Updated May 13, 2025 at 1:06 PM
Vagaro 2026: Benefits, Features & Pricing
Written by Molly Burke
Senior Specialist Analyst
Edited by Caroline Rousseau
Senior Editor
Wondering if Vagaro is right for your organization?
Our Appointment Scheduling Software selection experts can help you in 15 minutes or less.
- Our Summary
- Pricing and Plans
- Features
- Integrations
- Key Sentiments
- User Reviews
- Frequently Asked Questions
Our Summary
Pros:
- Appointment scheduling
- Online booking
Cons:
- User interface problems
- Glitchy system
Pricing
Starting at $23.99 per month
What is Vagaro:
Vagaro is a cloud-based business management platform for spas, salons, and fitness centers. Features fall into four main categories — client experience, business management, payments, and marketing. Within these segments, Vagaro tools include appointment booking, payment processing, inventory tracking, and membership promotion.
Why we like Vagaro:
Vagaro receives high ratings simple customization options and customer scheduling reminders and emails. Users appreciate that the platform can be set up with role-based access, allowing different team members to handle specific tasks. It is well-liked for being customer-friendly and for providing quality support.
Who should use Vagaro:
Vagaro is designed for the wellness, beauty, and fitness sectors. Features center around appointment booking, payment processing, and marketing workflows. On Software Advice, 71% of reviewers work for companies with 1-10 employees, showcasing the tool’s popularity with small businesses.
Vagaro Screenshots

Vagaro Overview
Vagaro is an online booking platform that connects customers with salon, spa, and fitness professionals for scheduling appointments. It allows users to discover and book services across categories such as hair styling, massage therapy, nail care, personal training, and yoga classes.
The platform includes search functionality to filter businesses by location, service type, and availability. Customers can view business profiles with ratings, reviews, and service galleries. It also offers options to purchase gift cards and explore daily deals from local providers. Appointment...
types include in-business visits, mobile services, and live stream classes. Vagaro organizes service providers into Beauty, Wellness, and Fitness categories, simplifying navigation for specific services. Users can filter options based on distance, amenities, and other preferences to find suitable providers. The platform supports real-time booking for both in-person and virtual appointments.Vagaro Pricing and Plans
One Location
$23.99
Plan includes:
- 1,000 free email marketing messages to send each month
- 24/7 Live phone, email & chat support with free training
- Free listing with unlimited daily deals and bookings on the Vagaro Marketplace
- Free transfer of all your data from any software
- Business & Employee Booking Widget
Multiple Locations
Pricing available upon request
Plan includes:
- 1,000 free email marketing messages to send each month
- Business & employee booking widget
- 24/7 Live phone, email & chat support with free training
- Free listing with unlimited daily deals and bookings on the Vagaro Marketplace
- Free transfer of all your data from any software

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Our Analysis of Vagaro's Pricing Plans
Vagaro offers two basic plans, one for single-location businesses and one for multilocation businesses. We've outlined each plan's key advantages and limitations to help you determine if Vagaro is a good fit for your business needs and budget. Understanding the nuances of the plans is essential for making the right choice for your beauty, health, or wellness business.
Single-location plan
Vagaro's single-location plan is designed for b...
