
Online Forms
Online Payments
Order Management
Order Tracking
Performance Management
Performance Metrics
Personalization
Pipeline Management
Pipeline Reports
Predictive Analytics
Pricing and Cost Calculations
Prioritization
Process/Workflow Automation
Promotions Management
Prospecting Tools
Quotes/Estimates
Real-Time Analytics
Real-Time Data
Real Time Editing
Real-Time Notifications
Real-Time Reporting
Recurring Appointments
Referral Tracking
Relationship Tracking
Reminders
Reporting/Analytics
Reporting & Statistics
Responsive Web Design
ROI Tracking
Role-Based Permissions
Sales Activity Management
Sales Forecasting
Sales Order Management
Sales Pipeline Management
Sales Reports
Sales Trend Analysis
Search/Filter
Search Marketing
Segmentation
SEO Management
Shared Contacts
Shopping Cart
SMS Messaging
Social Marketing
Social Media Integration
Social Promotion
Source Tracking
Tagging
Task Management
Task Scheduling
Template Management
Templates
Territory Management
Third-Party Integration
Third-Party Integrations
Visitor Tracking
Visual Analytics
Web-based Deployment
Web Forms
Website Integration
Website Management
Website Publishing Options
Website Visitor Tracking
Widgets
Workflow Management

Keap Integrations

Based on 1297 verified reviews, we've identified products most frequently integrated with Keap.

Zapier

Integration rated 4.6 from 20 reviews

Jacob Siner

Marketing Director

Used for more than 2 years

Reviewed August 2022

"I can use almost any lead capture on the market and add them to Keap thanks to Zapier"

QuickBooks Online

Integration rated 3.5 from 9 reviews

Gmail

Integration rated 5.0 from 8 reviews

Twilio

Integration rated 5.0 from 5 reviews

Google Workspace

Integration rated 5.0 from 4 reviews

Google Drive

Integration rated 5.0 from 4 reviews

OnceHub

Integration rated 5.0 from 4 reviews

See all 87 integrations

Keap Key Sentiments

We analyzed 1297 verified reviews for Keap to find out what actual users really think.

Most Positive Sentiments

Customer service management

63% Positive

20% Neutral

18% Negative

Users appreciate Keap's ability to organize customer information and automate tasks, enhancing their customer service management. They find the software helpful in maintaining customer relationships and providing timely support. The customer support team is praised for being accessible and responsive, contributing to a positive user experience.

Marketing campaigns

61% Positive

28% Neutral

11% Negative

Users value Keap's marketing campaign features for their ability to segment customers and tailor communications effectively. They find the platform versatile for various marketing needs, from targeted email campaigns to comprehensive customer engagement strategies. The software's robust functionality and integration capabilities support diverse marketing efforts.

Campaign builder

59% Positive

26% Neutral

15% Negative

Keap’s campaign builder earns praise for its intuitive, visual interface and drag-and-drop workflow design. Users find it especially helpful for building multi-step automations without needing technical expertise. Its customization options and visual clarity make it a go-to feature for those managing complex campaign logic or coordinating actions across tools.

Least Positive Sentiments

Email management

39% Positive

32% Neutral

29% Negative

Users appreciate Keap’s email management features for their tracking, customization, and automation capabilities. Many find it helpful for streamlining routine communications and monitoring engagement. However, some reviewers note challenges with deliverability, occasional system bugs, and a learning curve when setting up automated email sequences.

Learning and training

41% Positive

37% Neutral

22% Negative

Users find Keap’s training resources and support team valuable for navigating the platform’s complexity. They appreciate the mix of personalized coaching, online tutorials, and a supportive user community. At the same time, some express concerns about the high cost of advanced training options and the steep time investment needed to become proficient.

Keap User Reviews

Overall Rating

4.1

Ratings Breakdown

47%

32%

12%

Secondary Ratings

Ease of Use

3.6

Value for money

3.8

Customer support

4.1

Functionality

4.1

MICHAEL A.

Verified reviewer

Warehousing

51-200 employees

Used daily for less than 2 years

Review source

Reviewed December 2025

PRICE KEEPS GOING UPPPP

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the new custom tags. I also like the workflow enhancements through the campaign builder feature.

Cons:

Upping the price on an already expensive product is not very attractive. And the learning curve is still a problem.

Michele T.

Verified reviewer

Management Consulting

Self-Employed

Used daily for less than 12 months

Review source

Reviewed October 2024

Keap - Stellar in All Ways

Great! I especially like their workflow automations and how easy it is to create one. I also appreciate Keap's sincere desire to keep things simple while providing incredible functionality.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's very intuitive for me and easy to use. I love the full functionality that does everything I need in a CRM. Their focus on customer satisfaction is unparalleled.

Cons:

The dashboard is a little bit busy, though not a big concern.

Reasons for choosing Keap

Keap offered the most functionality combined with the greatest ease of use and the platform can be added to/upgraded if needed.

