Iconosquare 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Iconosquare

4.4

(69)

Pricing

Starting at €33.00 per month

About Iconosquare

Iconosquare is a leading social media analytics and management platform designed to help businesses, agencies, and marketing teams grow their online presence and deliver measurable results. Supporting Instagram, Facebook, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, and Threads, Iconosquare brings analytics, scheduling, reporting, and engagement tools into one easy-to-use platform.

With Iconosquare, businesses gain access to in-depth analytics. Measure follower growth, engagement, reach, impressions, video performance, and audience demographics to understand what resonates with your community. These insights allow marketers to optimize content, refine campaigns, and demonstrate ROI. Agencies can also deliver branded, customizable reports that communicate performance clearly and professionally to clients.

The scheduling and publishing tools streamline content management. Plan, preview, and auto-post content across multiple platforms from a centralized calendar. By scheduling at optimal times, businesses can increase visibility and engagement while saving valuable time. Team collaboration is simplified with approval workflows and shared calendars, reducing last-minute errors...

Iconosquare Screenshots

Iconosquare Pricing and Plans

Starting price: €33.00 per month

Free Trial

Free Version

Launch

€33.00

usage based, per month

Plan includes:

Analytics
Conversations
Industry Benchmarks
Scheduler
XLS Reports
Custom Dashboards
PDF Reports
Company Branded PDF Reports
Tags and Mentions
Promoted Posts Analytics

Scale

€69.00

usage based, per month

Plan includes:

Analytics
Conversations
Industry Benchmarks
Scheduler
XLS Reports
Custom Dashboards
PDF Reports
Company Branded PDF Reports
Tags and Mentions
Promoted Posts Analytics

Excel

€116.00

usage based, per month

Plan includes:

Analytics
Conversations
Industry Benchmarks
Scheduler
XLS Reports
Custom Dashboards
PDF Reports
Company Branded PDF Reports
Tags and Mentions
Promoted Posts Analytics

Custom

Pricing available upon request

Plan includes:

Analytics
Company Branded PDF Reports
Conversations
Custom Dashboards
Customer Success Program
Industry Benchmarks
PDF Reports
Post Approval & Collaboration
Promoted Posts Analytics
Scheduler

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Iconosquare Features

Popular features found in Social Media Marketing
Activity Dashboard
Automated Publishing
Campaign Management
Customer Segmentation
Customizable Templates
Engagement Tracking
Keyword Filtering
Multi-Account Management
Social Media Integration
Social Media Monitoring
Social Promotion
More features of Iconosquare
Access Controls/Permissions
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
Approval Process Control
Audience Analytics
Audience Engagement
Audience Targeting
Automated Scheduling
Benchmarking
Brand Tracking
Calendar Management
Campaign Analytics
Campaign Scheduling
Charting
Collaboration Tools
Commenting/Notes
Competitive Analysis
Competitor Monitoring
Content Library
Content Management
Customer Engagement
Customizable Branding
Customizable Reports
Dashboard
Dashboard Creation
Data Import/Export
Data Visualization
Drag & Drop
Generative AI
Hashtag Tracking
Image Library
Keyword Tracking
@mentions
Mobile Alerts
Monitoring
Multi-Campaign
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Performance Metrics
Post Scheduling
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Role-Based Permissions
Social Listening
Social Mentions Tracking
Social Performance Management
Tagging
Trend Analysis
Visual Analytics

Iconosquare Integrations

Slack

OneDrive

Dropbox Business

Zapier

Adobe Express

Iconosquare User Reviews

Overall Rating

4.4

Ratings Breakdown

51%

38%

10%

Secondary Ratings

Ease of Use

4.5

Value for money

4.1

Customer support

4.4

Functionality

4.2

Have you used Iconosquare and would like to share your experience with others?

Adam C.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed August 2022

Social media analytics made easy

Running a small business, I like to be able to jump into a tool and get the data I need fast. No messing around. Thanks to the data Iconosquare provides, and it's slick user interface, that's exactly what it's allowed me to accomplish.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Coupled with an excellent UI, and all the important metrics you need, Iconosquare's analytics and reporting functionality is on point. And Iconosquare was one of the first to add support for TikTok analytics. Most social media tools still don't even have this feature yet. While being primarily a social analytics tool, I like that Iconosquare has expanded its feature-set to be even more useful. For example, post scheduling, etc. Since there are API limitations from certain social media tools, some content can't be scheduled directly and requires a reminder app. Iconosquare support direct scheduling where possible, but I really like their workflow for scheduling. They made installing the reminder app one of the first parts of the scheduling process. This means that no matter what you schedule in the future, you'll have everything you need at the time.

