Sumo 2026: Benefits, Features & Pricing

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Overview
User Interface
Popular Alternatives
Pricing and Plans
Features
Integrations
User Reviews
Popular Comparisons

Overview

Sumo

4.2

(66)

Pricing

Starting at $49.00 per month

About Sumo

Sumo is a cloud-based email capture tool, which helps improve website traffic and enhance the subscriber list using email opt-in forms. Features include A/B testing, visitor targeting, customizable branding and social media sharing.

The application includes a list builder module, which enables marketers to design pop-ups and schedule them before the visitor leaves. Pop-ups can be customized according to the required background color, font, button style and more.

The solution is available on monthly and annual subscriptions and support is offered via email.

Wondering if Sumo is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

Sumo User Interface

Popular Sumo Alternatives

Main Product

Sumo

4.2

(66)

Ratings Breakdown

4.24Ease of use
4.02Value for money
3.93Customer support
4.21Functionality

Pricing

Starting at $49.00 per month

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Alternative Product

Constant Contact

4.3

(2903)

Ratings Breakdown

4.32Ease of use
4.10Value for money
4.23Customer support
4.19Functionality

Pricing

Starting at $12.00 per month

Get Price

Alternative Product

Omnisend

4.7

(834)

Ratings Breakdown

4.63Ease of use
4.50Value for money
4.65Customer support
4.50Functionality

Pricing

Starting at $16.00 per month

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Alternative Product

Squarespace

4.5

(3375)

Ratings Breakdown

4.46Ease of use
4.31Value for money
4.37Customer support
4.31Functionality

Pricing

Starting at $25.00 per month

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Alternative Product

Keap

4.1

(1297)

Ratings Breakdown

3.56Ease of use
3.82Value for money
4.04Customer support
4.09Functionality

Pricing

Starting at $299.00 per month

Get Price

Alternative Product

Kajabi

4.4

(226)

Ratings Breakdown

4.12Ease of use
3.72Value for money
4.14Customer support
4.18Functionality

Pricing

Starting at $89.00 per month

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Sumo Pricing and Plans

Starting price: $49.00 per month

Free Trial

Free Version

Free

$0.00

flat rate

Plan includes:

10000 Emails Per Month
1-on-1 Onboarding
30 Days Stats for Your Emails
Analytics
Connect Your Store
Discount Codes
Email Campaigns
Email Integrations
Email Opt-in Forms
Forms and More

Pro

$49.00

flat rate, per month

Plan includes:

1-on-1 Onboarding
50000 Emails Per Month
A/B Tests
Advanced Analytics
Advanced Email Integrations
Advanced Visitor Targeting
Analytics
Connect Your Store
Discount Codes
Ecommerce Design Templates

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Sumo Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Sumo
Campaign Management
Conversion Tracking
Customizable Branding
Customizable Templates
Drag & Drop
Email Marketing
Mobile Access
Promotions Management
Shopping Cart
Social Media Integration
Templates

Sumo Integrations

Mad Mimi

Kit

Keap

Salesforce Marketing Cloud

Zapier

Klaviyo

See all 20 integrations

Sumo User Reviews

Overall Rating

4.2

Ratings Breakdown

50%

32%

11%

Secondary Ratings

Ease of Use

4.2

Value for money

4.0

Customer support

3.9

Functionality

4.2

Bogdan P.

Verified reviewer

Online Media

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed October 2020

One of the best marketing tools I ever used

Before using Sumo, I coded the forms myself or used other very poor plugins. After using Sumo, my email list grew much faster and my sales increased.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Very easy to set-up a pop-up form for getting people to sign-up to email lists. Easy to integrate with most used email management services such as Mailchimp and others. Email Automation included in the free plan.

Cons:

Could not find the option to disable the forms on specific pages but maybe it's there. Other than that this tool is pure gold.

Verified

Reviewer

Retail

2-10 employees

Used daily for more than 2 years

Review source

Reviewed June 2024

Affordable and it works

Overall I like Sumo for pop up email collection. We have been using them for years.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I chose Sumo for its affordability and ease of use. For a startup it’s great.

Cons:

I like Sumo but would love to see some better analytics and features.

Tal L.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 2 years

Review source

Reviewed March 2019

It's a great tool but i encountered many bugs

Could have been great unless these bugs that didn't allow me to enter the sumo site and work with the tool

Ratings Breakdown

Ease of use

Functionality

Pros:

The tool is very smart and useful, very easy to work with, great functionality. I worked for a cybersecurity company so it might just be that the bugs occurred because of the heavy protection on the website.

