Updated May 13, 2025 at 1:06 PM
Vagaro 2026: Benefits, Features & Pricing
Written by Molly Burke
Senior Specialist Analyst
Edited by Caroline Rousseau
Senior Editor
Wondering if Vagaro is right for your organization?
Our Appointment Scheduling Software selection experts can help you in 15 minutes or less.
- Our Summary
- Screenshots
- Pricing and Plans
- Features
- Integrations
- Key Sentiments
- User Reviews
- Frequently Asked Questions
- Popular Comparisons
Our Summary
Pros:
- Appointment scheduling
- Online booking
Cons:
- User interface problems
- Glitchy system
Pricing
Starting at $23.99 per month
What is Vagaro:
Vagaro is a cloud-based business management platform for spas, salons, and fitness centers. Features fall into four main categories — client experience, business management, payments, and marketing. Within these segments, Vagaro tools include appointment booking, payment processing, inventory tracking, and membership promotion.
Why we like Vagaro:
Vagaro receives high ratings simple customization options and customer scheduling reminders and emails. Users appreciate that the platform can be set up with role-based access, allowing different team members to handle specific tasks. It is well-liked for being customer-friendly and for providing quality support.
Who should use Vagaro:
Vagaro is designed for the wellness, beauty, and fitness sectors. Features center around appointment booking, payment processing, and marketing workflows. On Software Advice, 71% of reviewers work for companies with 1-10 employees, showcasing the tool’s popularity with small businesses.
Vagaro Screenshots

Vagaro Overview
Vagaro is an online booking platform that connects customers with salon, spa, and fitness professionals for scheduling appointments. It allows users to discover and book services across categories such as hair styling, massage therapy, nail care, personal training, and yoga classes.
The platform includes search functionality to filter businesses by location, service type, and availability. Customers can view business profiles with ratings, reviews, and service galleries. It also offers options to purchase gift cards and explore daily deals from local providers. Appointment...
types include in-business visits, mobile services, and live stream classes. Vagaro organizes service providers into Beauty, Wellness, and Fitness categories, simplifying navigation for specific services. Users can filter options based on distance, amenities, and other preferences to find suitable providers. The platform supports real-time booking for both in-person and virtual appointments.Vagaro Pricing and Plans
One Location
$23.99
Plan includes:
- 1,000 free email marketing messages to send each month
- 24/7 Live phone, email & chat support with free training
- Free listing with unlimited daily deals and bookings on the Vagaro Marketplace
- Free transfer of all your data from any software
- Business & Employee Booking Widget
Multiple Locations
Pricing available upon request
Plan includes:
- 1,000 free email marketing messages to send each month
- Business & employee booking widget
- 24/7 Live phone, email & chat support with free training
- Free listing with unlimited daily deals and bookings on the Vagaro Marketplace
- Free transfer of all your data from any software

Confused about pricing? We've got you covered.
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Our Analysis of Vagaro's Pricing Plans
Vagaro offers two basic plans, one for single-location businesses and one for multilocation businesses. We've outlined each plan's key advantages and limitations to help you determine if Vagaro is a good fit for your business needs and budget. Understanding the nuances of the plans is essential for making the right choice for your beauty, health, or wellness business.
Single-location plan
Vagaro's single-location plan is designed for b...
