Rethink CRM 2026: Benefits, Features & Pricing

Wondering if Rethink CRM is right for your organization?

Our CRM Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Rethink CRM

4.1

(7)

Pricing

Starting at $159.00 per month

About Rethink CRM

REthink by Think Tech Labs is a cloud-based customer relationship management (CRM) solution designed for the real estate industry. REthink assists in buying, selling, leasing and managing properties that can be used by real estate professionals.

It offers an integrated suite of applications which includes market automation, sales automation, web self-service and social CRM. It also includes features such as custom action plans, team collaboration tools, graphical dashboards and more.

Agents and brokers can send emails directly through to the solution and buyers can reply with offers and schedule showings. The solution stores images and other property information which can be combined to generate listing image galleries.

MLS integration allows agents to incorporate listings and show them to their prospects. All information related to the property, listing, or contact is available on a real-time basis. Automated notifications for agents in case of new listings can be setup that adheres to specified criteria. It is priced per month payable on an annual subscription basis.

Rethink CRM Screenshots

Rethink CRM Pricing and Plans

Starting price: $159.00 per month

Free Trial

Free Version

Basic

$159.00

flat rate, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Rethink CRM Features

Popular features found in CRM
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management
More features of Rethink CRM
Billing & Invoicing
Calendar/Reminder System
Collaboration Tools
Commercial Property Management
Commission Management
Contact Management
Critical Date Alerts
CRM
Dashboard
Deal Management
Document Storage
Email Marketing
Financial Management
For Brokers
Forecasting
Interaction Tracking
Internal Chat Integration
Late Fee Calculation
Lead Management
Lead Qualification
Lease Management
Maintenance Management
Marketing Automation
Mobile Access
Owner Portal
Portfolio Management
Property Database
Referral Tracking
Rent Tracking
Residential Properties
Strategic Planning
Tax Management
Tenant Portal
Vacancy Management

Rethink CRM User Reviews

Overall Rating

4.1

Ratings Breakdown

57%

29%

14%

Secondary Ratings

Ease of Use

4.1

Value for money

4.2

Customer support

4.3

Functionality

3.9

Have you used Rethink CRM and would like to share your experience with others?

April J.

Verified reviewer

Individual & Family Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed February 2021

Rethink BH!

I enjoy using Rethink and it makes the job I do a lot easier. I can use the software with ease and it’s a great tool to train on and also use its own provided training materials.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s very easy to use and it’s a refreshing update to past softwares utilized. It holds a lot of documentation and is impactful for client information.

Cons:

The functionality of the app not being able to rotate when you rotate the device you’re utilizing for data collection/calendar verification.

Reasons for switching to Rethink CRM

Updated abilities to complete work task, hold client information, utilize training resources & collect user friendly data daily.

Cindy H.

Verified reviewer

Hospital & Health Care

2-10 employees

Used daily for less than 6 months

Review source

Reviewed October 2020

Outstanding Customer Support

10/10

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Extremely user friendly, ABA core, and easy to implement. [SENSITIVE CONTENT HIDDEN] was outstanding at clinical training! I love working directly with a BCBA who gets it. [SENSITIVE CONTENT HIDDEN] are extremely helpful and knowledgeable about things that I wouldn't have thought of. The three of them has made this process easy and I feel supported.

Cons:

There wasn't anything that I liked least

Reasons for choosing Rethink CRM

User friendly and affordable

Nate B.

Verified reviewer

Commercial Real Estate

2-10 employees

Used daily for less than 6 months

Review source

Reviewed December 2021

Don't waste your money

This is the 2nd worst customer service experience that I've had in my 44 years.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

They put on one heck of a show for you trying to sell you on the product. And it looks really pretty. Unfortunately, I was expecting a lamborghini and get a 3 legged blind goat...of zero real use and only a time/money suck.

Cons:

Now that Rethink has been acquired by Buildout it looks like things have probably changed. I'm read lots of great reviews before for the acquisition. Working with the Buildout folks, I've been banging my head against the wall for weeks just trying to get my leads and contacts uploaded and the client success person doesn't even remember me...even after I had to reach out to him via LinkedIn when their support function wasn't mapped correctly. The tech person I'm dealing with must be brand new because she keeps having to refer back to notes and the import templates she had me fill out we're messed up to begin with. I feel like they actually owe me money at this point, lol. If it weren't "free" through my company I wouldn't have wasted as much time. At this point I'm just curious how long it might take to to put any sort of functional system together, it's almost comical.

Reasons for switching to Rethink CRM

I needed ACRM and this looked really good. On the back end there is 0 support.

Susie A.

Verified reviewer

Commercial Real Estate

11-50 employees

Used daily for less than 12 months

Review source

Reviewed May 2019

Rethink Makes Our Business Run More Efficiently!

From their sales team to the Client Success Managers and training team, they have been professional, intelligent and proactive every step of the way. They've held our hands through what could have been an extremely stressful situation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Rethink has carefully and thoughtfully thought through most of the obstacles we may run into when implementing a new CRM and Deal Tracking program. It is easily customized for our company, and we didn't lose any data in the migration process, which is a first for our small company!

Cons:

In most cases, fields are all tied together, but we've noticed some fields that stand-alone and don't connect, which has been a real head-scratcher for our organization.

Verified

Reviewer

Real Estate

11-50 employees

Used daily for less than 12 months

Review source

Reviewed October 2019

Rethink

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This software is very user friendly and easy to navigate even as a beginner.

Cons:

Sometimes it is difficult to customize this to the way we would like it.

Alexandra C.

Verified reviewer

Education Management

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2019

Rethink

Using rethink to collect data on behavior. It is a great system that collects and graphs data/trends for you.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This software is easy to use and navigate. There is a program library so that you can use preexisting programs/update them.

Cons:

You need wifi to save your data collection.

Lee Ann C.

Used unspecified for unspecified

Review source

Reviewed September 2012

Wonderful service, REthink is very hands on and reliable. These guys bend over backwards to make sure you understand the process, and they are always available any time we ask for help. I love the way you can keep customizing REthink to completely fit the needs of your business. I would recommend the REThink App to anyone. They're such a big help.

Ratings Breakdown

Ease of use

Customer support

Functionality

Showing 1 - 7 of 7 Reviews