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SparkPost

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Overview
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SparkPost

SparkPost 2026: Benefits, Features & Pricing

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  • User Interface
  • Popular Alternatives
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  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

SparkPost
SparkPost
3.7
(35)

Pricing

Starting at $20.00 per month

About SparkPost

SparkPost is an email delivery platform that helps businesses of all sizes predict and monitor ISP responses, email bounce rates and spam traps in real-time. The inbox tracker enables marketers to create and send emails using multiple methods, including subject line prediction, blacklist monitoring and brand impersonation protection.

SparkPost's competitive tracker allows organizations to benchmark and compare engagement metrics, subject lines, customer segmentation and email frequencies with key business competitors. It lets financial institutions upload email recipient lists and validate customer email addresses, reducing email bounce rates, errors and frauds. Additionally, administrators can configure two-factor authentication and SSL encryption to provide secure user experience, whilst maintaining compliance with the General Data Protection Regulation (GDPR) guidelines.

SparkPost comes with an application programming interface (API), which allows businesses to integrate the system with several third-party solutions. It is available on monthly subscriptions and support is extended via FAQs, documentation, email and community forum.

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SparkPost User Interface

0
0
1
2

SparkPost Pricing and Plans

Starting price: $20.00 per month
Free Trial
Free Version

Starter

$20.00

usage based, per month

Plan includes:

  • 25000 Emails/Day
  • 2 Custom Webhooks
  • API or STMP Relay
  • Dynamic AMP Emails
  • Engagement Insights
  • Online Support
  • Real-Time Alerts
  • Searchable Email Event Data

Premier

$75.00

usage based, per month

Plan includes:

  • 15 Subaccounts
  • 5 Custom Webhooks
  • Automated IP Warmup
  • Inbound Email Webhooks
  • Prioritized Support
  • Scheduled Ending

Enterprise

Pricing available upon request

Plan includes:

  • 15 Subaccounts
  • 5 Custom Webhooks
  • Automated IP Warmup
  • Dedicated Technical Account Manager
  • Deliverability and Analysis Reporting
  • Guaranteed Burst Rates
  • Inbound Email Webhooks
  • Prioritized Support
  • Scheduled Ending
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SparkPost Features

  • Popular features found in Email Management
    Alerts/Notifications
    Archiving & Retention
    Autoresponders
    Canned Responses
    Contact Management
    Data Recovery
    Email Marketing
    Email Monitoring
    Search/Filter
    Shared Inboxes
    Signature Management
    Spam Blocker
  • More features of SparkPost
    A/B Testing
    Activity Tracking
    API
    Bulk Email Verification
    Bulk Send
    Campaign Analytics
    Click Tracking
    Customer Segmentation
    Customizable Templates
    Disposable Email Detection
    Drip Campaigns
    Email Alerts
    Email Reminders
    Email Templates
    Email Tracking
    Engagement Tracking
    Event Triggered Actions
    Monitoring
    Queue Management
    Real-Time Analytics
    Real-Time Notifications
    Real-Time Reporting
    Recipient Validation
    Reporting/Analytics
    Reporting & Statistics
    Response Management
    Routing
    Single Email Verification
    Spam Analysis
    Spam Detection
    Subscription Management
    Syntax Check
    Template Management
    Third-Party Integrations
    Unsubscribe Database

SparkPost Integrations

Iterable
Iterable
Zapier
Zapier
Blueshift
Blueshift
Heroku
Heroku
Adobe Commerce
Adobe Commerce
Moxo
Moxo

SparkPost User Reviews

Overall Rating

3.7

Ratings Breakdown

5

43%

4

20%

3

14%

2

9%

1

14%

Secondary Ratings

Ease of Use

3.9

Value for money

3.7

Customer support

3.0

Functionality

3.8

Rejoy's profile
Rejoy R.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 6 months

Review source

Reviewed October 2018

Best Design tool available

4

Ratings Breakdown

5
Ease of use
5
Value for money
5
Functionality
icon
Pros:
The ease of use is best part of this software. We can create post through mobile using their app under 10 minutes. I have experience using softwares like Canva, Designr and may more . They are all on computer but on mobile. The templates available enable the user to get more Ideas and adapt the same for their use. Multiple font options available make the creativity to next level.
Cons:
they should include the undo option in the mobile app.

