Vero 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Vero

4.4

(30)

Pricing

Starting at $54.00 per month

About Vero

Vero is a customer engagement platform built for B2C and B2B product-led teams.

Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push.

Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys.

Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count.

Some of the benefits of Vero include:

• Track and store event streams in real time using Vero's API or integrations including Segment, Rudderstack, Hightouch, Census and more.
• Enable your marketing and product teams to turn real time, event-driven customer activity data into segments and complex customer journeys, without touching code.
• Segment using demographic and activity data synced from your core product experience using Vero's APIs and SDKs.
• Design personalized, multi-channel customer journeys using email, iOS and Android push and SMS.
• Get detailed reporting on...

Vero Screenshots

Vero Pricing and Plans

Starting price: $54.00 per month

Free Trial

Free Version

Starter

$54.00

flat rate, per month

Plan includes:

API Access
Automated Workflows
Campaign Reporting
Conversion Tracking
Developer Documentation
Drag and Drop Template Builder
Email Support (30 Days Free on Signup)
Example Email Templates
Form Builder
GDPR Compliance

Pro

$219.00

flat rate, per month

Plan includes:

A/B Testing
API Access
Automated Workflows
Campaign Reporting
Conversion Tracking
Custom Domain Signing
Developer Documentation
Drag and Drop Template Builder
Email Support
Example Email Templates

Growth

$549.00

flat rate, per month

Plan includes:

A/B Testing
API Access
Automated Workflows
BYO Email Providers
Campaign Reporting
Conversion Tracking
Custom Domain Signing
Dedicated IP
Developer Documentation
Drag and Drop Template Builder

Enterprise

$1,429.00

flat rate, per month

Plan includes:

1250000+ Emails Per Month
20m Events Tracked Per Month
250000+ User Records (an.K.an Contacts/Subscribers)
A/B Testing
API Access
Automated Workflows
BYO Email Providers
Campaign Reporting
Conversion Tracking
Custom Domain Signing

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Vero Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Vero
Activity Dashboard
Activity Tracking
API
App Notifications
Automated Scheduling
Behavior Tracking
Campaign Management
Campaign Segmentation
Click Tracking
Content Management
Conversion Tracking
CRM
Customer Journey Mapping
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Marketing
Email Templates
Engagement Tracking
HTML Editor
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
List Management
Marketing Automation
Mobile Access
Mobile Optimization
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Language
Multivariate Testing
Notification Editor
Notification Scheduling
Personalization
Preview Functionality
Process/Workflow Automation
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Sales Analytics
Segmentation
SMS Marketing
SMS Notifications
Template Management
Third-Party Integrations
Visual Analytics
Visual Workflow Management
Website Analytics
Website Visitor Tracking
Workflow Management

Vero Integrations

Segment

Google Analytics 360

Zapier

Mailgun

Twilio

Freshpaint

See all 17 integrations

Vero User Reviews

Overall Rating

4.4

Ratings Breakdown

47%

43%

10%

Secondary Ratings

Ease of Use

4.0

Value for money

4.5

Customer support

4.7

Functionality

4.0

Anna H.

Verified reviewer

Internet

51-200 employees

Used daily for less than 6 months

Review source

Reviewed January 2020

Data Driven Marketing Automation Platform

I cannot praise Vero’s customer support enough. [SENSITIVE CONTENT HIDDEN] are fantastic to work with and have great solutions for my team very quickly. I like the flexibility of Vero where we can do data focused marketing. It is challenging working with a platform with minimal users so you cannot collaborate or find resources, but Vero’s customer-centric approach makes for quick answers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is by far the best customer success team I’ve worked with in email marketing. Not only do they respond within the hour, but they have a solution to my problem within the day. The software allows for great customization by letting more complex data flow from our data warehouse into the MAP. The API is an integral part of their product offering and the emphasis on event-driven email workflows means that ignoring it is missing a lot of the value. Because of this, leads will be able to receive the respective emails that are more focused on where they are in the buying funnel based on actions that they take. The workflows and behavior generated automatic emails have a great UI, making it very easy to see which emails contacts could be sent. I also really love having different environments to do email testing/building without “dirtying up” my actual sending environment. This is the only MAP I’ve seen that does this and it makes implementation and building out campaigns so much nicer.

