SparkPost 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if SparkPost is right for your organization?

Our Email Management Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

SparkPost

3.7

(35)

Pricing

Starting at $20.00 per month

About SparkPost

SparkPost is an email delivery platform that helps businesses of all sizes predict and monitor ISP responses, email bounce rates and spam traps in real-time. The inbox tracker enables marketers to create and send emails using multiple methods, including subject line prediction, blacklist monitoring and brand impersonation protection.

SparkPost's competitive tracker allows organizations to benchmark and compare engagement metrics, subject lines, customer segmentation and email frequencies with key business competitors. It lets financial institutions upload email recipient lists and validate customer email addresses, reducing email bounce rates, errors and frauds. Additionally, administrators can configure two-factor authentication and SSL encryption to provide secure user experience, whilst maintaining compliance with the General Data Protection Regulation (GDPR) guidelines.

SparkPost comes with an application programming interface (API), which allows businesses to integrate the system with several third-party solutions. It is available on monthly subscriptions and support is extended via FAQs, documentation, email and community forum.

SparkPost Screenshots

SparkPost Pricing and Plans

Starting price: $20.00 per month

Free Trial

Free Version

Starter

$20.00

usage based, per month

Plan includes:

25000 Emails/Day
2 Custom Webhooks
API or STMP Relay
Dynamic AMP Emails
Engagement Insights
Online Support
Real-Time Alerts
Searchable Email Event Data

Premier

$75.00

usage based, per month

Plan includes:

15 Subaccounts
5 Custom Webhooks
Automated IP Warmup
Inbound Email Webhooks
Prioritized Support
Scheduled Ending

Enterprise

Pricing available upon request

Plan includes:

15 Subaccounts
5 Custom Webhooks
Automated IP Warmup
Dedicated Technical Account Manager
Deliverability and Analysis Reporting
Guaranteed Burst Rates
Inbound Email Webhooks
Prioritized Support
Scheduled Ending

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

SparkPost Features

Popular features found in Email Management
Alerts/Notifications
Archiving & Retention
Autoresponders
Canned Responses
Contact Management
Data Recovery
Email Marketing
Email Monitoring
Search/Filter
Shared Inboxes
Signature Management
Spam Blocker
More features of SparkPost
A/B Testing
Activity Tracking
API
Bulk Email Verification
Bulk Send
Campaign Analytics
Click Tracking
Customer Segmentation
Customizable Templates
Disposable Email Detection
Drip Campaigns
Email Alerts
Email Reminders
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Monitoring
Queue Management
Real-Time Analytics
Real-Time Notifications
Real-Time Reporting
Recipient Validation
Reporting/Analytics
Reporting & Statistics
Response Management
Routing
Single Email Verification
Spam Analysis
Spam Detection
Subscription Management
Syntax Check
Template Management
Third-Party Integrations
Unsubscribe Database

SparkPost Integrations

Iterable

Zapier

Blueshift

Heroku

Adobe Commerce

Moxo

SparkPost User Reviews

Overall Rating

3.7

Ratings Breakdown

43%

20%

14%

Secondary Ratings

Ease of Use

3.9

Value for money

3.7

Customer support

3.0

Functionality

3.8

Lucas P.

Verified reviewer

Information Technology and Services

Self-Employed

Used daily for more than 2 years

Review source

Reviewed April 2020

Bulletproof API mail delivery with OK freemium tier

I use the SMTP integration to send administrative alerts from my web servers. I appreciate the reliability of deliverability for these critical messages. I prefer to offload the responsibility of sending email from my web servers so they can do the job of hosting. The other benefit I get is that my SPF and DKIM settings can be static for all domains I host instead of tying my sending IPs to my hosting IPs, which have the possibility of changing. I can also easily whitelist delivery of my admin alerts to make sure I receive critical information instead of it accidentally being sent to spam.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

API delivery is super simple and offers SMTP server-based injection Easy to set up DKIM and SPF Freemium tier meets my needs for basic services Admin panel offers great reporting Lots of technical guidance on effective bulk sending

Cons:

There are other services that offer higher send limits with their free tier, but SparkPost purports to have better deliverability. This seems a fine tradeoff for the lower limit at the free level since I don't come close to hitting my cap.

Reasons for choosing SparkPost

The deliverability that SparkPost claims is what swayed me to choose this product over the competitors when selecting a service for my critical administrative message delivery. The free tier was also much more on par with the other services when I signed up. Though the monthly limit has since dropped, I still stick with SparkPost because it's not failed me so far.

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for free trial

Review source

Reviewed January 2025

SparkPost Review: Delivering Emails with Precision.

My experience with SparkPost was very good. It is a highly reliable email delivery service.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

High Deliverability: SparkPost has a strong reputation for ensuring emails land in inboxes.

Cons:

Pricing: While SparkPost offers a free plan, it may become costly at higher volumes.

Reasons for switching to SparkPost

Postmark is known for its fast email delivery. I needed service for transactions. It prioritizes transactional emails.

Bernhardt S.

Verified reviewer

Information Technology and Services

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed November 2019

Not a service you want to rely on

I can only warn anybody who relies on their mail being sent to use sparkpost. We used sparkpost for more than two years. It seems that several months ago they added some automated abuse detection which flagged our account. We only use sparkpost to send transactional mail to our customers and do not send unsolicited marketing mails or similar. When our account got suspended we couldn't reach anybody to fix this for hours. After finally getting into contact our account got activated again and we just received a standardised "Sorry" E-Mail and that's it. We haven't had the resources to switch out our mail provider and now after 6 weeks our account got suspended again. After not being able to reach somebody for hours, the person we got in contact with only told us that some other department was responsible for account suspensions. This service absolutely terrible and you definitely do not want this as a critical part in your architecture.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Templating for emails API functionality Admin interface

Cons:

Service reliability. We got suspended not once but TWICE. And couldn't get into contact with the right customer support person. Our whole business relies on messages/orders being sent, so this is really frustrating. Asynchronous nature of API. When you send a message you always receive an "200 OK" Status Code. To get to know if a message got successfully sent you need to query another API.

