Social News Desk 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Social News Desk

4.9

(8)

Pricing

Starting at $299.00 per year

About Social News Desk

Social News Desk is social media management software specifically designed to support America's most critical communicators, including news companies, city agencies, municipalities, schools, healthcare and more.

With its user-friendly interface and features, the software enables organizations to efficiently share critical communications across their social media accounts.

From automated publishing and scheduling calendars to consolidated reporting and analytics, Social News Desk provides essential tools for effective social media management.

Make Social Media Management Effortless

Social News Desk users:
• Publish, monitor and engage meaningfully on all the social platforms their community relies on, even without advanced tech or design skills.
•Respond to sudden trends rapidly, sharing information effectively across social and acting on insights in real time.
•Reach human support fast if there is ever a question related to the software.
•Easily manage complex, multi-user teams in one place and keep control over the entire social workflow.

About our Features
Publish Like A Pro
Write once and publish anywhere. Whether you’re managing one brand across many networks...

, or multiple brands at once, our publishing tools save time and effort. “Using Social News Desk saves me a ton of time! It used to take at least 15 minutes to try to get something posted on all our different accounts. But now, it takes maybe two and a half minutes.” Megan Freeman Communications Specialist City of Ballwin, MO Listen and Respond React quickly when new trends appear in your community. Engage easily with comments, mentions, and messages through a unified inbox. Monitor keywords and trending topics so you’re ready to respond instantly. “Using Social News Desk in place of Meta is very time-saving for me, because I don’t have to log in or switch profiles from Parks and Rec, to the city, to the Police Department - it’s all in one place. I can just click which accounts I want to post to, so I don’t have to toggle back and forth.” Megan Freeman Communications Specialist City of Ballwin, MO Take Control Secure and control thousands of social media accounts from one place. Give specific access without sharing passwords. “By making the switch to Social News Desk, each staff person now has their own login and administrators can determine how much access is required based on need. By being able to lock in a multi-year contract, we've been able to shield taxpayers from absorbent inflationary costs.” Chris Shadrock City of Boerne, Texas Share Important Insights Measure your social media success with a comprehensive suite of real time reporting tools that help you understand what’s working well – and where your strategy needs tweaking. Share your insights with all stakeholders to better engage on social. “We started taking advantage of the Newsin.Bio feature for @bendbulletin. We like to track our analytics, such as how many people are clicking on the link in our bio to access our website.” Janay Wright Audience Engagement and Features Reporter, The Bend Bulletin Always-On Dependability Rely on software tested under the toughest conditions with 99.999% uptime for over a decade. Get help quickly when you need it from “real humans” – any hour of the day or night. See your ideas for upgrades implemented by Social News Desk’s eager developers so your workflow gets even easier. “Social News Desk understands digital newsrooms and social media for journalists. The team is great about responding to our support requests.” Ian Hill Chief Marketing Officer TEGNA **About Us** Since 2010, SND has proudly supported America’s largest news companies, cities, government agencies, schools, and businesses who require powerful, always-on social media tools.

Social News Desk Screenshots

Social News Desk Pricing and Plans

Starting price: $299.00 per year

Free Trial

Free Version

Pro Plan (Annual)

$299.00

per user, per year

Plan includes:

Unlimited social accounts
All features
365 day priority support
* $149/mo for each additional user

Pro Plan (Monthly)

$399.00

per user, per month

Plan includes:

Unlimited social accounts
All features
365 day priority support
* $199/mo for each additional user

For Teams: Customized Plan

Pricing available upon request

Plan includes:

Agency & enterprise-friendly pricing
Dedicated 365 day support team
Single Sign-on (SSO)
Tailored onboarding and trainin
Custom development & integration

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Social News Desk Features

Popular features found in Social Media Management
Alerts/Notifications
Automated Publishing
Brand Tracking
Campaign Management
Collaboration Tools
Customer Engagement
Engagement Tracking
Multi-Account Management
Post Scheduling
Social Media Integration
More features of Social News Desk
Access Controls/Permissions
Activity Dashboard
Activity Tracking
API
Approval Process Control
Audience Targeting
Automated Scheduling
Benchmarking
Boolean Search
Calendar Management
Campaign Analytics
Campaign Planning
Campaign Scheduling
Charting
Click Tracking
Commenting/Notes
Competitive Analysis
Competitor Monitoring
Content Library
Content Management
Conversion Tracking
Customer Segmentation
Customizable Branding
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Import/Export
Data Visualization
Drag & Drop
Email Alerts
Filtering
Generative AI
Hashtag Tracking
Image Library
Impact Measurement
Influencer Tracking
Keyword Filtering
Keyword Tracking
@mentions
Monitoring
Multi-Campaign
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Performance Metrics
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Reputation Management
Role-Based Permissions
Search/Filter
Sentiment Analysis
Social Advertising
Social Listening
Social Media Monitoring
Social Mentions Tracking
Social Performance Management
Social Promotion
Tagging
Template Management
Third-Party Integrations
Trend Analysis
Visual Analytics
Workflow Management