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VR
Verified
Reviewer

Staffing and Recruiting

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2019

Best and Most Affordable SMTP Service

5

Great experience using SparkPost for our offices outbound email needs!

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
SparkPost is a great email delivery platform with an easy-to-navigate web UI and straightforward setup. Support is quick to respond (within 24 hours) and always willing to help. Service is reliable and far more affordable than a lot of competitors.
Cons:
Automatic reputation monitoring is always a plus, as well as integrated deliverability testing to see if emails are being delivered to recipient inboxes. Would love to see these features added in the future!

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SA
Samer A.

Verified reviewer

Legal Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed July 2019

Can't be trusted

1

Their new nickel-and-diming approach speak to new management or bad prioritization, squeezing every dime they can out of their customer base instead of focusing on the product. The product is getting worse while the prices are going up. And if they lied about past agreements, they're likely to do it again. I'd go elsewhere if I were you.

Ratings Breakdown

4
Ease of use
1
Value for money
1
Customer support
3
Functionality
icon
Pros:
SparkPost is easy to integrate and easy to use, and used to offer great customer service before this year.
Cons:
I signed up for a free account two years ago, to manage the email needs of our small non-profit. The account was advertised as "Free Forever." Later when they changed the pricing tiers, I received an email saying: "When you signed up, we promised that if we ever changed the terms of our 100K free plan, we would continue to honor the original plan for the life of the account. I would like to reaffirm this promise." This week they reneged on their promise, forcing small companies into exponentially more expensive pricing plans, despite explicitly promising never to do that.

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VR
Verified
Reviewer

Information Technology and Services

2-10 employees

Used daily for less than 2 years

Review source

Reviewed May 2019

Great Transactional E-mail service that get the job done

5

We use this on all our projects to handle transactional emails, this has definitely been a useful software, it's great all round but event webhooks that are domain specific would be great

Ratings Breakdown

5
Ease of use
5
Value for money
4
Functionality
icon
Pros:
Obviously its ability to send transactional emails. It gives insight on a user's activity in-relation to the email you will have sent which make studying trends easy. Great email event filtering tool It offer an adequate amount of free monthly e-mails for large services.
Cons:
The API for getting events for emails sent doesn't have an option to set different endpoint for different domains. I can't view contents of an email sent, it'd be great if it stored an actual copy of the email being sent It can be slow to send messages at times.

Vendor Response

Thanks for your review and your feedback! We have passed along your suggestion to our product team. Would you be willing to chat with them for further feedback?

Replied May 2019

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PR
Peter R.

Verified reviewer

Computer Software

11-50 employees

Used daily for more than 2 years

Review source

Reviewed April 2021

A great tool to optimize your email functionalities

5

We use SparkPost on many bigger projects and I would recommend it for projects where mass emailing is a priority.

Ratings Breakdown

5
Ease of use
5
Functionality
icon
Pros:
You might think that you don't need any e-mail service at all and you could live with built-in solutions in PHP, node, etc. But for bigger projects, it's a complete necessity. It helps with setup, delivery, logging and tracking and it does all of it beautifully well.
Cons:
The pricing adds up quickly for bigger projects, but when you take into account how much it saved you on the development side, it's definitely well invested.

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JW
Johnny W.

