SegMetrics 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if SegMetrics is right for your organization?

Our Reporting Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

SegMetrics

4.8

(8)

Pricing

Starting at $27.00 per month

About SegMetrics

SegMetrics is a web-based marketing analytics software designed to help marketers across a variety of industries gain insights into lifetime revenue from various traffic sources, customer spending over years or months and leads from within a single platform. Key features include campaign management, data visualization, performance metrics, website analytics and keyword tracking.

Marketing agencies using SegMetrics can track various ad sources, analyze campaigns, track sales and get visibility into cost-per-acquisition for old and new leads. The platform offers advanced lead score reporting by identifying marketing channels as well as best and worst-performing emails. Additionally, the customer LTV module enables managers to track ROI of any lead, import historical and current data and acquire new customers.

SegMetrics also provides lead tracking and attribution functionality, which allow users to automatically track new leads by country, state and city. It is available on monthly as well as annual subscriptions and support is extended via live chat and knowledge base.

SegMetrics Screenshots

SegMetrics Pricing and Plans

Starting price: $27.00 per month

Free Trial

Free Version

Basic

$27.00

per user, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

SegMetrics Features

Popular features found in Reporting
Ad hoc Query
Customizable Dashboard
Dashboard Creation
Data Import/Export
Drag & Drop
Forecasting
Multiple Data Sources
OLAP
Performance Metrics
Scheduled/Automated Reports
Search/Filter
More features of SegMetrics
Activity Dashboard
Ad hoc Reporting
Alerts/Escalation
Alerts/Notifications
Attribution Modeling
Audience Targeting
Behavior Tracking
Campaign Analytics
Campaign Management
Campaign Segmentation
Campaign Tracking
Cohort Analysis
Collaboration Tools
Conversion Rate Optimization
Conversion Tracking
CRM
Cross Channel Attribution
Customer Activity Tracking
Customer Journey Mapping
Customer Segmentation
Customizable Branding
Customizable Reports
Customizable Templates
Dashboard
Data Connectors
Data Synchronization
Data Visualization
Engagement Tracking
Financial Reporting
Funnel Analysis
Goal Setting/Tracking
Keyword Tracking
KPI Monitoring
Marketing Reports
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Channel Marketing
Multiple Site Management
Multi-Touch Attribution
Pageview Tracking
Referral Tracking
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Sales Reports
Sales Trend Analysis
Site Search Tracking
Social Media Integration
Third-Party Integrations
Time on Site Tracking
Trend Analysis
User Interaction Tracking
Visitor Tracking
Visual Analytics
Visualization
Website Analytics
Widgets

SegMetrics Integrations

BigCommerce

Stripe

Miva

Google Ads

Drip

MailerLite

See all 51 integrations

SegMetrics User Reviews

Overall Rating

4.8

Ratings Breakdown

88%

13%

Secondary Ratings

Ease of Use

4.6

Value for money

4.6

Customer support

4.3

Functionality

4.6

Rui Zhi D.

Verified reviewer

Online Media

Self-Employed

Used daily for less than 2 years

Review source

Reviewed January 2021

An essential attribution software for all marketers

Great experience and provided the insights I've needed for making advertising decisions -- it's an indispensable tool for anyone that's spending money on online advertising. Their team is clearly dedicated to their customer success. Easy set up process.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Segmetrics helps provide a much clearer picture on which ad platforms are actually making sales. It's allowed me to see which leads are the most profitable and have the highest LTV.

Cons:

I think that the User Interface could look better.

Gabriel Z.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for less than 6 months

Reviewed June 2024

Great experience!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Really appreciate the marketing attribution abilities using SegMetrics. Simple to see where high quality leads are coming from and how to scale media buying in a streamlined way. Definitely recommend over other options in the market!

Cons:

Nothing - enjoy the entire experience so far

Bryce E.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed May 2024

Endless Billing After Cancellation

Horrible, I do not trust them at all with holding credit card details.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Not much, it helped our ad tracking however it was expensive and convoluted.

Cons:

This is by far the worst experience that I've had with a service. It didn't end up working for us and for a ton of our clients, we continued to be charged after cancelling. One client was continuing to use it and after they cancelled, they were continuously charged for an add-on that wasn't removed. Once I discovered this, they refunded it and supposedly cancelled and then today it was charged AGAIN and I only found out by receiving the refund notice.

Jacob R.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for free trial

Reviewed April 2023

A great product that enable us to maximise ROI and know what products to develop

solving which ££ is most effective

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's built by people who really know what they are doing

Cons:

a bit fiddly to integrate some third party forms but not a fault of segmetrics

Reasons for choosing SegMetrics

Better fit and more affordable

Reasons for switching to SegMetrics

GA was a nightmare to use

Scott Q.

Verified reviewer

Building Materials

10000+ employees

Used daily for less than 12 months

Review source

Reviewed January 2021

Most Comprehensive Attribution Tool Available

My experience has been excellent. I am able to solve my attribution reporting problems in a much better fashion than I could using Salesforce reporting.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that I can tie every leads and opportunity out to a NAMED person. Even though they are tracking the anonymous events like everyone else, they can tell me with specificity who is included in the reports. This makes the tool ultimately more trustworthy. Unlike some other tools in the space, Segmetrics allows for reporting and tracking throughout the entire funnel.

Cons:

You can build what ever you want from a modeling and reporting perspective which allows for tremendous flexibility but it requires a real understanding of the data. They have made improvements in this area and I am told more is on the way. In the end it would just speed up seeing the value in the tool.

Reasons for choosing SegMetrics

Segmetrics had better down funnel reporting capabilities than others in the space. We have a long sales cycle and the other tools just fall short.

Reasons for switching to SegMetrics

Salesforce reporting is abhorrent when it comes to marketing data

Mitch B.

Verified reviewer

Fine Art

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed June 2021

Simple insights into online business performance

I love that I get clear insights on the important metrics in my business and I can make good decisions

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Setup was a total breeze, but what I like most is that Segmetrics is very friendly and straightforward to use vs other solutions which have too many options and it's difficult to find the data you need.

Cons:

It would have been great to have a more in-depth onboarding and tutorial or course that I could go through and revisit to really get the most out of the tool.

Reasons for choosing SegMetrics

The pricing for Segmetrics made more sense for our business and as we were evaluating the two products, at the time we found that Segmetrics had superior tracking.

Troy B.

Verified reviewer

Computer Software

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed April 2023

It works and saves us lots of $$$

We are very satisfied and compared it to the other competitors.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how simple it is to set up and it gives us immediate insights into the ROI of our ad campaigns based on a longer sales cycle that ad platforms can't track.

Cons:

The product is a little bloated for our use case.

Andrew M.

Verified reviewer

Computer Software

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed February 2021

SegMetrics pulls together all of our marketing data

Good overall experience. Support is great.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

SegMetrics allows us to see the relationships between the various marketing channels we use. Attribution has always been a challenge, but SegMetrics helps with this tremendously.

Cons:

Until you understand the breadth of what it does, it can be a little tricky getting it set up.

Showing 1 - 8 of 8 Reviews

See All Reviews