Vendor Response

Hello Michele, Thank you for your wonderful review! We're thrilled to hear that you find Keap intuitive and packed with the functionality you need. We’re always working to strike the right balance between simplicity and power, and your feedback inspires us to keep improving. Let us know if there’s anything else we can do to support you!

Replied December 2024

Bob G.

Verified reviewer

Retail

51-200 employees

Used daily for more than 2 years

Review source

Reviewed August 2019

I love Infusionsoft

Previously 5

I have enjoyed using Infusionsoft for 4 years. It is a great value for what you get. Onboarding is costly but monthly fees are reasonable. Support is mostly provided by 3rd parties.

Ratings Breakdown

Ease of use

Previously 5

Value for money

Previously 5

Customer support

Previously 5

Functionality

Previously 5

Pros:

Easy to use. I can create Campaigns and email marketing Does a great job of segmenting customers

Cons:

Search options are limited Onboarding costs are high

Reasons for choosing Keap

The cost and ease of use helped me make my decision.

Reasons for switching to Keap

I needed an email marketing program that would work with the CRM. Salesforce added quite a bit of cost to be able to do email marketing.

Cynthia B.

Verified reviewer

Professional Training & Coaching

51-200 employees

Used daily for less than 2 years

Review source

Reviewed July 2025

Personal warhorse for ME

Credit where credit is due. Even with its flaws, it does the full CRM job and in our personal case goes above and beyond. I can stand some challenges in the process.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have learned to love it after the company is planning to move its CRM services to another product that’s significantly worse. But this gave me the scope to appreciate it. Integration wise, this thing is excellent. My company particularly broke it at some point (and the Keap team has been graceful enough to modify core functionalities for the sake of the purpose we need it for) and it still delivers.

Cons:

It suffers from the very well known across CRM products of sloth syndrome. To be completely fair, again, my company broke this thing to mould it to our needs so this is not really a con but the expected outcome. Customer support chat lacks a lot of knowledge. 7/10 times when we need troubleshooting the agent on duty doesn’t know how to properly support and ends up escalating.

Vendor Response

Thank you for taking the time to share your experience. We’re glad to hear that Keap has continued to deliver for your team, especially after the comparison to other solutions. It’s great to know the platform’s flexibility and integrations have supported your setup, even when pushed to the limits. We also appreciate your honest feedback on performance and support. We understand how important it is to get fast, knowledgeable help, and we continuously coach our reps to improve further. Thanks again for your thoughtful insights and for continuing to work with us. If there’s ever anything we can do to support you further, we’re here to help.

Replied July 2025

Lisa G.

Verified reviewer

E-Learning

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed June 2025

Great people behind this app!

In the end I really liked the product...until I didn't and moved on. It's always hard to make a decision to upgrade or change a CRM because migration is the hardest part. But again, I think the most outstanding part was the people behind it. I even visited their offices in Phoenix. Very cool environment.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Keap is the rebranded Infusionsoft. I have been a user since 2012 and appreciated the personal on-boarding and availability of a responsive support team.

Cons:

I'm old school and never like when things change up too much, but the initial downside was the add on costs for the additional bells and whistles that most of the newer companies include in their CRM.

Vendor Response

Hi Lisa, Thank you for taking the time to share your experience, we really appreciate your longtime support and thoughtful feedback. It means a lot to hear that our onboarding and support teams left a lasting impression, and we’re especially glad you got the chance to visit our office! We’re grateful you gave Keap a place in your business journey, and we’ll be cheering you on wherever that journey takes you next. If you ever decide to revisit us in the future, we’d be happy to help.

Replied June 2025

Salimata Y.

Verified reviewer

Banking

10000+ employees

Used daily for less than 12 months

Review source

Reviewed June 2025

Logiciel d'organisation

I use Keap to manage marketing campaigns and automate sales for my small business — it combines CRM, email marketing, and automation, so I can keep all my customer interactions in one place.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how easy it is to build custom automations, track leads in detail, and get a clear view of the full customer journey. The interface is well-designed, and the email templates are super helpful.

Cons:

Keap can get expensive, especially if you need the advanced features. There’s also a learning curve at first, particularly when setting up more complex automation workflows.

Vendor Response

Hello Salimata, Thank you for sharing your feedback! We really appreciate you taking the time to highlight your experience with Keap! We’re glad to hear that the custom automations, lead tracking, and email templates have been valuable tools for your business. We also hear you on the learning curve and cost concerns. Our team is always working to improve the onboarding experience. Thanks again for being part of the Keap community!

Replied June 2025

Ritu B.

Verified reviewer

Primary/ Secondary Education

11-50 employees

Used daily for less than 12 months

Review source

Reviewed April 2025

Highly useful for me to keep track of the sales funnels

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I relied greatly on Keap’s sales automation to assist me in nurturing the leads and taking them through a funnel without necessarily having to track them manually. The follow-up sequences in the emails ensured I did not lose contact and also sorted all the communication with the clients in one place.