Cons:

It would be nice to see their conversations feature support more social networks such as Twitter. But I understand there is a limitation here specifically with Twitter. From conversations with developers & founders of other social media tools, it appears Twitter charge a huge amount of money for their Twitter API that allows real-time messaging. It would also be nice to see LinkedIn supported for PDF and XLS reports.

Michelle G.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Reviewed October 2025

Deep analytics all in one place

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With Iconosquare, I get all my advanced analytics in one place and I get the whole picture that only looking at Instagram won't give me. When making content decisions, I'm grateful to have Iconosquare in my corner, enabling me to make better strategic choices.

Cons:

I like iconosquare and don't have anything bad to say. I'm excited to add more platforms to get more analytics.

Reasons for choosing Iconosquare

Better analytics and tracking and competitor analysis

Vendor Response

Dear Michelle, Thank you for your kind words. We’re thrilled to hear that having all your advanced analytics in one place has helped you make stronger strategic decisions, and it’s great to know Iconosquare has become such a useful part of your workflow. We appreciate your enthusiasm about adding more platforms, and we’re excited to keep supporting your growth. Sincerely, The Iconosquare Team

Replied October 2025

Kenny H.

Verified reviewer

Media Production

201-500 employees

Used daily for less than 6 months

Reviewed September 2025

Good starting point

Overall a good, easy-to-understand platform for anyone needing to work in larger teams and multiple accounts. Downfalls come when more advanced native app features (such as Instagram polls, audio adds, etc.) are involved.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to schedule content, providing most of the features needed by social media professionals on a day-to-day basis. Easy interface to understand.

Cons:

Inconsistent metrics from platforms like Instagram, infrequent but notable scheduling failures from the platform, and limitations to full features (eg, adding audio, polls, etc.) to content to increase reach.

Vendor Response

Dear Kenny, Thank you for sharing your feedback. We’re glad to hear that scheduling and the interface have been helpful for your team’s daily work. Your comments on metrics consistency, scheduling reliability, and advanced feature limitations are important, and we appreciate you taking the time to highlight them. This kind of input helps us improve the platform for more complex use cases. Sincerely, The Iconosquare Team

Replied October 2025

Cecile R.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 2 years

Reviewed October 2025

Good product for freelance social media managers

Good product as accurate as other products which I have used in the past so I would definitely recommend.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a freelance Social Media Manager, I use Iconosquare to measure performance on my clients' acccount. I have used other (more expensive) tools and I have not found them more helpful or better than Iconosquare.

Cons:

the navigation could be improved because I always struggle a little bit to find what I am looking for. I also don't like the fact that you need a FB page to log into an IG one.

Reasons for choosing Iconosquare

I currently use Brandwatch as well as Iconosquare

Vendor Response

Dear Cecile, Thank you for sharing your thoughtful feedback. We’re pleased to hear that Iconosquare has been a valuable and reliable tool for managing your clients’ performance, especially compared to other platforms. Your comments on navigation and login requirements are important, and we appreciate you taking the time to highlight them as we work on improving the user experience. Sincerely, The Iconosquare Team

Replied October 2025

Alexandra U.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Reviewed September 2025

Useful and easy to manage

I learnt about Iconosquare through an AI programme - it was a recommendation. Since then, I use the platform daily. It is really useful as it helps me understand better the way my social media account works.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is really easy to use and understand metrics. It helps me see and understand better which type of content is best for my audience.

Cons:

I currently don't have anything bad to say about Iconosquare. I am just starting to get accustomed to it.

Reasons for choosing Iconosquare

I find it more user friendly. Also, the interface is nicer.

Vendor Response

Dear Alexandra, Thank you so much for your kind words. We’re delighted to hear that Iconosquare is helping you better understand your audience and that the platform fits smoothly into your daily routine. It’s also great to know the interface and usability stand out for you. We truly appreciate your support as you get more familiar with the platform. Sincerely, The Iconosquare Team

Replied October 2025

Cathal M.