usinesses with one location and starts at $30 per month for one bookable calendar. It includes customizable calendars, a listing in the Vagaro Marketplace, automated notifications and reminders, reporting, and more. __Pros:__ - __Scalable pricing:__ Additional calendars can be added for just $10 per month, capping at $90 per month for seven or more calendars. - __Data migration:__ Data from previous platforms is migrated to the new system for free. - __Customer support:__ Receive free training, along with 24/7 phone, email, and chat support. __Cons:__ - __Limited to one location:__ This plan is not suitable for businesses with multiple locations. - __Additional costs for extra features:__ Features like text marketing, live streaming, and integrations with QuickBooks and Xero come at an additional cost. __Multilocation plan__ For businesses with multiple locations, Vagaro offers an enterprise-level plan that requires contacting the provider for a custom quote. It includes all the features of the single-location plan, plus cross-location syncing, shareable customer information, the ability to segment by geography, and employee management tools for performance tracking and more. __Pros:__ - __Support for multiple locations:__ Features suit larger businesses with multiple salon, spa, or office locations. - __Enterprise-level security:__ Compliant with ISO 27001, PCI DSS, SOC 2, and HIPAA standards and regulations. - __Dedicated customer support:__ A dedicated customer success manager will help you get the most out of the platform. __Cons:__ - __Nontransparent pricing:__ Must contact the sales team for a quote, which makes software comparison and budgeting more difficult. - __Cost for advanced features:__ As with the single-location plan, some advanced features still require the purchase of a paid add-on. __Add-on features__ Vagaro offers several add-on features that can be integrated into either plan to enhance functionality. These include: - Vagaro Drive (file storage): Starting at $10 per month - Text marketing: $20 per month - Live streaming: $10 per month - Online shopping cart: $10 per month - Vagaro MySite (website builder): $20 per month - Payroll: $34 per month plus $5 per employee per month - Accounting integration (QuickBooks or Xero): $30 per month __Free trial__ Vagaro offers a 30-day free trial of its single-location plan. Users can access all the plan’s features, except for daily deals, free email marketing messages, and credit card processing. __Conclusion__ Vagaro's pricing/plan structure is based on the number of locations. Single-location businesses can access essential online booking and appointment scheduling features for $30 per month for one bookable calendar. Additional bookable calendars can be added for $10 per month each. Multilocation businesses must call Vagaro’s sales team for customized pricing. The multilocation plan includes all the features of the single-location plan, with enhanced security and additional tools for sharing information and managing employees across locations. Ultimately, deciding if Vagaro is right for you requires understanding your specific needs and budget. For single-location businesses or those that just want to get a feel for the platform, a 30-day free trial of the single-location plan is available. Multilocation businesses may also want to book a demo.Compare Pricing
Compare pricing across our most frequently recommended Appointment Scheduling products.
recommendations
recommendations
recommendations
recommendations
*Defined as the price above any available free plan
Vagaro Features
Drawn from insights across 3467 verified reviews, we've outlined Vagaro's best and worst rated features and how they stack up against the average rating.
Vagaro's Best Rated Features
Real-Time Reporting
4.15 category average
Booth Rental Management
3.05 category average
Staff Management
3.97 category average
Vagaro's Worst Rated Features
Address Book
4.25 category average
Transaction Monitoring
4.35 category average
Multiple Payment Options
3.50 category average
- Popular features found in Appointment SchedulingAppointment ManagementAutomated SchedulingCalendar ManagementClient DatabaseGroup SchedulingMobile AccessOnline PaymentsRecurring AppointmentsReporting & Statistics
- More features of VagaroAccess Controls/PermissionsAccounting IntegrationACH Payment ProcessingActivity DashboardActivity TrackingAddress BookAlerts/NotificationsAPIApplication ManagementAppointment SchedulingAttendance ManagementAttendance TrackingAutomated Text GenerationAvailability IndicatorAvailability ManagementBarcode/Ticket ScanningBefore & After PicturesBilling & InvoicingBooking ManagementBooth Rental ManagementBusiness CoachingCalendar/Reminder SystemCalendar SyncCapacity ManagementChartingClass ManagementClass RegistrationClass SchedulingClient ManagementClient PortalClient ProfilesCollaboration ToolsColor Codes/IconsCommission ManagementCommittee ManagementCommunication ManagementCompensation ManagementCompliance ManagementConfirmations/RemindersConsent FormsConsent ManagementContact DatabaseCostume ManagementCredit Card ManagementCredit Card ProcessingCRMCustomer AccountsCustomer DatabaseCustomer HistoryCustomer Mobile AppCustomer SurveysCustomizable BrandingCustomizable FieldsCustomizable FormsCustomizable ReportsCustomizable TemplatesData Import/ExportData SecurityDebit/Credit Card ProcessingDiscount ManagementDocument ManagementDocument StorageDrag & DropDues