Sumo 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Sumo

4.2

(66)

Pricing

Starting at $49.00 per month

About Sumo

Sumo is a cloud-based email capture tool, which helps improve website traffic and enhance the subscriber list using email opt-in forms. Features include A/B testing, visitor targeting, customizable branding and social media sharing.

The application includes a list builder module, which enables marketers to design pop-ups and schedule them before the visitor leaves. Pop-ups can be customized according to the required background color, font, button style and more.

The solution is available on monthly and annual subscriptions and support is offered via email.

Sumo Screenshots

Sumo Pricing and Plans

Starting price: $49.00 per month

Free Trial

Free Version

Free

$0.00

flat rate

Plan includes:

10000 Emails Per Month
1-on-1 Onboarding
30 Days Stats for Your Emails
Analytics
Connect Your Store
Discount Codes
Email Campaigns
Email Integrations
Email Opt-in Forms
Forms and More

Pro

$49.00

flat rate, per month

Plan includes:

1-on-1 Onboarding
50000 Emails Per Month
A/B Tests
Advanced Analytics
Advanced Email Integrations
Advanced Visitor Targeting
Analytics
Connect Your Store
Discount Codes
Ecommerce Design Templates

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Sumo Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Sumo
Campaign Management
Conversion Tracking
Customizable Branding
Customizable Templates
Drag & Drop
Email Marketing
Mobile Access
Promotions Management
Shopping Cart
Social Media Integration
Templates

Sumo Integrations

Mad Mimi

Kit

Keap

Salesforce Marketing Cloud

Zapier

Klaviyo

See all 20 integrations

Sumo User Reviews

Overall Rating

4.2

Ratings Breakdown

50%

32%

11%

Secondary Ratings

Ease of Use

4.2

Value for money

4.0

Customer support

3.9

Functionality

4.2

Monica M.

Verified reviewer

Information Technology and Services

2-10 employees

Used weekly for free trial

Review source

Reviewed June 2023

Great Alternative to Paid Products

I find Sumo a product with great potential. Overall is a great product to use as a free tool, but compared to others maybe have a bit of more work to do to reach the same overall quality level.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pro is that is possible to access a lot of templates or free software subscriptions and even courses, useful to learn abouth business and audience growth, marketing strategies and customization of email campaigns. Other services with a free plan, instead, let you use a very limited range of services for free, with very limited recipients number or email per month.

Cons:

Seems like sumo integrates a lot of services but all are third party services, like sendfox for sending emails. So, in case of any problem, could be a third party problem and solving it or requesting help, i think, become more difficult.

Reasons for choosing Sumo

The range of free tools for starters and the free courses, apps and tools in their marketplace, and also the simplicity of the UI in the user dashboard.

Reasons for switching to Sumo

Sendfox let me have a dynamic numbers of email to send per month, against the fixed number of mailchimp.Getresponse is a GREAT tool, but literally everything you want to do is to buy and the price is not very cheap. Also they didn't refund anything, only offers credit in case of wrong purchase, and is not possible to use these credits to other GetResponse tools.

Verified

Reviewer

Education Management

11-50 employees

Used daily for free trial

Review source

Reviewed October 2020

Sumo saves your time and allows managing you websites sing up forms on the go.

So far Sumo free version is installed on two our websites and everyone is happy with is.

Ratings Breakdown

Ease of use

Functionality

Pros:

Code is easy to install via GTM. My favourite feature is smart mode for visibility, which really is helpfull when you need to add a sign up form to your website quickly.

Cons:

Sumo is probabbly not that easy to use for new users or those who never used similar services or edited images.

Reasons for choosing Sumo

Sumo has 80% of features we need in a free version. It is not overloaded with additional services and options.

Tal L.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 2 years

Review source

Reviewed March 2019

It's a great tool but i encountered many bugs

Could have been great unless these bugs that didn't allow me to enter the sumo site and work with the tool

Ratings Breakdown

Ease of use

Functionality

Pros:

The tool is very smart and useful, very easy to work with, great functionality. I worked for a cybersecurity company so it might just be that the bugs occurred because of the heavy protection on the website.

Cons:

only the bugs that disturbed me. I can't remember something I wanted to do and couldn't. The autoresponder email is sent with your own email marketing automation platform. It didn't include my platform but it did include Zapier.

Jake The Film G.

Verified reviewer

Used daily for more than 2 years

Review source

Reviewed June 2018

I use Sumo's free suite of tools on my Squarespace site, and I have been 'em for nearly three years.

A pain-free way to collect emails that go above and beyond what Squarespace and/or Mailchimp can offer to a startup/small business? Sumo has your back, hands down.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the (even at the freemium level) assorted tools they have for capturing emails. With a little bit of coding, you can customize your lead magnets, both in terms of appearance and delivery.

