ActivePipe 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

ActivePipe

3.9

(9)

Pricing

Pricing available upon request

About ActivePipe

Automated email marketing that nurtures and converts more leads — helping real estate agents win more listings and serve more of their community — welcome to ActivePipe, now a part of MoxiWorks.

An agent's sphere of influence is the foundation of their success in real estate. If at any given point in time, 3 to 6% of that sphere is considering selling their home — those are can't-miss opportunities. That's business an agent has already won and shouldn't lose to a competitor.

Unfortunately, such is the case in an industry where many consumers found value in their agent — but agent's don't have time or tools to stay in touch with clients post-sale.

Enter ActivePipe - an automated email marketing platform that specializes in personalized content, using behavior models to track and adjust for changes in your recipient's behavior. When ActivePipe notices a change, we offer up that potential lead and recommended guidance to agents on the next step to take. Find leads in your own database faster and never miss a listing.

ActivePipe comes loaded with templated journeys for many different homeownership paths: buyer, seller, first-time homeowner, downsizing or upsizing, vacation, investo...

ActivePipe Screenshots

ActivePipe Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Brokerage Concierge + Agent Access

Pricing available upon request

Plan includes:

Send-on-behalf Campaigns
Personalized Newsletters
Email newsletters
RSS embeds
Multimedia embeds

Nurture — Standard License

Pricing available upon request

No plan information available

Grow — Advanced License

Pricing available upon request

Plan includes:

Consumer insights
Behavior and Intent Tracking

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

ActivePipe Features

Popular features found in Real Estate CRM
Campaign Management
Client/Property Matching
Contact Database
Document Management
Email Marketing
Lead Capture
Lead Nurturing
Referral Tracking
Reporting/Analytics
Segmentation
Workflow Management
More features of ActivePipe
Activity Dashboard
Alerts/Notifications
API
Autoresponders
Batch Processing
Campaign Scheduling
Contact Management
CRM
Customer Segmentation
Customer Surveys
Customizable Fields
Data Import/Export
Drip Campaigns
Dynamic Content
Email Campaign Management
Event Triggered Actions
For Real Estate
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Generation
Lead Management
Lead Segmentation
List Management
Mobile Optimization
Personalization
Prospecting Tools
Reminders
Search/Filter
Shared Contacts
Subscriber Management
Template Management
Third-Party Integrations
WYSIWYG Editor

ActivePipe Integrations

Salesforce Sales Cloud

Contactually

Propertybase Salesforce Edition

Google Workspace

Pipedrive

Lofty

See all 12 integrations

ActivePipe User Reviews

Overall Rating

3.9

Ratings Breakdown

44%

22%

11%

Secondary Ratings

Ease of Use

4.2

Value for money

3.9

Customer support

3.9

Functionality

3.9

Have you used ActivePipe and would like to share your experience with others?

Roslyn I.

Verified reviewer

Real Estate

11-50 employees

Used daily for more than 2 years

Review source

Reviewed September 2023

An amazing product I could not be without

I have used for years, and love its ease of use, how quick the app is, should you ever have an issue the help desk is back to you instantly, of all the real estate products I use their contact team is EXCEPTIONAL, I wish others would take notice of their outstanding customer service.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The fact that every text you send is from your phone, you have a record, and not cost to send ...The ability to see who has opened the link you send and how many times they view... I do a lot of Auctions, the process of following up the contacts and keeping them updated is so important ACTIVEPIPE is my go to for this!Every agent should be using this!

Cons:

Not much at all... I love this product - Its functions are easy and do the job you need it to do easily

Verified

Reviewer

Real Estate

11-50 employees

Used daily for less than 2 years

Review source

Reviewed October 2020

Easy drag & drop templates

Great product! Easy to use as an admin, and not overly complicated to teach brokers how to use on their own.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is the best email marketing system I have used for real estate. Drag and drop functionality makes building templates very easy. The built in property feed and market insights are a popular feature with our agents and help them easily and quickly promote listings.

Cons:

We use a CRM called Close, and when we first used active pipe, there were some issues with the two platforms syncing with eachother. We've also had trouble with people unsubscribing from an agent, but not from the company, and these people tend to get annoyed they are still receiving emails (even though they unsubscribed).

Reasons for switching to ActivePipe

Rezora was very clunky and temperamental to work in. Plus, our brand changed over to active pipe at a corporate level.

brett h.

Verified reviewer

Real Estate

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed July 2021

Activepipe for special projects

excellent - great tool if you use it as it's designed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What i like most about this application is the ability to design and implement a specific email campaign for a project- with all the branding and flexibility that a project would need

Cons:

the software has a great system for design adn implemeting your email campagins, BUT it requires some training to make it work, - i was lucky - had training from Ebany (who works with their team) she was amazing and kept me on track and learning and implementing the systems they have

Reasons for choosing ActivePipe

We ultimately chose activepipe because of their ability to use our existing CRM, integrate with it, and support our business growth.

Jess T.

Verified reviewer

Real Estate

1001-5000 employees

Used weekly for less than 12 months

Review source

Reviewed September 2024

Active Pipe for CRM

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Direct and to the point - This works very well as a CRM

Cons:

I do wish there were better search functionalities.

Daniel G.

Verified reviewer

Real Estate

201-500 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

ActivePipe Use for the Ray White Group

Fantastic. Highly recommend.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, self sufficient but you also get out what you put in. Great database nurturing software.

Cons:

One to one email capabilities, but their customer success and development team are incredibly responsive. Working with them to create new things is always a good experience.

Suzanne S.

Verified reviewer

Real Estate

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed January 2021

I will not recommend active pipe to anyone

Same as above.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Cheap but you get what you are paying for

Cons:

Highly frustrating company. Terrible customer service, no customer support phone number or chat, only emails that are responded to 24 hrs later, it takes days to get anything resolved if at all on top of delayed response as they are based out of Australia. They can block your data base and refuse to unblock it. Users cannot remove some contact from a send list before sending. Users cannot upload links, have to ask them to do it for you. Delays and very unsatisfactory.

Reasons for switching to ActivePipe

Too much frustration with active pipe, negatively impacting my business.

Bara b.

Verified reviewer

Real Estate

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed July 2023

Great and Easy for RE email marketing

Ratings Breakdown

Ease of use

Functionality

Pros:

Easy to learn and use for weekly marketing campaigns.

Cons:

Certain functions aren't as easy to add to the email, or clear.

Naomi P.

Verified reviewer

Real Estate

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed July 2021

Activepipe

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to navigate for our agents and customer experience.

Cons:

Being able to customise surveys being able to send to full databases instead of agent specific contacts.

Gary Y.

Verified reviewer

Real Estate

2-10 employees

Used monthly for less than 6 months

Review source

Reviewed December 2021

Great Product In Essence, Support When Issues, Poor.

More than disappointing. I'm sure there are other products that have a support team that is what the salesperson says it is.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use and automation looked good when being sold to us.

Cons:

Not able to change a lot. Integration dropped off, which stops stopping automations and dealing with support was a nightmare. Unbelievably slow to respond, including none whatsoever from the ';account manager' in the hope that he could speed it up. Closing in on a week that we are not able to market as promised.

Showing 1 - 9 of 9 Reviews