ManagementeCommerce ManagementElectronic FormsElectronic PaymentsElectronic SignatureEmail ManagementEmail MarketingEmail RemindersEmail TemplatesEmployee DatabaseEmployee ManagementEmployee SchedulingEmployee Time ClockEMR/EHREnrollments/OnboardingEvent CalendarEvent ManagementEvent SchedulingFacility SchedulingFaculty/Staff ManagementFinancial ReportingFitness AssessmentsFitness PlanFor BarbershopsFor ChiropractorsFor Dance StudiosFor GymsFor Martial ArtsFor Medical SpasForms Creation & DesignForms ManagementFor Physical TherapyFor Salons and SpasFor Small BusinessesFor Yoga/Pilates StudiosGenerative AIGift Card ManagementGoal Setting/TrackingHIPAA CompliantHistorical ReportingHybrid TrainerIn-Person PaymentsIn-person TrainerInstructor ManagementInventory ControlInventory ManagementInventory OptimizationInventory TrackingInvoice ManagementLife CoachingLive ChatLoyalty ProgramMarketing AutomationMedical BillingMember AccountsMember CommunicationMember DatabaseMember DirectoryMember PortalMembership ManagementMembership RenewalsMember TypesMentor/Coach MatchingMobile AlertsMobile AppMobile BookingMobile GroomingMobile PaymentsMonitoringMulti-LocationMultiple Payment OptionsMultiple User AccountsNo-Show TrackingNutrition ProgramOnline BookingOnline RegistrationOnline StoreOnline TrainerPartial PaymentsPatient ManagementPatient PortalPatient Records ManagementPayment Gateway IntegrationPayment ProcessingPayroll & CommissionsPayroll ManagementPayroll ReportingPCI CompliancePerformance MetricsPet Birthday TrackingPet GroomingPhysician ManagementPoint of Sale (POS)Practice ManagementProduct IdentificationProgress NotesProgress TrackingPromotions ManagementPurchase Order ManagementPush NotificationsRatings/ReviewsReal-Time DataReal-Time NotificationsReal-Time ReportingReal-time SchedulingReal-Time UpdatesReceipt ManagementRecords ManagementRecurring/Subscription BillingReferral TrackingRemindersReporting/AnalyticsReputation ManagementReschedulingResource SchedulingRewards ProgramRole-Based PermissionsRoom BookingSales ReportsSchedulingSearchSearch/FilterSecure LoginSelf Check-In/Check-OutSelf Service PortalService CatalogSession NotesSMS Marketing
Vagaro Integrations
Based on 3467 verified reviews, we've identified products most frequently integrated with Vagaro.
Marissa
Owner
Used for more than 2 years
Reviewed September 2022
"“We use Vagaro to book our clients and schedule our practitioners. Integrating this with our front desk staff schedules on Google Calendar has been very helpful.”"
See all 29 integrations
Vagaro Key Sentiments
We analyzed 3467 verified reviews for Vagaro to find out what actual users really think.
Most Positive Sentiments
Customer service
Reviewers commend Vagaro for its excellent customer service and support. They find the customer support team responsive, helpful, and knowledgeable, which significantly enhances their experience with the software. Users also appreciate the ability to customize services and the valuable tutorials provided, making it easier to tailor the system to their business needs.
Client management
Users find Vagaro's client management features highly effective for organizing client profiles and tracking client information. They appreciate the ease of use and the ability to make notes on client preferences, which aids client retention. The software's ability to streamline client interactions and maintain detailed client profiles is particularly beneficial for businesses.
Appointment scheduling
Vagaro's appointment scheduling feature is highlighted by reviewers for its user-friendly interface and comprehensive capabilities. Users find it easy to book, reschedule, and manage appointments, which saves time and enhances efficiency. Additionally, the ability to book appointments online and manage schedules on the go is highly valued by both clients and service providers.
Least Positive Sentiments
Card processing
Reviewers appreciate Vagaro's card processing for its integration capabilities and ability to securely store client credit card information. They find the service reliable and convenient for handling payments and no-show fees. However, users face challenges with credit card reader issues, processing fees, and limitations on payment options, which can impact their overall satisfaction with the service.
Website management
Vagaro's website builder is useful to reviewers for creating and modifying their online presence. Users appreciate the ability to customize their websites. However, they experience limitations with website design options and occasional performance issues, which can affect their websites' overall functionality and appearance.
Email management
Users value Vagaro's email management for its automated communication and client engagement capabilities. They appreciate the ability to send bulk emails, promotional messages, and automated reminders, which helps maintain client communication. However, they encounter issues with email address conflicts, which can complicate client management and hinder communication.
Vagaro User Reviews
Overall Rating
4.7
Ratings Breakdown
5
78%
4
17%
3
3%
2
1%
1
1%
Secondary Ratings
Ease of Use
4.6
Value for money
4.7
Customer support
4.6
Functionality
4.6
Bianca P.
Verified reviewer
Health, Wellness and Fitness
2-10 employees
Used daily for less than 2 years
Review sourceReviewed January 2026
Vagaro review
5
Overall very convenient and user friendly. Good customer service and I enjoy the small business loans.
