Tailwind 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Tailwind

4.4

(12)

Pricing

Starting at $19.99 per month

About Tailwind

Tailwind is a social media scheduling and analytics solution that helps businesses create, schedule and publish Pinterest and Instagram posts. It enables marketing teams to interact with social media influencers, view hashtag suggestions and conduct website analytics via a unified platform.

Features of Tailwind include custom branding, analytics, automated workflows, campaign tracking and more. The application allows employees to monitor visitor’s behavior and tag relevant users and locations to optimize social media posts.

Tailwind supports integration with Google Analytics, which enables users to analyze the website traffic and track return on investments (ROIs). Pricing is available on a monthly and annual subscription and support is extended via phone, email, FAQs and other online measures.

Tailwind Screenshots

Tailwind Pricing and Plans

Starting price: $19.99 per month

Free Trial

Free Version

Basic

$19.99

per feature, per month

No plan information available

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Tailwind Features

Popular features found in Social Media Management
Alerts/Notifications
Automated Publishing
Brand Tracking
Campaign Management
Collaboration Tools
Customer Engagement
Engagement Tracking
Multi-Account Management
Post Scheduling
Social Media Integration
More features of Tailwind
Access Controls/Permissions
Activity Dashboard
Activity Tracking
API
Automated Scheduling
Campaign Analytics
Commenting/Notes
Content Library
Content Management
Customizable Branding
Customizable Reports
Dashboard
Influencer Tracking
Monitoring
Performance Metrics
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Social Media Monitoring
Social Performance Management
Social Promotion
Tagging
Third-Party Integrations
Trend Analysis
Visual Analytics
Workflow Management

Tailwind Integrations

Google Analytics 360

Instagram

Tailwind User Reviews

Overall Rating

4.4

Ratings Breakdown

50%

42%

Secondary Ratings

Ease of Use

4.3

Value for money

4.3

Customer support

4.5

Functionality

4.3

Have you used Tailwind and would like to share your experience with others?

Bernadette G.

Verified reviewer

Internet

Self-Employed

Used daily for more than 2 years

Review source

Reviewed January 2022

Perfect Pinterest Partner

I continue to love Tailwind's continuous improvement. There's nothing else like it and you can simply put it on autopilot so you can constantly have Pinterest content without spending so much time on it.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I really like the Communities feature of Tailwind because it is easy to find likeminded Pinterest users who you can share your pins with and since each community represents a wide array of resources you can re-pin and save on your own account, you run out of high quality pins you can share with your followers.

Cons:

When I first used it, it has a bit of a learning curve because it was an unusual tool for me to use but when they made the features more user-friendly, it is easier now to find your way around.

Lynda D.

Verified reviewer

Publishing

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed March 2024

Great scheduler for Instagram and Pinterest

Overall very good. When I had a double account for Instagram and Pinterest, it was really easy to Pin multiple things on a daily basis. Very small number of failed posts (like three in a few years). I recommend it to people all the time.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Ease of creation and scheduling. Very customizable. Helpful emails from Tailwind that suggest ideas for future posts, styles, and more. It auto-posts so I can set it up when it's convenient for me and know it will go live at the right time. Unlimited monthly posts. The cost is reasonable per year (under $150), which is perfect for a small business owner like me.

Cons:

I haven't really found any downside so far. I don't like AI-generated content, so I haven't used their ghostwriter feature (ten credits per month). They have a smart.bio feature that operates somewhat like linktree, and I used it for a while but like linktree better for what I use it for.

Reasons for switching to Tailwind

Tailwind was the better product and did more of what I was looking for.

Verified

Reviewer

Alternative Dispute Resolution

2-10 employees

Used monthly for free trial

Review source

Reviewed July 2022

I want to love it, but found more robust app

Ratings Breakdown

Ease of use

Functionality

Pros:

Drag and drop arrangement of posts, calendar and their Communty

Cons:

It’s not as intuitive as other programs we’ve used.

Verified

Reviewer

Outsourcing/ Offshoring

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed January 2023

Makes social media management so much easier

Overall it has made it much easier to stay on top of my social media accounts for my small business

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

It's so easy to use tailwind and post across pinterest and facebook. I love how I can quickly design and schedule my posts

Cons:

You can only schedule 20 posts per month with free version

Reasons for choosing Tailwind

Ability to design posts and integrate with pinterest

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed April 2025

Great platform

Amazing! I would recommend it to anyone in the e-commerce space.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tailwind is easy, user-friendly, and a very huge time-saver!

Cons:

Tailwind glitches sometimes, which can be frustrating to deal with.

Carol C.

Verified reviewer

Arts and Crafts

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed June 2022

Continuously evolving and improving

Tailwind has improved a lot over the recent years and added cool new features like Tailwind Create and email marketing. The pricing structure is more competitive now, compared to what it used to be when I first started using it. I recommend taking another look at it if you haven't used it in a while because it has changed a lot!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have to say that what I MOST like about Tailwind is that they continuously evolve and improve their feature set. Most similar tools tend to stagnate and just offer the same set of features they did years ago, and only add new capabilities when Instagram or Facebook changes the AP. However, Tailwind thinks outside of the box and incorporates different feature sets into their offering to make their tool stand out from the others. For example, they've added new functionality into their platform by introducting Tailwind Create, which allows you to design different types of graphics for social media posts, and also email marketing functions, which I haven't explored fully yet. In addition to the unique features, Tailwind also has a great intuitive workflow and supports almost all the functions that you'd need out of a social media scheduler.

Cons:

If you asked me what I least liked about the software a few years back, I would have told you that it was the pricing. Tailwind used to charge separately for Instagram and Pinterest, which I thought made the platform overpriced. However, now they've consolidated their pricing into one monthly fee for Pinterest, Instagram, and Facebook and also offer a free plan.

Reasons for switching to Tailwind

pricing and new features on Tailwind

Verified

Reviewer

Program Development

Self-Employed

Used daily for more than 2 years

Review source

Reviewed February 2023

The Social Media Management Tool That Makes It So Much Easier

tailwind gives a great range of features for managing and optimizing social media content, and the reporting and analytics tools are particularly impressive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tailwind's scheduling tools are user-friendly and make it easy to schedule posts in advance on multiple social media platforms, saving you time and effort.

Cons:

it may still be too expensive, particularly with smaller social media followings.

Brandy V.

Verified reviewer

Retail

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed November 2022

Good but could be better

Ratings Breakdown

Ease of use

Functionality

Pros:

The ability to schedule pins and loop them to be rescheduled throughout the year is unmatched by any other program. We saw such a great increase in page views and engagement when they released this feature. The content bank is also really great.

Cons:

We upgraded our account to have access to the pin designer. This feature will have you pulling your hair out. After creating the pin, 90% of the time there would be an error and you'd have to completely start over. Save yourself time and money by not upgrading to this and creating your pins elsewhere.

Verified

Reviewer

Writing and Editing

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed June 2022

Tailwind for Pinterest review

I love Tailwind and use it to schedule my own created Pins for Pinterest. The customer service team are very responsive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I can easily schedule my Pinterest pins up to a month in advance and analyse which pins generate the most views and click throughs.

Cons:

The automatic Create tool doesn't really produce high quality designs.

Bodounrin Joël T.

Verified reviewer

Design

2-10 employees

Used daily for less than 6 months

Review source

Reviewed October 2023

Wais-Benin

This software is not bad for me it's good just the difficulties I encounter at the level of the curve that sometimes discourages me but with a little learning time I will end up doing it.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

This software allows me to do development faster and save time when I use predefined css classes for the style...

Cons:

It's at the level of the curve, I have difficulty getting there

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