usinesses with one location and starts at $30 per month for one bookable calendar. It includes customizable calendars, a listing in the Vagaro Marketplace, automated notifications and reminders, reporting, and more. __Pros:__ - __Scalable pricing:__ Additional calendars can be added for just $10 per month, capping at $90 per month for seven or more calendars. - __Data migration:__ Data from previous platforms is migrated to the new system for free. - __Customer support:__ Receive free training, along with 24/7 phone, email, and chat support. __Cons:__ - __Limited to one location:__ This plan is not suitable for businesses with multiple locations. - __Additional costs for extra features:__ Features like text marketing, live streaming, and integrations with QuickBooks and Xero come at an additional cost. __Multilocation plan__ For businesses with multiple locations, Vagaro offers an enterprise-level plan that requires contacting the provider for a custom quote. It includes all the features of the single-location plan, plus cross-location syncing, shareable customer information, the ability to segment by geography, and employee management tools for performance tracking and more. __Pros:__ - __Support for multiple locations:__ Features suit larger businesses with multiple salon, spa, or office locations. - __Enterprise-level security:__ Compliant with ISO 27001, PCI DSS, SOC 2, and HIPAA standards and regulations. - __Dedicated customer support:__ A dedicated customer success manager will help you get the most out of the platform. __Cons:__ - __Nontransparent pricing:__ Must contact the sales team for a quote, which makes software comparison and budgeting more difficult. - __Cost for advanced features:__ As with the single-location plan, some advanced features still require the purchase of a paid add-on. __Add-on features__ Vagaro offers several add-on features that can be integrated into either plan to enhance functionality. These include: - Vagaro Drive (file storage): Starting at $10 per month - Text marketing: $20 per month - Live streaming: $10 per month - Online shopping cart: $10 per month - Vagaro MySite (website builder): $20 per month - Payroll: $34 per month plus $5 per employee per month - Accounting integration (QuickBooks or Xero): $30 per month __Free trial__ Vagaro offers a 30-day free trial of its single-location plan. Users can access all the plan’s features, except for daily deals, free email marketing messages, and credit card processing. __Conclusion__ Vagaro's pricing/plan structure is based on the number of locations. Single-location businesses can access essential online booking and appointment scheduling features for $30 per month for one bookable calendar. Additional bookable calendars can be added for $10 per month each. Multilocation businesses must call Vagaro’s sales team for customized pricing. The multilocation plan includes all the features of the single-location plan, with enhanced security and additional tools for sharing information and managing employees across locations. Ultimately, deciding if Vagaro is right for you requires understanding your specific needs and budget. For single-location businesses or those that just want to get a feel for the platform, a 30-day free trial of the single-location plan is available. Multilocation businesses may also want to book a demo.Compare Pricing
Compare pricing across our most frequently recommended Appointment Scheduling products.
recommendations
recommendations
recommendations
recommendations
*Defined as the price above any available free plan
Vagaro Features
Drawn from insights across 3472 verified reviews, we've outlined Vagaro's best and worst rated features and how they stack up against the average rating.
Vagaro's Best Rated Features
Real-Time Reporting
4.27 category average
Booth Rental Management
3.05 category average
Staff Management
3.97 category average
Vagaro's Worst Rated Features
Address Book
4.26 category average
Transaction Monitoring
4.35 category average
SOAP notes
3.89 category average
- Popular features found in Appointment SchedulingAppointment ManagementAutomated SchedulingCalendar ManagementClient DatabaseGroup SchedulingMobile AccessOnline PaymentsRecurring AppointmentsReporting & Statistics
- More features of VagaroAccess Controls/PermissionsAccounting IntegrationACH Payment ProcessingActivity DashboardActivity TrackingAddress BookAlerts/NotificationsAPIApplication ManagementAppointment SchedulingAttendance ManagementAttendance TrackingAutomated Text GenerationAvailability IndicatorAvailability ManagementBarcode/Ticket ScanningBefore & After PicturesBilling & InvoicingBooking ManagementBooth Rental ManagementBusiness CoachingCalendar/Reminder SystemCalendar SyncCapacity ManagementChartingClass ManagementClass RegistrationClass SchedulingClient ManagementClient PortalClient ProfilesCollaboration ToolsColor Codes/IconsCommission ManagementCommittee ManagementCommunication ManagementCompensation ManagementCompliance ManagementConfirmations/RemindersConsent FormsConsent ManagementContact DatabaseCostume ManagementCredit Card ManagementCredit Card ProcessingCRMCustomer AccountsCustomer DatabaseCustomer HistoryCustomer Mobile AppCustomer SurveysCustomizable BrandingCustomizable FieldsCustomizable FormsCustomizable ReportsCustomizable TemplatesData Import/ExportData SecurityDebit/Credit Card ProcessingDiscount ManagementDocument ManagementDocument StorageDrag & DropDues ManagementeCommerce ManagementElectronic FormsElectronic PaymentsElectronic SignatureEmail ManagementEmail MarketingEmail RemindersEmail TemplatesEmployee DatabaseEmployee ManagementEmployee