Vendor Response

Hi Bernhardt, thank you for taking the to leave this review. In order to protect all of our senders against potentially bad actors or bad sending practices that would affect sending pools, we have a strong Messaging Policy that we enforce posted on our website (https://www.sparkpost.com/policies/messaging/). If you feel this does not apply to you, you can always write in to compliance@sparkpost.com to try and remedy the situation. Thanks again and have a wonderful rest of your week!

Replied November 2019

Wilco v.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed April 2019

Good service to make sure your emails will arrive where they should

Ratings Breakdown

Ease of use

Functionality

Pros:

I never had the problem of an email not arriving or getting into the spam folder after installing Sparkpost. It has an easy to install WordPress plugin that makes sure all emails that are sent by the website get sent via Sparkpost. Before installing Sparkpost we had several clients complaining that filled in contact forms would land in their spam folder but we haven't had the problem after installing Sparkpost. It is also very cheap to use. For our use-case we haven't even gotten above the free threshold.

Cons:

It can be a hassle sometimes to activate a domain for sending, requiring altering the DNS of the website. You can also activate it via an email address associated with the domain but this doesn't always work great either. After a domain has been added to another account it can't be added or transfered to a different account afterwards without the old account deleting the domain. We had this problem with one client for which we couldn't activate Sparkpost because it had been installed by another party before and we didn't know who this was so we couldn't ask them to remove the domain from Sparkpost.

Verified

Reviewer

Internet

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2018

Great, generous offerings for users grandfathered into their 100k free plan

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I switched to SparkPost from Sendgrid because of their more generous free plan back in 2016, and found it easy to drop in replacement code/API snippets to transition to SparkPost

Cons:

All good things must come to an end and the 100k/month tier is no longer offered! Good while it lasts, though one wonders if the now grandfathered plan will one day end.

Vendor Response

Glad you're enjoying the service! We do not plan on un-grandfathering anyone who took advantage of the 100K free plan back in 2016. But we do want you to be successful, so hopefully your business will grow and you'll be sending a lot more than 100K emails/month eventually. Best of luck and Happy Sending!

Replied June 2018

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2019

Don't use for Wordpress

It was great until it went to complete garbage. The lack of communication about the suspension and then their unwillingness to help resolve the issue, is ultimately what resulted in such a terrible review. And now I get to spend more time moving clients to another service at my cost.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The service is easy to set up and makes sending email, but the cons, which you'll see below make this service unfit for sending emails from Wordpress.

Cons:

I have been using SparkPost for a long time and use it to send comment and form notifications from Wordpress. So maybe a few dozen emails per month. Today when I logged into my account I found it was suspended. I emailed their support team and they emailed back with a suspicious link and asked me to explain why I sent an email with that link in it. This was the only information they gave me. My best guess was that it was from a spam comment on my Wordpress site, which would have been a notification to me personally. I said this and asked for more details to help look into the issue further, but they rejected that response and said they couldn't help any further and would stand by their suspension. So now I'm locked out of my account and need to figure out a way to find out, which domains I need to move away from their service.

Reasons for choosing SparkPost

Great price.

Carlos S.

Verified reviewer

Financial Services

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed September 2023

Sparkpost & MessageBird are irresponsibles

Sparkpost & MessageBird are irresponsibles with their account suspension, they don't care about the impact they can produce to the customers, and they don't care about the service. They cut our service because they didn't answer to more than 25 emails and 15 tickets we opened to inform that we need the payment information which they changed when moved from Sparkpost to MessageBird. They responded 6 months latter with wrong information delaying more and more the payment, but then they cut the service. It is the worse service I have ever received.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Nothing, Sparkpost and MessageBird don't know how to manage service

Cons:

Nothing, Sparkpost and MessageBird don't know how to manage service

Reasons for choosing SparkPost

Nitya K.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed May 2022

Our user verification and engagement is powered by SparkPost

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

By integrating SparkPost's API with our database and marketing automation tool we are able to run user verification and engagement campaigns. Sparkpost has the best email delivery rate. Documentation that is clear and complete and great customer service.

Cons:

You need to warm IP address before sending bulk emails. To use SparkPost, you must use a third party tool.

Joe G.

Verified reviewer

Financial Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2018

Can't beat the price, but usability could be improved

The Sparkpost team is clearly committed to improving their product, and they care about their customers. For anyone who's happy to use the API for configuration, using Sparkpost is a no-brainer.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sparkpost is very reliable for transactional email sendings, and the free plan provides unbelievable value.

Cons:

Some Sparkpost features cannot be altered via the dashboard, and therefore require some API/programming knowledge to change - however this is improving.

Joshua V.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed April 2019

Sparkpost - solves key email challenges

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This software has a focused feature set and executes it flawlessly and consistently. We utilize this feature to notify key stakeholders about real-time marketing effectiveness and new SQLs. The volume we send is high, and this program has met every challenge, without needing us to constantly babysit it.

Cons:

I haven't found a thing to dislike, and I'm pretty picky about the software our agency uses (see my other reviews).

Showing 1 - 10 of 35 Reviews

See All Reviews