Ratings Breakdown
Read More
Kristen G.
Verified reviewer
Consumer Services
2-10 employees
Used daily for less than 12 months
Review sourceReviewed January 2026
Recommend to all
5
Great experience overall with this booking system. User friendly and clients can book and cancel appointments with no issues
Ratings Breakdown
Reasons for choosing Vagaro
Better overall experience and use. Customer service
Vendor Response
Thank you so much for taking the time to share your experience! We’re thrilled to hear that Vagaro has made it easy for you to manage multiple clients and appointments, and that both you and your clients find the system user-friendly. It’s also great to know our customer service stood out and helped make your overall experience a positive one. We truly appreciate your honest feedback regarding pricing. Our goal is to provide an all-in-one platform with robust tools that support business growth, and we’re glad you feel the value and options help make it worthwhile. Thank you for choosing Vagaro over other alternatives and for trusting us to support your business—we’re happy to be part of your journey!
Replied January 2026
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Irie D.
Verified reviewer
Computer Games
2-10 employees
Used weekly for less than 12 months
Review sourceReviewed September 2024
Creates Ease In Appointments
5
I’m very pleased with my initial use of Vagaro and their services.
Ratings Breakdown
Read More
Valentina A.
Verified reviewer
Consumer Services
2-10 employees
Used daily for less than 12 months
Review sourceReviewed December 2025
Great platform if it actually works for you
3
My spa used vagaro for a full year and we couldn't wait to switch. While Vagaro offers many features, they up charge for everything and their software is not reliable. The constant bugs with the platform made us eventually switch to Mangomint which we have been very happy with!
Ratings Breakdown
Reasons for switching to Vagaro
Vagaro offered more features and reports than gloss genius and seemed more robust for a multi-provider spa
Vendor Response
Thank you for taking the time to share such detailed feedback. We’re glad to hear that the customization options, business profiles, visible reviews, and staff ease-of-use were valuable to your team. Regarding the challenges you experienced with online booking and account access, our team is continuously working on platform improvements, and feedback like yours helps highlight areas that need attention. If you’re open to it, we’d appreciate the chance to review the screenshots and issues your clients encountered so we can ensure they’re fully addressed. You can reach our support team directly at support@vagaro.com We understand that reliability plays a major role when choosing software for your business, and we’re committed to strengthening both the client-facing and backend experience. Your insights are extremely helpful as we continue making updates and enhancements. Thank you again for sharing your experience.
Replied December 2025
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Victoria H.
Verified reviewer
Human Resources
Self-Employed
Used monthly for less than 2 years
Review sourceReviewed January 2026
Decent app
4
Overall, my experience is good. I’ve used the app for a couple of years because of one of the vendors I went to use that app exclusively for appointments and payments.
Ratings Breakdown
Vendor Response
Thank you for sharing your experience with Vagaro. We’re glad to hear the platform has been helpful for scheduling, managing appointments, and discovering vendors in your area. We understand how automatic cancellation fees can be challenging, especially when there’s a last-minute change and the vendor has indicated they won’t charge a fee. Policies are set by each individual business, and feedback like this helps us look at ways to make those situations clearer and more flexible. We truly appreciate you using Vagaro over the past few years and taking the time to leave this thoughtful review.
Replied January 2026
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John G.
Verified reviewer
Individual & Family Services
11-50 employees
Used daily for less than 6 months
Review sourceReviewed December 2025
Very disappointing.
1
We really expected a lot of great things from Vagaro however the biggest complaint was due to the programs speed, (line-ups at the frontdesk waiting for screens to load) and not being able to "quickly" view a "full" receipt from a single client appointment.
Ratings Breakdown
Reasons for choosing Vagaro
My wife/salon partner really liked the look of the calendar and the software was suggested by another salon owner.
Reasons for switching to Vagaro
We were looking for a better online booking platform
Vendor Response
Thank you for sharing such a detailed review—there’s a lot here that deserves a closer look so we can address each point accurately. The issues you mentioned, including slow loading times, freezing during checkout, login interruptions, and challenges when adjusting appointments, are not expected behavior. A direct account review will allow us to pinpoint whether this is device-related, network-related, or tied to specific settings on the account. You also mentioned the card reader fee being charged after a short subscription period, as well as limitations with viewing full receipts. These items are tied to specific policies and setup details, so reviewing your account history will help us confirm and identify whether anything was misapplied. Whenever you’re ready, our team can walk through everything with you at support@vagaro.com or 925-464-1932. We appreciate the chance to go point-by-point and work toward a smoother experience.
