1 million+ businesses helped. Get advice
Get Free Advice
Home

/

Marketing Automation Software

/

iPresso

Overview

iPresso 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if iPresso is right for your organization?

Our Marketing Automation Software selection experts can help you in 15 minutes or less.

On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

iPresso
iPresso
4.6
(11)

Pricing

Starting at $119.00 per month

About iPresso

iPresso is a context-based platform that allows businesses to automate their marketing campaigns, tracking, and other operations. It allows users to manage SMS, email, web push, banners, printing, and website content via a unified portal. It is designed for businesses in fast-moving consumer goods (FMCG), financial services, eCommerce, media & entertainment, travel, education, and other industries.

With iPresso, users can effortlessly deliver personalized messages to thousands of recipients simultaneously across multiple channels. The intuitive drag-and-drop editor allows for the creation of customer paths and marketing automation scenarios, streamlining the customer journey. Users can also add notes to scenarios to provide valuable insight into the automation process. The platform's email marketing tools are robust, featuring a library of ready-to-use templates, A/B/X testing, email previews, and personalization options. iPresso enables users to manage their contact database efficiently, allowing for detailed contact data, customizable fields, activity tracking, contact timelines, relationship definition, and seamless integration of external data.

Advanced segmentation tools off...

ered by iPresso empower users to define highly specific segments using inclusion and exclusion rules. These segments can be saved, utilized, and subjected to mass actions. Users can even freeze segments to prevent updates, ensuring accurate and targeted marketing efforts. iPresso offers a a host of additional features to enhance marketing strategies, including customer scoring, real-time marketing, content automation, outcome measurement, opinion polls, loyalty programs, and more. With iPresso, businesses can streamline their marketing efforts, collect valuable data, and measure the success of their campaigns, all within one comprehensive platform.

iPresso Screenshots

0
0
1
2
3
4

iPresso Pricing and Plans

Starting price: $119.00 per month
Free Trial
Free Version

Basic

$119.00

flat rate, per month

No plan information available

    Advisor Get Price CTA Image

    Confused about pricing? We've got you covered.

    Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

    iPresso Features

    • Popular features found in Marketing Automation
      A/B Testing
      Campaign Analytics
      Drip Campaigns
      Landing Pages/Web Forms
      Lead Management
      Multi-Channel Marketing
      Multivariate Testing
      ROI Tracking
      Sales Analytics
      Segmentation
      Social Marketing
    • More features of iPresso
      Activity Dashboard
      API
      Campaign Management
      Conversion Tracking
      CRM
      Customizable Branding
      Customizable CTAs
      Customizable Forms
      Data Import/Export
      Drag & Drop
      Dynamic Content
      Email Marketing
      Email Tracking
      Engagement Tracking
      Event Triggered Actions
      Lead Capture
      Lead Generation
      Lead Qualification
      Marketing Automation
      Marketing Calendar
      Multi-Campaign
      Multi-Channel Communication
      Real-Time Data
      SMS Marketing
      Template Management
      Third-Party Integrations
      Website Visitor Tracking
      Workflow Management

    iPresso Integrations

    LiveChat
    LiveChat
    Shopify
    Shopify
    Insightly
    Insightly
    Pipedrive
    Pipedrive
    PrestaShop
    PrestaShop
    Slack
    Slack

    See all 19 integrations

    iPresso User Reviews

    Overall Rating

    4.6

    Ratings Breakdown

    5

    64%

    4

    36%

    3

    0%

    2

    0%

    1

    0%

    Secondary Ratings

    Ease of Use

    4.5

    Value for money

    4.7

    Customer support

    4.7

    Functionality

    4.6

    Have you used iPresso and would like to share your experience with others?

    Ivars's profile

    Ivars L.