SchedulingEmployee Time ClockEMR/EHREnrollments/OnboardingEvent CalendarEvent ManagementEvent SchedulingFacility SchedulingFaculty/Staff ManagementFinancial ReportingFitness AssessmentsFitness PlanFor BarbershopsFor ChiropractorsFor Dance StudiosFor GymsFor Martial ArtsFor Medical SpasForms Creation & DesignForms ManagementFor Physical TherapyFor Salons and SpasFor Small BusinessesFor Yoga/Pilates StudiosGenerative AIGift Card ManagementGoal Setting/TrackingHIPAA CompliantHistorical ReportingHybrid TrainerIn-Person PaymentsIn-person TrainerInstructor ManagementInventory ControlInventory ManagementInventory OptimizationInventory TrackingInvoice ManagementLife CoachingLive ChatLoyalty ProgramMarketing AutomationMedical BillingMember AccountsMember CommunicationMember DatabaseMember DirectoryMember PortalMembership ManagementMembership RenewalsMember TypesMentor/Coach MatchingMobile AlertsMobile AppMobile BookingMobile GroomingMobile PaymentsMonitoringMulti-LocationMultiple Payment OptionsMultiple User AccountsNo-Show TrackingNutrition ProgramOnline BookingOnline RegistrationOnline StoreOnline TrainerPartial PaymentsPatient ManagementPatient PortalPatient Records ManagementPayment Gateway IntegrationPayment ProcessingPayroll & CommissionsPayroll ManagementPayroll ReportingPCI CompliancePerformance MetricsPet Birthday TrackingPet GroomingPhysician ManagementPoint of Sale (POS)Practice ManagementProduct IdentificationProgress NotesProgress TrackingPromotions ManagementPurchase Order ManagementPush NotificationsRatings/ReviewsReal-Time DataReal-Time NotificationsReal-Time ReportingReal-time SchedulingReal-Time UpdatesReceipt ManagementRecords ManagementRecurring/Subscription BillingReferral TrackingRemindersReporting/AnalyticsReputation ManagementReschedulingResource SchedulingRewards ProgramRole-Based PermissionsRoom BookingSales ReportsSchedulingSearchSearch/FilterSecure LoginSelf Check-In/Check-OutSelf Service PortalService CatalogSession NotesSMS Marketing
Vagaro Integrations
Based on 3472 verified reviews, we've identified products most frequently integrated with Vagaro.
Marissa
Owner
Used for more than 2 years
Reviewed September 2022
"“We use Vagaro to book our clients and schedule our practitioners. Integrating this with our front desk staff schedules on Google Calendar has been very helpful.”"
See all 29 integrations
Vagaro Key Sentiments
We analyzed 3472 verified reviews for Vagaro to find out what actual users really think.
Most Positive Sentiments
Customer service
Reviewers commend Vagaro for its excellent customer service and support. They find the customer support team responsive, helpful, and knowledgeable, which significantly enhances their experience with the software. Users also appreciate the ability to customize services and the valuable tutorials provided, making it easier to tailor the system to their business needs.
Client management
Users find Vagaro's client management features highly effective for organizing client profiles and tracking client information. They appreciate the ease of use and the ability to make notes on client preferences, which aids client retention. The software's ability to streamline client interactions and maintain detailed client profiles is particularly beneficial for businesses.
Appointment scheduling
Vagaro's appointment scheduling feature is highlighted by reviewers for its user-friendly interface and comprehensive capabilities. Users find it easy to book, reschedule, and manage appointments, which saves time and enhances efficiency. Additionally, the ability to book appointments online and manage schedules on the go is highly valued by both clients and service providers.
Least Positive Sentiments
Card processing
Reviewers appreciate Vagaro's card processing for its integration capabilities and ability to securely store client credit card information. They find the service reliable and convenient for handling payments and no-show fees. However, users face challenges with credit card reader issues, processing fees, and limitations on payment options, which can impact their overall satisfaction with the service.
Website management
Vagaro's website builder is useful to reviewers for creating and modifying their online presence. Users appreciate the ability to customize their websites. However, they experience limitations with website design options and occasional performance issues, which can affect their websites' overall functionality and appearance.
Email management
Users value Vagaro's email management for its automated communication and client engagement capabilities. They appreciate the ability to send bulk emails, promotional messages, and automated reminders, which helps maintain client communication. However, they encounter issues with email address conflicts, which can complicate client management and hinder communication.
Vagaro User Reviews
Overall Rating
4.7
Ratings Breakdown
5
78%
4
17%
3
3%
2
1%
1
1%
Secondary Ratings
Ease of Use
4.6
Value for money
4.7
Customer support
4.6
Functionality
4.6

Nathan H.
Verified reviewer
Consumer Services
2-10 employees
Used monthly for less than 2 years
Review sourceReviewed February 2026
Easy to use for the provider and end user.
5
I’m incredibly happy with this app and use it regularly. I wish all companies with scheduling would use this app.
Ratings Breakdown
Vendor Response
Thank you so much for your kind review! We’re thrilled to hear that you find the app easy to use and helpful for managing your appointments. Your feedback means a lot, and we’re glad it’s making scheduling more convenient for you. We appreciate you taking the time to share your experience!
