250ok 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

250ok

4.8

(10)

Pricing

Starting at $5,000.00 per year

About 250ok

250ok Suite is cloud-based email analytics and deliverability platform that helps improve inbox performance. Primarily catering midsize and large businesses, the software platform offers customizable email tracking solutions for marketers, agencies, resellers, agencies and non-profit organizations.

Features of 250ok Suite include A/B testing, campaign analysis, email marketing, monitoring, delivery tracking, mailing list management, seedlist optimizer and whitelisting/blacklisting. It allows users to receive real-time insights into the performance and reputation of emails/senders and customize alert rules for email and mobile devices to protect against frauds. Moreover, the software provides a fully-integrated activity dashboard and application programming interface (API) services, which enable businesses to customize the functionality of web application.

250ok allows integration with third-party websites, SMS, email and social media software. It extends customer support over the phone, as well as via documentation and other online methods.

250ok Screenshots

250ok Pricing and Plans

Starting price: $5,000.00 per year

Free Trial

Free Version

Basic

$5,000.00

per feature, per year

No plan information available

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250ok Features

Popular features found in Email Management
Alerts/Notifications
Archiving & Retention
Autoresponders
Canned Responses
Contact Management
Data Recovery
Email Marketing
Email Monitoring
Search/Filter
Shared Inboxes
Signature Management
Spam Blocker
More features of 250ok
Activity Dashboard
API
Campaign Analytics
Customer Segmentation
Data Import/Export
Drag & Drop
Email Management
Email Templates
Email Tracking
Engagement Tracking
Inbox Management
Mailing List Management
Monitoring
Real-Time Reporting
Reporting/Analytics
Third-Party Integrations
Whitelisting/Blacklisting

250ok Integrations

Act-On

Litmus

Maropost

Email on Acid

Slack

Mailchimp

See all 10 integrations

250ok User Reviews

Overall Rating

4.8

Ratings Breakdown

80%

20%

Secondary Ratings

Ease of Use

4.6

Value for money

4.6

Customer support

4.7

Functionality

4.3

Have you used 250ok and would like to share your experience with others?

Andrew M.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 2 years

Review source

Reviewed April 2018

250OK is a great email analytics tool to provide high level analytics on email deliverability

250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Love the interface and UI. Streamlined and easily accessible. Customizable dashboards right up front. You can view the kind of granular data like what inbox are they using, what long/latitude, time of day, mobile vs desktop etc.

Cons:

Those Dashboards cannot be drilled into, or even copy and pasted (IP ranges listed from spamtraps for example). Sometimes to level of detail is not granular enough. We are noticing that the way 250OK records spamtraps/blacklistings, is via seed lists of their tracked inboxes. Not quite what we need but helps provide a cookie crumb trail of where to look.

Anna W.

Verified reviewer

201-500 employees

Used daily for more than 2 years

Reviewed October 2017

Seamless interface and integrations, pleasure to use by both devs and luddites.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The employees / customer support. They're very responsive to feedback and seem to work hard to improve their products. The wide variety of features blends well in the interface, and "child accounts" let you securely distribute services to clients.

Cons:

It's definitely not cheap. It's good they sell products separately to build your own suite of features, so you're not paying for unused services.

Verified

Reviewer

Internet

51-200 employees

Used other for free trial

Review source

Reviewed March 2021

Good tool for email program optimization

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the most the granular reporting, which helps to optimize our email program a lot.

Cons:

The functionality should be wider for such a price.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2018

Great managing Blacklists and Spamtraps

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A great tool for our support team to manage all blacklists and spamtraps.

Cons:

We wish the API was a little easier to use.

Byron A.

Verified reviewer

Publishing

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed July 2019

Good deliverability monitoring and email seed usage

We receive good support and results for a specific need. It has been worth the relationship/cost.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It does a good job of monitoring email deliverability. We've obtained solid results with their seeding program.

Cons:

The UI is rather basic and there is not a great deal of extended features. Many of the services it provides are beginning to be offered as add-ons through ESPs at a lower cost.

Reasons for switching to 250ok

We were not receiving adequate support from Return Path.

Phil S.

Verified reviewer

501-1000 employees

Used weekly for less than 12 months

Reviewed October 2017

250ok is fast, easy to use, and intuitive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Everything is where it should be and the application makes sense. I don't have to click through multiple screens to quickly get the data I need. I like that it loads fast. I like that I can customize what I see when I log in and which items I want to track.

Anne V.

Used daily for less than 12 months

Review source

Reviewed March 2018

Great for monitoring spam traps

We are notified when senders are hitting spam traps and provided with the subject line of that email. We are able to then work with the sender directly to correct the problem.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that 250ok gives us a way to monitor when spam traps are hit so that we can then deal with each customer directly to resolve the issue.

Cons:

It's not comprehensive - there are other systems that monitor traps not covered by 250ok. I wish that their "coverage" in this respect was more wide-reaching so we could deal with them exclusively!

Mike C.

Verified reviewer

Internet

11-50 employees

Used monthly for more than 2 years

Reviewed October 2017

250ok gives us great information about the deliverability of our client's emails.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software is easy to use and the interface is very intuitive. It's helpful to be able to produce a report or just show a screen that makes sense visually.

Danielle M.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used monthly for less than 12 months

Reviewed October 2017

Loved the analytics around key email performance. Great ramp up experience and easy DIY

Deliverability is critical in a loud and crowded market. There are many points of vulnerability and 250ok will help you track, monitor, and fix whatever comes your way.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Really enjoyed the service and deep dives with their consulting services. They give a wide range of options on how you want to engage. We dove in with a deep dive around our current status, then were able to engage on the platform to track key metrics. I love that I can re-engage in a project by project basis as needed in the future.

Cons:

You really have to have a deep understanding of the inter-workings of email to understand what this group does - which makes it hard to sell up the corporate ladder.

Michael V.

Health, Wellness and Fitness

201-500 employees

Used monthly for less than 2 years

Reviewed October 2017

I have had nothing but positive experiences with 250OK

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Analytics feature and the simplicity of the software. It's an inexpensive tool with high-end features. I'm able to get analytics that I'm not able to see with my current ESP.

Cons:

Actually there is nothing I like least. The value far exceeds the cost. The only other tool that compares is Litmus

Showing 1 - 10 of 10 Reviews