Candid 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Candid

4.7

(13)

Pricing

Starting at $179.00 per month

About Candid

Candid is a cloud-based B2B eCommerce platform that helps businesses manage their wholesale operations. The solution enables users to handle selling, shipping and invoicing, collaborate on orders with stores and sales reps and generate reports.

Candid offers integration with various third-party platforms such as Shopify, WooCommerce, SquareSpace and more. The application allows professionals to synchronize wholesale and DTC inventory in real-time and accept credit card deposits and payments.

Candid Screenshots

Candid Pricing and Plans

Starting price: $179.00 per month

Free Trial

Free Version

Basic

$179.00

flat rate, per month

No plan information available

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Candid Features

Popular features found in Order Management
Backorder Management
Billing & Invoicing
Customer Management
eCommerce Management
Inventory Management
Multi-Location
Real-Time Data
Reporting/Analytics
Returns Management
Shipping Management
More features of Candid
Accounting Integration
Activity Dashboard
Alerts/Notifications
API
Bulk Ordering
Catalog Management
Communication Management
Contact Database
Content Management
Credit Card Processing
CRM
Customer Accounts
Customer Database
Customer History
Customizable Branding
Customizable Templates
Data Import/Export
Data Security
Data Synchronization
Discount Management
Electronic Payments
For B2B
Forecasting
For Small Businesses
Inventory Control
Inventory Tracking
Invoice Creation
Invoice Management
Kitting
Mobile Access
Mobile Commerce
Multi-Channel Management
Multi-Currency
Multi-Store
Order Entry
Order Fulfillment
Order Management
Order Processing
Order Tracking
Payment Options
Product Configurator
Promotions Management
Purchase Order Management
Quotes/Estimates
Real Time Order Entry
Recurring Orders
Remote Order Entry
Reordering
Reporting & Statistics
Sales Order Management
Sales Tax Management
Sales Trend Analysis
Shipping Labels
Shopping Cart
Special Order Management
Template Management
Templates
Third-Party Integrations
Warehouse Management
Website Management
Workflow Management

Candid Integrations

Instagram

ShipStation

Shopify

Squarespace

Stripe

WooCommerce

See all 9 integrations

Candid User Reviews

Overall Rating

4.7

Ratings Breakdown

77%

15%

Secondary Ratings

Ease of Use

4.5

Value for money

4.5

Customer support

4.8

Functionality

4.4

Keith D.

Verified reviewer

Financial Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed May 2023

A Must Have for Wholesalers

Candid is a SaaS platform that simplifies wholesale transactions between wholesalers and retailers. It transforms the traditional static process of using PDF e books, attachments, communication messages, and invoices into a characterized catalog. Candid's software makes it easier for wholesaler and retailers to collaborate on purchase orders.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

After using the software I got hook on creating orders. I like that you can customize the order number. This help to keep all orders organized.

Cons:

Although all orders will have same information, they should allow users to choose order template styles.

Jack S.

Verified reviewer

Restaurants

2-10 employees

Used daily for less than 2 years

Reviewed October 2024

We Love Candid!

The folks at Candid are highly profession, highly responsive when you need help, and truly good people. I love working with this company!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a wholesaler, Candid makes our business possible, period. The platform provides all of the tools that we need to sell to our customers and help our own customers thrive.

Cons:

No cons! Any time you have a suggestion for an improvement they take it seriously, and nail it!

Reasons for choosing Candid

It was a far superior product for our wholesale business.

Reasons for switching to Candid

Candid is far superior in terms of features and simplicity.

Jil C.

Verified reviewer

Wholesale

2-10 employees

Used daily for less than 12 months

Reviewed February 2023

Great starter software, but could use a little work in the details

Since it is a small team, you are normally dealing with the same couple of customer support team members, which I really value.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Integration and setup was super easy and straightforward. Order management is mostly user friendly.

Cons:

The biggest bummers for our small business have been lack of customization when it comes to out of stock inventory, which has led to some overselling issues. As well as lack of basic reporting.

Reasons for switching to Candid

looking for something more user friendly for our buyers as well as our team.

Allison W.

Verified reviewer

Food Production

2-10 employees

Used daily for less than 2 years

Reviewed June 2024

Candid Review after using for ~2years

The customer support is AMAZING with Candid. Once I set up my store, it has been easy to update/maintain. I like the improvements Candid has made with the interface since I started. Always moving in the right direction!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the net30 terms and secure credit card processing. I like how my wholesale customers have to select the items they are purchasing from a "storefront" rather than email me with vague orders. They get to "see" exactly what they are ordering just like on any website.