Replied February 2026
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Kristen G.
Verified reviewer
Consumer Services
2-10 employees
Used daily for less than 12 months
Review sourceReviewed January 2026
Recommend to all
5
Great experience overall with this booking system. User friendly and clients can book and cancel appointments with no issues
Ratings Breakdown
Reasons for choosing Vagaro
Better overall experience and use. Customer service
Vendor Response
Thank you so much for taking the time to share your experience! We’re thrilled to hear that Vagaro has made it easy for you to manage multiple clients and appointments, and that both you and your clients find the system user-friendly. It’s also great to know our customer service stood out and helped make your overall experience a positive one. We truly appreciate your honest feedback regarding pricing. Our goal is to provide an all-in-one platform with robust tools that support business growth, and we’re glad you feel the value and options help make it worthwhile. Thank you for choosing Vagaro over other alternatives and for trusting us to support your business—we’re happy to be part of your journey!
Replied January 2026
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Bianca P.
Verified reviewer
Health, Wellness and Fitness
2-10 employees
Used daily for less than 2 years
Review sourceReviewed January 2026
Vagaro review
5
Overall very convenient and user friendly. Good customer service and I enjoy the small business loans.
Ratings Breakdown
Read More

Monica D.
Verified reviewer
E-Learning
2-10 employees
Used daily for free trial
Review sourceReviewed January 2026
Getting Started with Vagaro
5
Overall, it's been a great few weeks. I am about to complete my setup for two different companies under one login, on one platform, streamlined with Vagaro's payment processing.
Ratings Breakdown
Reasons for switching to Vagaro
Ease of use is important to me. I deal with patients all day. I don't want to fight with software.
Vendor Response
Thank you so much for taking the time to share such a thoughtful review! We’re thrilled to hear that Vagaro’s flexibility, affordability, and ease of use have made a positive impact on your business—especially in a patient-focused environment. It’s great to know our support team, Vagaro University, and features like payments, integrations, and customization have helped streamline your setup across multiple companies. We truly appreciate your trust and are excited to continue supporting you as your business grows!
Replied January 2026
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Adewale S.
Verified reviewer
Health, Wellness and Fitness
Self-Employed
Used daily for more than 2 years
Review sourceReviewed February 2026
Business Efficiency
5
Overall Vagaro has helped my team overcome a lot of problems and has made managing our customers an easy task. To be on a fair side, we could have spent more time and money managing the business if we had not used Vagaro.
Ratings Breakdown
Vendor Response
Thank you so much for taking the time to share such thoughtful feedback about Vagaro! We’re thrilled to hear that the platform has helped your team stay on top of scheduling, payments, and customer management more efficiently. It’s especially great to know that you’ve seen consistent improvements over time — that’s something we’re always working hard to deliver. We also appreciate your honest feedback regarding pricing and payment plans for teams that use the system heavily. Insights like yours are incredibly valuable, and we’ll be sure to share this with our team as we continue evaluating ways to provide flexible options that support growing businesses. Thank you again for being part of the Vagaro community and for trusting us to support your team’s success!
Replied February 2026
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Rosanne R.
Verified reviewer
Health, Wellness and Fitness
2-10 employees
Used monthly for less than 2 years
Review sourceReviewed February 2026
Vagaro Vagaro! Gets a Standing Ovation from Customers!
5
Very good. Easy to use. I feel confident knowing how to book my appointments and appreciate their reminders to get me there on time.
Ratings Breakdown
Vendor Response
Thank you for sharing such a thoughtful review. It’s great to hear that booking spa appointments through Vagaro has been effortless and convenient for you. We’re glad the ability to book anytime, view schedules at a glance, and receive text reminders has made the experience smooth and reliable. We also appreciate your honest feedback about the platform’s look and feel. Ongoing updates and improvements are always a priority, and input like yours helps guide those enhancements. It means a lot that you’re even considering becoming a business customer, and we’re excited about the value you see in what we offer. Thanks again for taking the time to share your experience.
Replied February 2026
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Eugene S.
Verified reviewer
Information Technology and Services
11-50 employees
Used monthly for more than 2 years
Review sourceReviewed February 2026
Vagaro Keeps My Booking Chaos Under Control
5
Before I began using Vagaro, I was exchanging texts, DMS and phone calls just to book one appointment. Vagaro now allows my schedule to run pretty much itself, reminds clients about upcoming appointments, and reduces cancellations to simple conversations, rather than long drawn-out ones.