Cons:

The software itself is more technical than others where it might not be user friendly to the general marketer. Unless your team has experience working with code and data management, you may need to partner with a technical person at your company (if you do, that is a pro given the technical freedom you have). The way staging and production environments are setup could be better. It works pretty well, but data mapping between the different environments is a bit tricky. For example, you aren’t able to delete properties and properties don’t auto-create across and environments or data doesn’t sync between the different properties to the respective contact.

Reasons for choosing Vero

The asynchronous design provides a major benefit in terms of throughput; the rate-limits on Vero’s end were an order of magnitude higher than any other system we saw. In the other direction, Vero provides webhooks for all the actions we are interested in. They have been straightforward to configure and ingest into our data apparatus. Vero offers flexibility that enables us to integrate Vero into our product, customer ops systems, and other vendors more easily.

Stephen F.

Verified reviewer

Hospital & Health Care

11-50 employees

Used daily for more than 2 years

Review source

Reviewed August 2019

Great event based architecture!

Amazing product, but we struggled to "hand it off" to less technical users

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

My favorite part about Vero is how flexible it is for developers. You simply send up events, and Vero basically takes care of the rest!

Cons:

We wanted to "hand off" managing Vero to some folks who were not developers, but that effort unfortunately did not succeed. We want to allow our clients to customize our templates too, but there isn't any sane way to let our customers do that without us having to do it for them.

Reasons for choosing Vero

There were no close seconds. It's either Vero, or build it in-house. We chose Vero, although we may end up having to bring it in house in the future, sadly. Reasons are threefold, (1) need the ability to let our customers (we're a multi-tenant SaaS company not unlike Vero) customize their email templates, (2) We want more sophisticated "actions" than simply sending an email; for example we'd like to trigger a webhook, and (3) we are beginning to find that we need far more from an API & reporting standpoint than Vero has to offer

Reasons for switching to Vero

Mailchimp is simply not developer friendly. There is no comparison.

James M.

Verified reviewer

Information Technology and Services

201-500 employees

Used daily for less than 12 months

Review source

Reviewed February 2018

Compare your automation needs with Vero's capabilities to see if it is a match for you

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Compared against competing marketing automation tools, you will likely find Vero to be among the most affordable which often raises the question... why? Vero is a simple interface in which it is clear that UI is not at the top of the to-do list. That is not intended as an insult because you can easily navigate and find what you need, but it is not intended to visually wow. Vero works great for simple MA campaigns that do not require branching logic as you proceed through the campaign. If mid-campaign segmentation and targeting is in your campaign goals, Vero may not be the solution you are seeking.

Cons:

The platform's design leave something to be desired visually but it does not affect Vero's functionality. Campaign segmentation especially mid-campaign is lackluster and does not empower you to build complex or detailed campaigns. Your developer will need to connect and integrate many items prior to your marketing automation team being able to really get in and explore Vero so it requires a time investment prior to really knowing how well the solution might work for your needs.

Piotr M.

Verified reviewer

Hospital & Health Care

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed August 2019

Great balance

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- ease of use - simple features, but right for our needs: event based campaign triggers, localisation, segments - good customer support

Cons:

- slow and sometime unintuitive interface - although it is constantly improving

Reasons for choosing Vero

Vero has exactly the features we need, so we don't miss anything and we don't overpay for stuff we don't need

Christian V.

Verified reviewer

International Trade and Development

201-500 employees

Used daily for more than 2 years

Reviewed December 2022

Best emailsoftware I sued

We use Vero for our emailmarketing and multiple automated flows. It has been our biggest channel in generating revenue.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The functionality to add external data and user data in a predefined template is something I haven't seen much in other software. It's really easy to implement, especially for users with not a lot of HTML knowledge. We can automate pretty much every campaign with customized data endpoints, in different languages and our personalization has risen to another level

Cons:

Drag and drop editor could be improved with HTML blocks which can be pre-defined, so even users with 0 knowledge can create a mail in the exact same template

Reasons for choosing Vero

Price, easy to use, versatility, technical possibilities

Vendor Response

Hey Christian, Thank you so much for your positive feedback! We're privileged to have Troostwijk as our customer. It makes us incredibly happy to know that Vero is able to help you achieve your goals. We'll continue working hard to provide you with an excellent experience. Thanks for taking the time to write this review. As always, if you have any recommendations for us to improve your experience please email us an let us know (support@getvero.com). Thanks again.