Verified reviewer

Hospitality

51-200 employees

Used weekly for less than 6 months

Reviewed September 2025

Super Easy!

Seamless - I was able to set up the accounts easy enough and also to get started. I also enjoy the general vibe

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use! I enjoy being able to see the grid view. The analytic tracking is great especially for reports.

Cons:

The calendar view can be hard to see due to the layout on smaller screens. The app doesn't allow you to edit a post that has been set up for approval either.

Reasons for switching to Iconosquare

Suggested by a friend - also was being used by another venue and good to be on same level

Vendor Response

Dear Cathal, Thank you for sharing your experience. We’re glad to hear that the grid view, analytics, and overall ease of use are working well for you, and it’s great to know getting started was smooth. Your feedback on the calendar layout and post editing in the app is very helpful, and we’ll keep it in mind as we continue refining the platform. Sincerely, The Iconosquare Team

Replied October 2025

Jessica V.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 2 years

Review source

Reviewed February 2021

Data Data Data

Overall I like my experience. I have had issues with post not posting because of glitches or data centers crashing, those are all normal things that happen on other apps so not that big of a deal. Definitely wish it were cheaper.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how much data I get from Iconosquare. It definitely helps me predict what to post and for clients and also what hashtags to use. It's easy to use and I like the feature to build a team to help me schedule content.

Cons:

I dislike the price. Iconosquare has 2 options. You can pay monthly or pay a cheaper rate if you pay for the whole year all at once. I think that's pretty expensive and not everyone can afford it. It would be great if they had a payment plan for the yearly option. Also I wish it would get a little cheaper. I manager 8-10 accounts through out the year and want it to be a little cheaper.

Reasons for choosing Iconosquare

Because of the data I am able to navigate through. Data is the key to a successful social media. It's the basis to doing well.

Jordan S.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used weekly for less than 2 years

Reviewed September 2025

So helpful for growth insights

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I enjoy Iconosquare for the analytics. It's so convenient to view all of our social media trends and growth in one place, across every platform.

Cons:

In general, I prefer to schedule posts within each social media platform. It may be that I'm more used to the set-up and flow, but it's more complicated to post within Iconosquare, in my opinion.

Vendor Response

Dear Jordan, Thank you for sharing your experience. We’re thrilled to hear that having all your analytics and growth insights in one place has been so useful. Your perspective on scheduling is appreciated, and we understand that platform-specific workflows can sometimes feel more familiar. Feedback like this helps us find ways to make posting through Iconosquare even more intuitive. Sincerely, The Iconosquare Team

Replied October 2025

Azba M.

Verified reviewer

Accounting

11-50 employees

Used weekly for less than 2 years

Reviewed September 2025

Iconosquare Review

My overall experience with Iconosquare has been really good. I have used it for many years now and am impressed with the regular updates.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The easy scheduling of the posts across all social media platforms at once. Easily gathering post-engagement insights is very useful.

Cons:

Tagging an account is sometimes really difficult, especially in Instagram captions. The audio features are very limited.

Vendor Response

Dear Azba, Thank you for sharing your experience and for being with us over the years. We’re glad to hear that scheduling and insights have been valuable for you, and we truly appreciate your feedback on tagging and audio features. Insights like yours help us prioritize improvements and keep the platform evolving. Sincerely, The Iconosquare Team

Replied October 2025

Amy K.

Verified reviewer

Real Estate

2-10 employees

Used weekly for less than 12 months

Reviewed September 2025

Great for seeing Competitors Stats

Really good, I stopped using it for a little while when I got more into posting reels, I am going to give it another go.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Scheduling and being able to see analytics of competitors is really helpful, I also like that I can download reports.

Cons:

Sometimes things didn't post on Facebook or I had to post things separately. Probably my own error but have found it to be a bit clunky.

Vendor Response

Dear Amy, Thank you for sharing your experience. We’re glad to hear that scheduling, competitor analytics, and downloadable reports have been helpful for your work. Your feedback on posting to Facebook is appreciated, and we understand how frustrating it can feel when things don’t go as expected. We’re continually working to make the posting process more seamless. Sincerely, The Iconosquare Team

Replied October 2025

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