Ratings Breakdown
Vendor Response
Thank you so much for such a thoughtful and detailed review! We’re thrilled to hear that Vagaro is helping you stay organized, simplify rescheduling, and cut down on back-and-forth messages by letting clients book directly through your link. That’s exactly what we aim for 🙌 We also appreciate your feedback about exporting larger data sets and wanting clearer business insights. Input like this helps us continue improving reporting and analytics tools. If you ever have specific suggestions on what insights would be most helpful, feel free to share them at feedback.vagaro.com — our Product team reviews submissions there. Thank you again for trusting Vagaro with your business!
Replied February 2026
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Shannon W.
Verified reviewer
Health, Wellness and Fitness
Self-Employed
Used daily for less than 2 years
Review sourceReviewed February 2026
Vagaro for the win
5
Overall my experience was great, I would use it again. It’s overall easy to use and understand and has great client outreach tools
Ratings Breakdown
Vendor Response
Thank you so much for sharing your experience! We love hearing that you enjoyed using Vagaro as an employee and found the calendar and booking system easy for both you and your clients. We also appreciate the feedback about clients preferring fewer apps. Input like this helps us continue improving the booking and notification experience to make it as seamless as possible. It’s wonderful to hear you’d use Vagaro again and found the client outreach tools helpful. We truly appreciate you taking the time to leave a thoughtful review!
Replied March 2026
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Financial Services
11-50 employees
Used weekly for less than 6 months
Review sourceReviewed February 2026
All-in-One Booking System That Saves Time
5
Overall very reliable platform for appointment-based businesses. Booking, payments, reminders all in one place. Saves time daily. A few minor limits, but solid system.
Ratings Breakdown
Vendor Response
Thank you for such a detailed and balanced review! We’re so glad to hear that scheduling, online booking, client management, and automated reminders have been helpful for your business. It’s great to know the platform is saving you time each day — that’s exactly what we aim for. We also appreciate your thoughtful feedback about pricing, reporting, customization, and occasional mobile lag. Insights like this help us continue refining the experience and expanding features to better support appointment-based businesses. Thank you again for highlighting both the strengths and areas for growth — we truly value it!
Replied March 2026
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Kim G.
Verified reviewer
Cosmetics
Self-Employed
Used daily for free trial
Review sourceReviewed January 2026
Recommend to all
5
Good overall experience. Easy for clients and myself to use. Keeps everything organized and running smoothly
Ratings Breakdown
Vendor Response
Thank you so much for taking the time to share your experience! We’re thrilled to hear that Vagaro has made booking and scheduling easy while keeping everything organized and running smoothly for both you and your clients. That’s exactly what we aim for — a seamless, user-friendly experience that supports your day-to-day operations. We truly appreciate your honest feedback regarding pricing as well. We’re always working to deliver powerful tools and ongoing improvements that bring real value to your business. Thanks again for being part of the Vagaro community!
Replied February 2026
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Vagaro FAQs
- What is Vagaro used for?
Vagaro is used for business management for wellness, beauty, and fitness companies. The platform allows locations to list available appointment slots that are searchable and bookable via the web or the Vagaro app. Through Vagaro, users can market appointments and send customer reminders. Vagaro also offers POS hardware and payment processing options.
- How much does Vagaro cost a month?
The cost of Vagaro per month depends on the number of calendars a business needs to manage. The lowest-priced plan is $30 per month and includes one bookable calendar. Each additional calendar will add to the monthly cost. Vagaro also offers custom pricing for enterprise solutions and provides a free trial.
- What are the different types of appointments for Vagaro?
According to Vagaro customer support, multiple appointment types can be used to manage client bookings. Appointment types include new request (NR), new non-request (NNR), return request (RR), and return non-request (RNR). The categories are determined by whether the client is new or returning and if they are requesting a specific service provider. These appointment classifications can help businesses track customer retention and booking preferences.
- How many customers does Vagaro have?
Vagaro supports over 90,000 businesses daily. Vagaro customers include nail salons, tattoo parlors, pet grooming parlors, med spas, chiropractors, personal trainers, dance studios, and gyms. Through Vagaro, users have booked over 136 million appointments, and $4.08 billion in payments processed, showcasing the company’s expansive reach.
- What are the benefits of Vagaro?
Vagaro offers several advantages for wellness, fitness, and beauty businesses. One key benefit is the centralization of scheduling, payment processing, marketing, payroll, and inventory management. Teams can all work from a single platform to streamline client engagement and operational efficiency. Vagaro is also scalable, supporting businesses of various sizes and adapting to growing operational needs.
Vagaro Popular Comparisons

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