Charm 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Charm

5.0

(5)

Pricing

Pricing available upon request

About Charm

Use Charm to find and analyze 4 million ecommerce brands worldwide. As a SaaS company, retailer, marketing agency, investor, or 3PL, get the in-depth ecommerce data you need for lead generation, merchandising, and sourcing. Charm uses a combination of natural language processing, computer vision, and algorithmic pattern recognition to understand all of direct-to-consumer ecommerce.

With Charm you can:

-Build the perfect pipeline of qualified ecommerce brands & TikTok Shops: Prospect for ecommerce brands and TikTok Shops. Search for leads across key metrics including the Charm Growth Score, Charm Success Score, ad count, tech stack, marketplace, social media metrics, and more.

-Discover fast-growing brands to sell at your retail organization: Discover up-and-coming brands selling online or on TikTok Shop. Search within target product categories to find brands that are a good fit to sell on your store, and make informed, data-backed merchandising decisions.

Get in-depth data points to source and diligence your next investment: We used the Charm Growth Score to discover up-and-coming brands like Allbirds and Caraway before they became household names.

-Use the Prospector tool w...

Charm Screenshots

Charm Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Brand Discovery

Pricing available upon request

No plan information available

Sourcing & Diligence

Pricing available upon request

No plan information available

Prospecting

Pricing available upon request

No plan information available

TikTok Shop Analytics

Pricing available upon request

No plan information available

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Charm Features

Popular features found in Lead Capture
Campaign Management
Contact Management
CRM
Data Extraction
Data Import/Export
Email Marketing
Lead Nurturing
Lead Segmentation
Online Forms
Pipeline Management
More features of Charm
Alerts/Notifications
API
Chat/Messaging
Contact Database
Customer Segmentation
Event Triggered Actions
Lead Capture
Lead Generation
Lead Management
Lead Notifications
Lead Qualification
Lead Scoring
Prospecting Tools
Reporting/Analytics
Search/Filter
Third-Party Integrations

Charm Integrations

HubSpot CRM

Salesforce Sales Cloud

Charm User Reviews

Overall Rating

5.0

Ratings Breakdown

100%

Secondary Ratings

Ease of Use

5.0

Value for money

4.8

Customer support

5.0

Functionality

4.8

Have you used Charm and would like to share your experience with others?

Guilherme A.

Verified reviewer

Logistics and Supply Chain

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed December 2022

Charm.io: A powerful tool for lead management

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Overall, I would highly recommend Charm.io to anyone in need of a powerful lead management tool. Its data import/export capabilities are top-notch and the lead qualification and lead generation features are incredibly useful. It has made my job much easier and has helped Flieber improve its overall conversion rate.

Cons:

Hard to tell. I'm overall satisfied with the tool.

Mallory S.

Verified reviewer

Consumer Services

2-10 employees

Used daily for less than 6 months

Review source

Reviewed November 2022

Useful for lead generation!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Being able to source new leads at large scale

Cons:

More in depth searches for brands ex: sustainable or eco driven brands

John P.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed January 2023

Excellent for DTC ecommerce prospecting

Great support / troubleshooting but the interface is easy to use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Data Volume and Veracity - there are clear definitions stated for every attribute collected, and plenty of it. To date, the data has provided the most accurate revenue revenue estimates per merchant of any data source tested.

Cons:

The contact data could be better sorted - it captures all contact data across many roles and so when batch loading into your CRM - it's a bit tricky to only pull / upload the contacts / title that you want without having to do a lot of manual data transformation (in Excel).

Reasons for choosing Charm

Revenue estimation data, breadth and veracity of brand attributes, unique metrics created such as growth scores etc.

Seth B.

Verified reviewer

Banking

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed December 2022

Best tool for identifying DTC brands

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use. I create dynamic lists filtering for brands in my target demographic and hand them off to my marketing and sales team. Helped to reduce our CAC significantly from traditional paid marketing campaigns.

Cons:

Not much. The prospector could have some more functionality, but overall better than the rest.

Dave B.

Verified reviewer

Retail

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed December 2022

Charm is Great

Fantastic overall experience

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Imagine Built With on Steroids... that is Charm.Fantastic Look-a-like tools, captures more signal noise than any other lead gen tool to find your real ecommerce ICP leads

Cons:

I wish they had more personas and contact info per company to make it an all-in-one software.

Showing 1 - 5 of 5 Reviews