Taguchi 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Taguchi

4.9

(9)

Pricing

Starting at A$5,000.00 per month

About Taguchi

Founded in 2009 and as continual innovators of marketing automation in Australia, Taguchi have spent years refining and perfecting its distributed customer engagement platform™- a customised platform tailored to the unique digital marketing requirements of franchise businesses, or any business operating a similar model with parent office and multiple local store locations.

Combining all the benefits of centrally managed brand control with the flexibility of local area personalisation and expertise, Taguchi empowers both HQ and local stores to collaboratively increase the commercial and brand value of their data-driven marketing campaigns.

Taguchi helps you craft stronger, more personal digital communications at the local level while ensuring consistency and compliance across all aspects of branding and customer data security.

Tailored to fit your exact needs, Taguchi is the trusted partner for all industries including retail, travel & hospitality, franchising and finance. Plus, the expert team at Taguchi’s Melbourne and Singapore offices provide full implementation, training and support.

Benefits of Taguchi platform includes:

✅ Distributed customer engagement – empower both HQ...

Taguchi Screenshots

Taguchi Pricing and Plans

Starting price: A$5,000.00 per month

Free Trial

Free Version

Basic

A$5,000.00

usage based, per month

No plan information available

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Taguchi Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Taguchi
Activity Dashboard
API
Campaign Management
Click Tracking
Conversion Tracking
CRM
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Marketing
Email Sequences
Engagement Tracking
GDPR Compliance
Generative AI
HTML Editor
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
List Management
Marketing Automation
Marketing Calendar
Mobile Access
Mobile Optimization
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Language
Multivariate Testing
Newsletter Management
Personalization
Preview Functionality
Process/Workflow Automation
Product Recommendations
Real-Time Analytics
Real-Time Data
Reporting/Analytics
ROI Tracking
Sales Analytics
Search Marketing
Segmentation
SMS Marketing
Social Marketing
Template Management
Third-Party Integrations
Visual Analytics
Website Visitor Tracking
Workflow Management

Taguchi Integrations

Formstack Suite

Webhook Relay

Amazon S3

Tall Bob

Azure Blob Storage

See all 13 integrations

Taguchi User Reviews

Overall Rating

4.9

Ratings Breakdown

89%

11%

Secondary Ratings

Ease of Use

4.9

Value for money

4.9

Customer support

4.9

Functionality

4.9

Have you used Taguchi and would like to share your experience with others?

Danish K.

Verified reviewer

Information Technology and Services

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed September 2022

amazing email management tool

it is wonderful application for email management.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I heard about this software from my friend. My friend told that it is so amazing tool for email management and email marketing. After using this application i found it very useful for mailing.

Cons:

it is a bit difficult to use for a new comer. Further, i am facing advertisement issue while using the application.

Reasons for choosing Taguchi

i choose it because it is a good tool for email management and my previous application was not working well.

Reasons for switching to Taguchi

i am facing some sort of issue while using the maropost application that's why i switch towards taguchi.

Roshni W.

Verified reviewer

Airlines/ Aviation

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

We couldn't live without Taguchi

Thanks to the Taguchi platform and supportive, talented team, we have been able to improve our subscriber engagement in our marketing communications.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to be able to quickly send targeted and segmented emails on a daily basis is critical to our business. We can also communicate any updates and changes to our customer's bookings instantly. Their account management and technical support team have been incredible to work with for many years and we will continue to work with them for many years to come.

Cons:

There are no cons to list here because any improvements that we can think of, the Taguchi support and development teams help us to implement.

Jack M.

Verified reviewer

Retail

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed December 2021

Great Marketing Automation platform

The ease of campaign setup and excellent client services sets them apart.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is easy to use and turning around new email campaigns and automated journeys is surprisingly easy.

Cons:

Using targeting expressions to target can be tricky, but all platforms have this issue. They have an incredible client services team which are always on hand to get the target expression as accurate as possible.

Reasons for choosing Taguchi

Better value and they're a local vendor

Lana D.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

Marketing Manager

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The easy to use interface. You can see real time performance metrics quickly. A dedicated team (support, front & back end devs) make it seamless when integrating with other platforms and technologies.

Cons:

Taguchi ticks a lot of boxes for our email strategy. Some reporting dashboards that are bespoke to Webjet's needs are lacking currently, however the Taguchi team are working with us on a custom solution.

Paula S.

Verified reviewer

Hospital & Health Care

51-200 employees

Used daily for less than 6 months

Review source

Reviewed September 2021

New Optical start-up adopts Taguchi from the early days.

The Taguchi team are professional, thorough, well considered and experienced to guide you through the best set up for your business objectives. They do what they say they are going to do, they have a strong customer service focus and offer an amazing help desk for ongoing day to day support.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Taguchi is an intuitive product that can be customised and set up for your business through a comprehensive onboarding experience. I like the ease of the communications templates, the set and forget functionality, along with the reliable API integration with our data.

Cons:

I don't have something that I like the least.

Reasons for choosing Taguchi

In my previous role I went through an extensive tendering process and identified that Taguchi was my choice of communications platforms. After looking at multiple products, Taguchi offered the functionality, price point and most importantly the customer service that I was looking for.

Jemma G.

Verified reviewer

Veterinary

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed October 2021

Superstar Team!

The team have been great at working through any ideas we have and recommending solutions. They also try their best to ensure we achieve what the business needs

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The ability to create one email and segment for various groups and share with them dynamic content is great. Plus the support team get back to your in a prompt manner with all the possible solutions and outcomes

Cons:

There are some issues with code appearing in the content block that reduces the font size. We have also had situations where you will be making updates and then the content disappears or you need to logout and log back in to see it

Rachel S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed July 2021

Fantastic campaign management and support

The Taguchi support team and second to none. We always receive extremely prompt feedback and personalised attention with any queries we may have.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Taguchi system allows us to manage our email campaigns and database all in the one place. The ability to test many aspects of our content prior to and during a campaign going live provides us with fantastic insight into how to best engage with our audience.

Cons:

We would like the ability for the user to make quick edits to the format of the email in real time, ie. font types, font size, layout etc

Olivia C.

Verified reviewer

Leisure, Travel & Tourism

501-1000 employees

Used daily for less than 6 months

Review source

Reviewed July 2021

Taguchi is an easy to use, impactful software for email marketing!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I was able to pick up navigating Taguchi within a couple of weeks of my new role in email marketing. It's a really easy software to use and provides all of the tools needed included extensive reporting and great customer service.

Cons:

We're working with Taguchi to implement new tools that can improve our daily email marketing tasks, these however aren't a 'con', they're instead something we've requested from Taguchi and they have worked hard to provide

Craig H.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for free trial

Review source

Reviewed May 2022

Taguchi is perfect for email marketing automation