Replied January 2023

Nathan F.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed June 2018

The perfect system to send the right message, at the right time, to the right person.

The ability to have granular control on when a customer is sent email communication. It's not based on lists, it's based on their behavior.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Ability to send web, mobile and cloud events to Vero, in order to segment and send emails at a granular level dependant on customer behaviour in our products. Campaign Monitor and Mailchimp do not have this ability. - Integration with Segment and Zapier - Incredible customer support - Built for the technical marketer - Ability to debug in multiple projects - Nominate a static IP provider like SendGrid to maintain IP and domain repuatation

Cons:

- Interface can take time to navigate around, list views provide limited information (it's an email system, not a CRM) - Because the system is built around 'what a customer did', segmentation based on 'who the customer is' is more limited (triggers for changes in tags, changes in field properties, when they first started existing etc). - Pre-made email templating is limited, but if you know what you're doing with HTML templates, it is of no impact.

Sebastian S.

Used daily for more than 2 years

Review source

Reviewed April 2018

Most powerful tool for data-driven marketers ever!

Dynamic and behavioral-based email marketing, which is easy to use even for marketers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Vero enabled us to accelerate our business growth. Thanks to them our email marketing now makes 15% of our total revenue. There are many tools, that promise being able to do everything across all channels, but lack in just being good at one thing. Vero is a very strong tool in its space as ESP, priceworthy and I very recommend it for any data-driven business that works with newsletters or behavioral-based messaging. It is by far the only tool on the market that allows you in a very convienent way to pull in dynamic content to you emails with your very own API using the feature Fusion. There are no developers any longer required keeping your marketing teams independed and on a fast track. It is as powerful as any other enterprise platform, but 1000 times easier to use and you dont need any technical consultants to just make a small fix. As we intgrated also with Segment we had all user activities in real time in vero allowing us to follow any user journey and improving our CRM marketing big times. Most of all we enjoy ther support teams who are with you at any time with rocket-fast response times.

Cons:

As your business and your userbase is growing Vero needs some more minutes to evaluate people part of triggers and segments. They rebuilt their backend to cover up and took our suggestens very serious. Maybe we got to spoilt ;-)

Marnix H.

Verified reviewer

Internet

51-200 employees

Used weekly for more than 2 years

Reviewed January 2019

Continually improving product and very good Customer Support

We deliver millions of transactional, behavioural and newsletter e-mails a year via Vero. Even though the product is still developing it does work properly. When something happens or help is needed the Vero crew is always prepared to help out. Their staff and founder are very customer centric.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Vero offers very good possibilities to operate at scale. It also offers an interface that makes it quite easy to get started with setting up campaigns. The way that Vero is set up helps us to deliver large amounts of multi lingual AND multi brand e-mails through the same system and production environment. Another positive thing is that Vero releases value adding updates on a frequent base, indicating that the product is developing in the right direction.

Cons:

Some functionalities are not 100% (mature) yet. For example if you have a large number of campaings there should be easier ways to group and keep track of hem. Also there's no solution yet for making changes to a large number of campaings that use the same template. This can cost a marketeer manual work if there are many campaings that need to be manipulated individually.

Alejandro M.

Verified reviewer

Internet

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2018

Great value

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use, right features for our business needs (fusion is great) and great valie for money!

Cons:

Like all tools, has occasional slowness / degraded services.. But at least it has been improving!

Verified

Reviewer

Legal Services

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed May 2019

An easy to use email tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Vero is a fast and easy to use newlsetter and communications provider. Since day one I was able to set up my first campaign and related segments with no hassle and need to reach for support. You can also dig into your userbase and get a history of all communications + actions made from the single user. I usually look up for potential clients on Vero before cold calling them.

Cons:

Sometime the segment evaluation and creation is not immediate and this could shift the sending time of the campaign.

Showing 1 - 10 of 30 Reviews

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