Cons:

My only complaint with their suite of tools are their sharing tools, and this is nitpicky. I already have built-in share buttons on my CMS that look great on mobile and on a desktop. The Sumo tool was a real bother when I was using it (2015-2017). It even caused one of my followers to email and let me know it was a nuisance with this lagging (yet persistent in its following) behavior.

Vendor Response

Thanks for your review! We're constantly working on improvements and appreciate your feedback. If you ever would like to test out new features, here is a link to our Ecommerce plan free trial: http://bit.ly/2LBfk1T Good luck with your business!

Replied August 2018

Sachin E.

Verified reviewer

Marketing and Advertising

201-500 employees

Used daily for more than 2 years

Review source

Reviewed January 2019

Stop Leaving Money On The Table!

Sumo which when I first started using was referred to as SumoMe has proven to be a worthy addition to my website arsenal and a valuable tool to recommend throughout my digital marketing consultancy. This set of tools has boost some of my clients email acquisition strategies as a number of clients where established brick and mortar stores but online virgins. SumoMe interface was really intuitive and presented very little headaches for my clients to wrap their heads around with a number of them collecting list of 1,000+ plus emails after previously struggling to even get 50 emails in the beginning. These tools definitely adds value to any arsenal !

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Grow your email list seamlessly Address cart abandonment concerns Ability to collect email address from user on exit Discount Codes (ecommerce plan offers unique codes) Autoresponder And more

Cons:

Free version advertises on your website Plans can be costly if site offers little ROI

Verified

Reviewer

Information Technology and Services

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed May 2021

Easy to set up, but a bit clunky

SumoMe enabled me to get started free with an email marketing automation that would require a paid account with Mailchimp. It was a good way to get started testing things out. As I grow, I'm looking into moving to Mailchimp though.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

It was easy to get started with my email campaigns and it was free. Automation was easy to get started even in the free version.

Cons:

The interface leaves a bit to be desired. More guidance would be helpful. In the free version, stats are only available for 30 days. Integration with ThriveCart would be great.

Reasons for choosing Sumo

I chose this because it was free and recommended by a good source. Without an existing mailing list, it made sense to start her before paying for a service.

Colleen W.

Verified reviewer

Used daily for more than 2 years

Review source

Reviewed June 2018

I really like sumo. I use a lot of its features on my blog. It helped a lot.

It helped incorporate features on my blog with ease that I wouldn't of been able to do otherwise.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that a lot of its features are easy to use. They come with very easy to use directions. It has a lot of features that costs money on other programs.

Cons:

I use the free version, and I wish it had more choices for that. I also wish it had better choices for email. I have to use another program for that.

Vendor Response

Hello, Colleen! Thanks for the warms words. I noticed that you are using our free version and would love to see more features and options under this version. We currently offer free 14 day trial of our Ecommerce plan. Check it out and see if it has what you are looking for: http://bit.ly/2LBfk1T

Replied August 2018

Magnus O.

Verified reviewer

Publishing

Self-Employed

Used daily for less than 12 months

Review source

Reviewed February 2019

Recommended for Leads Collection

I also connected it to Google analytics to show overall page views and organic searches.

Ratings Breakdown

Ease of use

Functionality

Pros:

I use Sumo on both bookclubs.com.ng and a client's website I had set up on WordPress a few years ago. If you plan to collect emails on your website with pop-ups and other campaigns then I recommend it. My dashboard also shows me comprehensive statistics such as Top 5 visited pages, conversions rates and all my subscribers. They also make it easy for you to export subscribers

Cons:

This feels really small to add to a review but logging out of Sumo completely will take an average techie awhile. I was looking for the log out button the first time I used it. It was so frustrating. I ended up going on their faq page on their website to find it. 'Click the "X" icon on the Sumo control panel (blue tab) while holding down the shift key to completely log out'. Why does it have to be so difficult?

Shannon Simone M.

Verified reviewer

Internet

2-10 employees

Used daily for less than 2 years

Review source

Reviewed August 2021

Sumo me is a must have tool for email capture

This solves my problem by allowing me to offer a beautiful pop up email collection item on any website with minimal effort

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Sumo product is easy for a novice to integrate and provides amazing free tools. The welcome mat and email collection features are fantastic.

Cons:

I truly like the software and interface. Some additional features must be purchased but that is to be expected.

Artur N.

Verified reviewer

Retail

2-10 employees

Used weekly for more than 2 years

Reviewed July 2021

Easy to use tool

Worth the money.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A very easy-to-use tool for generating leads. Friendly interface, great possibilities of testing various graphic variants. Very useful ready-made pop-up templates.

Cons:

A bit unintuitive way to change templates in tests, although perhaps the problem has already been solved.

Showing 1 - 10 of 66 Reviews

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