    Verified reviewer

    Online Media

    51-200 employees

    Used daily for less than 2 years

    Review source

    Reviewed November 2021

    One of the best marketing automation tools available

    4

    When using iPresso my company can always depend on professional support from specialists who understand the core of Media and Entertainment problems. iPresso is one of the most reliable MarTech tools I know which helps to manage, organize and analyze even very large volumes of data. Thanks to it, communication with our clients reached a whole new level with more and more users becoming loyal clients who consume incoming content from our platform regularly. iPresso also helps in managing a large number of repetitive tasks which are happening in the background, so my teams don’t have to oversee them.

    Ratings Breakdown

    3
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Wide range of features and possibilities Flexibility and customization of the product Wide experience in VOD industry
    Cons:
    Due to the number of features of the product, it might seem complex to use in the beginning. But when using it for a while, you get used to it.

    Read More

    AG

    Aleksandra G.

    Verified reviewer

    Media Production

    201-500 employees

    Used daily for more than 2 years

    Review source

    Reviewed December 2020

    A very good system of communication and control of his behavior with the client through many channel

    5

    The openness to interrogate data and the ease of setting up automations. The setup was so easy and support made us cool-headed. It feels like software that is designed by people who have understood marketers. Cons: There is a tons of things to use iPresso features. Sometimes you have not enough time to merge all of them. Its a very good system of communication and control of his behavior with the client through many channels in one place.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    iPresso system bridged the gap between Marketing and AI & Machine Learning better than any other MarTech technology we have ever tried to implement. My team has learned to use iPresso quickly and it's very efficient for us. Many channels of communication with the client are now in one place. Each user activity is recorded and can be used by the marketing department.
    Cons:
    There are basically no major disadvantages. Because mistakes hardly ever happen. If we need a solution that does not exist, support will be happy to prepare it on its own and introduce it especially for us. Ipresso is also able to prepare its own integration with other external systems, which competing companies do not.

    Vendor Response

    Thank you Aleksandra! We will do our best to keep your growth :)

    Replied December 2020

    Read More

    VR

    Verified
    Reviewer

    Information Technology and Services

    51-200 employees

    Used daily for less than 12 months

    Review source

    Reviewed July 2019

    I'll say Intuitive and reliable

    4

    Overall, the tool is dependable and comes with great support which is kind of a meta solution to any other minor problem you may have with the solution.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    4
    Customer support
    4
    Functionality
    icon
    Pros:
    - Technical and related support was dependable - Nuanced and useful reports on the performance of campaigns and broadcasts according to relevant segmentations - Product team takes feedback very well and responds swiftly to error and bug complaints
    Cons:
    - Some features and configuration settings seem to be too hidden or embedded in the application - I've had this tool implemented in two organisations that I have worked with, and in both companies, a day-long training session was needed for onboarding staff onto the tool, this was a bit of an inconvenience, twice for me now! But after that, it's pretty intuitive to pick up.

    Vendor Response

    Thank you for the sincere review!

    Replied August 2019

    Read More

    ZK

    Zuzanna K.

    Used daily for more than 2 years

    Review source

    Reviewed September 2016

    iPresso review

    4

    Carefully thought out CRM/marketing automation system with a broad range of functionalities. Regularly developed further what makes it up to date (compared to other solutions on the market) all the time. Great customer support from the provider which assists during on the job activities but also in more complex cases (planned integrations with other systems, etc.). Nevertheless, the not available service strategic support can be a disadvantage for all those with little database management experience in-house or not having external/outsourced professionals planning activities and therefore expecting also strategic support from the system provider (how to best manage, engage data base, what kind of scenarios build, etc.). However, taking into account the possibility of using services offered by external database management agencies this should not be a reason why not to choose iPresso.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    4
    Customer support
    4
    Functionality
    icon
    Pros:
    Very intuitive software. Easy to learn. After a one day training session participants are able to use it and start creating funnels with different type of segment complexity.
    Cons:
    Like every non custom made system, which is made for a broad audience, often from different business sectors with different business attitudes and needs, iPresso doesn't allow to make adjustments to the system quickly and therefore agile react to new business opportunities. Changes to the system require usually some time to be introduced for all customers (users), or are individually planned but nevertheless need some time for preparation.