Social News Desk User Reviews

Overall Rating

4.9

Ratings Breakdown

88%

13%

Secondary Ratings

Ease of Use

4.8

Value for money

4.5

Customer support

5.0

Functionality

4.9

Greg N.

Verified reviewer

Broadcast Media

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed February 2024

SND contributes to effective social media campaigns

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

SND is easy to use and incorporates all social platforms across all my properties, making one-time simultaneous posting a breeze. It also features all the metadata options I need to create an effective post. The main reason why I enjoy using SND is because the support staff is very responsive and thorough.

Cons:

As with any program, there are sometimes bugs that hinder tasks. Over the years, however, I have not experienced a widespread, long-term outage.

Reasons for switching to Social News Desk

Corporate decision/groupwide license purchased

Andrea S.

Verified reviewer

Education Management

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed February 2024

Social Media Success in Education

I started using SND when I worked in government for a Township. When I moved over to my current position in Education, I knew I needed to continue using the product. It is the most user friendly of all the social media management tools, and I have used many. It is convenient, efficient, and helps to improve engagement. As a county-wide ISD, we need to connect with parents. Knowing when to post what critical. SND has allowed us to work smarter, not harder.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Social News Desk provides a "one stop shop" for all your social media accounts and platforms. As a social media management tool, you can quickly post, add photos and video.

Cons:

Social News Desk has been so responsive to the user community that of course we want more. I would love to be able to post directly to the Nextdoor platform. I love that I can monitor the chatter on Nextdoor, but it would be helpful to post, as well. I also wished that I could tag partners and collaborators on LinkedIn, but I am positive it is coming in the near future.

Ray M.

Verified reviewer

Newspapers

201-500 employees

Used daily for less than 2 years

Review source

Reviewed February 2024

Easy to use, saves me labor

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The auto posting is the most valuable asset Social News Desk provides for me.

Cons:

Not really a con, but I want Social News to look into connecting to Next Door, which my community uses a lot.

Scott R.

Verified reviewer

Newspapers

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed February 2024

SND automation really works

Like the social world in which we live, SND continues to evolve with new products and services.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We use SND's AutoPilot feature across our many social accounts. This customizable feature lets our journalists focus on gathering the news.

Cons:

I wish the permission settings were more customizable by top-end users so we could select which features various users can access.

Natalie N.

Verified reviewer

Online Media

5001-10000 employees

Used daily for more than 2 years

Review source

Reviewed February 2024

We love SND

I love SND and would prefer to use it no matter where I work.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Social News Desk is a great tool to use when publishing to several platforms. I've used SND at just about every phase of my career. From being a hands-on digital producer, social media manager, digital strategist and more.

Cons:

The only issue I have with SND relies more on the social media companies.

Travis L.

Verified reviewer

Online Media

5001-10000 employees

Used daily for more than 2 years

Review source

Reviewed February 2024

Good for large social media portfolios

It has been an overall positive experience with very few drawbacks from a product and support standpoint.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Social News Desk allows us to utilize a large portfolio of social media accounts to coordinate publishing, scheduling and analytics.

Cons:

The biggest issue may be not having ease of access in the Post Manager feature for extremely large datasets while using the Social News Desk dashboard, but there are workarounds to get the necessary data.

Jordan M.

Verified reviewer

Media Production

201-500 employees

Used daily for less than 12 months

Review source

Reviewed February 2024

Social Media Management - News

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

SND makes it easy to ensure that important content is published even when I am unable to manually schedule. As a news organization, we need to be able to get breaking news out at the drop of a hat - and SMM’s don’t always have time to do that.

Cons:

I have had some issues with link scrubbing. For older news stories that have been updated recently, SND sometimes pulls old images that are no longer relevant. This is a minor, fixable issue though.

Denise Y.

Verified reviewer

Broadcast Media

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed February 2024

Social News Desk Does It All

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Social News Desk is very comprehensive. Almost all our social media functions are available within the platform. It has made user management and security turnkey, and the customer service is exceptional.

Cons:

There are sometimes too many functions to keep track of within the dashboard, but recent efforts to improve the organization have been very helpful and well received.

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