Cons:

I have had to do a lot of handholding to get my customers to understand how to order on this platform and how to pay on this platform. I was *hoping* the switch from Quickbooks invoicing/payments to Candid invoicing/payments would be seamless, but unfortunately it has not been as straightforward as I had hoped. I also like the fact that I could host on my own website, but when I explored that option I felt it was really pricey and so I have stayed with the hosting on Candid.

Reasons for switching to Candid

Quickbooks switched to a subscription plan and the cost was just about the same price as candid, but didn't have a storefront my customers could shop from so I switched to candid for a more encompassing experience. Also, I wanted to move away from storing credit card info and Candid offered a payment portal that is secure.

Blake K.

Verified reviewer

Consumer Goods

2-10 employees

Used weekly for less than 2 years

Reviewed January 2022

Great tool, but confusing at times

We like using the tool overall. It makes our wholesale business look professional, and saves time. I wish the interface was a little simpler or maybe more user-tested. But, it's working for us right now. We'll stick with it as long as our customers are happy placing orders there.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We can quickly process all the steps of a wholesale order in this tool, which saves valuable time. Our customers seem to be able to place orders pretty easily, although some have complained that the interface is too confusing. For some, it's fine; for others, lots of friction.

Cons:

The interface updates are occasionally bewildering. Last week, I spent a huge amount of time trying to do a basic function (activate an item from our Shopify catalog), and it used to be simple... but then it wasn't. Huge time suck.

Reasons for switching to Candid

More professional, more robust features on Candid.

Teresa R.

Verified reviewer

Apparel & Fashion

Self-Employed

Used weekly for more than 2 years

Reviewed January 2022

Candid is a delight!

Candid is great software made by great folks who really understand what their users need. Excellent customer service, and a a delight to use!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Excellent wholesale ordering, order management and invoicing software. Intuitive and easy to use, makes communication and order editing between brands and buyers super easy and clear. Integration with my e-commerce site makes updating product catalog pretty much automatic.

Cons:

Occasionally I have issues with product prices not importing correctly from my shopify site.

Reasons for switching to Candid

Stitch labs got ridiculously expensive and the quality was terrible.

Evan B.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for less than 12 months

Reviewed June 2024

Candid Review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is very user friendly. Love everything about this website, it has helped out business out a lot. The customer service and dev team. Everyone I have met has offered tremendous help, and is very kind to us. 10/10 quality

Cons:

You know we have had a tremendous experience when a Con does not stand out to us.

Reasons for switching to Candid

Candid give us the opportunity to showcase all of our products. From both of our websites

Maria K.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used monthly for less than 12 months

Reviewed August 2024

Fast, exact and unique

Excellent and fluent, trustworthy and kind.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Fast and friendly communication, swift packing and posting, and everything was as ordered. Also wonderful, that they sells unique products, made by local artists and micro companies.

Cons:

(We ordered to Europe, so everything has to go via customs and hence is slower and costs more but of course Candid is not to blame for this :-) )

Jillane P.

Verified reviewer

Cosmetics

Self-Employed

Used monthly for less than 6 months

Reviewed December 2024

Candid use review

I am still learning but I am really pleased with my experience and looking forward to learning more.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that is easy to navigate through each heading. Orders are saved and simple to regenerate.

Cons:

As it is right now I don’t really feel there is anything to dislike.

Alison W.

Verified reviewer

Restaurants

11-50 employees

Used weekly for less than 12 months

Reviewed January 2023

Easy to set up & top notch customer support

Candid is going to help us scale our wholesale business. Our ordering process used to be very manual, but with Candid, it has become more streamlined. It was an adjustment for our clients, but they all love the fact that they can see all their past orders & invoices all in one spot.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We love the Zapier integration for order management. The catalog was very easy to set-up & manage. Also, they have THE BEST customer support team out there. We are a wholesale bakery that delivers locally in Chicago so we do not ship any of our products. When we first starting setting up Candid, a lot of communication was geared towards shipping. Working with the Candid team, they created a feature that allowed us toggle on/off for shipping or delivery.

Cons:

I think it would be nice to be able to to customize our automated emails during the order process.

Reasons for choosing Candid

This platform integrates with Squarespace and is also geared towards wholesale selling.

Showing 1 - 10 of 13 Reviews

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