    Vendor Response

    Thank you for your review Zuzanna!

    Replied September 2016

    Read More

    DB

    Dariusz B.

    Verified reviewer

    Insurance

    10000+ employees

    Used daily for more than 2 years

    Review source

    Reviewed August 2021

    A good choice

    5

    Ratings Breakdown

    5
    Ease of use
    4
    Customer support
    4
    Functionality
    icon
    Pros:
    First of all, the system is always up to date. In addition, the interface is very intuitive, which makes it easy to use the system, which has so many complex possibilities. Another advantage is the customer service - it provides quick responses to requests and contact through many channels.
    Cons:
    iPresso doesn't require many hours of special training, but during very complex projects we needed to support ourselves with help from Customer Support - it doesn't happen often but can slightly influence the schedule.

    Reasons for choosing iPresso

    We chose iPresso due to the fact that our marketing system requires an advanced and comprehensive solution, often within tight deadlines. We launch multi-stage campaigns that involve various communication channels and require the connection and use of all collected data. After that, the whole thing has to be adapted to our specific reporting methods. iPresso is the only MA system that can cope with all of this.

    Read More

    MD

    Mateusz D.

    Government Administration

    501-1000 employees

    Used daily for less than 2 years

    Review source

    Reviewed October 2018

    iPreso & B2B marketing

    5

    We've decided to begin our cooperation with iPresso a year ago and undoubtedly will continue to support sales using their solution for a long time. As a B2B company (not engaged in retail or online shopping business), we are highly demanding business partner, who expects product suited to our needs . The intuitive software helps us to understand our online client needs, collects data and executes repetitive marketing tasks. Generating useful reports can be crucial to the success of any business and iPresso has been able to tackle this issue very well. The Automation Scenarios have tremendous potential, but they are not easy to set up for rookies. The iPresso's tech support steps up to the plate and work with you explaining everything and even running a sample scenario without extra costs. Besides that, they were able to customize their software to work with our complicated website structure, so big thanks for that. The iPresso frequently releases new features and improves existing ones, so you get a better product dedicated to your online marketing. Overall recommended a must have tool for any online business or marketer.

    Ratings Breakdown

    4
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    - B2B software solution - suited to our needs - intuitive software - useful reports - wide variety of automation scenarios - tech support
    Cons:
    You need to spend some time to learn how to use advanced options/features

    Vendor Response

    Thank you! We are here to help pro-marketers and we are very happy that PRO marketer as you are has so good experiences with iPresso :-)

    Replied October 2018

    Read More

    KM

    Krzysztof M.

    Used daily for less than 12 months

    Review source

    Reviewed June 2017

    Very useful and powerful system with a great support team.

    5

    Useful and powerful system allowing to automate many marketing processes in an e-commerce store.

    Ratings Breakdown

    4
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    We really appreciate very helpful and devoted support team as well as the fact the tool is constantly developed following suggestions from the customers. So even if at the beginning we felt that there are some functionalities which are missing, soon they were developed following our needs. Furthermore, comparing to some other marketing automation systems, we feel that iPresso works faster and more failure-free. For more than 1/2 year of using I can't remember any major crash of the system or any other serious trouble which is quite impressive.
    Cons:
    There are some things in the interface which can be improved - basically some functionalities are a little bit difficult to find or sometimes they have to be operated by iPresso staff, not by ourselves. Maybe it's because I am accustomed to some other marketing automation system which I found easier and more user-friendly (although on other fields iPresso beats the other system). However generally speaking, it's not a major flaw.

    Vendor Response

    Thank you! This give us even more energy to work on customers' success :-) Your iPresso Team

    Replied June 2017

    Read More

    JB

    Jacek B.

    Verified reviewer

    Education Management

    1001-5000 employees

    Used daily for more than 2 years

    Review source

    Reviewed November 2020

    Good choice!

    4

    The system is very efficient, that's why we've been using it successfully for several years. My team has learned how to use it quickly. Anything what you want to do on integration can be done with precision by the support team.