Entertainment

Used daily for less than 6 months

Review source

Reviewed August 2017

Worst Customer Service Ever

2

An email sending service that was free

Ratings Breakdown

2
Ease of use
5
Value for money
1
Customer support
4
Functionality
icon
Pros:
SparkPost is, in theory a very nice and slick email delivery service. They offer a fair amount of free emails each month. When it's working, it's great.
Cons:
SparkPost will prompt you to add a credit card to cover any overages outside of your free amount. This seems fair, and I decided I didn't want emails not being sent should I ever exceed the free allotment, so I tried to add a card. It failed. I tried another one. It failed. I tried a third. It failed. Baffled I gave up and tried again a few days later. Same problem. I began to worry that my account wouldn't be secured and that emails might go unsent. I emailed their customer support to ask if they could help. They asked me to double check that I'd entered my address correctly. Fine. I confirmed I had. They replied and asked me to make ABSOLUTELY SURE I was entering it correctly. I reiterated that I was absolutely, 100% sure, and sent a screenshot of my address from my online bank account to prove it. They wrote back and told me that I needed to be sure my address ABSOLUTELY correct. Frustrated, I phoned my bank to see what I could do. My bank checked my transactions and discovered that they'd *approved* every one, but SparkPost had then *reversed the authorisation*. I informed SparkPost of this, that there was a problem with *their* system. Their response: "I'm sorry to hear you are still unable to pass the system's address verification. We have the address verification in place to prevent fraudulent charges." A bureaucratic nightmare! If this is how they are if you're trying to GIVE them money, imagine how they must be with other problems!

Vendor Response

We are terribly sorry we couldn¿t get this resolved, it is an edge case limitation within our current payment infrastructure in the UK and we are actively looking to get this addressed so everyone can take advantage of the SparkPost service. We appreciate the feedback.

Replied August 2017

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VR
Verified
Reviewer

Used daily for less than 2 years

Review source

Reviewed April 2018

When it works it works great

3

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
Super easy to get started. We just use this as a secondary SMTP relay. The one time use API keys for the relay seems more secure then other offerings.
Cons:
Reporting and user interface isn't as good compared to SendGrid. It's just lacking the ability to search for specific messages. It's also hard at times to figure out where you need to go to find the information you need. We had several issues consistently delivering mail to specific customers, but perhaps that's because we were on the free tier.

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AC
Adam C.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed May 2019

Poor service

2

Ratings Breakdown

4
Ease of use
2
Value for money
1
Customer support
3
Functionality
icon
Pros:
None anymore, better services are available.
Cons:
They'll happily terminate your service with no notice after 5 years of custom.

Vendor Response

Hi Adam, I'm sorry to hear about your experience. In order to protect all of our senders against potentially bad actors or bad sending practices that would affect sending pools, we have a strong Messaging Policy that we enforce posted on our website which prohibits affiliate marketing, and which is why you were suspended. (https://www.sparkpost.com/policies/messaging/). If you feel this does not apply to you, you can always write in to compliance@sparkpost.com to try and remedy the situation.

Replied May 2019

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CR
Caroline R.

Verified reviewer

Hospital & Health Care

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed April 2021

Good, but some features hard to view

4

We inherited the tool from another product team, and it is very integrated, so hard to remove - but also does work well in the sending of our automated emails. There is very little down time which is great. We wish the filtering was less cumbersome/sensitive and that there was a larger window for seeing past emails than 10 days.

Ratings Breakdown

3
Ease of use
3
Value for money
4
Functionality
icon
Pros:
I like that it is integrated with our systems - it does work smoothly and the analytics are helpful for reviewing open, close, bounce, etc rates.
Cons:
I found that the standard 10 day window to see past emails too short - especially when we have a 14-day subscription warning - I can never see the emails we sent when customers write in to ask about it. This is something we can upgrade, but it seems expensive for 4 extra days of view. The filtering capability is also VERY fickle, and it feels very cumbersome to search for emails, domains, sent days. etc.

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Prateek's profile
Prateek V.

Verified reviewer

Used other for less than 6 months

Review source

Reviewed April 2018

Generous free plan, but not such reliable services

3

Sending transactional emails

Ratings Breakdown

5
Ease of use
3
Value for money
5
Customer support
4
Functionality
icon
Pros:
The free plan was extremely generous, more than other competitions. Setup is also quick, and good documentation to get you up and running.
Cons:
Sometimes, there was a very long lag to Microsoft emails (i.e. Outlook, hotmail) - where emails were delivered more than 2 days later. Emails to Gmail however was unaffected. Inspite of exchanging several emails with the customer support, the problem was not fixed.

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Showing 1 - 10 of 35 Reviews

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