Cons:

only the bugs that disturbed me. I can't remember something I wanted to do and couldn't. The autoresponder email is sent with your own email marketing automation platform. It didn't include my platform but it did include Zapier.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed September 2021

Truly an easy way to collect emails

This is a very solid tool for growing your business. I've built email lists in multiple niches and tools like Sumo help you do that fast, using high-converting (tested) elements on your pages. The free version is great to get to know the platform and might even be enough for people starting out. There are a lot of templates available and they all look great. That's important if you care about the look and feel of your website and web pages (and don't want to annoy your visitors too much). Great job, this tool has been around for long and keeps getting better. Definitely worth testing!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The simplicity is what I like about Sumo. This tool makes it very easy to start collecting subscribers on your website. With just a couple of clicks I was able to start collecting new leads. It's fast and bug-free. There's a generous free plan to test the waters. I took advantage of that before I upgraded. Sumo has a number of tools that you can use to grow your business.

Cons:

This tool offers a smooth experience and there's not much to dislike. I do wish there were multiple paid plans available. Now I think most of the good features are in one paid plan. It's to be expected, but compared to other tools, I think this can be improved.

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed September 2018

Experience with Sumo

Great product. Have set it up for a handful of clients to build out their email lists.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sumo gives users the ability to do one of the most important things an online business needs to do: collect emails to grow their list. They do so with great pop-ups, welcome mat, and smart bars.

Cons:

Some of the functionality is a bit clunky. They seem to go wide vs narrow, i.e. trying to do everything instead of becoming the best at a few things.

Vendor Response

We're happy to have you as our customer. Thanks for the review!

Replied September 2018

Shashu A.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed January 2019

Great Plugin For My website

Ratings Breakdown

Ease of use

Functionality

Pros:

I am actively using SUMO on my website now. It's a great tool for my site. I've recommended it to many of my business connects. I use it for signups and newsletter listserves. I like that you can group signups by the promos you're running. The interface is easy to understand, it actually "guides" you through the creating process. It asks your desired outcome and where you'd like the signup box to appear, when, and what it will look like. You can turn on and off the sign-ups at any time. You can also send tests to see what it looks like when someone does sign up. You can check your website analytics with Sumo which is a great perk!

Cons:

I hate that many times you have to re-login to sumo when it's connected through your website. Like I have Sumo linked as a plugin and I always have to re-login and I wish it would stay logged in. Also, when you are checking the analytics, I feel it could be more in-depth. I wish that I could use more than one signup at a time. The unpaid version, of course, is limited. If you don't have design skills, you cannot make a "pretty" "pop-up" box with ease. But, if you're tech/design savvy, you should be okay.

Crystal I.

Verified reviewer

Insurance

11-50 employees

Used other for less than 12 months

Review source

Reviewed September 2017

Many Tools in One Tool

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

There's a lot going on with Sumo. Sumo comes with many features that help improve your website: a welcome mat, floating share buttons, heat maps, content analysis, etc. I originally wanted Sumo for the floating share buttons, but then realized it could do a lot more.

Cons:

Had quite a few issues with the floating share buttons conflicting with our website theme, BUT, Sumo has great customer support, so they overcame that con and turned it into a pro.

Pritesh P.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed February 2019

Aren't They The Makers of Briefcase?

Beware this product and all related products. I'm pretty sure briefcase broke our contract but I don't have time to take that to task. I just hope others are smart enough to stay away and hear through the nonsense.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

You learn fast what you don't want from a products retailer and how annoying you can be when pushing your products

Cons:

They basically are out to sell anything everything to be bigger better and more useful than it really is.

Andrey R.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 6 months

Review source

Reviewed November 2018

A wonderful tool for lead growth

Sumo helped me to learno more about the behavior of the visitors.

Ratings Breakdown

Ease of use

Functionality

Pros:

My experience with Sumo is when I implemented it to a Wordpress site. The implemantation was very easy and all tools wored quick.

Cons:

I don't have any complaints with Sumo but if yo want to keep yor site from any form of distractions, then better not use that tool.

Vendor Response

Thanks for your review, Andrey!

Replied December 2018

Joanne W.

Verified reviewer

Entertainment

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed April 2019

A plugin for my Wordpress website.

I've been generally happy with the product. It can help grow your email list and to generate more sales.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sumo has been a tool I've used to help grow my email list and to generate more sales.

Cons:

There is a free version and a paid version, the free version not syncing the emails into certain email newsletter software platforms. That can be annoying when wanting to trial the product before buying it.

Showing 1 - 10 of 66 Reviews

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