    Ratings Breakdown

    5
    Ease of use
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    I like the clarity of viewing data and the ease of setting up the automation. The setup is quite easy and support do their job very well by the way. The software seems to be designed by people who understand marketers.
    Cons:
    It's clear that with that kind of software the user has to spend the right time to understand it and implement it in the right way. Therefore all day long training is highly recommended.

    Vendor Response

    Thank you Jacek!

    Replied November 2020

    Read More

    Maciej's profile

    Maciej P.

    Verified reviewer

    Human Resources

    11-50 employees

    Used daily for less than 2 years

    Review source

    Reviewed December 2018

    Complex platform for consciuos and demanding users

    5

    Helped us generating, nurturing and passing over to CRM a lot of leads. Support helped us in setting up a few of interesting solutions.

    Ratings Breakdown

    4
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Support, out of the box attitude. Different, usable modules, openness for external integrations.
    Cons:
    Minor details. Need to have a small training before usage, but initial workshop is anyway included in the enterprise package.

    Vendor Response

    Thank you Maciej! - iPresso Team

    Replied December 2018

    Read More

    Sven's profile

    Sven H.

    Verified reviewer

    Electrical/ Electronic Manufacturing

    Self-Employed

    Used weekly for free trial

    Review source

    Reviewed March 2021

    A useful tool with a fitting price

    5

    I personally have used the free trial and can see myself purchasing the full licence in the future when I widen the company. Very nice integration and can't say a bad thing about iPresso.

    Ratings Breakdown

    5
    Ease of use
    5
    Functionality
    icon
    Pros:
    This is a very useful tool with a ton of features and analytics, visitors tracking, landing pages and much more.
    Cons:
    The only negative point I can see is the price but it's justified by the amount of features you get with the software.

    Read More

    Showing 1 - 10 of 11 Reviews
    Load More Reviews

    Popular iPresso Alternatives

    Main Product
    iPresso

    iPresso

    4.6
    (11)

    Ratings Breakdown

    • 4.45Ease of use
    • 4.71Value for money
    • 4.70Customer support
    • 4.60Functionality

    Pricing

    Starting at $119.00 per month

    Get Price
    Alternative Product

    Ratings Breakdown

    • 4.65Ease of use
    • 4.86Value for money
    • 4.85Customer support
    • 4.68Functionality

    Pricing

    Starting at $17.00 per month

    Get Price
    Alternative Product

    Ratings Breakdown

    • 4.59Ease of use
    • 4.72Value for money
    • 4.77Customer support
    • 4.54Functionality

    Pricing

    Starting at $10.00 per month

    Get Price
    Alternative Product

    Ratings Breakdown

    • 4.24Ease of use
    • 4.34Value for money
    • 4.39Customer support
    • 4.46Functionality

    Pricing

    Starting at $15.00 per month

    Get Price
    Alternative Product

    Ratings Breakdown

    • 4.56Ease of use
    • 4.49Value for money
    • 4.52Customer support
    • 4.48Functionality

    Pricing

    Starting at $9.00 per month

    Get Price
    Alternative Product

    Ratings Breakdown

    • 4.33Ease of use
    • 4.18Value for money
    • 4.38Customer support
    • 4.41Functionality

    Pricing

    Starting at $20.00 per month

    Get Price

    Other Top Recommended Marketing Automation Software

    Salesforce Marketing Cloud
    Salesforce Marketing Cloud

    4.2 (524)

    Recently recommended 14 times

    Paminga
    Paminga

    4.6 (33)

    Recently recommended 13 times

    Creatio CRM
    Creatio CRM

    4.7 (133)

    Recently recommended 11 times

    Amanda AI
    Amanda AI

    0.0 (0)

    Recently recommended 11 times

    Advisor Get Price CTA Image

    Stuck Between Options?

    Our experts can help you compare iPresso with other top options, so you can find the best fit for your needs.

    See what companies are saying about Software Advice