Cons:

I observed some discrepancies arising from the synchronizing of the contact data from the web forms into the system. It did not always scan for new leads immediately and I had to refresh or double click entries before a campaign was able to run.

Vendor Response

Thank you so much for your thoughtful review! We're thrilled to hear that Keap's sales automation and email follow-up sequences have been valuable in helping you manage your leads and communication more efficiently. We also appreciate your feedback about the syncing delays with web form data. That’s definitely not the experience we aim to provide, and your input helps us identify where we can improve. Thanks again for being a part of the Keap community, we’re glad to have you with us!

Replied April 2025

Luke H.

Verified reviewer

Banking

10000+ employees

Used daily for less than 12 months

Review source

Reviewed May 2025

Works well if you stay focused

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like most the way I can tag contacts and use those tags to trigger actions. For example, when I mark someone as “check-in due,” it automatically adds a task and a reminder for the week after

Cons:

But some things feel too hidden or not direct. It takes too many steps to create a basic automation.

Vendor Response

Hello Luke, Thanks for taking the time to leave a review! We're glad to hear that you've utilized automation and that it's working well for you! We also appreciate the feedback on automation set up! Our team is actively working on improving the builder to help balance ease of use without compromising any of the automation power we're known for!

Replied May 2025

Anthony R.

Verified reviewer

Retail

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed April 2025

Provided smart CRM system that manages my lead flow

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Keap conveniently delivered automated lead capture and the campaign building tools also impressed me significantly. The res section of Keap was proving that once I linked my landing page, tagging fresh contacts as well as triggering email streams were possible. They have helped in cutting my amount of manual input to a great deal.

Cons:

One downside is that the appointment scheduling tool can link with other external calendar applications. I set up a few meetings to have two concurrent calls and when that did not sync I lost some form of communiqué with my client temporarily.

Vendor Response

Thank you so much for sharing your experience! We're thrilled to hear that Keap’s automation tools and campaign builder have helped streamline your lead flow and reduce manual work! That’s exactly what we aim for. We appreciate your feedback on the appointment scheduling tool as well. We're sorry to hear about the calendar sync issue and understand how frustrating that must have been. We’re continuously working to improve our integrations and scheduling features, and feedback like yours helps us prioritize updates that matter most to our users. If you'd be open to it, our support team would be happy to take a closer look! Thanks again for being a Keap customer and for helping us improve! 💚

Replied April 2025

Verified

Reviewer

Public Relations and Communications

Self-Employed

Used daily for more than 2 years

Review source

Reviewed November 2024

Used it for more than 10 years!

Overall, I really liked Keap. I have been using it for my business for over 10 years and it allowed me to launch and scale my business over that time. I really liked a lot of their features, including how easy it was to clean out my list, to send emails and to collect payments.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

All the features that were available, including their CRM system, email features, tagging features and how easy it was to clean out duplicate contacts and clean my list.

Cons:

Their order form and sales page templates were lacking

Vendor Response

Thank you for being a customer of ours for over 10 years! We appreciate you and wish your business the best.

Replied December 2024

Showing 1 - 10 of 1297 Reviews

See All Reviews

Keap FAQs

What does Keap cost?
Keap pricing starts at $249 per month (billed annually) or $299 per month (billed monthly) for 1,500 contacts and two user licenses. Additional users cost $39 monthly. The platform includes a 14-day free trial with no credit card required, though usage is limited to 25 email sends and excludes payment processing. A required one-time $500 implementation package includes onboarding support, automation setup, data migration, and strategic coaching. Text marketing is available for $9 per month after the trial.
Does Keap integrate with other software?
Yes, Keap connects with over 5,000 apps through its integrations marketplace and third-party tools like Zapier. Popular integrations include Gmail, Outlook, QuickBooks, Shopify, WordPress, Zoom, and Calendly. The platform also offers API access for custom integrations. Most integrations can be set up without coding and are easily configured through Keap’s user interface. Key business tools like PayPal, Stripe, LeadPages, and various social media platforms are also supported.
Is Keap suitable for eCommerce businesses??
Keap includes built-in eCommerce functionality without requiring third-party integrations for online sales. The platform handles invoice creation, payment processing, recurring billing, promotional codes, and subscription management. Users can create checkout forms, set up one-click upsells, and automate post-purchase sequences. Keap integrates with major payment processors, including PayPal, Stripe, and Venmo, for flexible payment options.
How does Keap compare to other CRM platforms?
Keap is priced higher than competitors like HubSpot or Zoho CRM, but its all-in-one approach consolidates tools that typically require multiple subscriptions. Unlike contact-focused CRMs, Keap emphasizes marketing automation and includes built-in eCommerce tools. The platform offers comprehensive automation features but may lack advanced customization of enterprise solutions.