Marketing Evolution 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Marketing Evolution

4.5

(2)

Pricing

Pricing available upon request

About Marketing Evolution

Marketing Evolution's consumer-centric measurement enables you to measure how different consumers differ in their response to media. The unified model can simultaneously link tactical and strategic investments across all channels. Full-funnel optimization can optimize to one or multiple behaviors or outcomes simultaneously.

Marketing Evolution is flexible and resilient by design to help you manage your taxonomy with flexible data formats, granularities, cadence to accommodate available data and potential changes.

Marketing Evolution is a single model which links tactical and strategic investments, which means no more subjective reconciliation of conflicting insights from multiple tools. Other features include multi-KPI Management to balance brand and performance marketing scale, full modeling transparency, fit for any marketing maturity level or data access level, and protect your budget by proving the incremental impact of marketing on business performance.

Marketing Evolution Screenshots

Marketing Evolution Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Marketing Evolution Features

Popular features found in Marketing Planning
Budgeting/Forecasting
Goal Setting/Tracking
Marketing Calendar
Media Planning
Project Management
Roadmapping
More features of Marketing Evolution
Attribution Modeling
Behavior Tracking
Campaign Analytics
Campaign Planning
Campaign Tracking
Conversion Tracking
Cross Channel Attribution
Customer Journey Mapping
Customizable Reports
Customization
Dashboard
Data Import/Export
Data Visualization
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Marketing
Multi-Touch Attribution
Performance Metrics
Predictive Analytics
Reporting & Statistics
ROI Tracking
Social Media Integration

Marketing Evolution User Reviews

Overall Rating

4.5

Ratings Breakdown

50%

Secondary Ratings

Ease of Use

4.0

Value for money

4.5

Customer support

4.0

Functionality

4.5

Have you used Marketing Evolution and would like to share your experience with others?

David B.

Verified reviewer

Automotive

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed January 2022

Intelligent Software that Provides Optimal Media Guidance

We are incredibly pleased with our partnership with Marketing Evolution. Their technology is state-of-the-art and continuously evolving and improving. Highly recommended!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ME software integrates easily into our planning process. We are able to allocate our spending across channel/touchpoint/tier based on our marketing objective. It is highly intuitive and the reporting is easy to understand and implement.

Cons:

There are no real cons. We just look forward to continuing to improve upon media data onboarding & model build times. (which are incredibly fast today)

Reasons for choosing Marketing Evolution

Most other solutions use antiquated Bayesian algorithms that are particularly poor at picking up lower spending levels. They are typically backward looking. ME utilizes consumer-based attribution models that can examine recent spending and inform future results at required granular levels.

Kanika M.

Verified reviewer

Telecommunications

10000+ employees

Used daily for more than 2 years

Review source

Reviewed February 2022

ME Feedback

Overall the team is friendly and very helpful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Scenario planner is a good planning tool that I encourage our agencies to use during monthly, quarterly, and yearly marketing planning.

Cons:

I personally think that the middle touch in the last & first touch journey reporting is not as valuable. Its too broad at the moment and does not provide much value.

Showing 1 - 2 of 2 Reviews