Replied December 2025
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Catheryn S.
Verified reviewer
Hospital & Health Care
Self-Employed
Used monthly for less than 2 years
Review sourceReviewed December 2025
Vagro is the best
5
I have used this for several date nights for le and my husband and it has also been very helpful to set appointments for others.
Ratings Breakdown
Vendor Response
Thank you so much for sharing your experience! We love hearing that scheduling and appointment reminders made things easier for you, especially being able to book anytime without waiting for business hours — that flexibility is exactly what we aim for. We also really appreciate the feedback around saving an appointment mid-booking. That insight is incredibly helpful and something our team continues to evaluate as we work to make the booking flow even smoother. It’s great to hear Vagaro has been part of your date nights and helpful for scheduling appointments for others as well. Thanks again for taking the time to leave a thoughtful review and for being part of the Vagaro community
Replied January 2026
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Kim G.
Verified reviewer
Cosmetics
Self-Employed
Used daily for free trial
Review sourceReviewed January 2026
Recommend to all
5
Good overall experience. Easy for clients and myself to use. Keeps everything organized and running smoothly
Ratings Breakdown
Vendor Response
Thank you so much for taking the time to share your experience! We’re thrilled to hear that Vagaro has made booking and scheduling easy while keeping everything organized and running smoothly for both you and your clients. That’s exactly what we aim for — a seamless, user-friendly experience that supports your day-to-day operations. We truly appreciate your honest feedback regarding pricing as well. We’re always working to deliver powerful tools and ongoing improvements that bring real value to your business. Thanks again for being part of the Vagaro community!
Replied February 2026
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Debra G.
Verified reviewer
Consumer Services
Self-Employed
Used daily for less than 6 months
Review sourceReviewed January 2026
Recommend to all
5
Great overall experience. I recommend it to all. Keeps everything organized & convenient for everyone
Ratings Breakdown
Vendor Response
Thank you so much for the kind feedback! We’re thrilled to hear that you find Vagaro easy to use and convenient for both you and your clients. It’s great to know the scheduling options, organization tools, and customer service are helping keep everything running smoothly. We truly appreciate the recommendation and your support!
Replied January 2026
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Stephani L.
Verified reviewer
Construction
2-10 employees
Used monthly for free trial
Review sourceReviewed January 2026
Good Product
5
Ratings Breakdown
Vendor Response
Thank you for sharing your experience! We’re glad to hear you find it easy to use and that it’s working well for your bookings and payment processing. We appreciate your feedback!
Replied February 2026
Read More
Vagaro FAQs
- What is Vagaro used for?
Vagaro is used for business management for wellness, beauty, and fitness companies. The platform allows locations to list available appointment slots that are searchable and bookable via the web or the Vagaro app. Through Vagaro, users can market appointments and send customer reminders. Vagaro also offers POS hardware and payment processing options.
- How much does Vagaro cost a month?
The cost of Vagaro per month depends on the number of calendars a business needs to manage. The lowest-priced plan is $30 per month and includes one bookable calendar. Each additional calendar will add to the monthly cost. Vagaro also offers custom pricing for enterprise solutions and provides a free trial.
- What are the different types of appointments for Vagaro?
According to Vagaro customer support, multiple appointment types can be used to manage client bookings. Appointment types include new request (NR), new non-request (NNR), return request (RR), and return non-request (RNR). The categories are determined by whether the client is new or returning and if they are requesting a specific service provider. These appointment classifications can help businesses track customer retention and booking preferences.
- How many customers does Vagaro have?
Vagaro supports over 90,000 businesses daily. Vagaro customers include nail salons, tattoo parlors, pet grooming parlors, med spas, chiropractors, personal trainers, dance studios, and gyms. Through Vagaro, users have booked over 136 million appointments, and $4.08 billion in payments processed, showcasing the company’s expansive reach.
- What are the benefits of Vagaro?
Vagaro offers several advantages for wellness, fitness, and beauty businesses. One key benefit is the centralization of scheduling, payment processing, marketing, payroll, and inventory management. Teams can all work from a single platform to streamline client engagement and operational efficiency. Vagaro is also scalable, supporting businesses of various sizes and adapting to growing operational needs.
Vagaro Popular Comparisons

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